Reducing Inappropriate Bicycle Parking Through Persuasive Communication

In this study, the effectiveness of persuasive communication in reducing inappropriate bicycle parking was investigated. We hypothesized that persuasive communication aimed at promoting behavioral intention with respect to reducing the frequency of inappropriate bicycle parking would not actually achieve its objective, but that persuasive communication aimed at promoting implementation intention, as well as behavioral intention, would be successful. We conducted a field experiment using 99 participants who were daily bicycle users. They were randomly assigned to a control group and to 3 experimental groups. The results indicated that participants in the with-advice group and planning group had stronger implementation intentions, and thus reduced their incidence of inappropriate bicycle parking, than did the control and the without-advice groups. However, there were no differences in behavioral intention.     

Moral Concerns and Consumer Choice of Fresh and Processed Organic Foods1

This study used the theory of planned behavior (TPB) to examine the impact of moral concerns on intention to buy organic apples and organic pizza. Initially, beliefs were elicited from a group of 30 people using a combination of the traditional TPB elicitation technique supplemented by direct questioning about emotions associated with the behavior. The questionnaire—which included measures of behavioral beliefs, attitudes, subjective norm, perceived behavioral control, and measures of moral norms (worded both positively and negatively)—was completed by 281 people. Multiple regressions showed that for both foods, the positive moral component added significantly to the prediction of intention, while negative ones did not. Also, affective attitude was a strong predictor of intention for both foods.     

A connectionist implementation of the theory of planned behavior: association of beliefs with exercise intention.

The theory of planned behavior suggests attitudes are a product of salient beliefs. This study examined whether aggregating salient beliefs was plausible within a more biologically centered information-processing environment. A neural network was used to examine associations among beliefs relating to exercise intention. Data on intentions and behavioral, normative, and control beliefs from 114 respondents were used to train (by error backpropagation) a neural network to associate beliefs with intention. The R-sup-2 between the network's estimated and self-reported intention was.66. The network's representation comprised 6 belief profiles associated with high, moderate, or low behavioral intention. The neural network accommodated complex relationships among beliefs and belief-intention associations and indicated how high-level constructs such as attitudes may be viewed as the best fit (compromise state) between aroused beliefs.     

Predicting Mothers' Intentions to Limit Frequency of Infants' Sugar Intake: Testing the Theory of Planned Behavior1

This study examines the ability of the Theory of Planned Behavior to account for mothers' intentions to limit the frequency of their infants' sugar consumption. One group of mothers (experimental) was exposed to a dental health education program designed to promote this behavior, the other (control) group was not. Each group of mothers was interviewed twice; the intervention was delivered to mothers in the experimental group immediately after their first interview. The interviews incorporated measures of the key constructs in the Theory of Planned Behavior (attitudes to behavior, subjective norms, perceived behavioral control, and behavioral intentions). Results indicated that the addition of perceived behavioral control resulted in small but significant increments in the amount of explained variance in intentions, thereby supporting the theory. Although the change in intentions to perform the advocated behavior was not significantly greater in the experimental group than in the control group, there was a significant change in attitudes to the behavior in the experimental group but no such change in the control group. Moreover, amount of change in behavioral intentions was significantly correlated with amount of change in attitudes, but not with amount of change in subjective norms or perceived behavioral control. Analysis of behavioral beliefs indicated that the attitude change reflected a change in a specific behavioral belief that was targeted in the intervention. Further analyses focused on the role played by direct experience of the behavior and show that such experience tended to enhance the role of perceived behavioral control in intention formation, apparently because mothers who have older children have discovered that they have relatively little control over frequency of child's sugar consumption. The implication of these results for the Theory of Planned Behavior are discussed.     

Why Don’t We Report Sexual Harassment? An Application of the Theory of Planned Behavior

The study found that an individual’s attitudes toward the behavior, normative beliefs, and perceived behavioral control predicted an individual’s intention to report an incident of hostile environment sexual harassment. Even though women indicated a greater intention to report, there was not a gender difference in whether an individual reported an incident of hostile environment sexual harassment. Our findings provide support for the theory of planned behavior as a model for predicting an individual’s intention to report sexual harassment. These findings provide insight for the formulation of policy and procedures and the development of training programs to facilitate reporting of incidents.     

