Images of Women’s Sexuality in Advertisements: A Content Analysis of Black- and White-Oriented Women’s and Men’s Magazines

This article represents an analysis of the sexual images of women in magazine advertisements. I examined advertisements in Black- and White-oriented, mens and womens magazines to compare the images of womens sexuality that are constructed for each specific audience. Over 600 images of women were analyzed based on seven dimensions, including function/role, relative function/authority, physical/body position, relative size/height, character traits, body view, and physical characteristics. The images of womens sexuality vary depending on the race of the intended audience and the race of the women in the advertisements. Advertisements for White audiences portray women in roles and with characteristics that suggest dependency and submissiveness, whereas advertisements for Black audiences portray women as independent and dominant. I also found that White women are objectified much more than Black women are.     

Promotion of Sexual Health and Sexual Responsibility in Women’s Health and Men’s Health Magazines

This study analyzed the promotion of sexual health and sexual responsibility in Women’s Health and Men’s Health magazines as characterized by the Surgeon General’s Call to Action along with sexual health objectives targeted by Healthy People 2020 and sexual healthy behavior outcomes established by the Centers for Disease Control and Prevention. This study also identified the most frequently addressed sexual health topics included in Women’s Health and Men’s Health. Two coders conducted a content analysis of a total of 599 articles from 64 issues (32 Women’s Health and 32 Men’s Health) published between January 2009 and November 2012. More than half of all articles addressing sexual health were found to promote sexual health (57 %). Promotion of sexual responsibility was rare with variables such as ensuring that pregnancy occurs only when desired, recognition and tolerance for diversity, limiting the number of sexual partners, and using birth control consistently each mentioned in <3 % of articles in this study sample. Among topics coded, improving sex life (29 %), what men like (19 %), and what women like (18 %) were the most common in Women’s Health while What women like (46 %), improving sex life (27 %), and other men’s sexual health (16 %) were the most frequent topics in Men’s Health. Among the least common topics mentioned were homosexuality (0.16 %) and HIV/AIDS (0.33 %). No articles addressed rape or dating violence.     

The Relationship Between Adolescents’ Attitudes Toward Their Fathers and Loneliness: A Cross-Cultural Study

Loneliness can be regarded as an epidemic of modern society that is becoming increasingly problematic for millions of people. Adolescents are particularly susceptible to the development of this kind of emotional distress. Although many causes of loneliness can be identified, some researchers are of the opinion that it can also be attributed to unpleasant childhood experiences that result in unfulfilled needs relating to intimacy. In this research study, the relationship between loneliness and adolescents’ attitudes towards their fathers was investigated. In order to achieve this goal, information was gathered from 1068 South African respondents. Biographical questionnaires were administered and a Loneliness Scale was applied. In addition, adolescents’ attitudes towards their fathers were measured by means of a Fathers Questionnaire. Steps were taken to determine which of the independent variables, namely gender, age, race, language and socio-economic status, contributed significantly to the prediction of loneliness. In order to process the acquired information, a stepwise multiple regression analysis was conducted. The most important finding of this study is that adolescents’ attitudes towards their fathers comprise the most prominent predictor of loneliness during adolescence. The results also indicated that all of the independent variables had a statistically significant influence on loneliness.     

Egg White or Sun-Kissed: A Cross-Cultural Exploration of Skin Color and Women’s Leisure Behavior

The present study explores how culture-based meanings and values toward skin color, which are associated with women’s body image ideals and gender-role expectations, profoundly influence women’s leisure behaviors. Using in-depth interviews with East Asian, Asian American, and Euro-American women (n?=?43), results revealed how leisure behaviors are tied to cultural perceptions of skin color. People from different cultural backgrounds construct meanings and values pertaining to skin color, including beauty-related standards, social class, gender roles, and lifestyles. Culture-based values, such as the preference for tanned skin among Euro-Americans and for lighter skin among East Asians, affect a wide range of daily behaviors. These behaviors include conscious as well as subtle daily decision-making regarding sun-seeking, sun-avoidance, and sun-protection behaviors; indoor versus outdoor leisure participation; and appearance modifications. The study’s results add knowledge to how perceptions and attitudes toward skin color and appearance manifest in women's daily behavior in general and leisure behavior in particular. In addition, the current study shows how individual behaviors reflect cultural meanings and values toward body image, specifically skin color, by emphasizing the links between cultural values and women’s day-to-day lives.     

