Better the devil you know? Nonconscious processing of identity and affect of famous faces

The nonconscious recognition of facial identity was investigated in two experiments featuring brief (17-msec) masked stimulus presentation to prevent conscious recognition. Faces were presented in simultaneous pairs of one famous face and one unfamiliar face, and participants attempted to select the famous face. Subsequently, participants rated the famous persons as ”good“ or ”evil“ (Experiment 1) or liked or disliked (Experiment 2). In Experiments 1 and 2, responses were less accurate to faces of persons rated evil/disliked than to faces of persons rated good/liked, and faces of persons rated evil/disliked were selected significantly below chance. Experiment 2 showed the effect in a within-items analysis: A famous face was selected less often by participants who disliked the person than by participants who liked the person, and the former were selected below chance accuracy. The within-items analysis rules out possible confounding factors based on variations in physical characteristics of the stimulus faces and confirms that the effects are due to participants’ attitudes toward the famous persons. The results suggest that facial identity is recognized preconsciously, and that responses may be based on affect rather than familiarity.     

Repetition priming and face processing: Priming occurs within the system that responds to the identity of a face

A familiar stimulus that has recently been recognized will be recognized a second time more quickly and more accurately than if it had not been primed by the earlier encounter. This is the phenomenon of “repetition priming”. Four experiments on repetition priming of face recognition suggest that repetition priming is a consequence of changes within the system that responds to the familiarity of a stimulus. In Experiment 1, classifying familiar faces by occupation facilitated subsequent responses to the same faces in a familiarity decision task (Is this face familiar or unfamiliar?) but not in an expression decision task (Is this face smiling or unsmiling?) or a sex decision task (Is this face male or female?). In Experiment 2, familiar faces showed repetition priming in a familiarity decision task, regardless of whether a familiarity judgment or an expression judgment had been required when the faces were first encountered. Expression decisions to familiar faces again failed to show repetition priming. In Experiment 3, familiar faces showed repetition priming in a familiarity decision task, regardless of whether a familiarity judgment or a sex judgment had been asked for when the faces were first encountered. Sex decisions to familiar faces again failed to show repetition priming. In Experiment 4, familiarity decisions continued to show repetition priming when a brief presentation time with encouragement to respond while the face was displayed reduced response latencies to speeds comparable to those for sex and expression judgments in Experiments 1 to 3. The results are problematic for theories that propose that repetition priming is mediated by episodic records of previous acts of stimulus encoding.     

The speed of recognition of personally familiar faces

Despite the generally accepted notion that humans are very good and fast at recognising familiar individuals from their faces, the actual speed with which this fundamental brain function can be achieved remains largely unknown. Here, two groups of participants were required to respond by finger-lift when presented with either a photograph of a personally familiar face (classmate), or an unfamiliar one. This speeded manual go/no-go categorisation task revealed that personally familiar faces could be categorised as early as 380 ms after presentation, about 80 ms faster than unfamiliar faces. When response times were averaged across all 8 stimulus presentations, we found that minimum RTs for both familiar and unfamiliar face decisions were substantially lower (310 ms and 370 ms). Analyses confirmed that stimulus repetition enhanced the speed with which faces were categorised, irrespective of familiarity, and that repetition did not affect the observed benefit in RTS for familiar over unfamiliar faces. These data, representing the elapsed time from stimulus onset to motor output, put constraints on the time course of familiar face recognition in the human brain, which can be tracked more precisely by high temporal resolution electrophysiological measures.     

Covert detection of attractiveness among the neurologically intact: evidence from skin-conductance responses

Several studies have shown that participants, without a deficit in face recognition, give an increased skin conductance response (SCR) to familiar faces when presented subliminally, hence suggesting covert recognition of these faces. In the experiment presented here we manipulated familiarity and attractiveness and tested whether participants distinguished between faces for these variables when presented too fast to allow conscious recognition. Three sets of faces were presented: famous attractive; unfamiliar attractive; and unfamiliar less attractive. SCRs were the same for each category of faces whether presented subliminally or supraliminally, and were the same for attractive faces, whether famous or unfamiliar; however, SCRs differed between the attractive and less attractive faces. The findings support those of Stone et al (2001 Cognitive, Affective and Behavioral Neuroscience 1 183-191) and suggest that higher SCRs to famous faces are not necessarily due to covert recognition, but may be a response to the positive affective valence of the stimuli.     

