Perceptual and conceptual priming in a semantic reprocessing task

Two experiments are reported that addressed the relative involvement and nature of perceptual and conceptual priming in a semantically complex task. Both experiments investigated facilitation from repeated semantic comparison trials in which subjects decided whether two words had the same meaning (e.g.,moist damp). The first experiment compared the magnitude and persistence of perceptual and conceptual priming components. Perceptual priming effects were modest, and contrary to some previous evidence, they did not appear to be more persistent than nonperceptual priming effects. The second experiment investigated the memory processes involved when perceptual priming was eliminated through a modality change between prime and target trials. Evidence suggested that conceptual priming primarily involved memory for the meaning comparison processes rather than better access to existing memory for the stimulus words.     

知觉和概念加工范式对内隐与外显记忆发展的影响

控制知觉材料的熟悉性和概念范例的典型性,以考察它们对内隐与外显记忆发展的影响。结果表明：（1）知觉内隐记忆的启动效应不存在年龄和熟悉性效应,而知觉外显记忆成绩则具有明显的年龄和熟悉性效应;（2）在概念内隐记忆任务上,典型范例的启动效应不存在年龄差异,非典型范例的启动效应则存在随年龄而增长的启动效应：无论是典型范例还是非典型范例的外显记忆成绩均随年龄增长而提高。     

Perceptual and conceptual training mediate the verbal overshadowing effect in an unfamiliar domain

Describing memory for a nonverbal perceptual stimulus can impair recognition. This verbal overshadowing effect may occur when perceptual expertise exceeds verbal expertise, but previous evidence for this hypothesis has been strictly correlational. We conducted two experiments, exploring the relation between expertise and verbal overshadowing by manipulating perceptual and conceptual knowledge. Participants received perceptual training (categorizing mushrooms), conceptual training (lecture), or no training, then viewed a mushroom and described it or not. A recognition test followed. In Experiment 1, perceptual training increased susceptibility to verbalization relative to the no training condition. However, conceptual training did not insulate individuals from the verbal overshadowing effect. Experiment 2 was modified to enhance both forms of training. It replicated the finding that perceptual training increases vulnerability to verbal overshadowing, and indicated that, when sufficiently emphasized, verbalization may be useful following conceptual training. The results demonstrate the role that different forms of learning and expertise may play in mediating language influences on recognition memory.     

Developmental patterns in priming and familiarity in explicit recollection

Developmental trajectories of two classes of human memory, implicit and explicit memory, appear to diverge. We examined how developmental differences in perceptual and conceptual priming, two types of implicit memory, coincide with differences between familiarity and recollective responses on explicit memory tests that employ the Remember/Know paradigm ( Tulving, 1985 ). Both types of priming were characterized by developmental invariance in 52 children and adolescents ages 8-19 years. Contrary to Komatsu, Naito, and Fuke (1996) results, few age-group differences in perceptual priming were observed following a levels-of-processing encoding manipulation. In contrast, age group differences were found for "Remember" but not "Know" responses. Neither levels of awareness nor strategies influenced priming. Adult levels of performance appear earlier in development on perceptual and conceptual priming tests compared to explicit memory tests. Similar developmental dissociations exist between explicit and implicit memory performance as between "Remember" and "Know" recollective responses.     

额叶参与对新异联系的启动效应——来自脑损伤病人的证据

对新异联系的启动效应是内隐记忆的一种形式,又称联想启动。采用知觉辨认任务,探讨额叶损伤与联想启动的关系。25例额叶损伤病人及18例匹配的正常被试参与实验。结果表明,额叶受损病人辨认旧词对与重组词对的正确率没有明显差别;而且,轻度记忆损伤的额叶病人再认成绩正常,但联想启动值低于对照组,内隐记忆和外显数、坚持性反应数和语词流畅性等有中度相关。这些结果提示,额叶不仅与情节记忆、工作记忆等外显记忆有关,也参与了以非相关词对为材料的联想启动。     

Perceptual priming is not a necessary consequence of semantic classification of pictures

Four experiments investigated how repetition priming of object recognition is affected by the task performed in the prime and test phases. In Experiment 1 object recognition was tested using both vocal naming and two different semantic decision tasks (whether or not objects were manufactured, and whether or not they would be found inside the house). Some aspects of the data were inconsistent with contemporary models of object recognition. Specifically, object priming was eliminated with some combinations of prime and test tasks, and there was no evidence of perceptual (as opposed to conceptual or response) priming in either semantic classification task, even though perceptual identification of the objects is required for at least one of these tasks. Experiment 2 showed that even when perceptual demands were increased by brief presentation, the inside task showed no perceptual priming. Experiment 3 showed that the inside task did not appear to be based on conceptual priming either, as it was not primed significantly when the prime decisions were made to object labels. Experiment 4 showed that visual sensitivity could be restored to the inside task following practice on the task, supporting the suggestion that a critical factor is whether the semantic category is preformed or must be computed. The results show that the visual representational processes revealed by object priming depend crucially on the task chosen.     

