When Cheap Isn't the Same as Not Expensive: Generic Price Terms and Their Negations

Generic price terms such as cheap, not expensive, not cheap, and expensive are used frequently in marketing, but little is known about how consumers interpret them. In typical consumer contexts, in which lower prices are preferred, we find that not cheap means essentially the same as expensive (i.e., not cheap = expensive). In contrast, not expensive does not mean the same as cheap, in that cheap is associated with lower prices (i.e., cheap < not expensive). As an implication, in a consumer survey we find different response distributions for rating scales that are anchored with endpoint labels of not expensive versus expensive as compared to cheap versus expensive or cheap versus not cheap (the latter two are equivalent). Furthermore, although cheap is associated with lower prices than not expensive, this does not necessarily translate into higher preferences for options that are described as cheap (vs. not expensive), because cheap may also evoke negative quality perceptions. Finally, we demonstrate an interesting reversal in the way price terms are interpreted: when higher prices are preferred, cheap is equal to not expensive (i.e., cheap = not expensive), whereas not cheap is associated with lower prices than expensive (i.e., not cheap < expensive).     

Lie-toe-tease: double negatives and unexcluded middles

Litotes, “a figure of speech in which an affirmative is expressed by the negative of the contrary” (OED) has had some tough reviews. For Pope and Swift (“Scriblerus” 1727), litotes—stock examples include “no mean feat”, “no small problem”, and “not bad at all”—is “the peculiar talent of Ladies, Whisperers, and Backbiters”; for Orwell (1946), it is a means to affect “an appearance of profundity” that we can deport from English “by memorizing this sentence: A not unblack dog was chasing a not unsmall rabbit across a not ungreen field.” But such ridicule is not without equivocation, given that litotes, or “logical” (non-concordial) double negation, may or may not be semantically redundant. When the negation of a logical contrary yields an unexcluded middle, it contributes to expressive power: someone who is not unhappy may not be happy either, and an occurrence may not be infrequent without being frequent. But if something is not possible, what can it be but possible? Why does Crashaw’s “not impossible she” survive rhetorically while Orwell’s “not unsmall rabbit” is doomed? How is Robbie being “not not friends” with Mary on 7th Heaven distinct from being friends with her, if not not-p reduces to p? The key is recognizing in litotes a corollary of MaxContrary, the tendency for contradictory (wide-scope) sentential negation ¬p to strengthen (at least) pragmatically to a contrary ©p, as when the formal contradictory Fr. “Il ne faut pas partir” (lit. ‘It is not necessary to leave’) is reinterpreted as expressing a contrary (‘one must not-leave’). Just as the Law of Excluded Middle can apply where it “shouldn’t”, resulting in pragmatically presupposed disjunctions between semantic contraries, so that “p v ©p” amounts to an instance of “p v ¬p”, the Law of Double Negation can fail to apply where it “should”. When not not-p conveys ¬©p, the negation of a virtual contrary, the middle between p and not-p is no longer excluded, rendering the Fregean dictum that “Wrapping up a thought in double negation does not alter its truth value” not unproblematic.     

Christian Initiation,Apprenticeship in Prayer

Abstract

I confess to you, Lord, that I still do not know what time is. Yet I confess too that I do know that I am saying this in time, that I have been talking about time for a long time, and that this long time would not be a long time if it were not for the fact that time has been passing all the while. How can I know this, when I do not know what time is? Is it that I do know what time is, but do not know how to put what I know into words? I am in a sorry state, for I do not even know what I do not know!     

Not doing is not the opposite of doing: implications for attitudinal models of behavioral prediction

This study argues for and tests the prediction that cognitions about not performing a behavior are not simple opposites of cognitions about performing the same behavior because they rely on separate goals. Three behaviors (i.e., eating meat, doing vigorous physical activity, and breastfeeding) are examined, for which performing and not performing are means to different goals. In the context of the theory of planned behavior, the discriminant validity of constructs related to performing and not performing behaviors is tested. Moreover, the simultaneous validities of perceived behavioral control over doing and not doing for the prediction of both intentions and the incremental validity of both intentions in predicting behavior are investigated. Results show that the constructs related to performing and not performing a behavior independently contribute to the prediction of intentions and behaviors. Implications of considering separable motivational systems underlying doing and not doing are discussed.     

III—Non-Distributive Blameworthiness

I adapt an old example of Frank Jackson's, in order to show that it is not only possible that actions with different individual agents are sub-optimal when each is not, but that they are impermissible when each is not, and blameworthy when each is not.     

Effects of paced respiration and expectations on physiological and psychological responses to threat.

