Ethical Issues in Neuromarketing: “I Consume,Therefore I am!”

Neuromarketing is a recent interdisciplinary field which crosses traditional boundaries between neuroscience, neuroeconomics and marketing research. Since this nascent field is primarily concerned with improving marketing strategies and promoting sales, there has been an increasing public aversion and protest against it. These protests can be exemplified by the reactions observed lately in Baylor School of Medicine and Emory University in the United States. The most recent attempt to stop ongoing neuromarketing research in France is also remarkable. The pertaining ethical issues have been continuously attracting much attention, especially since the number of neuromarketing companies has exceeded 300 world-wide. This paper begins with a brief introduction to the field of neurotechnology by presenting its current capabilities and limitations. Then, it will focus on the ethical issues and debates most related with the recent applications of this technology. The French Parliament’s revision of rules on bioethics in 2004 has an exemplary role in our discussion. The proposal by Murphy et al. (2008) has attracted attention to the necessity of ethical codes structuring this field. A code has recently been declared by the Neuromarketing Science and Business Association. In this paper, it is argued that these technologies should be sufficiently discussed in public spheres and its use on humans should be fully carried out according to the ethical principles and legal regulations designed in line with human rights and human dignity. There is an urgent need in the interdisciplinary scientific bodies like ethics committees monitoring the research regarding the scientific and ethical values of nonmaleficence, beneficence, autonomy, confidentiality, right to privacy and protection of vulnerable groups.     

“I get a whiz in my body as I walk past it”: Visceral imaginaries in children's everyday mobilities

This article focuses on how the visceral, sensual and the imagined shape children's everyday mobility experiences and their meaning making around their everyday mobility, thus contributing to the growing field of study on children's emotional geographies and to the field of visceral geographies. By introducing the concept of visceral imaginaries, the role of the imagined in children's spatial and mobile experiences is highlighted and developed. The children further emerge as aged bodies in these visceral processes, as the affective practices and visceral imaginaries position children as aged subjects. The findings are based on a qualitative research project on children's practices and experiences of their everyday mobilities, in which 59 children (7–13 years old) participated, predominantly from white urban middle-class families in a mid-sized municipality in Sweden.     

Who do you think I think I am? Accuracy in perceptions of others’ self-esteem

This study was conducted to assess the accuracy of perceptions of others’ self-esteem and to examine the potential moderating variables of target gender, perceiver gender, and degree of acquaintance. Degree of acquaintance was the only hypothesized moderator reliably related to accuracy. An overall tendency to overestimate targets’ self-esteem was evinced, but was not related to any of the hypothesized moderators. The data suggested that perceivers are influenced by a false consensus effect when estimating others’ level of self-esteem, independent of their degree of acquaintance with targets. Implications of the findings and directions for future investigation are discussed.     

Should I stay or should I go? Initiation of joint travel in mother–infant dyads of two chimpanzee communities in the wild

It is well established that great apes communicate via intentionally produced, elaborate and flexible gestural means. Yet relatively little is known about the most fundamental steps into this communicative endeavour—communicative exchanges of mother–infant dyads and gestural acquisition; perhaps because the majority of studies concerned captive groups and single communities in the wild only. Here, we report the first systematic, quantitative comparison of communicative interactions of mother–infant dyads in two communities of wild chimpanzees by focusing on a single communicative function: initiation of carries for joint travel. Over 156 days of observation, we recorded 442 actions, 599 cases of intentional gesture production, 51 multi-modal combinations and 80 vocalisations in the Kanyawara community, Kibale National Park, Uganda, and the Taï South community, Taï National Park, Côte d’Ivoire. Our results showed that (1) mothers and infants differed concerning the signal frequency and modality employed to initiate joint travel, (2) concordance rates of mothers’ gestural production were relatively low within but also between communities, (3) infant communicative development is characterised by a shift from mainly vocal to gestural means, and (4) chimpanzee mothers adjusted their signals to the communicative level of their infants. Since neither genetic channelling nor ontogenetic ritualization explains our results satisfactorily, we propose a revised theory of gestural acquisition, social negotiation, in which gestures are the output of social shaping, shared understanding and mutual construction in real time by both interactants.     

‘I quit’ versus ‘I’m sorry I used’: A preliminary investigation of variations in narrative ending and transportation

A narrative experience can partly depend on how a narrative ends or concludes. This study examined prevention effects of personal drug use narratives varying by type of ending and gender of protagonist. Additionally, the role of transportation in the persuasion process, particularly the association between transportation and cocaine use intentions, both directly and indirectly, through the mediation of anti-drug and pro-drug expectancies was assessed. A total of 500 undergraduate students at a large northern university in the UK participated in the experiment which was a 2?×?2?×?2 mixed design with ending (progressive vs. regressive) and gender of protagonist (male vs. female) as within-participants factors and participant gender (male vs. female) as between-participants factors. The results demonstrated significant main effects for ending, gender of protagonist in the narrative and participant gender, but no interaction effects. Finally, greater transportation was associated with stronger anti-cocaine expectancies, which were further associated with lower cocaine use intentions. Important theoretical and empirical implications are discussed.     

