On the orienting value of attitudes: attitude accessibility as a determinant of an object's attraction of visual attention.

Four experiments tested the hypothesis that objects toward which individuals hold attitudes that are highly accessible from memory (i.e., attitude-evoking objects) are more likely to attract attention when presented in a visual display than objects involving less accessible attitudes. In Experiments 1 and 2, Ss were more likely to notice and report such attitude-evoking objects. Experiment 3 yielded evidence of incidental attention; Ss noticed attitude-evoking objects even when the task made it beneficial to ignore the objects. Experiment 4 demonstrated that inclusion of attitude-evoking objects as distractor items interfered with Ss' performance of a visual search task. Apparently, attitude-evoking stimuli attract attention automatically. Thus, accessible attitudes provide the functional benefit of orienting an individual's visual attention toward objects with potential hedonic consequences.     

Motion direction distribution as a determinant of circular vection

Visually induced self-translation is called linear vection, while visually induced self-rotation is called circular vection. Impressions of circular vection and linear vection were measured using flow patterns presented on a flat screen. Subjects reported strong circular vection when the flow simulated a projected pattern of a rotating cylinder, which had gradients in speed and direction of moving elements on the screen. When speed gradients in a horizontal dimension were removed while not changing the direction distribution on the screen, strong circular vection was still reported. On the other hand, when the motion direction of all elements was the same (horizontal), having speed gradients, the circular vection was weak. The impression of linear vection showed the opposite trend. This result indicates not a speed distribution pattern but one of a two-dimensional direction on the retina determines the type of vection.     

Perceptual load as a major determinant of the locus of selection in visual attention

In this paper, we propose that the debate concerning the locus of attentional selection can be resolved by specifying the conditions under which early selection is possible. In the first part, we present a theoretical discussion that integrates aspects from structural and capacity approaches to attention and suggest that perceptual load is a major factor in determining the locus of selection. In the second part, we present a literature review that examines the conditions influencing the processing of irrelevant information. This review supports the conclusion that a clear physical distinction between relevant and irrelevant information is not sufficient to prevent irrelevant processing; early selection also requires that the perceptual load of the task be sufficiently high to exceed the upper limit of available attentional resources.     

Reinforcing value of physical activity as a determinant of child activity level.

This study examined whether the relative reinforcing value of physical activity (RRVPA) measured in the laboratory predicted physical activity measured in the natural environment in 32 6-11-year-old children. RRVPA correlated with physical activity level (r = .42, p < .05), and contributed to the prediction of physical activity level along with child obesity. RRVPA was related to the number of moderate to vigorous physical activity exercise bouts (r = .35, p < .05), not to the duration of those bouts. These results suggest that RRVPA is a determinant of child physical activity level, and that it may be naturally more reinforcing for children to engage in multiple, short exercise bouts than fewer, more extended bouts.     

Language as a determinant of Welsh identity

The study was designed, using the ?matched-guise' technique, to determine how different groups of Welshmen perceive members of their own national group who use various linguistic codes. Three matched groups of adult Welsh Ss were used: Bilinguals, those who were learning Welsh and those who could not speak Welsh and were not learning it either. These Ss were asked to evaluate on 22 scales the personalities of various Welsh speakers they heard reading the same passage of prose on tape. Essentially, the stimulus tape consisted of two male bilinguals reading the passage once each in Welsh, in English with a Welsh accent and in English with an RP accent. It was found, despite the fact that the groups differed in their language skills and self-perceived Welshness, that Ss as a whole upgraded the bilingual speakers on most traits. Indeed, the RP speakers were evaluated most favourably on only one trait - self-confidence. It was suggested that language to a large extent serves as a symbol of Welsh identity, and the results were discussed in relation to how other ethnic groups appear to view their own linguistic codes.     

Appraisal as a pervasive determinant of anger

L. Berkowitz and E. Harmon-Jones (2004) challenge appraisal theories of emotion by describing 2 sets of conditions (physical discomfort and anger-related muscle actions) in which anger appears to be elicited in the absence of theoretically predicted appraisals. In response, the authors discuss the ability of the specific appraisal model they have developed (e.g., C. A. Smith & L. D. Kirby, 2000, 2001; C. A. Smith & R. S. Lazarus, 1990) to account for such instances of anger. First, a number of issues are clarified relevant to the authors' model, including the nature of both the cognitive operations underlying appraisal and the specific appraisals hypothesized to evoke anger. The authors then describe how their model can account for the instances of anger described by L. Berkowitz and E. Harmon-Jones and how both accounts might be tested.     

Distraction as a determinant of processing speed

Processing speed is often described as a fundamental resource determining individual (e.g., I.Q.) and group (e.g., developmental) differences in cognition. However, most tests that measure speed present many items on a single page. Because many groups with slowed responding are also distractible, we compared younger and older adults on high-distraction (i.e., standard) versus low-distraction versions of two classic speed tasks. Reducing distraction improved the performance of older adults but had little or no effect on younger adults, suggesting that the ability to limit attentional access to task-relevant information can affect performance on tests designed to measure processing speed.     

Avoidance of risk as a determinant of cooperation

Pairs of subjects could either cooperate or respond on a lower paying individual task. Whenever both subjects chose to cooperate, either subject could make a response that took $1.00 of the other's earnings. In Exp. I, a stimulus signalled when a “take” response had been made. Either subject could avoid the loss by switching to the individual task within 5 sec after the stimulus appeared. Rates of cooperation were high when losses could be avoided but decreased again when the avoidance condition was removed. In Exp. II, a response prevented “takes” from occurring for a specified time interval after the response. This procedure also maintained cooperation. When each avoidance response subtracted from earnings, both avoidance responding and cooperation were eliminated.