While waiting to receive electric shocks, 105 males either (a) regulated their breathing at one half the normal rate, (b) regulated their breathing at the normal rate, or (c) did not regulate their breathing rate. Half of the subjects in each breathing condition were told that their breathing task would aid them in relaxing, whereas the other half were not given that expectation. Subjects in a no threat condition were not threatened with shocks, did not regulate their breathing, and were not provided with expectations. The results indicated that slowing respiration rate reduced physiological arousal as measured by skin resistance and finger pulse volume (but not heart rate) and reduced self-reports of anxiety. Expectations did not influence arousal. These data provide evidence for the effectiveness of paced respiration as a coping strategy, and they resolve the conflicting findings of previous investigations.     

Caring and Violence

I reply to Laura Duhan Kaplan that I do not suggest women's political choices concerning pacifism are determined by biology. Although I contend the practice of mothering does not imply a pacifist commitment, this does not imply that the practice of mothering is inconsistent with such a commitment. Further, because the practice of mothering is not limited to women, even if it is inconsistent with pacifist commitment, this does not limit choices based on biology.     

Conditionals and conditional probability

The authors report 3 experiments in which participants were invited to judge the probability of statements of the form if p then q given frequency information about the cases pq, p not q, not pq, and not p not q (where not = not). Three hypotheses were compared: (a) that people equate the probability with that of the material conditional, 1 - P(p not q); (b) that people assign the conditional probability, P(q/p); and (c) that people assign the conjunctive probability P(pq). The experimental evidence allowed rejection of the 1st hypothesis but provided some support for the 2nd and 3rd hypotheses. Individual difference analyses showed that half of the participants used conditional probability and that most of the remaining participants used conjunctive probability as the basis of their judgments.     

Can a twelve-week intervention reduce barriers to bicycling among overweight adults in low-income Latino and Black communities?

This pilot study summarizes perceived barriers to bicycling among overweight adults in two low-income communities of color and evaluates the impact of a bicycling intervention on these perceived barriers. A randomized controlled trial with 38 total participants from one predominantly Latino and one predominantly Black neighborhood in Milwaukee, Wisconsin was conducted during summer 2015. The twelve-week intervention consisted of group bicycle rides and bicycling instruction. Several barriers identified prior to the intervention declined significantly among intervention group members soon after it was completed: not feeling healthy enough to bike, being physically uncomfortable while biking, not having a bicycle to use, not having other people to bicycle with, not knowing the best routes to use, not feeling safe from crime, not feeling safe from car traffic, and worrying that neighbors do not think it is normal for an adult to ride a bike. Eight weeks after completion, the intervention group reported significantly greater reductions than the control group with respect to the barriers of not feeling healthy enough to bike and not feeling safe from car traffic. In addition to decreasing barriers, qualitative analysis suggested that increasing support from family and friends as well as emphasizing personal health benefits could help motivate people to bicycle.     

Investigating the impact of deconditioning anxiety on weight loss

The effectiveness of a new model for the treatment of obesity was studied. This model assumed that obesity was not an eating disorder but a "not eating" disorder. Obese individuals do not have a problem eating, they are overly good at it. Obese individuals have a problem not eating. They experience difficulty or anxiety when they do not eat. The model assumed that removal of anxiety associated with "not eating" would allow obese subjects to lose weight. Wolpe and Lazarus' progressive relaxation techniques were used to decondition anxiety assumed associated with "not eating" in subjects. Inferred anxiety was deconditioned under conditions of "not eating" when imagining hunger, emotions, and cravings. Twenty-five subjects were instructed not to follow a diet after deconditioning but to eat less and be hungry to lose weight. A control group of 10 was instructed to follow a balanced 1000-calorie diet to lose weight. The former group lost a statistically significant amount of weight (7.5% of their body weight) over 11.9 months, while the control group subjects gained 6.5% of their weight. The model appears to be effective for the treatment of some individuals who wish to lose weight, based upon this preliminary study. Replication with other and larger groups is essential.     

A test of theory of planned behavior in Korea: participation in alcohol-related social gatherings