Strength of visual percept generated by famous faces perceived without awareness: effects of affective valence, response latency, and visual field

Participants who were unable to detect familiarity from masked 17 ms faces (Stone and Valentine, 2004 and Stone and Valentine, in press-b) did report a vague, partial visual percept. Two experiments investigated the relative strength of the visual percept generated by famous and unfamiliar faces, using masked 17 ms exposure. Each trial presented simultaneously a famous and an unfamiliar face, one face in LVF and the other in RVF. In one task, participants responded according to which of the faces generated the stronger visual percept, and in the other task, they attempted an explicit familiarity decision. The relative strength of the visual percept of the famous face compared to the unfamiliar face was moderated by response latency and participants' attitude towards the famous person. There was also an interaction of visual field with response latency, suggesting that the right hemisphere can generate a visual percept differentiating famous from unfamiliar faces more rapidly than the left hemisphere. Participants were at chance in the explicit familiarity decision, confirming the absence of awareness of facial familiarity.     

Interaction of prime and target in the subliminal affective priming effect

It has been found that an emotional stimulus such as a facial expression presented subliminally can affect subsequent information processing and behavior, usually by shifting evaluation of a subsequent stimulus to a valence congruent with the previous stimulus. This phenomenon is called subliminal affective priming. The present study was conducted to replicate and expand previous findings by investigating interaction of primes and targets in the affective priming effect. Two conditions were used. Prime (subliminal presentation 35 msec.) of an angry face of a woman and a No Prime control condition. Just after presentation of the prime, an ambiguous angry face or an emotionally neutral face was presented above the threshold of awareness (500 msec.). 12 female undergraduate women judged categories of facial expressions (Anger, Neutral, or Happiness) for the target faces. Analysis indicated that the Anger primes significantly facilitated judgment of anger for the ambiguous angry faces; however, the priming effect of the Anger primes was not observed for neutral faces. Consequently, the present finding suggested that a subliminal affective priming effect should be more prominent when affective valence of primes and targets is congruent.     

Demonstrating how unfamiliar faces become familiar using a face matching task

Two experiments examine a novel method of assessing face familiarity that does not require explicit identification of presented faces. Earlier research (Clutterbuck & Johnston, 2002; Young, Hay, McWeeny, Flude, & Ellis, 1985) has shown that different views of the same face can be matched more quickly for familiar than for unfamiliar faces. This study examines whether exposure to previously novel faces allows the speed with which they can be matched to be increased, thus allowing a means of assessing how faces become familiar. In Experiment 1, participants viewed two sets of unfamiliar faces presented for either many, short intervals or for few, long intervals. At test, previously familiar (famous) faces were matched more quickly than novel faces or learned faces. In addition, learned faces seen on many, brief occasions were matched more quickly than the novel faces or faces seen on fewer, longer occasions. However, this was only observed when participants performed “different” decision matches. In Experiment 2, the similarity between face pairs was controlled more strictly. Once again, matches were performed on familiar faces more quickly than on unfamiliar or learned items. However, matches made to learned faces were significantly faster than those made to completely novel faces. This was now observed for both same and different match decisions. The use of this matching task as a means of tracking how unfamiliar faces become familiar is discussed.     