The Effects of Appraised Severity and Efficacy in Promoting Water Conservation: An Informational Analysis

To test Rogers' protection motivation theory and Fishbein's behavioral intention model, subjects observed one of four water conservation films which differed according to message severity (high/low) and efficacy of conserving (high/low). A questionnaire assessed the impact of the films on (1) the arguments (informational items) presented; (2) beliefs external to the films; (3) fear arousal; (4) Fishbein's mediating variables SN and A_act; (5) appraised severity and efficacy; and (6) behavioral intention to conserve water. High efficacy and low severity messages increased positive evaluative attitudes (A_act) toward conserving water. Although there was no effect for these manipulations on behavioral intention, the film groups, when compared with a control group which did not observe a fdm, showed significantly greater intentions to conserve water. These results are accounted for through an informational analysis of the beliefs affected by the films. This analysis provided evidence that feelings of citizen's duty to conserve water and concern about the water situation are closely related to behavioral intentions. This analysis did not support Fishbein's assertion of a dominant mediational role for SN and/or A_act in predicting behavioral intentions. The possible inclusion of a moral norm measure as a third component of Fishbein's model is discussed.     

Increasing Community Recycling with Persuasive Communication and Public Commitment

Persuasive communication and public commitment were used to encourage recycling in a citywide program. The persuasive communication was a combination of factors which have been found by laboratory researchers to produce attitude and/or behavior change. The public commitment manipulation involved signing a statement supportive of recycling. Households which did not recycle during a 6-week baseline period were selected for experimental study. Trained Boy Scouts made an oral informational statement and then gave each of 201 experimental households one of three treatments (a written persuasive communication, public commitment, or both). A control group of 132 homes received no treatment. Recycling was observed for 6 weeks following delivery of all treatments. Results indicated that the three treatment groups recycled significantly more than the control group but did not differ significantly from each other. Future directions for applied work in this domain are discussed.     

The Role of Desires,Self-Predictions,and Perceived Control in the Prediction of Training Session Attendance1

Employee attendance at a training session was examined using the theory of reasoned action (Fishbein & Ajzen, 1975). In addition, based on Audi (1973a, b) and Warshaw and Davis (1985), a distinction was made between desires (I want) and behavioral self-predictions (I will), and as in Ajzen (1985, 1987), the role of perceived control as a determinant of these desires, self-predictions, and attendance behavior, per se, was investigated. The results indicated that the best predictors of attendance at the training session were one's desire or motivation to attend the training session and the extent to which one perceived pressure from his or her supervisor to do so. Consistent with the theory of reasoned action, the motivation to attend training was predicted accurately from attitudes and subjective norms (R=.76, p < .001). Moreover, these attitudes and subjective norms were themselves predicted from a consideration of behavioral and normative beliefs, and key beliefs underlying one's desire to attend were identified. However, a consideration of perceived control did not improve the prediction of one's desire to attend training, and neither perceived control nor behavioral self-predictions improved prediction of actual attendance. The discussion focused on the roles of perceived control and different measures of intention in behavioral prediction.     

Social Cognitive Predictors of Exercise Intentions Among Substance Users in Recovery

The present study examined the social-cognitive predictors of exercise intention among substance abusers in recovery. An extended version of the theory of planned behavior was used, accounting for past exercise behavior and self-esteem. Members of self-help groups in Melbourne, Australia (N = 201) completed an anonymous questionnaire. Hierarchical regression, multiple mediation, and moderation analysis were used. The findings showed that attitudes and perceived behavioral control were the strongest predictors of exercise intentions, and mediated the effects of past behavior and self-esteem. Psychological interventions to promote exercise among substance abusers should target attitudinal beliefs and build self-control skills.     