Two studies are reported using the theory of planned behavior (TPB) to predict and explain joining and not joining alcohol-related social gatherings among Korean undergraduates in various engineering majors. Specifically, considering that the attitudinal component of TPB is behavioral-outcome-based, the current study investigated whether the outcomes of engaging in a behavior and of not engaging in a behavior would similarly predict intentions to engage in a behavior and intentions to not engage in a behavior. The current study also examined whether intentions to engage and intentions to not engage would be significantly related to self-reported behavior a week later. Participants in Study 1 reported TPB components (attitudes toward behavior, subjective norms, perceived behavioral control, and behavioral intentions) concerning joining alcohol-related social gatherings. Participants in Study 2 reported TPB components concerning not joining alcohol-related social gatherings. Additionally, a week later, the participants in both studies reported their participation in alcohol-related social gatherings from the past week. Generally, the results showed that the TPB components were significantly associated with undergraduates' intentions to join and intentions to not join. Specifically, conversation-related attitudes and senior-junior relationship-related attitudes were significantly related to intentions to join, and only group-related attitudes were significantly related to intentions to not join. Intentions to join and intentions to not join were not significantly related to self-reported behavior of joining alcohol-related social gatherings a week later. The findings from the current research provide some evidence that joining or not joining alcohol-related social gatherings may not be mere behavioral opposites, predictable by the presence or absence of the same behavioral outcomes. These two aspects of the behavior may require assessment of different behavioral outcomes or different assessments of the same behavioral outcomes.     

Knowing not

Ontario Institute for Studies in Education, 252 Bloor Street, Toronto, Ontario, Canada M5S 1V6 People often know rapidly and reliably that they do not know something. A review of contemporary theory reveals that the issue has not received much attention; moreover, the accounts available assume that recognition that one does not know something is achieved only by failure to establish that one does know it. A reaction time experiment assessed two aspects of knowing not, by asking people whether they knew common nouns well enough to use them in sentences and whether they had visited certain cities. The findings were that affirmations of negation were often more rapid than positive reports; hence, the account of knowing not as the complement of knowing that something is the case is not necessarily correct. We suggest that knowing not may be attained as rapidly as positive knowledge on the basis of ability to carry out analytical procedures.     

Peter McHugh’s Late Work

I focus on some of Peter McHugh’s most recent papers. This is work that is not yet widely known, some of which has not even been published as yet. I try to show that while the work does not in any way contradict his life-long commitments, it still has the capacity to be not at all predictable.     

Logical Properties of Warrant

Trenton Merricks argues that on any reasonable account, warrant must entailtruth. I demonstrate three theses about the properties ofwarrant: (1) Warrant is not unique;there are many properties that satisfy the definition of warrant. (2) Warrant need not entail truth; there are some warrant properties that entailtruthand others that do not. (3) Warrant need not be closed under entailment, even if knowledge is. If knowledge satisfies closure, then some warrant properties satisfy closure while others do not;if knowledge violates closure, then allwarrant properties violate closure.     

Reasons for Not Helping

Second-grade, fourth-grade, sixth-grade, high school, and college students (N = 140) were asked to describe situations in which they would not help someone else and their reasons for not helping in those situations. Younger subjects used perceived self-incompetence as a reason for not helping more frequently than did older subjects. In contrast, older subjects more frequently cited a desire not to violate another's personal situation and/or their own internalized values, laws, and rules as reasons not to help than did their younger counterparts. For a majority of the not-helping categories, however, no significant effect of age level was found, and indeed, some individuals in even the youngest age group expressed subtle and insightful reasons for not helping.     

Laws,chances and properties

The paper develops a unified account of both deterministic and indeterministic laws of nature which inherits the merits but not the defects of the best existing accounts. As in Armstrong's account, laws are embodied in facts about universals; but not in higher‐order relations between them, and the necessity of laws is not primitive but results from their containing chances of 0 or 1. As in the Ramsey‐Lewis account, law statements would be the general axioms and theorems of the simplest deductive theory of everything; but because laws are not so defined, simplicity of statement is not a criterion of law‐hood.     

THE DEVELOPMENT OF LOCKEAN ABSTRACTION

In this work I argue that Descartes was not a trialist by showing that the main tenets of trialist interpretations of Descartes's theory of substance are either not supported by the text or are not sufficient for establishing the trialist interpretation.     

在叙事中看到的医学景象——医学人文化的回归

疾病不仅仅是一个生物过程,而且还是一段经历,可能对人的一生都会产生影响。然而,在这样一个技术被广泛应用的时代里,医生通过与患者的对话——＂叙事＂去了解并缓解其疾痛已然成为一种奢侈。本文旨在通过综述叙事医学的起源及发展历史,探讨叙事与医学的相关性及可能的应用,并对叙事医学的发展方向及未来的医学景象作出展望。此外,还将＂叙事＂中折射出的临床医生角色功能归纳为五个要素：不只有循证,还说故事;不只谈疾病,还需整合;不只讲科学,还给关怀;不只能严谨,还会沟通;不只顾功能,还重意义。     

Comment

I want a laity, not arrogant, not rash in speech, not disputatious, but men who know their religion, who enter into it. who know just where they stand, who know what they hold, and what they do not, who know their creed so well, they can give an account of it, who know so much of history they can defend it. I want an intelligent, well-instructed laity …