Childhood brand nostalgia: A new conceptualization and scale development

This research seeks to expand the current understanding of nostalgia towards childhood as it relates to consumer brand relationships and provide a framework for better understanding the phenomenon as it appears in both academic and real‐world settings. In this paper, the authors use existing literature on nostalgia and consumer interviews to define childhood brand nostalgia as a positively valenced emotional attachment to a brand because of the brand's association with fond memories of the individual's non‐recent lived past. A scale to measure an individual's childhood brand nostalgia is developed and tested to ensure convergent, discriminant, and predictive validity. The scale is found to capture individual differences in nostalgic feelings towards a single brand, and individuals are found to have varying levels of nostalgic feelings for multiple brands across multiple product categories. This demonstrates the usefulness of this scale in determining a consumer's nostalgia towards a particular brand from their childhood. Copyright © 2016 John Wiley & Sons, Ltd.     

自我概念对两类怀旧广告诉求有效性的影响

在怀旧风潮盛行的大背景下, 怀旧广告日益受到了广告主的青睐。然而, 由于怀旧诉求未能正确匹配目标受众, 导致一些怀旧广告的无效甚至是起反面效果。基于此, 通过区分个人怀旧诉求和虚拟集体怀旧诉求, 并将其联结于消费者的两种自我概念形态(独立自我与互依自我), 经由两个实验探查了受众的自我概念形态对不同怀旧广告诉求的反应。实验一采用2(怀旧诉求：个人怀旧与虚拟集体怀旧)×2(自我概念：独立自我与互依自我)组间因子设计, 检验自我概念形态是否对个人怀旧诉求广告、虚拟集体怀旧诉求广告的效果起调节作用; 实验二通过对自我概念采用不一样的操控方式, 对认知反应进行更加有效的测量, 对同一被试接触到怀旧广告信息前后的品牌态度进行对比等, 重复检验了实验一的研究结果。实验结果显示：独立自我程度高的消费者往往偏好于个人怀旧诉求, 而互依自我程度高的消费者往往偏好于虚拟集体怀旧诉求。研究结果表明：怀旧虽是一项很好的广告题材, 但在具体应用时, 需要注意怀旧诉求与目标受众的匹配性。本研究拓展了自我概念这一重要心理变量在怀旧广告领域的应用; 同时, 论文研究结果对于怀旧营销、跨文化营销也有一定的启示意义。     

A trip down memory lane: Antecedents and outcomes of ad‐evoked nostalgia on Facebook

Integrating the theories of nostalgia and consumer‐brand relationships, this study developed and tested a theoretical model for understanding ad‐evoked nostalgia within the context of Facebook. Online survey data (n = 395) were collected using Amazon MTurk to disentangle the relationships between antecedents, ad‐evoked nostalgia, and outcomes. An analysis of the structural model revealed that the need to belong and nostalgia proneness had positive, direct effects on ad‐evoked nostalgia, which subsequently affected self‐brand connections and brand engagement behaviors on Facebook. Facebook use intensity was not found to influence ad‐evoked nostalgia. Theoretical and managerial implications, along with future research directions, were discussed.     

Nostalgic bonding: exploring the role of nostalgia in the consumption experience

The recently awakened awareness of the past has produced a flurry of research directed towards understanding the nostalgic aspects of the human condition, towards investigating the role of nostalgia in the lives of consumers, and towards the application of such knowledge to the design of marketing strategies. With rare exceptions, however, such research has pursued a quantitative survey‐based approach to establishing the chronology‐related and personality‐driven aspects of nostalgia. To explore the nature and types of nostalgic bonding in greater depth, the present study pursues an interpretive approach to understanding the role of nostalgia in the consumption experience. Specifically, it applies a collective approach to subjective personal introspection to draw inferences concerning the key types of nostalgic experience. Copyright © 2003 Henry Stewart Publications.     

Odyssey's end: lay conceptions of nostalgia reflect its original Homeric meaning

Nostalgia fulfills pivotal functions for individuals, but lacks an empirically derived and comprehensive definition. We examined lay conceptions of nostalgia using a prototype approach. In Study 1, participants generated open-ended features of nostalgia, which were coded into categories. In Study 2, participants rated the centrality of these categories, which were subsequently classified as central (e.g., memories, relationships, happiness) or peripheral (e.g., daydreaming, regret, loneliness). Central (as compared with peripheral) features were more often recalled and falsely recognized (Study 3), were classified more quickly (Study 4), were judged to reflect more nostalgia in a vignette (Study 5), better characterized participants' own nostalgic (vs. ordinary) experiences (Study 6), and prompted higher levels of actual nostalgia and its intrapersonal benefits when used to trigger a personal memory, regardless of age (Study 7). These findings highlight that lay people view nostalgia as a self-relevant and social blended emotional and cognitive state, featuring a mixture of happiness and loss. The findings also aid understanding of nostalgia's functions and identify new methods for future research.     