Orientation of attention to nonconsciously recognised famous faces

The nonconscious orientation of attention to famous faces was investigated using masked 17 ms stimulus exposure. Each trial presented a simultaneous pair of one famous and one unfamiliar face, matched on physical characteristics, one each in left visual field (LVF) and right visual field (RVF). These were followed by a dot probe in either LVF or RVF to which participants made a speeded two-alternative forced-choice discrimination response. Participants subsequently evaluated the affective valence (good/evil) of the famous persons on a 7-point scale. Higher accuracy of dot probe discrimination in the same visual field (VF) as the famous face suggested that attention was oriented towards faces of persons evaluated “good”, but a reverse orientation effect was observed for those evaluated “evil”. The awareness check presented the same face pairs under the same conditions, and participants were at chance in a task of selecting the famous face in each pair. The results suggest that famous faces can be identified without awareness, and that attention is attracted by the faces of famous persons not regarded as “evil”.     

What’s in the name? Categorical perception for unfamiliar faces can occur through labeling

The conditions under which categorical perception (CP) occurs for unfamiliar faces are unclear. Although CP is generally found only for familiar faces, it has been reported for unfamiliar faces after brief training (Levin & Beale, 2000) or even without any learning of the original faces (Campanella, Hanoteau, Seron, Joassin, & Bruyer, 2003). Three experiments investigated whether CP can be observed for an unfamiliar morphed face continuum without preexposure to the endpoints of the continuum (Experiment 1); with brief exposure to the endpoints (Experiment 2); or with exposure to named endpoints (Experiment 3). CP was always observed for matched pairs of famous faces. However, CP for unfamiliar faces was induced only when participants observed names paired with the endpoint faces before the start of the experiment. The results suggest that CP effects for unfamiliar faces can be observed extremely rapidly when clear category labels are presented.     

The effect of familiarity on face adaptation

Face aftereffects can provide information on how faces are stored by the human visual system (eg Leopold et al, 2001 Nature Neuroscience 4 89-94), but few studies have used robustly represented (highly familiar) faces. In this study we investigated the influence of facial familiarity on adaptation effects. Participants were adapted to a series of distorted faces (their own face, a famous face, or an unfamiliar face). In experiment 1, figural aftereffects were significantly smaller when participants were adapted to their own face than when they were adapted to the other faces (ie their own face appeared significantly less distorted than a famous or unfamiliar face). Experiment 2 showed that this 'own-face' effect did not occur when the same faces were used as adaptation stimuli for participants who were unfamiliar with them. Experiment 3 replicated experiment 1, but included a pre-adaptation baseline. The results highlight the importance of considering facial familiarity when conducting research on face aftereffects.     

Dominance of texture over shape in facial identity processing is modulated by individual abilities

For face recognition, observers utilize both shape and texture information. Here, we investigated the relative diagnosticity of shape and texture for delayed matching of familiar and unfamiliar faces (Experiment 1) and identifying familiar and newly learned faces (Experiment 2). Within each familiarity condition, pairs of 3D‐captured faces were morphed selectively in either shape or texture in 20% steps, holding the respective other dimension constant. We also assessed participants’ individual face‐processing skills via the Bielefelder Famous Faces Test (BFFT), the Glasgow Face Matching Test, and the Cambridge Face Memory Test (CFMT). Using multilevel model analyses, we examined probabilities of same versus different responses (Experiment 1) and of original identity versus other/unknown identity responses (Experiment 2). Overall, texture was more diagnostic than shape for both delayed matching and identification, particularly so for familiar faces. On top of these overall effects, above‐average BFFT performance was associated with enhanced utilization of texture in both experiments. Furthermore, above‐average CFMT performance coincided with slightly reduced texture dominance in the delayed matching task (Experiment 1) and stronger sensitivity to morph‐based changes overall, that is irrespective of morph type, in the face identification task (Experiment 2). Our findings (1) show the disproportionate importance of texture information for processing familiar face identity and (2) provide further evidence that familiar and unfamiliar face identity perception are mediated by different underlying processes.     