Priming and stimulus-response learning in perceptual classification tasks

Participants often respond more quickly and more accurately to a repeated stimulus compared to a non-repeated one, a phenomenon known as repetition priming. In semantic classification tasks priming appears to be largely attributable to the learning of stimulus-decision and stimulus-response associations, which allow participants to bypass many of the processes engaged during initial stimulus analysis. The current study tested whether stimulus-response learning plays a similarly dominant role in priming that occurs in perceptual classification tasks. Unfamiliar objects were used as stimuli to reduce the influence of semantic processes on priming and the task switched for all test trials to eliminate stimulus-decision learning. The results showed across-task priming as measured by reaction time facilitation and improved accuracy when the response remained the same during the encoding and test phases. When the response switched, similar levels of reaction time facilitation were observed, but priming as measured by accuracy was significantly reduced and no longer significant. These findings indicate that stimulus-response learning contributes to priming in perceptual classification tasks, but does not play a dominant role. Significant stimulus-level learning that is independent of the task and response also occurs and likely indexes facilitated perceptual processing of the objects.     

On the relationship between autobiographical memory and perceptual learning

Although the majority of research on human memory has concentrated on a person's ability to recall or recognize items as having been presented in a particular situation, the effects of memory are also revealed in a person's performance of a perceptual task. Prior experience with material can make that material more easily identified or comprehended in perceptually difficult situations. Unlike with standard retention tests, effects of prior experience on a perceptual task do not logically require that a person be aware that he or she is remembering. Indeed, amnesic patients purportedly show effects of practice in their subsequent performance of a perceptual or motor task even though they profess that they do not remember having engaged in that prior experience. The experiments that are reported were designed to explore the relationship between the more aware autobiographical form of memory that is measured by a recognition memory test and the less aware form of memory that is expressed in perceptual learning. Comparisons of effects on perceptual learning and recognition memory reveal two classes of variables. Variables such as the level of processing of words during study influenced recognition memory, although they had no effect on subsequent perceptual recognition. A study presentation of a word had as large an effect on its later perceptual recognition when recognition memory performance was very poor as it did when recognition memory performance was near perfect. In contrast, variables such as the number and the spacing of repetitions produced parallel effects on perceptual recognition and recognition memory. Following Mandler and others, it is suggested that there are two bases for recognition memory. If an item is readily perceived so that it seems to "jump out" from the page, a person is likely to judge that he or she has previously seen the item in the experimental situation. Variables that influence ease of perceptual recognition, then, can also have an effect on recognition memory, so parallel effects are found. The second basis for recognition memory involves elaboration of a word's study context and depends on such factors as level of processing during study--factors that are not important for perceptual recognition of isolated words. Comparisons of perceptual recognition and recognition memory are shown to be useful for determining how a variable has its effect. Effects of study on perceptual recognition appear to be totally due to memory for physical or graphemic information. Results reported are also relevant to theories of perceptual learning. A single presentation of an item is shown to have large and long-lasting effects on its later perceptual recognition. At least partially, effects of study on perceptual recognition depend on the same variables as do effects on more standard memory tests.     

Perceptual and response components in repetition priming of spoken words and pseudowords

Two experiments explored repetition priming effects for spoken words and pseudowords in order to investigate abstractionist and episodic accounts of spoken word recognition and repetition priming. In Experiment 1, lexical decisions were made on spoken words and pseudowords with half of the items presented twice (～12 intervening items). Half of all repetitions were spoken in a “different voice” from the first presentations. Experiment 2 used the same procedure but with stimuli embedded in noise to slow responses. Results showed greater priming for words than for pseudowords and no effect of voice change in both normal and effortful processing conditions. Additional analyses showed that for slower participants, priming is more equivalent for words and pseudowords, suggesting episodic stimulus–response associations that suppress familiarity-based mechanisms that ordinarily enhance word priming. By relating behavioural priming to the time-course of pseudoword identification we showed that under normal listening conditions (Experiment 1) priming reflects facilitation of both perceptual and decision components, whereas in effortful listening conditions (Experiment 2) priming effects primarily reflect enhanced decision/response generation processes. Both stimulus–response associations and enhanced processing of sensory input seem to be voice independent, providing novel evidence concerning the degree of perceptual abstraction in the recognition of spoken words and pseudowords.     