The Impact of Professional Unethical Beliefs on Cheating Intention

The phenomenon of academic dishonesty among college students is prevalent, but its damage cannot be underestimated because the students' decisions to cheat were related to decisions to engage in similar unethical behavior in the workplace after graduation. To examine the influential factors of the cheating intention among part-time students with several years of work experience, we included an additional variable—unethical beliefs related to the workplace (professional unethical beliefs) into the theory of planned behavior. First-year business students on the job were investigated from a university in northern Taiwan, resulting in a valid sample of 215 students. Our findings indicate that perceived behavioral control toward cheating and professional unethical beliefs have a greater impact on the intention to cheat. In addition, the subjective norm and attitudes also affect the students' cheating intention. Implications for managers and researchers are discussed, and suggestions for future research are offered.     

Virtual Humans and Persuasion: The Effects of Agency and Behavioral Realism

Two studies examined whether participant attitudes would change toward positions advocated by an ingroup member even if the latter was known to be an embodied agent; that is, a human-like representation of a computer algorithm. While immersed in a virtual environment, participants listened to a persuasive communication from a digital representation of another student. The latter was actually an embodied agent (a computer-controlled digital representation of a human). Study 1 examined the extent to which gender of the virtual human, participant gender, and the agent's behavior affected attitude change. Results revealed gender-based ingroup favoritism in the form of greater attitude change for same gender virtual humans. Study 2 examined behavioral realism and agency beliefs; that is, whether participants believed the other to be an agent or an avatar (an online representation of an actual person). Results supported Blascovich and colleague's model of social influence within immersive virtual environments. Specifically, the prediction that virtual humans high in behavioral realism would be more influential than those low in behavioral realism was supported, but this effect was moderated by the gender of the virtual human and the research participant. Implications of these findings for the model are discussed.     

Beliefs, attitudes, and intention in the context of abortion

Women's beliefs, attitudes, and intention, defined according to Fishbein and Ajzen (1975), were studied in relation to procedures for abortion: a commonly used surgical method, vacuum aspiration, and a recent medical alternative. Subjects were 53 women requesting an abortion and 53 nonpregnant women. Effects of having had an abortion prior to the study and of situation were obtained as expected in belief ratings and attitude measures. Choice of the medical alternative was related to having distinctly opposite attitudes to methods. Choice of the surgical treatment related to having slightly negative attitudes to both methods. In the actual situation more positive attitudes had been expected and were obtained. Previous experience of abortion and situation were assumed to be external factors with effects on intention if mediated by the attitudes. A logistic regression model showed a good fit and predicted the intentional choice of treatment from attitude scores.     

Extrarelationship Involvement Among Heterosexual Males: An Explanation Based on the Theory of Planned Behavior, Relationship Quality, and Past Behavior

The present study investigated the reasons why males in relationships engage in extrarelationship involvements (ERls). The theory of planned behavior was used as the basis for a decision-making model for ERI. The contribution of relationship factors and past behavior to explain ERI was also investigated. A division of perceived behavioral control into individual components of self-efficacy, control, and planning was also tested. Different sets of factors were associated with intention and behavior. ERI intentions were predicted by attitudes toward ERI, planning, game-playing love, and positive experience of past ERI. Present ERI behavior was predicted by ERI behavior in the past 6 months. Results generally supported the theory of planned behavior, especially for the prediction of intention.     

反事实思维对行人交通安全行为意向的影响

反事实思维是对过去发生事情进行否定而产生的假设性思维表征,对行为改变和绩效改善有显著影响。因此,作为一种重要的认知策略,反事实思维常常被用于行为干预的研究。本研究采用单因素(反事实启动/经验启动)被试间实验设计,以4种常见的行人不安全行为为实验材料,运用顺序启动范式的语义启动分别激活自变量的两个水平,将遵守交通规则行为意向的评分和反应时双变量作为因变量指标,探索反事实思维对行人安全行为的促进作用。结果表明:与基线水平和经验启动相比,反事实启动诱导产生的行人交通安全行为意向更加积极,并且产生的自动化水平更高。文章最后讨论了研究的理论意义和对安全管理实践的启发。     

To Have–or Not to Have–Another Child: Family Planning Attitudes,Intentions, and Behavior1

Two hundred eighty-two respondents, representing 141 married couples with either one child (N= 71 couples) or two children (N= 70 couples), were interviewed about their considerations and intentions regarding whether or not to have another child. Reports of their actual subsequent family planning behavior were obtained 12 months later via a mailed questionnaire. The data was gathered and analyzed according to Fishbein's attitude-behavior model which stipulates that the individual's actual behavior is a function of one's behavioral intention. This intention, in turn, is determined by two multiple factors: (a) the individual's beliefs about the consequences of performing the behavior multiplied by his/her evaluation of those consequences, and (b) one's normative beliefs multiplied by one's motivation to comply with the perceived norms. The results provided substantial support for the model; both behavioral intention and actual behavior were successfully predicted from the attitudinal and normative components of the model. It was also shown that the behavioral intention mediates the relationship between the model's attitudinal and normative components and actual behavior.     