The effects of massive repetition on speeded recognition of faces

Models of face processing suggest that recognizing a person should prime recognition of a consecutive, but different, image of the same person. This prediction is tested in four experiments using large blocks of different views of the same person. The experiments demonstrate that reaction times decreased according to a negative power function as the number of repetitions increased. After sufficient repetitions, however, the reaction times lengthened. The presentation of a different familiar person between blocks of repetitions caused the reaction time for the target to increase to a level equivalent to that with no repetitions. Experiments 2 and 3 investigated the effect of different intervening stimuli (unfamiliar faces and objects). Such stimuli reduced the effect of mass repetition-but the reduction using a familiar face was greater than that with either unfamiliar faces or objects. Experiment 4 confirmed that the effects of massive repetition occur for a face familiarity task as well as for face identification tasks. The results are discussed in termsof the predictions of Burton's (1994) IACL model.     

Effect of familiarity and viewpoint on face recognition in chimpanzees

Numerous studies have shown that familiarity strongly influences how well humans recognize faces. This is particularly true when faces are encountered across a change in viewpoint. In this situation, recognition may be accomplished by matching partial or incomplete information about a face to a stored representation of the known individual, whereas such representations are not available for unknown faces. Chimpanzees, our closest living relatives, share many of the same behavioral specializations for face processing as humans, but the influence of familiarity and viewpoint have never been compared in the same study. Here, we examined the ability of chimpanzees to match the faces of familiar and unfamiliar conspecifics in their frontal and 3/4 views using a computerized task. Results showed that, while chimpanzees were able to accurately match both familiar and unfamiliar faces in their frontal orientations, performance was significantly impaired only when unfamiliar faces were presented across a change in viewpoint. Therefore, like in humans, face processing in chimpanzees appears to be sensitive to individual familiarity. We propose that familiarization is a robust mechanism for strengthening the representation of faces and has been conserved in primates to achieve efficient individual recognition over a range of natural viewing conditions.     

Accuracy of familiarity decisions to famous faces perceived without awareness depends on attitude to the target person and on response latency

Stone and Valentine (2004) presented masked 17 ms faces in simultaneous pairs of one famous and one unfamiliar face. Accuracy in selecting the famous face was higher when the famous person was regarded as "good" or liked than when regarded as "evil" or disliked. Experiment 1 attempted to replicate this phenomenon, but produced a different pattern of results. Experiment 2 investigated alternative explanations and found evidence supporting only the effect of response latency: responses made soon after stimulus onset were more accurate to liked than to disliked faces, whereas responses made after a longer delay were equally accurate to disliked faces. It appears that the effect of negative valence was corrected within the space of a few hundred milliseconds. Experiment 3, using an affective priming paradigm, supported the concept that an early-arising effect of valence is corrected if it is misleading to the directed task.     

Apparent reversals of a rotating mask: a new demonstration of cognition in perception.

A mask of a face rotated about its vertical axis of symmetry can appear to oscillate rather than rotate. Do stimulus features (e.g., shape) or cognitive factors (e.g., differential familiarity with convex and concave views of faces) explain this new illusion? In Experiment 1, differential familiarity was varied across stimuli by using familiar and unfamiliar objects rotating at 4 rpm and within stimuli by showing the objects upright and inverted. True motion was seen more with unfamiliar objects than with familiar objects and more with an inverted mask than with an upright mask. The results of Experiment 2, which was done with static views, suggest that the upright and inverted masks present similar structure to the visual system. In Experiment 3, the objects were shown rotating at 8 rpm; the results are similar to those of Experiment 1. These experiments favor a differential familiarity account of this illusory motion. Cognitive constraints on perceived motion and perceived rigidity are discussed.     

Apparent reversals of a rotating mask: A new demonstration of cognition in perception

A mask of a face rotated about its vertical axis of symmetry can appear to oscillate rather than rotate. Do stimulus features (e.g., shape) or cognitive factors (e.g., differential familiarity with convex and concave views of faces) explain this new illusion? In Experiment 1, differential familiarity was varied across stimuli by using familiar and unfamiliar objects rotating at 4 rpm and within stimuli by showing the objects upright and inverted. True motion was seen more with unfamiliar objects than with familiar objects and more with an inverted mask than with an upright mask. The results of Experiment 2, which was done with static views, suggest that the upright and inverted masks present similar structure to the visual system. In Experiment 3, the objects were shown rotating at 8 rpm; the results are similar to those of Experiment 1. These experiments favor a differential familiarity account of this illusory motion. Cognitive constraints on perceived motion and perceived rigidity are discussed.     

