Low‐Involvement Learning: Repetition and Coherence in Familiarity and Belief

Over thirty years ago Krugman (1965) claimed that learning of advertising messages was much more like an Ebbinghaus nonsense syllable memory task than an exercise in rhetoric. If anything, he seems even more right today in a media environment that continues to become more cluttered. In this article, we investigate the role that memory plays in the development of beliefs within this context and focus on the formation of beliefs that develop with little intention or opportunity to learn. Following on previous work, we investigate the effect of repetition‐induced increases in belief for advertising claims that are hierarchically related: a superordinate general benefit claim (e.g., security of a lock) and multiple subordinate feature claims (e.g., pick resistant and professional installation required). We find that beliefs in feature claims increase monotonically with number of exposures, although at a diminishing marginal rate. We find no evidence of horizontal spillover of repetition‐induced increases in belief from one subordinate feature claim to another. However, we find a substantial amount of vertical spillover of repetition‐induced increases in belief from individual subordinate feature claims to the superordinate general benefit. A dual mediation analysis suggests that the vertical spillover comes from both an increase in familiarity of the general benefit and greater belief in the set of subordinate feature claims.     

Memory with and without awareness: performance and electrophysiological evidence of savings.

Event-related potentials (ERPs) recorded on the scalp were shown to be sensitive indicators of the strength of a memory trace on both implicit and explicit tests of memory. In explicit recognition tests, the amplitude of a positive potential identified as P300 was larger for "old" than for "new" words regardless of whether the subject categorized the items correctly. This effect, however, was statistically reliable only when the recognition memory (d') was relatively high. In contrast to ERPs, the reaction times in explicit recognition were sensitive to accuracy but not to repetition. In implicit tests, lexical decisions to repeated words were faster than to newly presented words. The magnitude of the repetition effect varied neither with elapsed time since the last repetition nor with the number of previous repetitions. In contrast, the P300 elicited by the same words were sensitive to both lag and recency of repetition, suggesting that they were influenced by the episodic memory strength of the items.     

Effects of exact and category repetition in true and false recognition memory

Two experiments used the distinction between remembering and knowing to investigate the effects of exact and category repetition in recognition memory. In Experiment 1, exact repetition enhanced remember responses but had no reliable effect on know responses. In Experiment 2, category repetition enhanced correct know responses but had no effect on correct remember responses. Category repetition also increased false positive remember and know responses. It is argued that exact repetition influences the recollection component of recognition memory via the creation of multiple episodic traces, each of which is potentially capable of supporting a remember response, whereas category repetition influences the familiarity component of recognition memory by enhancing the fluency with which test items are processed.     

Learning to reproduce a list and memory for the learning.

The ability to reproduce from memory a short list of verbal items immediately following presentation is known to improve over successive trials on that list, even if these trials are embedded in a sequence of trials on other lists of the same sort (Hebb, 1961). Less clear is whether this "Hebb effect" arises without the list repetition being noticed. This question has long been pondered and has recently taken on particular theoretical significance, but the available evidence is scant and inconsistent. Two experiments are described in which, in essence, a sequence of immediate reproduction trials was followed by tests that called for list recognition (Experiments 1 and 2) and/or estimates of list presentation frequency (Experiment 1). These tests provided quantitative measures of repetition awareness. Typical Hebb effects were found, but there was no evidence that the effects occurred without the subjects' being aware of the repetition; effect-size analyses indicated that both the recognition and frequency responses were more sensitive to repetition than were the reproduction responses. Therefore, not only could the recognition and frequency responses not have been made solely on the basis of how readily the test lists were reproduced, but the Hebb effect could have required an awareness of repetition.     

Repetition and lag effects in movement recognition

Whether repetition and lag improve the recognition of movement patterns was investigated. Recognition memory was tested for one repetition, two-repetitions massed, and two-repetitions distributed with movement patterns at lags of 3, 5, 7, and 13. Recognition performance was examined both immediately afterwards and following a 48 hour delay. Both repetition and lag effects failed to be demonstrated, providing some support for the claim that memory is unaffected by repetition at a constant level of processing (Craik & Lockhart, 1972). There was, as expected, a significant decrease in recognition memory following the retention interval, but this appeared unrelated to repetition or lag.     

Remembering changes: repetition effects in face recollection.