A short‐term perceptual priming account of spacing effects in explicit cued‐memory tasks for unfamiliar stimuli

Memory for repeated items improves when presentations are spaced during study. This effect is found in explicit memory tasks using different types of material, different experimental paradigms, and in different subject populations. Two experiments are described where the spacing effect was assessed on a yes/no recognition memory task using words and nonwords as targets. The main results showed that changing the font between repeated occurrences of targets at study did not affect the spacing effect for words, even under shallow encoding conditions, but effectively removed the spacing effect with nonwords. In both experiments, the font manipulation was made between subjects, ruling out explanations in terms of differential attention to particular font conditions. These results provide further support for short‐term perceptual priming accounts of the spacing effect: Semantically‐based repetition priming affects memory for words; perceptual priming mechanisms affect memory for nonwords.     

Midazolam amnesia and conceptual processing in implicit memory

Prominent theories of implicit memory (D. Schacter, B. Church, & J. Treadwell, 1994) emphasize the dominant role of perceptual processing in mediating priming on perceptual implicit memory tests. Examinations of the effects of conceptual processing on perceptual implicit memory tests have produced ambiguous results. Although a number of investigations (e.g., J. Toth & R. Hunt, 1990) have demonstrated that variations in conceptual processing affect priming on perceptual implicit memory tests, these effects may arise because of the contaminating effects of explicit memory. The current experiment examined this controversy using midazolam, a benzodiazepine that produces a dense, albeit temporary, anterograde amnesia when injected prior to study. The experiment examined whether the effects of generation found on the implicit memory test of perceptual identification were affected by a midazolam injection prior to study. Results demonstrated that midazolam substantially diminished generation effects in free and cued recall, as well as overall performance on these tests, but had no detectable effect on the generation effect in perceptual identification.     

Priming and implicit recognition depend on similar temporal changes in perceptual representations

Previous studies have reported that longer stimulus presentation decreases the magnitude of priming. In the present study, we used meaningless kaleidoscope images, which were reported to minimize conceptual processing, to investigate the mechanism of the phenomenon. We assessed the impact of stimulus duration on perceptual priming (Experiment 1) and implicit recognition memory (Experiment 2). Both the magnitude of priming and the accuracy of implicit recognition were lower with the longer stimulus presentation (350 ms) compared with the shorter presentation (250 ms). This coincidence of temporal dynamics between priming and implicit recognition suggests similar underlying memory mechanisms. In both cases, the decrease of performance with longer presentation can be explained by either changes in perceptual processes or interference from explicit memory retrieval.     

提取干扰对知觉和概念启动的影响

通过学习—测验范式,分别以词汇判断、语义分类任务为测验,探讨提取干扰对不同识别式记忆的影响差异。结果发现,实验1验证了识别式知觉内隐记忆的提取干扰效应,实验2发现识别式概念内隐记忆在提取干扰下也明显降低;两个实验启动量联合分析发现,相比无干扰条件,概念启动比知觉启动受到提取干扰的破坏更大。上述结果说明识别式内隐记忆的提取干扰具有普遍性,提取干扰产生了不同识别式内隐记忆之间的分离,识别式概念内隐记忆更容易受到提取干扰的影响。     

The relationship between divided attention and implicit memory: a meta-analysis

This article reports a meta-analysis comparing the size of repetition priming in full and divided-attention (DA) conditions. The main analysis included 38 effect sizes (ES) extracted from 21 empirical studies, for a total of 2074 (full-attention) and 2148 (divided-attention) participants. The mean weighted ES was 0.357 (95% CI = 0.278–0.435), indicating that divided attention produced a small, but significant, negative effect on implicit memory. Overall, the distinction between identification and production priming provided the best fit to empirical data (with the effect of DA being greater for production tests), whereas there was no significant difference between perceptual and conceptual priming. A series of focused contrasts suggested that word-stem completion might be influenced by lexical–conceptual processes, and that perceptual identification might involve a productive component. Implications for current theories of implicit memory are discussed.     

Spreading activation versus compound cue accounts of priming: mediated priming revisited.

Spreading activation theories and compound cue theories have both been proposed as accounts of priming phenomena. According to spreading activation theories, the amount of activation that spreads between a prime and a target should be a function of the number of mediating links between the prime and target in a semantic network and the strengths of those links. The amount of activation should determine the amount of facilitation given by a prime to a target in lexical decision. To predict the amount of facilitation, it is necessary to measure the associative links between prime and target in memory. Free-association production probability has been the variable chosen in previous research for this measurement. However, in 3 experiments, the authors show priming effects that free-association production probabilities cannot easily predict. Instead, they argue that amount of priming depends on the familiarity of the prime and target as a compound, where the compound is formed by the simultaneous presence of the prime and target in short-term memory as a test item.     

