Men dissociate sexual attraction from moral judgement more than women

Would you find an opposite‐sex individual physically less attractive if you knew that he/she was a bad person? Would you feel the same if you were a man or a woman? This study examined whether gender differences exist in the influence of moral judgements on heterosexual physical attraction. In a first Experiment, participants (N = 214) rated on attractiveness photographs of opposite‐sex persons. Each photograph was paired with a “good” and a “bad” (from a moral point of view) sentence to depict a quality or activity of the displayed person (i.e., she/he is a defender of human rights in an NGO vs. she/he belongs to a terrorist group). Compared with women, men were significantly less influenced by sentence valence in their attractiveness ratings. A second Experiment (N = 105) using photographs of very attractive people showed the same pattern of results. The data suggest that sexual attraction is relatively less permeable to moral factors in men, and that this sex difference is consistent with an evolutionary approach to human sexuality.     

The effects of women's age and physical appearance on evaluations of attractiveness and social desirability.

Younger people are perceived as possessing a host of socially desirable attributes, some of which are the same traits attributed to attractive people. In the present study, 160 younger and older White Canadians rated the attractiveness and personality traits of 1 of 4 target women. The results indicated an interaction between the participant's age and gender and the age and attractiveness of the target person. Both younger and older judges showed an attractiveness bias and downrated the social desirability of younger unattractive targets. Younger judges rated younger and older attractive targets as equal in social desirability. Older male judges rated older attractive targets as less socially desirable than younger attractive targets. Results are discussed in terms of cultural expectations of beauty.     

Attractiveness of blonde women in evolutionary perspective: studies with two Polish samples

An experimental study was undertaken to assess the phenomenon of male preference for blondes. In the first study, 360 Polish men ages 18 to 46 years were asked to assess the attractiveness of the presented stimuli using a 9-point scale. Stimuli were 9 different pictures of the same women whose ages (about 20, 30, and 40 years old) and hair colors (blonde, brown, and brunette) were manipulated. Pictures of blonde-haired women were generally rated as younger than the others. The attractiveness ratings of female faces changed with age and hair color. Still, only the 30-yr.-old woman with blonde hair was rated as significantly more attractive than those with brown or brunette hair. In a second study (the analysis of 500 Internet advertisements) mature women dyed their hair blonde more frequently. These results are analyzed with regard to the evolutionarily formed male preference for younger females.     

Androgyny and sex-typing: Differences in beliefs regarding gender polarity in ratings of ideal men and women

To test Bem's (1979) hypothesis that androgynous and sex-typed individuals are differentiated by the presence or absence of beliefs in “gender polarity,” 200 students rated themselves on the short Bem Sex Role Inventory (BSRI). Of these 200, 20 androgynous women, 20 androgynous men, 20 feminine sex-typed women, and 20 masculine sex-typed men were randomly selected and asked to rate either the ideal woman or the ideal man on the short BSRI. As predicted, androgynous women did not rate the ideal man and woman differently, but, contrary to prediction, neither did feminine-typed women. As predicted, masculine-typed men rated the ideal man and woman differently, but, contrary to prediction, so did androgynous men. Thus, sex rather than sex-role distinguished subjects' beliefs in gender polarity. This finding may reflect women's desires for, and men's fears of, abandoning traditional modes of sex differentiation. The large initial subject pool was necessary because an extremely high percentage of subjects were classified as feminine sex-typed. An apparent feminine bias in the short BSRI is discussed.     

Both Gender and Cohort Affect Perceptions of Forenames,but Are 25-Year-Old Standards Still Valid?

Forenames signify considerable information, not only about a person’s gender, but also about that person’s age, social class, and ethnicity, as well as characteristics such as attractiveness and intellectual competence. Kasof (1993) found that research (almost all done in the U.S.) often used gender-typed forenames to identify individuals’ sex or gender in studies of potential gender bias. However, because these forenames signified other traits unrelated to gender, results were confounded in ways often favoring male stimulus persons. To remedy this situation, Kasof identified pairs of female and male forenames that were matched on key variables such as perceived age, attractiveness, and intellectual competence. We found that since 1995, approximately one-third of researchers who manipulated the sex or gender of hypothetical women and men used Kasof’s matched female and male forenames to control for extraneous variables. However, our research with college students revealed that Kasof’s matched forename pairs are now outdated. College students rated Kasof’s forenames (which are characteristic of popular forenames of their parents’ cohort) as less attractive than their own cohort’s popular forenames. Consistent with Kasof’s results, however, popular male forenames continued to be rated as connoting greater intellectual competence than popular female forenames. Implications of these findings are discussed.     

Sexual activity is inversely related to women’s perceptions of the facial attractiveness of unknown men

A study was conducted to assess whether individual differences in sexual activity during the past 30 days, in particular penile–vaginal intercourse (PVI; which is associated with measures of relationship quality), are related to the perception of the facial attractiveness of unknown men. Forty-five women reported the frequency of a variety of sexual behaviors and rated the facial attractiveness and friendliness of 24 men. Women who reported more frequent orgasm from masturbation rated men as less friendly. This finding might be reflective of the more anti-social attitude associated with more frequent masturbation. The results also show that women who engaged more frequently in most kinds of sexual behavior, not only PVI, considered unknown men to be less facially attractive. That is, individuals who engage more frequently in a variety of sexual behaviors with their partner perceived unknown men as less attractive and thereby may be less susceptible to the lure of other (or if the only sexual behavior is masturbation, any) men.     

Perceptions of the social and personal characteristics of hypermuscular women and of the men who love them

A predominately European American sample of middle class college students rated hypermuscular female bodybuilders and the men who were romantically involved with them on measures of perceived gender traits, personality traits, social behaviors, and heterosexual behaviors. Participants perceived hypermuscular women, as compared to the average woman, as having more masculine and fewer feminine interests, less likely to be good mothers, and less intelligent, socially popular, and attractive. However, participants also perceived them as being less likely to engage in socially deviant behaviors or to be sexually manipulative and more likely to be extraverted, conscientious, and open to new experiences than the average woman. Participants perceived men who are romantically involved with hypermuscular women as having stronger masculine traits, interests, and identities than the average man. The authors found no relationships between the perceiver's gender type and his or her perceptions of hypermuscular women or the men who were romantically involved with them.     

Appearance-related social comparisons: the role of contingent self-esteem and self-perceptions of attractiveness

Two studies examined contingent self-esteem (CSE) and responses to appearance-related social comparisons. Study 1 was an experimental study in which women rated a series of advertisements from popular women's magazines. Study 2 employed an event-contingent diary recording procedure. In Study 1, women who were higher in CSE and lower in self-perceptions of attractiveness (SPA) experienced greater decreases in positive affect and greater increases in negative affect following the ad-rating task. Study 2 results supported a mediation model in which women who were higher in CSE felt worse after social comparisons because they made primarily upward comparisons. Overall, results suggest that appearance-related comparisons are more distressing for those who base their self-worth on contingencies and have lower self-perceived attractiveness.     

The Role of Organization in the Learning of a Sensori-Motor Task

Two experiments investigated the ability of five- and six-month-old Guatemalan infants to discriminate human faces visually and to associate faces and voices differing in age and sex. The 32 infants in Experiment I discriminated between photographs of a man, a woman, and a seven-year-old boy. They did not, however, discriminate between photographs of two men, two women, or of two seven-year-old boys. The 24 infants in Experiment II were presented three different pairs of photographs of faces. One pair consisted of a man and a woman, another of a woman and a child, and the third of a man and a child. Voices appropriate to each pair of photographs accompanied the presentation of the visual stimulus. Looking at the woman and child seemed to be influenced by the presentation of a woman's voice and a boy's voice. Appropriate voices did not alter looking behavior with regard to the woman and man or the man and child.     

Individual differences in distancing responses to women on a photo choice task

A heterogeneous sample of adult women and men responded to a Photo Choice Task (PCT) in which they were asked to make 24 choices between two persons for a hypothetical interaction; eight of the choices were between a woman and a man. Participants also responded to a measure of adherence to Sex Role Stereotypes and to a measure of Adversarial Sexual Beliefs. On the eight choices between a woman and a man on the PCT, men over 30 and younger than 30 chose women below chance level. Women over 30 made other-gender and same-gender choices that did not differ from chance, but the women under 30 chose women over men reliably more than chance. Small but significant positive correlations were found among the scores on the PCT and the belief measures; for the total sample, the greater the choice of men over women for hypothetical interactions, the greater the agreement with sex role stereotypes and with adversarial sexual beliefs. An examination of mean differences in belief scores among groups of persons whose PCT scores (choice of men over women) were low, medium, and high revealed that men who were more likely to turn away from women in hypothetical situations were also more likely to adhere to stereotyped beliefs about sex roles and to view relationships between women and men as adversarial. This same pattern of individual differences was found among women but, for women, only the relationship between PCT scores and sex role stereotyping was significant.     