Two experiments examined effects of repetition and change on states of awareness in face recognition. Participants studied repeatedly presented photographs of faces, with the second presentation following either immediately after the first presentation (massed repetition) or following six intervening items (spaced repetition). To manipulate perceptual change, each repeated face was either identical or a mirror image of the first presentation. Subsequently, when recognising a face, participants indicated whether they consciously recollected its prior occurrence ("remembering") or recognised it on the basis of familiarity ("knowing"). Changes in appearance between repeated faces enhanced remember, but not know, responses, and these effects were accentuated for spaced, rather than massed, repetition. These findings suggest that distinctiveness of encoding supports the phenomenological experience of conscious remembering.     

Repetition and Lag Effects in Movement Recognition

Whether repetition and lag improve the recognition of movement patterns was investigated. Recognition memory was tested for one repetition, two-repetitions massed, and two-repetitions distributed with movement patterns repeated at lags of 3, 5, 7, and 13. Recognition performance was examined both immediately afterwards and following a 48 hour delay. Both repetition and lag effects failed to be demonstrated, providing some support for the claim that memory is unaffected by repetition at a constant level of processing (Craik & Lockhart, 1972). There was, as expected, a significant decrease in recognition memory following the retention interval, but this appeared unrelated to repetition or lag.     

Effect of divided attention on explicit and implicit aspects of recall

If subjects have to form word images before spelling a word from the image, results of a repetition of the spelling test reveal a reliable priming effect: Old words can be spelled faster than comparable control words, reflecting a form of implicit memory. We investigated whether this kind of repetition priming remains stable under conditions of divided attention in the study phase. The subjects had to spell meaningful words, meaningless non-words, and non-words that were meaningful with a backward spelling direction (troper, for example). In the testing stage, recognition judgments as a form of explicit memory were required, too. Divided attention in the study phase had a negative effect on explicit memory, as revealed by performance on the recognition task, but had little effect on implicit memory, as revealed by performance on the repetition of the spelling test. A further dissociation between implicit and explicit memory showed up as meaningful words were recognized much better than non-words, whereas implicit memory was uninfluenced by the meaningfulness variable. The disadvantage of backward spellings was not reduced with non-words (like troper) spelled backwards. Finally, we analyzed the relations between spelling times and recognition judgments and found a pattern of dependency for non-words only. Generally, the results are discussed within processing-oriented approaches to implicit memory with a special emphasis on controversial findings concerning the role of attention in different expressions of memory.     

Masked repetition priming hinders subsequent recollection but not familiarity: A behavioral and event-related potential study

The present study used the masked repetition priming paradigm in the study phase and the R/K paradigm in the test phase to investigate whether repetition priming can hinder recognition memory and which recognition process (familiarity or recollection) is hindered. Event-related potentials (ERPs) in the study and test phase were recorded to explore the temporal course of how repetition priming hinders subsequent recognition memory and which old/new effect (FN400 or LPC) is affected. Converging behavioral and ERP results indicated that masked repetition priming hindered subsequent recollection but not familiarity. The analysis of ERP priming effects in the study phase indicated that primed words were associated with less negative N400 and less positive LPC compared to unprimed words. The analysis of the priming effect as a function of subsequent memory revealed that only the LPC priming effect was predictive of priming effect on subsequent memory, which suggested that the “prediction-error” account might be a possible explanation of how repetition priming affects subsequent recognition memory.     

Repetition and Spacing Effects on True and False Recognition in the DRM Paradigm

Dubuisson, J.-B., Fiori, N. & Nicolas, S. (2012) Repetition and spacing effects on true and false recognition in the DRM paradigm. Scandinavian Journal of Psychology 53, 382-389. With the Deese-Roediger-McDermott (DRM) paradigm, the repetition effect on false memory had never been clarified. More importantly, the spacing effect on false memory was never directly investigated. So, we carried out two experiments to examine these effects on true and false recognition. In experiment 1, participants studied DRM lists which were presented one, three or five times. In experiment 2, we manipulated the repetition mode (massed vs. spaced with a short interval or a long interval) to explore the spacing effect. The results showed that true recognition increased monotonically with list repetition (experiment 1) and repetition spacing (experiment 2). The most striking finding was a similar spacing effect but no repetition effect on false recognition. Thus, these results were principally discussed in the light of the activation-monitoring framework.     