Attitudes and behavior: An information integration perspective

The relationship between attitudes, beliefs, and behavior was investigated in the context of a behavioral alternative model of attitudes and Anderson's information integration theory. Forty teenagers indicated their attitudes toward using each of seven methods of birth control. The attitudes were used to predict self-reports of contraceptive behavior. Functional measurement methodology was applied to understand the informational bases of the attitudes. In general, the data were supportive of the theoretical framework.     

Noncompliance with Persuasive Appeals for a Prosocial,Altruistic Act: Blood Donating1

Effects of persuasive messages, responsibility denial (RD), and attitude-accessing on blood-giving attitudes, intentions, moral obligations, and behavior were examined. In Study 1, participants (n= 84) who heard a message emphasizing moral reasons for donating indicated a more favorable postmessage attitude and stronger moral obligation to donate than participants exposed to a message aimed at reducing fear, a combined moral and fear- reduction message, or no message. Combined message participants showed greatest intent to donate, yet only 14% of all participants attended a campus drive. In Study 2, low (n= 52) and high (n= 60) RD individuals heard the message arguments and were asked to access their attitudes. Low compared to high RD individuals stated a stronger sense of moral obligation, particularly when they accessed their thoughts relevant to blood donating, and behavioral intention, especially in the combined message condition. Few participants attended a blood drive (12.5%), yet most were low RD individuals from the nonaccessed attitude condition (83%). Results suggest that few individuals will engage in the altruistic act of blood donating, despite the experimental use of persuasive messages and accessing issue-relevant attitudes.     

From automatic antigay prejudice to behavior: the moderating role of conscious beliefs about gender and behavioral control

Two experiments tested whether the relation between automatic prejudice and discriminatory behavior is moderated by 2 conscious processes: conscious egalitarian beliefs and behavioral control. The authors predicted that, when both conscious processes are deactivated, automatic prejudice would elicit discriminatory behavior. When either of the 2 processes is activated, behavioral bias would be eliminated. The authors assessed participants' automatic attitudes toward gay men, conscious beliefs about gender, behavioral control, and interactions with gay confederates. In Experiment 1, men's beliefs about gender were heterogeneous, whereas women's beliefs were mostly egalitarian; men's responses supported the predictions, but women's responses did not. In Experiment 2, the authors recruited a sample with greater diversity in gender-related beliefs. Results showed that, for both sexes, automatic prejudice produced biased behavior in the absence of conscious egalitarian beliefs and behavioral control. The presence of either conscious process eliminated behavioral bias.     

Enhancing self-efficacy and exercise readiness in pregnant women

ObjectivesDespite the benefits associated with exercise during pregnancy, many expectant mothers are inactive.DesignThe present study examined whether persuasive messages could influence task and scheduling self-efficacy, exercise intention, action plans, and behavioral commitment among pregnant women.MethodsAfter completing premanipulation task and scheduling self-efficacy and exercise intention measures, participants (n = 125) were randomly assigned to read one of four efficacy-enhancing messages: scheduling, task, combined scheduling/task, or control. Postmanipulation task and scheduling self-efficacy, intentions and action plans and behavioral commitment were then assessed.ResultsRepeated-measures ANOVAs revealed that compared to the control group, inactive participants who read the persuasive messages reported significant increases in scheduling self-efficacy, task self-efficacy, and intention from premanipulation to postmanipulation as well significantly stronger action plans.ConclusionsWritten persuasive messages may promote exercise behavior during pregnancy by increasing scheduling and task self-efficacy, intention, and action plans for exercise.