Effect of manipulated prestige‐car ownership on both sex attractiveness ratings

Previous studies have shown that male attractiveness can be enhanced by manipulation of status through, for example, the medium of costume. The present study experimentally manipulated status by seating the same target model (male and female matched for attractiveness) expressing identical facial expressions and posture in either a ‘high status’ (Silver Bentley Continental GT) or a ‘neutral status’ (Red Ford Fiesta ST) motor‐car. A between‐subjects design was used whereby the above photographic images were presented to male and female participants for attractiveness rating. Results showed that the male target model was rated as significantly more attractive on a rating scale of 1–10 when presented to female participants in the high compared to the neutral status context. Males were not influenced by status manipulation, as there was no significant difference between attractiveness ratings for the female seated in the high compared to the neutral condition. It would appear that despite a noticeable increase in female ownership of prestige/luxury cars over recent years males, unlike females remain oblivious to such cues in matters pertaining to opposite‐sex attraction. These findings support the results of previous status enhancement of attractiveness studies especially those espousing sex differences in mate preferences are due to sex‐specific adaptations.     

Branded Into Submission: Brand Attributes and Hierarchization Behavior in Same-Sex and Mixed-Sex Dyads

In 2 experiments, the role of brand attributes in the process of nonconscious hierarchization in dyadic interactions was examined. Experiment 1 showed that in same-sex dyads, brands that are associated with an agent and that are rated high on the brand personality dimension of competence ( Aaker, 1997 ) induced patterns of nonverbal submissive behavior on the part of the interaction partner. This effect was more pronounced for individuals with a low intrinsic tendency for dominant behavior. Experiment 2 extended these findings to mixed-sex dyads and brands that varied in overall status. Moreover, participant gender moderated the effects, such that the impact of brand status on hierarchization behavior and on agent likability was more pronounced for women than for men.     

To Know You is (Not) to Want You: Mediators Between Sociosexual Orientation and Romantic Commitment

Past studies have indicated that individuals with an unrestricted sociosexual orientation (SO; ‘unrestricted’ reflects comfort with sex outside the confines of a committed relationship) emphasize attractiveness and desirability when pursuing romantic partners. Additionally, SO is related to decreased commitment, and ultimately increased infidelity, in a current romantic relationship. Thus, the current study investigates potential mediators between sociosexual orientation (SO) and romantic commitment. Perceptions of a romantic partner’s characteristics such as physical attractiveness, various personality traits, and perceived similarities were examined as mediators. The findings indicate perceived social skills, intellect, and perceived similarities with the partner were all significant mediators between SO and commitment. Additionally, physical attractiveness was a marginally significant mediator. The final mediation model suggests that individuals with unrestricted SOs may have lower commit in their current relationships because participants with an unrestricted SO, compared to participants with a restricted SO, rated their partners as having fewer social skills, less intellect, and also fewer similarities between themselves and their partners.     

From dating to mating and relating: Predictors of initial and long‐term outcomes of speed‐dating in a community sample

We studied initial and long‐term outcomes of speed‐dating over a period of 1 year in a community sample involving 382 participants aged 18–54 years. They were followed from their initial choices of dating partners up to later mating (sexual intercourse) and relating (romantic relationship). Using Social Relations Model analyses, we examined evolutionarily informed hypotheses on both individual and dyadic effects of participants' physical characteristics, personality, education and income on their dating, mating and relating. Both men and women based their choices mainly on the dating partners' physical attractiveness, and women additionally on men's sociosexuality, openness to experience, shyness, education and income. Choosiness increased with age in men, decreased with age in women and was positively related to popularity among the other sex, but mainly for men. Partner similarity had only weak effects on dating success. The chance for mating with a speed‐dating partner was 6%, and was increased by men's short‐term mating interest; the chance for relating was 4%, and was increased by women's long‐term mating interest. Copyright © 2010 John Wiley & Sons, Ltd.     

How Alluring Are Dark Personalities? The Dark Triad and Attractiveness in Speed Dating

Dark Triad traits (narcissism, psychopathy, and Machiavellianism) are linked to the pursuit of short‐term mating strategies, but they may have differential effects on actual mating success in naturalistic scenarios: Narcissism may be a facilitator for men's short‐term mating success, while Machiavellianism and psychopathy may be detrimental. To date, little is known about the attractiveness of Dark Triad traits in women. In a speed‐dating study, we assessed participants' Dark Triad traits, Big Five personality traits, and physical attractiveness in N = 90 heterosexual individuals (46 women and 44 men). Each participant rated each partner's mate appeal for short‐ and long‐term relationships. Across both sexes, narcissism was positively associated with mate appeal for short‐ and long‐term relationships. Further analyses indicated that these associations were due to the shared variance among narcissism and extraversion in men and narcissism and physical attractiveness in women, respectively. In women, psychopathy was also positively associated with mate appeal for short‐term relationships. Regarding mating preferences, narcissism was found to involve greater choosiness in the rating of others' mate appeal (but not actual choices) in men, while psychopathy was associated with greater openness towards short‐term relationships in women. Copyright © 2016 European Association of Personality Psychology     

The company you keep: Fear of rejection in intergroup interaction

People use many cues to infer the likelihood of acceptance or rejection in intergroup interactions. Nearly all prior research has focused on personal cues directly given off by the potential interaction partner (e.g., eye contact and smiling). However, we argue that in the context of intergroup interactions, individuals may be especially sensitive to broader social cues, such as an interaction partner's social network. Across three experiments we explored differences in White participants' evaluations of a smiling Black man presented with a Black or White friend. When this Black man was featured with a Black friend, White participants reported greater rejection concerns and a greater inclination to reject this Black man compared to when he was featured with a White friend (Experiments 1-3) or featured alone (Experiment 2). Furthermore, when participants received a simple intervention designed to buffer against social rejection, the race of the Black man's friend no longer influenced participants' interests in befriending the Black man (Experiment 3). This research demonstrates the power of friendships in interracial interactions and provides evidence for a simple intervention to reduce the weight of rejection concerns in interracial interactions.     

The Effect of Clear Evaluation Criteria on Sex Bias in Judgments of Performance

Previous research indicates that the work of women is often devalued rela- tive to that of men. Two experiments tested the hypothesis that such sex bias appears when judges follow ambiguous guidelines or criteria in making evalua- tions, but not when they tollow clear evaluation guidelines. In each experiment, male and female undergraduates evaluated a performance that was attributed to either a man or woman (an intellectual test performance in Experiment I; an artistic craft object in Experiment 11). Subjects followed either clear, explicit evaluation criteria or vague, ambiguous criteria. As predicted, female subjects Lyaluated the "female's" performance less favorably than the "male's" only when. criteria were vague. In contast, male subjects showed little evidence of sex bias, regardless of the criteria they followed. Discussion centers upon: (1) possible cognitive processes underlying the observed effects of clear criteria; and (2) potential practical applications designed to alleviate sex bias in naturalistic settings.     

Intensity of smiling and attractiveness as facial signals of trustworthiness in women

Facial attractiveness is associated with a variety of positive social characteristics including trustworthiness. Variations in smiling, such as the appearance of the Duchenne marker and increased intensity of expression, have likewise been linked with positive judgments of trustworthiness. The study investigated the interaction of the effects of models' attractiveness and their smiling intensity on impressions of perceived trustworthiness. Participants rated the attractiveness and expressivity of neutral, low intensity, and high intensity smiling images of 45 women models. These images were also presented to a second group of participants who rated trustworthiness. Repeated measures analysis of covariance of the effects of attractiveness and manipulated smile intensity on trustworthiness indicated a main effect for smile intensity: increased smile intensity was associated with greater trustworthiness. Attractiveness also contributed to rated trustworthiness independently of smiling intensity. Results suggested there is an additional contribution of facial expression in creating social impressions of trustworthiness.     

Good Enough for an Affair. Self‐Enhancement of Attractiveness,Interest in Potential Mates and Popularity as a Mate

Using data from the Berlin Speed Dating Study, we tested rival hypotheses concerning the effects of self‐enhancement of attractiveness on dating outcomes. Three hundred eighty‐two participants took part in one of the 17 speed‐dating sessions. After each speed‐dating interaction, participants indicated how interesting they found the respective person as a long‐term and short‐term partner. Using social relations analyses, we computed perceiver effects (being more or less choosy) and target effects (being rated as more or less interesting) of long‐term and short‐term partner ratings. Self‐enhancement was operationalized as the discrepancy between self‐rated attractiveness and four components of actual attractiveness (observer‐rated facial and vocal attractiveness, height and body mass index). Results indicated that self‐enhancers were less choosy with respect to their interest for short‐term partners, which was especially true for men, but more choosy with respect to long‐term partners. With regard to popularity as a mate, potential partners indicated that they found self‐enhancers more interesting as short‐term partners but not as long‐term partners. As self‐enhancement is a key component of narcissism, these results are consistent with findings that narcissists perceive many sexual affairs as an achievement, while preferring selected ‘trophy’ long‐term partners, and narcissists have a charming appeal for short‐term, but not lasting, social relationships. Copyright © 2015 European Association of Personality Psychology