Effects of divided attention on perceptual and conceptual memory tests: An analysis using a process-dissociation approach

In two experiments, the nature of the relation between attention available at learning and subsequent automatic and controlled influences of memory was explored. Participants studied word lists in full and divided encoding conditions. Memory for the word lists was then tested with a perceptually driven task (stem completion) in Experiment 1 and with a conceptually driven task (category association) in Experiment 2. For recall cued with word stems, automatic influences of memory derived using the process-dissociation procedure remained invariant across a manipulation of attention that substantially reduced conscious recollection for the learning episode. In contrast, for recall cued with category names, dividing attention at learning significantly reduced the parameter estimates representing both controlled and automatic memory processes. These findings were similar to those obtained using indirect test instructions. The results suggest that, in contrast to perceptual priming, conceptual priming may be enhanced by semantic processing, and this effect is not an artifact of contamination from conscious retrieval processes.     

Influences of different combinations of conceptual, perceptual, and structural similarity on stimulus-response compatibility

This study evaluated the hypothesis that an increase in set-level stimulus-response compatibility produces facilitation for congruent mappings and interference for incongruent mappings. The degree of set-level compatibility was manipulated by varying combinations of conceptual, perceptual, and structural similarity. Experiment 1 varied perceptual similarity, by combining two stimulus codes (spatial, verbal) with two response modalities (manual, vocal) for orthogonal spatial dimensions, which have structural similarity. The element-level mapping effect did not vary as a function of the code-modality relation, in contrast to findings obtained with parallel spatial dimensions, which also have conceptual similarity. Experiment 2 manipulated combinations of conceptual and perceptual similarity by combining vertical and horizontal stimulus and response orientations, using verbal or spatial stimuli and vocal responses. The element-level mapping effect was larger for parallel than orthogonal orientations, with congruent mappings showing facilitation and incongruent mappings showing interference. The largest effect was facilitation for parallel orientations with the verbal-vocal set, consistent with the view that perceptual similarity contributes to performance primarily when responding with the identity of the stimulus. Our results indicate that conceptual similarity, but not perceptual similarity, produces the facilitation/interference pattern suggestive of automatic activation of the corresponding response regardless of mapping.     

Recognition memory and awareness: A high-frequency advantage in the accuracy of knowing

The well-established advantage of low-frequency words over high-frequency words in recognition memory has been found to occur in remembering and not knowing. Two experiments employed remember and know judgements, and divided attention to investigate the possibility of an effect of word frequency on know responses given appropriate study conditions. With undivided attention at study, the usual low-frequency advantage in the accuracy of remember responses, but no effect on know responses, was obtained. Under a demanding divided attention task at encoding, a high-frequency advantage in the accuracy of know responses was obtained. The results are discussed in relation to theories of knowing, particularly those incorporating perceptual and conceptual fluency.     

Recognition memory and awareness: A high-frequency advantage in the accuracy of knowing

The well-established advantage of low-frequency words over high-frequency words in recognition memory has been found to occur in remembering and not knowing. Two experiments employed remember and know judgements, and divided attention to investigate the possibility of an effect of word frequency on know responses given appropriate study conditions. With undivided attention at study, the usual low-frequency advantage in the accuracy of remember responses, but no effect on know responses, was obtained. Under a demanding divided attention task at encoding, a high-frequency advantage in the accuracy of know responses was obtained. The results are discussed in relation to theories of knowing, particularly those incorporating perceptual and conceptual fluency.     

Conceptual Implicit Memory in Advertising Research

A growing body of research examines the effect of advertising on implicit (unconscious or unintentional) forms of memory, in contrast with typical advertising research focusing on explicit (conscious or recollective) measures. This research primarily examines perceptual implicit memory, but conceptual implicit tests also have clear relevance for advertising research. The present experiments use a conceptual implicit test to determine if conceptual priming is obtained with brand materials and to assess the degree of explicit contamination (using a post‐test awareness questionnaire). The experiments first demonstrated that awareness is a threat to conceptual implicit measures within the advertising context. Steps were taken to reduce awareness, which were successful. Results suggest that brands can be conceptually primed when presented as text or as images but that awareness has to be accounted for as aware participants did show significantly more priming than those who were unaware (Experiment 3). Copyright © 2012 John Wiley & Sons, Ltd.