Mortality salience and the spreading activation of worldview-relevant constructs: exploring the cognitive architecture of terror management

Seven experiments assessed the hypothesis derived from terror management theory that reminding people of their mortality would increase accessibility of constructs central to their worldview. Experiment 1 found that mortality primes, relative to control primes, increased accessibility of nationalistic constructs for men but not for women. Experiment 2 replicated this finding and also found that mortality salience increased romantic accessibility for women but not for men. Four subsequent experiments supported the role of unconscious death-related ideation in producing these effects. A final experiment demonstrated that situational primes can increase the accessibility of nationalistic constructs for women after mortality salience. The roles of situational cues and individual differences in the effects of exposure to death-related stimuli on worldview-relevant construct accessibility are discussed.     

When Sex Is on the Air: Impression Formation After Exposure to Sexual Music

The present study examines how young men and women, when primed with sexual cues in entertainment media, incorporate these cues into their first impressions of an unfamiliar target. Respondents (n = 188) were exposed to popular music either with or without sexual lyrics. Respondents in the sexual music condition recognized the sexual conveyance of that music. Respondents in the other condition rated the sexuality in their music as low. After exposure, respondents evaluated unknown targets—job applicants represented by their resumés. Sexual conveyance elevated ratings of sexual qualities attributed to the targets, suggesting sexual objectification of the targets. Sexual quality ratings then predicted evaluations of the targets’ merit, including knowledge and integrity. Although the association between sexual quality and overall merit ratings were positive for both men and women, men exhibited a significantly stronger association than women did. Findings support a postconscious automatic processing interpretation of media priming effects and corroborate prior observations that sexual media primes yield sexualized evaluations. Findings also suggest a need to measure initial affective responses to media primes, as different sexual depictions might trigger sexual thoughts with either a positive or negative connotation.     

How sex puts you in gendered shoes: sexuality-priming leads to gender-based self-perception and behavior

Scripts for sexual behavior dictate that women be submissive and tender and that men be assertive and dominant, reflecting the stereotypical view of women as communal and of men as agentic. Six experiments tested the hypothesis that exposure to sexuality cues causes men's and women's momentary self-perceptions and concomitant behavior to become more gender-typical. Using both pictorial and verbal prime materials that were presented both supraliminally and subliminally, we found that sex-priming strengthened gender-based self-perceptions (i.e., faster self-categorization as a woman or man; Study 1), heightened identification with one's own gender (Study 2), increased gender self-stereotyping (Study 3), and elicited greater submissiveness in women's behavior and greater assertiveness in men's behavior (Studies 4 and 5). These findings indicate that sex-priming causes self-perception and social behavior to become "attuned" to gender stereotypes. Study 6 demonstrated that these sex-priming effects can be eliminated by modern gender role primes. The potentially detrimental effects of sex-priming and possible countermeasures are discussed.     

What a feeling! Touching sexually laden stimuli makes women seek rewards

We argue that women's previously documented unresponsiveness to sexual primes when making economic decisions may be a consequence of the specific types of primes that have been used (i.e., visual primes). In three studies we show that presenting women with tactile sexual cues does influence their decisions about economic rewards. Similar to the effect found in men, the first study demonstrates that touching a pair of boxer shorts leads to a craving for monetary rewards in women. In the second study it is shown that touching a pair of boxers makes women less loss averse for both money and food. The third study explicitly focuses on the relative effectiveness of tactile versus visual sexual cues in altering women's economic decisions, and reveals that women's willingness-to-pay for economic rewards increases only when the sexual cue is tactile. We suggest that touching (vs. seeing) sexually laden stimuli prompts pre-programmed consummatory Pavlovian responses that promote approaching economic rewards.     

The siren's call: terror management and the threat of men's sexual attraction to women

Why do sexually appealing women often attract derogation and aggression? According to terror management theory, women's sexual allure threatens to increase men's awareness of their corporeality and thus mortality. Accordingly, in Study 1 a subliminal mortality prime decreased men's but not women's attractiveness ratings of alluring women. In Study 2, mortality salience (MS) led men to downplay their sexual intent toward a sexy woman. In Study 3, MS decreased men's interest in a seductive but not a wholesome woman. In Study 4, MS decreased men's but not women's attraction to a sexy opposite-sex target. In Study 5, MS and a corporeal lust prime increased men's tolerance of aggression toward women. Discussion focuses on mortality concerns and male sexual ambivalence.     

Swagger, sway, and sexuality: Judging sexual orientation from body motion and morphology

People can accurately judge the sexual orientation of others, but the cues they use have remained elusive. In 3 studies, the authors examined how body shape and motion affect perceived sexual orientation. In 2 studies, participants judged the sexual orientation of computer-generated animations in which body shape and motion were manipulated. Gender-typical combinations (e.g., tubular body moving with shoulder swagger or hourglass body moving with hip sway) were perceived generally to be heterosexual; gender-atypical combinations were perceived generally to be homosexual. These effects were stronger for male targets. Body shape affected perceived sexual orientation of women, but motion affected perceived sexual orientation of both men and women. Study 3 replicated and extended these findings. Participants judged dynamic outlines of real people (men and women, both gay and straight) in which body shape and motion were measured. Again, gender-atypical body motion affected perceived sexual orientation and, importantly, affected accuracy as well.     

Men's sex-dominance inhibition: do men automatically refrain from sexually dominant behavior?

Men receive conflicting messages about their sexual roles in heterosexual relationships. Men are socialized to initiate and direct sexual activities with women; yet societal norms also proscribe the sexual domination and coercion of women. The authors test these competing hypotheses by assessing whether men inhibit the link between sex and dominance. In Studies 1a and b, using a subliminal priming procedure embedded in a lexical decision task, the authors demonstrate that men automatically suppress the concept of dominance following exposure to subliminal sex primes relative to neutral primes. In Studies 2 and 3, the authors show that men who are less likely to perceive sexual assertiveness as necessary, to refrain from dominant sexual behavior, and who do not invest in masculine gender ideals are more likely to inhibit dominant thoughts following sex primes. Implications for theories of automatic cognitive networks and gender-based sexual roles are discussed.     

Sexual submissiveness in women: costs for sexual autonomy and arousal

Women are bombarded with images of women's sexual submission and subservience to male partners. The authors argue that women internalize this submissive role, namely, they associate sex implicitly with submission. The authors propose that this association leads to submissive sexual behavior, thereby reducing sexual autonomy and arousal. Study 1 found that women implicitly associated sex with submission. Study 2 showed that women's implicit association of sex with submission predicted greater personal adoption of a submissive sexual role. Study 3 found that men did not implicitly associate sex with submission. Study 4 demonstrated that women's adoption of a submissive sexual role predicted lower reported arousal and greater reported difficulty becoming sexually aroused; sexual autonomy mediated these effects.     

Sociosexuality and face perception: Unrestricted sexual orientation facilitates sensitivity to female facial cues

Across two studies, sexually unrestricted men and women showed heightened sensitivity to female facial symmetry (a signal of genetic fitness) and female sexual receptivity (happy facial expressions). In Study 1, individuals assessed the attractiveness of male and female targets of varying facial symmetry. Sexually unrestricted men and women, compared to their sexually restricted counterparts, showed a stronger symmetry advantage in attractiveness ratings for female targets, an indication of greater sensitivity to facial symmetry. Study 2 asked participants to discriminate between genuine (Duchenne) and deceptive smiles on both male and female faces. