Letter-position coding in random consonant arrays

The processing of letter-position information in randomly arranged consonant strings was investigated using a masked prime variant of the alphabetic decision (letter/nonletter classification) task. In Experiment 1, primes were uppercase consonant trigrams (e.g., FMH) and targets were two uppercase Xs accompanied by the target letter or a nonletter (e.g., XMX, X%X). Response times were systematically faster when target letters were present in the prime string than when target letters were not present in the prime string. These constituent letter-priming effects were significantly stronger when the target letter appeared in the same position in the prime and target stimuli. This contrast between position-specific and position-independent priming was accentuated when subjects responded only when all the characters in the target string were letters (multiple alphabetic decision) in Experiments 2 and 3. In Experiment 4, when prime exposure duration was varied, it was found that position-specific priming develops earlier than position-independent priming. Finally, Experiment 5 ruled out a perceptual-matching interpretation of these results. An interpretation is offered in terms of position-specific and position-independent letter-detector units in an interactiveactivation framework.     

A task-difficulty artifact in subliminal priming

Subliminal priming is said to occur when a subliminal prime influences the classification of a subsequent target. Most subliminal-priming claims are based on separate target- and prime-classification tasks. Because primes are intended to be subliminal, the prime-classification task is difficult, and the target-classification task is easy. To assess whether this task-difficulty difference accounts for previous claims of subliminal priming, we manipulated the ease of the prime-classification task by intermixing long-duration (visible) primes with short-duration (near liminal) ones. In Experiment 1, this strategy of intermixing long-duration primes raised classification of the shortduration ones. In Experiments 2 and 3, prime duration was lowered in such a way that prime classification was at chance in intermixed presentations. Under these conditions, we failed to observe any priming effects; hence, previous demonstrations of subliminal priming may simply have reflected a task-difficulty artifact.     

Long-term Effects of Subliminal Priming on Academic Performance

This research examines the temporal range of subliminal priming effects on complex behavior. In Experiments 1 and 2, participants were subliminally primed with words either related or unrelated to intelligence before completing a practice exam, administered 1 to 4 days before an actual course midterm. Results revealed that the intelligence primes increased performance on the midterm compared to neutral primes. Experiment 1 demonstrated that being told that the priming task was designed to help exam performance moderated the effect of the intelligence primes. In Experiment 2, practice test performance mediated the effect of the primes on midterm performance. These experiments demonstrated that subliminal priming may have long-term effects on real-world behavior, and demonstrates one means by which long-term priming effects may occur.     

Are letter codes always activated?

This investigation assesses whether a word’s constituent-letter codes are activated when whole-word processing is encouraged, as well as when letter processing is encouraged. In Experiments 1 and 2, word primes were followed by a target item that had to be named. The target was a word, a constituent letter that had appeared in the prime, or a nonconstituent letter that had not appeared in the prime. The measure of constituent-letter activation was the difference in letter-naming latency between constituent and nonconstituent letters. Presumably, if constituent letters are named faster, letters are being activated by the words in which they appear. To encourage either whole-word or letter analysis during the processing of the priming word, the proportion of word versus letter targets was systematically varied. When the proportion heavily favored letter targets, constituent letters were named faster than their nonconstituent controls. However, a constituent-letter (vs. a nonconstituent-letter) advantage was not obtained when the proportion favored word targets. Experiment 3 replicated the effect with a priming task that required a discrimination response, instead of a naming response. Thus the results suggested that the activation of constituent-letter codes need not take place during the processing of words, but occurs only when letter analysis is stressed by the task.     

Retroactive semantic priming in a lexical decision task

The present study reports two experiments that required subjects to name target items preceded by a masked prime. Additionally, and subsequent to the naming task, subjects were required to indicate whether or not the prime was a word, along with a confidence rating of their lexical decision. Experiment 1 demonstrates that the processing of masked primes is facilitated by related targets when such targets are presented either 100 or 200 msec after the onset of the prime. Experiment 2 extends the finding of “retroactive” priming to a 1000=msec separation in prime-target presentation (SOA). The extent of retroactive priming is not dependent on SOA between prime and target, nor is it affected by the prime-mask SOA, which varied from 10 to 180 msec. Priming of targets was also independent of prime-target and prime-mask SOA, providing that primes had been classified as words. For word primes classified as non-words there was no semantic priming on target naming reaction time. Implications of these findings with respect to the nature of retroactive priming and the current controversy concerning subliminal priming effects were discussed.     