Nostalgia as a Linking Phenomenon

Immigrants and refugees who leave behind their countries, loved ones, and cultural environment experience loss and are obliged to go through a mourning process which may become complicated due to a variety of factors. Many such individuals create linking objects or linking phenomena that help them to continue to have contact with the past, while adjusting to their new environment. Nostalgia is the affect that accompanies linking objects and linking phenomena and at times functions itself as a linking phenomenon. The lack of nostalgia, poisoned nostalgia, and nostalgia in the service of adaptation are discussed with clinical examples.     

患者拒绝签署紧急手术知情同意书的处理对策

签署手术知情同意书是医方履行告知义务,保障医患双方合法权益的一种重要手段。当患者病情需要紧急手术但患者或其家属拒绝签署手术知情同意书时,医院面临错失抢救时机和巨大的医疗风险,甚至可能因此成为被告。结合我院临床工作中的成功经验,探讨医院如何在尽可能抢救患者生命的情况下,规避相关法律风险。     

Nostalgia as a Resource for Psychological Health and Well‐Being

Historically, nostalgia has been viewed as a disease of the brain or the mind. However, in recent years, nostalgia has received a conceptual rehabilitation due to a revival of scholarly interest accompanied by the use of contemporary empirical methods. Drawing upon this recent work, we propose that nostalgia is an important resource for psychological health and well‐being. We begin by detailing the characteristics of the nostalgic experience and then discuss a wide range of studies demonstrating that psychological threat triggers nostalgia, nostalgia enhances psychological health and well‐being, and nostalgia promotes adaptive psychological functioning among individuals at risk for poor mental health. We also highlight the need for future research on nostalgia's relation to psychological health.     

Of community,organs and obligations: Routine salvage with a twist

This paper makes the assumption that organ transplantation is, under some conditions at least, a proper use of communal medical resources. Proceeding from this assumption, the author: (1) sketches the history of the problem; (2) briefly examines the prevalent models of communal structure and offers an alternate version; (3) discusses notions of justice and obligation derived from these different models; (4) applies these to the practice of harvesting organs for transplantation; and then (5) offers a different process for harvesting organs from the newly dead. If community is viewed as united by a set of shred goals and common values among which the value of community itself is important, then certain reciprocal obligations among members obtain. I suggest that routine salvage of organs from the newly dead be instituted but that it be routine salvage “with a twist”: rather early in life all members of the community are given the opportunity to refuse but their refusal carries the reciprocal condition that they cannot later become the recipients of that which they refuse to others.     

Sociality and intergenerational transfer of older adults’ nostalgia

Interest in nostalgia has blossomed, yet its nature in older adulthood and potential for intergenerational transfer to younger adults has remained neglected. In Experiment 1, we focused on the content of older adults’ nostalgic (vs. ordinary) recollections and asked whether older adults’ nostalgia could be transferred to younger adults. We showed that nostalgia expressed in older adults’ narratives was positively associated with nostalgia reported by young-adult readers. In Experiment 2, undergraduates read a nostalgic or ordinary narrative written by an older adult. Then they rated their own nostalgia as well as their perceived social connectedness, self-continuity, and meaning in life. Exposure to older adults’ nostalgic (vs. ordinary) narratives promoted concurrent nostalgia among young adults, along with associated psychological benefits (social connectedness, self-continuity, meaning). The findings illustrate the potential for intergenerational transfer of nostalgia through written narratives, and attest to the universality of nostalgic themes across younger and older adults.     

Influence of the Belgian Coast on Well-Being During the COVID-19 Pandemic

There is increasing evidence that blue spaces, particularly coastal environments, are beneficial for well-being. During the first-wave lockdown of the COVID-19 pandemic in Belgium, access to the coast was restricted due to restraint in circulation. Making use of this unique opportunity, this study investigated whether access and visits to the coast were positively associated with well-being by using a quasi-experimental design. The emotions of awe and nostalgia were studied as potential mediators between coastal visits and well-being. A total of 687 Flemish adults took part in an online survey that was launched end of April until beginning of June 2020. After controlling for covariates, results showed that access to the coast, but not visit frequency, was positively associated with well-being. More specifically, coastal residents reported less boredom and worry, and more happiness than inland residents. Awe and nostalgia were not significantly associated with coastal visits, but awe was negatively correlated with boredom. The study suggests a potential buffer effect of residential proximity to the coast against negative psychological consequences of the COVID-19 pandemic, supporting the notion that the coast has a positive impact on well-being.     

Using nostalgia to reduce prejudice toward immigrants

Based on research that points to nostalgia as a means of warding off stigmatization, this study suggests that nostalgia triggered by a past encounter with a close immigrant from the in‐group can improve attitudes toward out‐group immigrants. Focusing on immigration in Greece, 99 university students (M = 23.06, SD = 5.44) participated in the study. Participants who were induced with nostalgia reported higher social connectedness, inclusion of the out‐group in the self, out‐group trust, and positive out‐group attitude compared with participants in the control condition. The aforementioned findings demonstrated that the positive effects of nostalgia about a close in‐group member (in this case, a Greek person), who shares an identity with the out‐group (being an immigrant), can generalize to the out‐group as a whole (immigrants in general). Further implications and future directions on the use of nostalgia as a means of improving attitudes are addressed.     