Face processing and familiarity: Evidence from eye‐movement data

How is information extracted from familiar and unfamiliar faces? Three experiments, in which eye‐movement measures were used, examined whether there was differential sampling of the internal face region according to familiarity. Experiment 1 used a face familiarity task and found that whilst the majority of fixations fell within the internal region, there were no differences in the sampling of this region according to familiarity. Experiment 2 replicated these findings, using a standard recognition memory paradigm. The third experiment employed a matching task, and once again found that the majority of fixations fell within the internal region. Additionally, this experiment found that there was more sampling of the internal region when faces were familiar compared with when they were unfamiliar. The use of eye fixation measures affirms the importance of internal facial features in the recognition of familiar faces compared with unfamiliar faces, but only when viewers compare pairs of faces.     

Order of feature recognition in familiar and unfamiliar faces

Three experiments measured order of processing for single faces presented to the left or right visual field (VF) using a same-different matching task. In contrast to earlier studies, the stimuli in the present experiments were carefully matched for overall similarity prior to the actual experiments. Experiments 1 and 2 showed that a significant top-to-bottom order of processing occurred for line drawings of unfamiliar faces but not for line drawings of familiar faces. Experiment 3 found evidence supporting top-to-bottom processing for unfamiliar photographic face stimuli. The photographic stimuli in Experiment 3 were matched more quickly when presented in the left VF (right hemisphere); however, this VF asymmetry was not related to previously reported differences in order of processing. It is suggested that under some conditions faces presented to the right hemisphere may be processed more like familiar faces than faces presented to the left hemisphere; however, this difference is not critical for the left VF (right hemisphere) superiority often found in face recognition tasks.     

Internal feature saliency as a marker of familiarity and configural processing

Two experiments that explore the internal feature advantage (IFA) in familiar face processing are reported. The IFA involves more efficient processing of internal features for familiar faces over unfamiliar ones. Experiment 1 examined the possibility of a configural basis for this effect through use of a matching task for familiar and unfamiliar faces presented both upright and upside-down. Results revealed the predicted IFA for familiar faces when stimuli were upright, but this was removed when stimuli were inverted. Experiment 2 examined the degree of training required before the IFA was demonstrated. Latency results revealed that whilst 90–180 s of exposure was sufficient to generate an IFA of intermediate magnitude, 180–270 s of exposure was required before the IFA was equivalent to that demonstrated for a familiar face. Taken together, these results offer three conclusions: First, the IFA is reaffirmed as an objective indicator of familiarity; second, the IFA is seen to rest on configural processing; and finally, the development of the IFA with familiarity indicates a development of configural processing with familiarity. As such, insight is gained as to the type of processing changes that occur as familiarity is gradually acquired.     

Preadolescents' recognition of faces of unfamiliar peers: the effect of attractiveness of faces

The authors examined preadolescents' ability to recognize faces of unfamiliar peers according to their attractiveness. They hypothesized that highly attractive faces would be less accurately recognized than moderately attractive faces because the former are more typical. In Experiment 1, 106 participants (M age = 10 years) were asked to recognize faces of unknown peers who varied in gender and attractiveness (high- vs. medium-attractiveness). Results showed that attractiveness enhanced the accuracy of recognition for boys' faces and impaired recognition of girls' faces. The same interaction was found in Experiment 2, in which 92 participants (M age = 12 years) were tested for their recognition of another set of faces of unfamiliar peers. The authors conducted Experiment 3 to examine whether the reason for that interaction is that high- and medium-attractive girls' faces differ more in typicality than do boys' faces. The effect size of attractiveness on typicality was similar for boys' and girls' faces. The overall results are discussed with reference to the development of face encoding and biological gender differences with respect to the typicality of faces during preadolescence.