Preconscious analysis of global structure: Evidence from masked priming

According to the global precedence hypothesis, the perceptual processing of complex objects proceeds from global structure to the analysis of local elements. In the present study, we used a masked priming paradigm to explore whether the global or the local level of hierarchical letters is analysed at preconscious processing stages. Experiment 1 found masked priming only after global prime letters in focused‐attention conditions. Experiment 2 used a divided‐attention task in which attention was not focused specifically on either level of hierarchy and did not find any priming. Experiment 3 used otherwise the same task as Experiment 2 but biased attention either to the global or the local level by manipulating the probability that targets appeared at one level. Priming was found after global prime letters in the global‐bias condition but not in the local‐bias condition. Experiments 4a and 4b suggest that the size of the local letters was not responsible for the lack of priming after local primes. The results suggest a priority for global processing already at a preconscious level and that attentional factors may modulate processes at this level.     

Semantic priming: subliminal perception or context?

Briefly presented, masked priming stimuli that cannot be identified by themselves can affect the processing of subsequent targets. The effect, which is sometimes viewed as a demonstration of unconscious processing, has been linked to the subliminal perception literature. Experiments 1 and 2 indicated that the identification of primes in the context of semantically related targets is superior to the identification of primes presented alone, and that the identification of primes in the context of semantically unrelated targets is inferior to the identification of primes presented alone. Experiment 3 indicated parallel findings in a recognition task. Consequently, an explanation of semantic priming in terms of the interactive nature of stimuli that are near to one another in time seems preferable to one based upon concepts of unconscious processing and subliminal perception.     

Long-term semantic memory versus contextual memory in unconscious number processing

Subjects classified visible 2-digit numbers as larger or smaller than 55. Target numbers were preceded by masked 2-digit primes that were either congruent (same relation to 55) or incongruent. Experiments 1 and 2 showed prime congruency effects for stimuli never included in the set of classified visible targets, indicating subliminal priming based on long-term semantic memory. Experiments 2 and 3 went further to demonstrate paradoxical unconscious priming effects resulting from task context. For example, after repeated practice classifying 73 as larger than 55, the novel masked prime 37 paradoxically facilitated the "larger" response. In these experiments task context could induce subjects to unconsciously process only the leftmost masked prime digit, only the rightmost digit, or both independently. Across 3 experiments, subliminal priming was governed by both task context and long-term semantic memory.     

Multiletter Word Units in Visual Recognition: Direct Activation by Supraletter Visual Features

Multiletter priming effects have been interpreted as evidence for the representation of separable multiletter units in the visual word recognition system (Whiteley & Walker, 1994). The reported experiments examine whether the activation of such units is pre- or post-lexical. Experiments 2 and 3 employed priming in an alphabetic decision task in which subjects made a discrimination response to test stimuli which could be classed as either targets or foils. Targets were single letters, or consonant bigrams, present or absent in an immediately preceding word, or (Experiment 3 and 4) they were whole words semantically associated or not to a preceding word. Foils were single non-alphanumeric characters, a character plus a letter, or a word with one letter replaced by a character. Experiment 1 was a preliminary to determine the parameters of a sequential presentation manipulation. Experiment 2 compared conditions of simultaneous and sequential presentation where letters of prime words were presented together, or one at a time in rapid succession. With simultaneous presentation, responses to bigram targets were facilitated when these appeared in the prime word, while responses to individual constituent letters of those bigrams were not facilitated. Additionally, responses to primed bigram targets were faster than responses to primed single letter targets. The sequential presentation of prime words resulted in a qualitative change in the response pattern indicative of the disruption of multiletter unit activation. That change was replicated in Experiment 3 where semantic priming confirmed that the prime words were being processed to a level of meaning. The observations challenge a post-lexical account of the multiletter priming effects. Finally, Experiment 4 addressed the question of whether bigram priming reflects the intentional use of prime information to predict following targets. Strategic interpretations are undermined and it is argued that multiletter units are activated automatically as part of normal visual word recognition.     

Priming of emotion recognition

Four experiments investigated priming of emotion recognition using a range of emotional stimuli, including facial expressions, words, pictures, and nonverbal sounds. In each experiment, a prime-target paradigm was used with related, neutral, and unrelated pairs. In Experiment 1, facial expression primes preceded word targets in an emotion classification task. A pattern of priming of emotional word targets by related primes with no inhibition of unrelated primes was found. Experiment 2 reversed these primes and targets and found the same pattern of results, demonstrating bidirectional priming between facial expressions and words. Experiment 2 also found priming of facial expression targets by picture primes. Experiment 3 demonstrated that priming occurs not just between pairs of stimuli that have a high co-occurrence in the environment (for example, nonverbal sounds and facial expressions), but with stimuli that co-occur less frequently and are linked mainly by their emotional category (for example, nonverbal sounds and printed words). This shows the importance of the prime and target sharing a common emotional category, rather than their previous co-occurrence. Experiment 4 extended the findings by showing that there are category-based effects as well as valence effects in emotional priming, supporting a categorical view of emotion recognition.     