Figural vividness and persuasion: capturing the "elusive" vividness effect

Despite the widespread belief that the use of vividness in persuasive communications is effective, many laboratory studies have failed to find vividness effects. A possible explanation for this discrepancy is that many laboratory tests have not vivified solely the central thesis of the message but have vivified irrelevant portions of the message as well or instead. Two experiments examined the effect of vivifying the central ("figure") or noncentral ("ground") features of a message on persuasion. In both experiments, the formerly "elusive vividness effect" of superior persuasion was found, but only in vivid-figure communications. A mediation analysis revealed the salutary role of supportive cognitive elaborations, rather than memory for the communication, in mediating the vividness effect. The findings caution against attempts to persuade by increasing overall message vividness because off-thesis vividness has the unintended and undercutting consequence of distracting recipients from the point of the communication.     

The word frequency effect in recognition memory versus repetition priming

The role of word frequency in recognition memory and repetition priming was investigated by using a manipulation of attention. In Experiment 1, the lexical decision task produced greater repetition priming for low-frequency words than for high-frequency words following either the attended or the unattended study condition. The recognition memory test, on the other hand, showed a low-frequency word advantage only following the attended study condition. Furthermore, this advantage was limited to the measure of recognition memory based on conscious recollection of the study episode. In Experiment 2, a speeded recognition memory test replicated the pattern obtained with the unspeeded recognition memory test in Experiment 1. These results argue against the view that the word frequency effects in recognition memory and repetition priming have the same origin. Instead, the results suggest that the word frequency effect in recognition memory has its locus in conscious recollection.     

Remembering left-right orientation of pictures

In a study of recognition memory for pictures, we observed an asymmetry in classifying test items as "same" versus "different" in left-right orientation: Identical copies of previously viewed items were classified more accurately than left-right reversals of those items. Response bias could not explain this asymmetry, and, moreover, correct "same" and "different" classifications were independently manipulable: Whereas repetition of input pictures (one vs. two presentations) affected primarily correct "same" classifications, retention interval (3 hr vs. 1 week) affected primarily correct "different" classifications. In addition, repetition but not retention interval affected judgments that previously seen pictures (both identical and reversed) were "old". These and additional findings supported a dual-process hypothesis that links "same" classifications to high familiarity, and "different" classifications to conscious sampling of images of previously viewed pictures.     

Item recognition memory and the receiver operating characteristic

Four experiments were conducted to investigate the effects of study time, study repetition, semantic and orthographic similarity, and category length on item recognition memory receiver operating characteristics (ROCs). Analyses of ROC shape rejected A. P. Yonelinas's (1994) dual-process model. The normal unequal variance signal-detection model provided a better account of the data, except for a small but consistent excess of high-confidence errors. It was found that z-transformed ROC slope was increased by similarity, category length, and study item repetition, rejecting R. Ratcliff, G. McKoon, and M. Tindall's (1994) "constancy-of-slopes" generalization for these variables, but slope was relatively unaffected by massed study time.     

Reduced Self-Referential Source Memory Performance is Associated with Interpersonal Dysfunction in Borderline Personality Disorder

Source memory is impaired in schizophrenia, and this deficit is related to symptoms of interpersonal antagonism such as suspiciousness and hostility. The present study evaluated source memory in borderline personality disorder (BPD) and its relation to interpersonal antagonism. Forty-one noninpatient adults with BPD according to the DSM-IV and 26 healthy control subjects performed a verbal source memory test requiring completion of sentences with and without emotional content ("Hot" vs. "Cold" sentences). Subjects also completed self-report measures of suspiciousness and interpersonal antagonism (Buss-Durkee Hostility Inventory) and depression (Beck Depression Inventory). The BPD group showed no significant difference from the control group in self-referential source memory, recognition memory, response bias, and performance enhancement for items with emotion content. However, in the BPD group, poorer self-referential source memory was significantly related to Hostility measures including suspiciousness, but not with Depression scores. In contrast, generic item recognition memory was unrelated to Hostility. Heterogeneity in source memory function may be specifically related to some of the hallmark interpersonal disturbances of BPD, independent of the effects of general negative affect or general memory impairment.     