Challenge and Conformity on “Contested Terrain”: Images of Women in Four Women’s Sport/Fitness Magazines

Women’s sport magazines were launched during the mid-to-late 1990s as a response to the growing women’s sport movement in the United States. These magazines, including Real Sports, Sports Illustrated for Women, and Women’s Sports & Fitness, were marketed as more active and sport-focused than established titles such as Shape, a popular magazine launched during the early 1980s for fitness-oriented women. Shape has been criticized by scholars for reinforcing male hegemony in US culture through its emphasis on sexual difference. In the present research, we analyzed photo images presented in Sports Illustrated for Women, Women’s Sports & Fitness, and Real Sports to assess the reinforcement or rejection of sexual difference in these magazines as gauged against the presentation of sexual difference in Shape. The results show that the newer magazines do, to varying degrees, contest male hegemony more than Shape does. The impact of these magazines is discussed, and we speculate on the reasons that, although Shape continues to thrive, these magazines have ceased publication.     

Stigma Consciousness in the Classroom: A Comparison of Pakistani Women’s Motivation and Well-being in Science and Non-science Fields of Study

Drawing from the Stereotyped Task Engagement Process (Smith, Educational Psychology Review, 16: 177–206, 2004) we compared undergraduate women in Pakistan majoring in science (51%) and non-science (49%) on their self-reported academic experiences. Results showed women in science fields who were gender atypical reported higher levels of stigma consciousness. This stigma consciousness influenced academic motivation and well-being, particularly as a function of field of study and gender typicality. Specifically, performance-avoidance goal adoption was highest and well being was lowest among atypical women who were high in stigma consciousness studying science especially compared to those in non-science fields who were more gender-typical and less stigma conscious. Implications for enhancing the academic experience for all women in the face of stigma are discussed.     

Domestic Violence and Women’s Employment: Fixed Effects Models of Three Waves of Women’s Employment Study Data

Domestic violence can interfere with women’s ability to work, and may result in loss of welfare benefits and poorer economic outcomes. Previous studies showing no effect of domestic violence on employment could be a result of the failure to control for some individual characteristics; therefore we use fixed-effects models with three waves of Women’s Employment Study (WES) data to control for unobservable time-invariant individual-specific characteristics. Included in our analyses were 598 women, from an urban county in Michigan who were on the welfare rolls in February of 1997, all of whom completed 3 waves of interviews. Our fixed effects regression results show that domestic violence significantly reduced the annual work hours of a respondent. Mental and physical health problems do not completely mediate this relationship. Our results support efforts to address domestic violence within the welfare system.     

Love, Suspense, Sex, and Violence: Men’s and Women’s Film Predilections, Exposure to Sexually Violent Media, and their Relationship to Rape Myth Acceptance

This investigation addressed the relationship between men’s and women’s predilections for film with a love story, suspense, or sex and violence theme and how that predilection related to rape myth acceptance (RMA). Also examined was how men’s and women’s predilections, as they related to RMA, were moderated by exposure to different levels of sexually violent media based on a true story. Finally, the relationship between traditional attitudes and film predilection, as well as the relationship between film predilection and attitudes toward film editing, were investigated. Results indicate that men prefer film with sex and violence significantly more than women do, whereas women prefer love stories significantly more than men do. Those with sex and violence film predilections are more accepting of RMA than those with love story or suspense predilections. Women’s film predilections and their relationship to RMA attitudes are moderated to an extent by exposure to sexually violent media based on a true story, whereas men’s attitudes remain unaffected. Finally, those with sex and violence film predilections are less in favor of film editing than are those with suspense or love story predilections. Theoretical explanations for the findings are discussed and their implications.     

Sociocultural Groundings of Battered Women’s Entrapment in Abusive Marital Relationship in Ghana

While social psychological theorizations have contributed to our understanding of why battered women continue to remain in abusive intimate relationships, its apparent exclusive focus on individual victims’ psychological orientation leaves little conceptual space for discovering the subtle ways by which social and cultural norms shape the stay/leave decisions of victims of spousal violence. Drawing upon discursive psychology, this study explores the sociocultural groundings of stay/leave decisions of battered women in Ghana. Semi-structured focus groups and personal interviews were conducted with 32 participants: 16 victims and 16 perpetrators from rural and urban Ghana. Discursive accounts of participants suggest that post-divorce social stigma, remarriage alternatives, and post-divorce child care, as well as privacy framing of marital abuse function in concert to influence battered women’s entrapment in violent marital relationships. The article argues that, rather than individual psychological orientation, the decision to stay in or leave abusive marital relationships in Ghana is socioculturally and structurally grounded. To understand the highly complex nature of spousal violence, one must always go beyond the person and his or her psychological orientations, and seek the origin of battered women’s entrapment also in the external conditions of life, and in the sociocultural and structural forms of human existence.     

The Relationship Between Sexualized Appearance and Perceptions of Women’s Competence and Electability

Women do not have a uniform or standardized “suit” to wear in the workplace so they must make daily decisions about what to wear. Some propose that women should dress in a sexualized way to gain power and influence, but sexy attire is related to lower perceptions of competence for women in leadership positions. We explored the effect of revealing or conservative attire on perceptions of women’s leadership competence. We also used eye-tracker technology to determine whether looking at sexualized body parts (i.e., breasts, hemline) was related to lower perceptions of leadership competence and electability. A female candidate for a student senate presidency at a U.S. university wearing revealing clothing was perceived by 191 college students as less honest and trustworthy, electable, and competent than one wearing conservative clothing. Sexualized body parts were looked at longer when the candidate was wearing revealing clothing compared to conservative clothing. Furthermore, mediation analyses indicated that the revealing clothing led participants to gaze at sexualized body parts, which, in turn, led to perceiving the candidate as less honest/trustworthy, which lowered their evaluations of her competence and electability. These findings suggest that viewing a woman in a sexy outfit can lead others to stare more at her body and make negative evaluations of her personal attributes. This finding has implications for the choices women make in workplace and leadership contexts.     

Women’s Close Friendships across Sexual Orientation: A Comparative Analysis of Lesbian-Heterosexual and Bisexual-Heterosexual Women’s Friendships

Interviews were conducted in close friendship pairs with women who ranged in age from 18 to 52 years at the time of interview. Results suggest that women of different sexual orientation identities had different friendship profiles. Comparisons across friendship type suggest that bisexual-heterosexual friends consistently experienced a shift in friendship dynamic based on the sex of partner for the bisexual friend and were more likely than lesbian-heterosexual friends to integrate their friendship into their social lives. Lesbian-heterosexual friendships were significantly more likely to include an explicit acknowledgment of non-heterosexual identity. Although cross-orientation friendships did not consistently include a feminist/political dimension, when friends also differed in racial identity a feminist/political dimension in the friendship became apparent. In cross-race friendships racial minority identities were explicitly acknowledged even when non-heterosexual identities were not.     

Perceived Parenting Styles and Cultural Influences in Adolescent’s Anxiety: A Cross-Cultural Comparison

A growing body of literature links particular parenting practices with negative child outcomes including greater anxiety symptoms among western societies. However, the effects of cultural differences on such linkages have not been adequately addressed in the anxiety literature. This study therefore aimed to examine the relationship between perceived parenting style and anxiety among Malay, Chinese, Indian, Arab and European/American (Caucasian) origins adolescents and the possible cultural group influences on this relationship was studied. Using multiple cluster sampling, a total of 227 students (122 boys and 105 girls) aged 13–18 years was selected. They completed questionnaires measuring parental rearing behaviors (EMBU-C) and anxiety symptoms scale (SCAS). Results indicated that in comparison to the European/American; Asian samples reported greater anxiety symptoms on all subscales of anxiety. Parental rejection, anxious rearing and control/over protection were correlated to higher anxiety independent of cultural group but these associations were stronger for Caucasians. Parenting styles as predictor of anxiety were found to be cross culturally different. Although European/American adolescents rated their parents as least over controlling, it was significant predictor of anxiety. This study provides evidence for the notion that relationship between parenting factors and anxiety were different across cultural contexts.     

Shaken and Stirred: A Content Analysis of Women’s Portrayals in James Bond Films

A quantitative content analysis of 20 James Bond films assessed portrayals of 195 female characters. Key findings include a trend of more sexual activity and greater harm to females over time, but few significant across-time differences in demographic characteristics of Bond women. Sexual activity is predicted by race, attractiveness, size of role, and aggressive behaviors. Being a target of weapons is predicted by size of role, sexual activity, and weapon use, while being harmed is predicted principally by role. End-of-film mortality is predicted by sexual activity, ethical status (good vs. bad), and attempting to kill Bond. This identification of a link between sexuality and violent behavior is noted as a contribution to the media and sex roles literatures.     

Love of humanity in Shaftesbury’s Moralists

Shaftesbury believed that the height of virtue was impartial love for all of humanity. But Shaftesbury also harboured grave doubts about our ability to develop such an expansive love. In The Moralists, Shaftesbury addressed this problem. I show that while it may appear on the surface that The Moralists solves the difficulty, it in fact remains unresolved. Shaftesbury may not have been able to reconcile his view of the content of virtue with his view of our motivational psychology.     

Women’s Experiences of Micro-Enterprise: Contexts and Meanings

The article confronts global claims of micro-enterprise to promote poverty reduction and gender equality. The article examines 60 in-depth interviews with low-income Palestinian and Israeli Jewish women (aged 25–45 years) who engaged in micro-enterprises. The research particularly focused on women’s motivations, personal qualities required for success, systemic barriers and opportunities, and women’s constructions of micro-enterprise as a means to overcome poverty and achieve gender equality. The article indicates that in the frame of gender and economic exclusionary context, without comprehensive institutional support, micro-enterprise and self employment may not promise more than a partial solution to poverty and gender discrimination. The article questions the tendency to globalize policies without taking into account the local contexts in which these policies are implemented.     

The Narratives of Shia Madurese Displaced Women on Their Religious Identity and Gender Citizenship: A Study of Women and Shi’as in Indonesia

Journal of Religion and Health - This article explores expressions in how the local Shi’as Muslim women refugees define and interpret their religious identity and gender citizenship in...     

Investigating Hegemonic Masculinity: Portrayals of Masculinity in Men’s Lifestyle Magazines

A content analysis of eight different men’s lifestyle magazines sold in Canada between November 2004 and August 2006 was conducted to explore how masculinities are currently being portrayed in regards to the body, aesthetics and grooming, and fashion. Findings suggest that different men’s magazines represent different forms of masculinity but elements of hegemonic masculinity (culturally normative ideals of masculinity within a structure of social relations where some men are subordinated) are woven throughout. Although the marketed look varies by the magazine, these magazines not only convey the message that appearance can be manipulated—but it should also be enhanced, and that men should engage in bodywork in order to attain the lifestyle they desire.     

Let’s Talk About Sex: A Study on the Recall of Gossip About Potential Mates and Sexual Rivals

Although there is an abundance of gossip research, little is known about the impact of individuals’ characteristics and their ability to recall gossip’s content. We concentrated on gossip related to mating reputation, and investigated the effects of individuals’ sex and relationship status when they are the subjects and receivers of such gossip. We presented 84 students with gossip-like stories, manipulated for content, and then provided a surprise recall test. We found that cues of attractiveness were recalled more for female characters, whereas cues of wealth status were recalled more for male characters. Gender differences in participants’ recall occurred for gossip about same-sex people who may represent rivals, but not for gossip about other-sex people who may represent potential mates. The relationship status of the subjects and receivers did not affect the recall rates. We discuss these findings within the conceptual framework offered by evolutionary psychology.