Cognate status and cross-script translation priming

Greek-French bilinguals were tested in three masked priming experiments with Greek primes and French targets. Related primes were the translation equivalents of target words, morphologically related to targets, or phonologically related to targets. In Experiment 1, cognate translation equivalents (phonologically similar translations) showed facilitatory priming, relative to matched phonologically related primes, in conditions in which morphologically related primes showed no effect (50-msec prime exposure). Cross-language morphological priming emerged at longer prime exposure durations (66 msec), but cognate primes continued to generate more priming than did those in the morphological condition. In Experiments 2 and 3, the level of phonological overlap across translation equivalents was varied, and priming effects were measured against those for matched phonologically related primes and those in an unrelated prime condition. When measured against the unrelated baseline, cognate primes showed the typical advantage over noncognate primes. However, this cognate advantage disappeared when priming was measured against the phonologically related prime condition. The results are discussed in terms of how translation equivalents are represented in bilingual memory.     

Parts outweigh the whole (word) in unconscious analysis of meaning

In unconscious semantic priming, an unidentifiable visually masked word (the prime) facilitates semantic classification of a following visible related word (the target). Three experiments reported here provide evidence that masked primes are analyzed mainly at the level of word parts, not whole-word meaning. In Experiment 1, masked nonword primes composed of subword fragments of earlier-viewed targets functioned as effective evaluative primes. (For example, after repeated classification of the targets angel and warm , the nonword anrm acted as an evaluatively positive masked prime.) Experiment 2 showed that this part-word processing was potent enough to oppose analysis at the whole-word level. Thus, smile functioned as an evaluatively negative (!) masked prime after repeated classification of smut and bile . Experiment 3 found no priming when masked word primes contained no parts of earlier targets. These results suggest that robust unconscious priming (a) is driven by analysis of part-word information and (b) requires previous classification of visible targets that contain the fragments later serving as primes. Contrary to a widely held view, analysis of subliminal primes appears not to function at the level of analysis of complete words.     

Spatial frequency filtered images reveal differences between masked and unmasked processing of emotional information

High and low spatial frequency information has been shown to contribute differently to the processing of emotional information. In three priming studies using spatial frequency filtered emotional face primes, emotional face targets, and an emotion categorization task, we investigated this issue further. Differences in the pattern of results between short and masked, and short and long unmasked presentation conditions emerged. Given long and unmasked prime presentation, high and low frequency primes triggered emotion-specific priming effects. Given brief and masked prime presentation in Experiment 2, we found a dissociation: High frequency primes caused a valence priming effect, whereas low frequency primes yielded a differentiation between low and high arousing information within the negative domain. Brief and unmasked prime presentation in Experiment 3 revealed that subliminal processing of primes was responsible for the pattern observed in Experiment 2. The implications of these findings for theories of early emotional information processing are discussed.     

Competition Effects in Phonological Priming: The Role of Mismatch Position between Primes and Targets

In three experiments, we examined lexical competition effects using the phonological priming paradigm in a shadowing task. Experiments 1A and 1B showed that an inhibitory priming effect occurred when the primes mismatched the targets on the last phoneme (/bagar/–/bagaj/). In contrast, a facilitatory priming effect was observed when the primes mismatched the targets on the medial phoneme (/viraj/-/vilaj/). Experiment 2 replicated these findings with primes presented visually rather than auditorily. The data thus indicate that the position of the mismatching phoneme is a critical factor in determining the competition effect between prime and target words.     

Conditional automaticity in subliminal morphosyntactic priming

We used a gender-classification task to test the principles of subliminal morphosyntactic priming. In Experiment 1, masked, subliminal feminine or masculine articles were used as primes. They preceded a visible target noun. Subliminal articles either had a morphosyntactically congruent or incongruent gender with the targets. In a gender-classification task of the target nouns, subliminal articles primed the responses: responses were faster in congruent than incongruent conditions (Experiment 1). In Experiment 2, we tested whether this congruence effect depended on gender relevance. In line with a relevance-dependence, the congruence effect only occurred in a gender-classification task but was absent in another categorical discrimination of the target nouns (Experiment 2). The congruence effect also depended on correct word order. It was diminished when nouns preceded articles (Experiment 3). Finally, the congruence effect was replicated with a larger set of targets but only for masculine targets (Experiment 4). Results are discussed in light of theories of subliminal priming in general and of subliminal syntactic priming in particular.     