The remaining few: Christian Zionists making sense of a changed ecclesiastic landscape

Using a hermeneutical method, this study seeks to understand Christian Zionism as a meaningful practice in late modern Sweden. We visited four Christian Zionist conferences where we observed, analysed the sermons, and conducted interviews. The conferences are almost entirely attended by elderly people and the style is characterized by an old-time revivalist nostalgia. Results show that Israel is seen as a key to understanding a general conflict that the informants experience in late modern Swedish society and in relation to the majority church. Supporting Israel is intertwined with support for conservative values and theology and Israel becomes a nodal point that puts the greater conflict in a new perspective: identifying with Old Testament prophecies and God’s dealings with Israel gives hope and a sense of continuity to a revivalist movement that has become out of date. In Israel, Christian Zionists connect with both the past and the future, personally and as a movement.     

Recapturing a Context for Psychology: The Role of History

ABSTRACT— With the ever-increasing fragmentation of psychology into narrower subspecialties, the field devolves further and further into a focus on specialized knowledge, answering smaller questions and avoiding the larger and more meaningful ones. It is argued that specialized knowledge acquires its meaning only from an understanding of its place in a broader intellectual context. Psychology appears to have lost that context and perhaps the opportunity for a more significant role in modern science. An understanding of the history of psychological science offers a way to recapture that context and to prepare future psychologists to address the truly significant behavioral problems that face our world.     

Nostalgic recollections of high and low narcissists

Two functions of nostalgia are consistently documented in the literature: self-positivity and social connectedness. These reflect agency and communion, respectively. Such dimensions are polarized no more than in narcissists, who are high in agency and low in communion. In three studies we tested whether high and low narcissists differ in the content of nostalgic recollections, whether they become nostalgic about different objects, and whether nostalgia serves different functions for them. High (versus low) narcissists made more agentic references in their narratives and manifested nostalgic proclivity toward agentic objects. Furthermore, nostalgia served a self-positivity function, but not a social connectedness function, for high (versus low) narcissists. Findings highlight the relevance of personality—narcissism, in particular—for the experience of nostalgia.     

A prologue to nostalgia: savouring creates nostalgic memories that foster optimism

How are nostalgic memories created? We considered savouring as one process involved in the genesis of nostalgia. Whereas nostalgia refers to an emotional reflection upon past experiences, savouring is a process in which individuals deeply attend to and consciously capture a present experience for subsequent reflection. Thus, having savoured an experience may increase the likelihood that it will later be reflected upon nostalgically. Additionally, to examine how cognitive and emotional processes are linked across time, we tested whether nostalgia for a previously savoured experience predicts optimism for the future. Retrospective reports of having savoured a positive event were associated with greater nostalgia for the event (Study 1). Retrospective reports of savouring a time period (college) were associated with greater nostalgia for that time period when participants were in a setting (alumni reunion event) that prompted thoughts of the time period (Study 2). Savouring an experience predicted nostalgia for the experience 4–9 months later (Study 3). Additionally, nostalgia was associated with greater optimism (Studies 2-3). Thus, savouring provides a foundation for nostalgic memories and an ensuing optimism.     

Hanin: Nostalgia among Syrian refugees

We examined the psychological functions of nostalgia (hanin in Arabic) among Syrian refugees residing in Saudi Arabia, who were forcibly displaced during the Syrian civil war. Forced displacement entails disruption, loss, and mourning, creating a salient contrast between one's past and present circumstances, which could attenuate the benefits of nostalgia. Studying this population thus affords a strong test of the boundaries of nostalgia's functionality. We experimentally induced nostalgia via vivid autobiographical recall and then assessed various psychological functions, as well as current affect. A supplemental objective was to examine the role of dispositional resilience. Most established benefits of nostalgia also accrued to Syrian refugees. However, contrary to previous findings, nostalgia decreased optimism, highlighting the limits of its palliative capacity among displaced individuals. As hypothesized, the impact of nostalgia was moderated by dispositional resilience, which acted as a catalyst of the emotion's benefits and as an inhibitor of its costs.     

Reflections on a Community Psychology Setting and the Future of the Field

The 50th anniversary of the Swampscott Conference offers an opportunity to reflect on a community psychology setting, The Consultation Center at Yale, that was formed in response to the 1963 Community Mental Health Act and the 1965 Swampscott Conference. The Center has flourished as a community psychology setting for practice, research, and training for 39 of the 50 years since Swampscott. Its creation and existence over this period offers an opportunity for reflection on the types of settings needed to sustain the field into the future.     

Roles of women in the large group: Enduring paradigms in a chaotic environment

Group relations conferences offer participants and staff an opportunity to study unconscious aspects of organizational life, in particular, the projections and fantasies surrounding leaders. This paper offers an example of the way one aspect of the group relations conference, the large group, can be useful in understanding a particular set of experiences, namely that of women as leaders. Given the current social, economic, and political climate in the US, a woman working professionally as a consultant in the large group must be available for a barrage of contradictory, irrational projections. In this way, women consultants, and perhaps women leaders, represent the essential paradoxes of our existence, namely that intimacy is created through a simultaneous understanding of our separateness and our connection to one another.