I’m curious,I’m open to it,I test it,I trust it! A focus groups study to understand a-priori trust in automated buses

Trust is regarded as one of the main predictors for adopting automated buses (ABs). However, theories about trust (development) in technology generally vary and an in-depths study about trust in ABs specifically is still outstanding. The present study fills this gap by presenting results from focus group interviews to trust (development) in shared automated buses prior to exposure. The objectives of this study are to contrast participants’ naïve concepts of trust with theory and to identify underlying factors influencing a-priori trust in ABs. Results show that the N = 21 focus group participants use different strategies to familiarise themselves with the new technology of ABs, e.g., comparisons with familiar technologies, fundamental tendencies to approach or avoid, additional information seeking, or anthropomorphisation. These strategies largely support existing theories on trust (development) in technology. Differences between naïve interpretations of trust and its theoretical assumptions were found in focus group debates where more control over technology limited uncertainty and led to more trust. While theories suggest control and trust to be incompatible opposites, participants see control as a way to enhance trust. We provide starting points for further theory development and expansion and stress the importance of explanations in emerging technologies for trust and acceptance building.     

Individual differences in reverse Hindsight bias: I never thought something like chernobyl would happen. Did I?

Hindsight bias was studied in the context of the accident in the Chernobyl nuclear power plant, which took place on April 26th 1986. An individual difference factor which relates to the motivation to process information, need for cognition, was expected to moderate the occurrence of hindsight bias. Probability estimates of many casualties due to the use of nuclear power in The Netherlands were obtained from 212 individuals two months before the accident in Chernobyl. These estimates were compared with similar estimates made in hindsight by the same individuals five months after the accident. Loglinear Analyses reveal a systematic hindsight bias. However, the direction of the bias was contrary to expectations. In hindsight, individuals gave lower probabilities than they actually did two months before the Chernobyl accident. These results reveal a reverse hindsight bias. As hypothesized, need for cognition moderates hindsight bias: individuals low and medium in need for cognition express a systematic reverse hindsight bias, while individuals high in need for cognition do not. High need for cognition individuals also show higher literal consistency between the two measurements, which supports a memory explanation of the moderating effect of need for cognition.     

I know you're me, but who am I? Perspective taking and seeing the other in the self

Research examining the consequences of perspective-taking on cognition suggests that through perceiver–target overlap, perspective-taking can lead to greater valuing of targets, greater helping of targets, and a reduction in stereotyping of targets and the groups to which they belong. Research has also begun to focus more closely on the ways perceivers come to think and act like targets. This research, however evocative, is not conclusive. The current studies set out to provide firmer support. Reported here, two studies found that perspective-taking influences perceiver–target overlap, which mediates changes in self-concept (ratings of the self on researcher-related attributes and beliefs after taking the perspective of a researcher in Study 1 and attitudes toward African Americans after taking the perspective of a racist in Study 2). In the same studies, overlap simultaneously mediated valuing of the targets (target ratings on positive attributes in Study 1 and liking for the target in Study 2).     

When do I ponder? The role of elaboration in counterfactual thinking

The counterfactual thought such as “If only I had…” has a powerful impact on people's subsequent behavioral intentions. The literature has documented what may happen with CFT. But little has been done to investigate how CFT produces these effects. In this research, three studies provided evidence to show that elaboration rather than priming is the mechanism for CFT to have an effect on behavioral intentions; and the factors such as argument strength, outcome severity, and goal valence may interfere with such counterfactual effects. These theoretical contributions to the CFT literature offer important managerial implications and help marketers determine optimal persuasion strategies to influence consumers' information processing style.     

How Clearly Must I See? Art and Ethics in Pedagogical Practice

This essay explores pedagogical practices and ethical obligations in the embrace of cultural and religious diversity by a faculty team in a theological school course. Attention is given to the interplay of art and ethical dilemmas in an educational praxis that calls into question students’ taken‐for‐granted worldviews and theologies. In the first of three sections the writers identify several assumptions they brought to the conduct of the course regarding diversity, art, and pedagogy. The second section describes student encounters with and responses to art from a variety of cultural contexts. The paper concludes with a critical reflection on ethical and political issues arising from pedagogical practices that engage students with art.     

Assessing heterogeneity in meta-analysis: Q statistic or I2 index?