Subliminal access to abstract face representations does not rely on attention

The present study used masked repetition priming to examine whether face representations can be accessed without attention. Two experiments using a face recognition task (fame judgement) presented masked repetition and control primes in spatially unattended locations prior to target onset. Experiment 1 (n=20) used the same images as primes and as targets and Experiment 2 (n=17) used different images of the same individual as primes and targets. Repetition priming was observed across both experiments regardless of whether spatial attention was cued to the location of the prime. Priming occurred for both famous and non-famous targets in Experiment 1 but was only reliable for famous targets in Experiment 2, suggesting that priming in Experiment 1 indexed access to view-specific representations whereas priming in Experiment 2 indexed access to view-invariant, abstract representations. Overall, the results indicate that subliminal access to abstract face representations does not rely on attention.     

Semantic context effects in the comprehension of reduced pronunciation variants

Listeners require context to understand the highly reduced words that occur in casual speech. The present study reports four auditory lexical decision experiments in which the role of semantic context in the comprehension of reduced versus unreduced speech was investigated. Experiments 1 and 2 showed semantic priming for combinations of unreduced, but not reduced, primes and low-frequency targets. In Experiment 3, we crossed the reduction of the prime with the reduction of the target. Results showed no semantic priming from reduced primes, regardless of the reduction of the targets. Finally, Experiment 4 showed that reduced and unreduced primes facilitate upcoming low-frequency related words equally if the interstimulus interval is extended. These results suggest that semantically related words need more time to be recognized after reduced primes, but once reduced primes have been fully (semantically) processed, these primes can facilitate the recognition of upcoming words as well as do unreduced primes.     

Effects of repetition priming on recognition memory: testing a perceptual fluency-disfluency model

Five experiments explored the effects of immediate repetition priming on episodic recognition (the "Jacoby-Whitehouse effect") as measured with forced-choice testing. These experiments confirmed key predictions of a model adapted from D. E. Huber and R. C. O'Reilly's (2003) dynamic neural network of perception. In this model, short prime durations pre-activate primed items, enhancing perceptual fluency and familiarity, whereas long prime durations result in habituation, causing perceptual disfluency and less familiarity. Short duration primes produced a recognition preference for primed words (Experiments 1, 2, and 5), whereas long duration primes produced a preference against primed words (Experiments 3, 4, and 5). Experiment 2 found prime duration effects even when participants accurately identified short duration primes. A cued-recall task included in Experiments 3, 4, and 5 found priming effects only for recognition trials that were followed by cued-recall failure. These results suggest that priming can enhance as well as lower familiarity, without affecting recollection. Experiment 4 provided a manipulation check on this procedure through a delay manipulation that preferentially affected recognition followed by cued-recall success.     

The effects of the concreteness of differently valenced words on affective priming

This study aimed to determine whether affective priming is influenced by the concreteness of emotional words. To address this question, we conducted three experiments using lexical decision-priming task. In Experiment 1, positive-abstract (PA) and positive-concrete (PC) words were used as primes to examine the effect of the concreteness of positive words on affective priming, and in Experiment 2, negative-abstract (NA) and negative-concrete (NC) words were used as primes to examine the effect of the concreteness of negative words on affective priming. Results showed that participants responded faster to affectively congruent-abstract trails than incongruent-abstract trails in PA prime conditions, but for PC or negative word (NC and NA) prime conditions, there were no differences between the response times of congruent trails and incongruent trails. To examine the reliability of the priming effects observed in Experiments 1 and 2, we set up a neutral condition as a baseline in Experiment 3, through which we confirmed the difference in the affective priming effect between positive and negative primes in a concrete–abstract dimension. PA words were found to have the tendency to possess more emotional load and facilitate affective association between the prime and the target. The study finding suggests that aside from arousal and valence, the concreteness of positive words also has an impact on affective priming effect.     

A study of relative-position priming with superset primes

Four lexical decision experiments are reported that use the masked priming paradigm to study the role of letter position information in orthographic processing. In Experiments 1 and 2, superset primes, formed by repetition of 1 or 2 letters of the target (e.g., jusstice-JUSTICE) or by insertion of 1 or 2 unrelated letters (e.g., juastice-JUSTICE), generated significant priming compared with unrelated primes and did not differ significantly from an identity priming condition. In Experiment 3, identity primes generated significantly faster responses than subset primes formed by removal of 2 letters from the target (e.g., jutie-JUSTICE), and subset primes generated faster responses than substitution primes formed by substitution of 2 letters of the target with unrelated letters (e.g., jumlice-JUSTICE). In Experiment 4, insertion of 3 unrelated letters continued to generate facilitation relative to unrelated primes but significantly less so than the identity prime condition. The authors discuss the implications of these results for letter-position coding schemes.