Age-related differences in brain electrical activity during extended continuous face recognition in younger children, older children and adults

To examine the development of recognition memory in primary-school children, 36 healthy younger children (8-9 years old) and 36 healthy older children (11-12 years old) participated in an ERP study with an extended continuous face recognition task (Study 1). Each face of a series of 30 faces was shown randomly six times interspersed with distracter faces. The children were required to make old vs. new decisions. Older children responded faster than younger children, but younger children exhibited a steeper decrease in latencies across the five repetitions. Older children exhibited better accuracy for new faces, but there were no age differences in recognition accuracy for repeated faces. For the N2, N400 and late positive complex (LPC), we analyzed the old/new effects (repetition 1 vs. new presentation) and the extended repetition effects (repetitions 1 through 5). Compared to older children, younger children exhibited larger frontocentral N2 and N400 old/new effects. For extended face repetitions, negativity of the N2 and N400 decreased in a linear fashion in both age groups. For the LPC, an ERP component thought to reflect recollection, no significant old/new or extended repetition effects were found. Employing the same face recognition paradigm in 20 adults (Study 2), we found a significant N400 old/new effect at lateral frontal sites and a significant LPC repetition effect at parietal sites, with LPC amplitudes increasing linearly with the number of repetitions. This study clearly demonstrates differential developmental courses for the N400 and LPC pertaining to recognition memory for faces. It is concluded that face recognition in children is mediated by early and probably more automatic than conscious recognition processes. In adults, the LPC extended repetition effect indicates that adult face recognition memory is related to a conscious and graded recollection process rather than to an automatic recognition process.     

Surface form typicality and asymmetric transfer in episodic memory for spoken words

A series of experiments was conducted to determine whether the typicality of the surface form of speech would affect memory retention of spoken words. For each surface characteristic studied, a continuous-recognition-memory task was used in which listeners based recognition judgments on word identity alone. For "typical" items, repetition benefits did not depend on whether the surface forms of the 1st and 2nd occurrences matched or mismatched. For "atypical" items, a larger repetition benefit occurred when the surface forms of the 2 occurrences matched. These results suggest that episodic memory for spoken words may be directly related to the perceived typicality of particular surface characteristics.     

内隐与外显记忆重复学习效果的比较研究

实验采用重学—分离设计 ,分别用知觉辨认和再认测验作为内隐、外显测量的测验方法 ,比较重学—启动测验的结果与重学—再认的结果 ,发现 :重学和间接测量的结合能有效地揭示内隐记忆的叠加现象 ;一次重学能使知觉启动测验的成绩产生明显的叠加效应 ;高意识水平学习后 ,低意识水平的重复学习不能改变外显测验成绩持续下降的趋势。     

Repetition effects in associative false recognition: Theme-based criterion shifts are the exception, not the rule

Previous reports have demonstrated that false memory for the critical items of associative lists decreases when lists are studied multiple times (Benjamin, 2001). In three experiments, we explored two hypotheses that might account for false memory reductions with repetition. Under an identification hypothesis, repetition decreases false memory because participants realise that critical items are absent from the list at encoding and thus reject them at test. Under a criterion shift hypothesis, repetition decreases false memory because it increases the discriminability of studied words from lures, causing participants to set a higher response criterion for positive recognition responses. Results uniquely supported the criterion shift hypothesis. Furthermore, results showed that participants only changed their criterion on separate recognition tests, not on an item-by-item basis within a single recognition test. The failure to establish separate criteria within a test increased false memory for repeated lists.     

The effects of pure pair repetition on younger and older adults' associative memory

Although aging causes relatively minor impairment in recognition memory for components, older adults' ability to remember associations between components is typically significantly compromised, relative to that of younger adults. This pattern could be associated with older adults' relatively intact familiarity, which helps preserve component memory, coupled with a marked decline in recollection, which leads to a decline in associative memory. The purpose of the current study is to explore possible methods that allow older adults to rely on pair familiarity in order to improve their associative memory performance. Participants in 2 experiments were repeatedly presented with either single items or pairings of items prior to a study list so that the items and the pairs were already familiar during the study phase. Pure pair repetition (the effects of pair repetition after the effects of item repetition are taken into account) increased associative memory for older and younger adults. Findings based on remember and know judgments suggest that familiarity but not recollection is involved in mediating the repetition effect.