In meta-analysis, the usual way of assessing whether a set of single studies is homogeneous is by means of the Q test. However, the Q test only informs meta-analysts about the presence versus the absence of heterogeneity, but it does not report on the extent of such heterogeneity. Recently, the I(2) index has been proposed to quantify the degree of heterogeneity in a meta-analysis. In this article, the performances of the Q test and the confidence interval around the I(2) index are compared by means of a Monte Carlo simulation. The results show the utility of the I(2) index as a complement to the Q test, although it has the same problems of power with a small number of studies.     

“I’m Just Who I Am”: Self-Continuity and the Dialogical Self in a Study of Migrants

Drawing on dialogical self theory, this study aimed to develop understanding of the processes of self-continuity in migrants with complex trajectories. Twelve participants of various nationalities and ages took part in qualitative interviews in the United Kingdom and the United States. An iterative, three-step analysis for multivoicedness suggested participants initially adopted stabilizing I-positions that acted as foundations for subsequent development and evolution of new selves. A clear and dynamic progression of positioning, repositioning, and innovation in the dialogical self emerged. Findings suggest that change and rupture may act as catalysts for positive development and innovation, resulting in a robust, enhanced sense of self-continuity.     

“Last Night I Dreamed I Went to Manderly Again”: Vicissitudes of Maternal Identifications in Late Female Adolescence

To move forward into sexual maturity with a sense of bodily agency, the girl must internalize identifications with the mother as a sexual adult in her own right. These new identifications arouse intense internal conflict brought on by internalization with its unconscious association with destructive oral aggression and the archaic fear of retaliatory maternal rage. The unconscious dilemma is how to metabolize the sexual mother and also keep her alive as an internal resource. I present material from analytic sessions and literature to illustrate a characteristic defensive fantasy of late adolescence and the underlying conflicts that the fantasy conceals and attempts to ward off. This fantasy links aggression, internalization, and associated unconscious phantasies of oral sadism. Internalization may be derailed if the daughter's conflicts around aggression are felt to be intolerable. When all goes reasonably well, the late-adolescent girl tolerates the intense aggression associated with internalization and metabolizes representations of the sexual mother as a resonating internal presence that supports and enhances progressive development.     

Is there an "I" in "team"? The role of the self in group-serving judgments

Why do people make judgments that favor their groups, attributing outcomes to internal factors to a greater extent when their group succeeds than when their group fails? The present research demonstrates that group-serving judgments serve a self-protective function. In Study 1, participants in team sports competitions made more internal team attributions after experiencing victory than defeat; this group-serving bias was eliminated among those who completed an affirmation of personal values. Study 2 replicated Study 1 and found that affirmed people were less likely to use their self-judgments as an anchor for judgments about the group. Study 2 also found that self-affirmation secured feelings of being a worthy group member, and this was associated with the reduction of group-serving judgments. The present research examines the motivational factors that promote, reduce, link, and separate self-serving and group-serving judgments.     

“I Didn’t Expect to Learn as Much as I Did”: Rewards of Caregiving in Young Adulthood

While much attention is given to unpaid caregivers in midlife, there is a notable gap in the literature regarding young adults in family caregiving roles. Although two out of 5 family caregivers are between the ages of 18 and 40, we know relatively little about these younger relatives providing support to ill and disabled family members. Understanding the experiences of this under-researched population is critical to effective social service provision for this new wave of caregivers. In addition, the challenges associated with caregiving are well documented, yet examining the positive aspects of caregiving is necessary to provide a balanced picture of caregiving. The purpose of this qualitative study was to explore the gains experienced by family caregivers in young adulthood. In-depth telephone interviews were conducted with a diverse sample of 22 individuals who were (or had previously been) caregivers while in young adulthood. Analysis of the data resulted in identification of four themes concerning gains experienced by young adult caregivers: a strengthening of family relationships, character growth, personal satisfaction in the care provided, and material benefit. This study sheds some understanding on rewards experienced by a subgroup of family caregivers who has received little attention—young adult caregivers.     

‘I feel sorry for them and I should do something,but I don't.’ Spatial imaginaries and resistance to feminist change in the dramatic arts

This article engages with how emotions play a significant role in keeping, and changing, social structures and cultural beliefs when a heteronormative gender order is problematized. The stage is university level programs in performer training and their work to integrate theoretical knowledge on gender into students' creative and pedagogical practice. The results show that changes in space, new spatial imaginaries, bring about a power disturbance and status relations that require a re-monitoring of who we are in the eyes of others. The article illustrates how fear can reveal where individuals’ and groups interests lie and orient them toward what must be done to preserve or develop these interests in a desirable direction. The reason feelings of fear, anger and shame emerge in reaction to changing power and status relations is that a decline in status and power entails a loss of agency as well as emotional and economic security, and in a deeper sense existential meaning and identity.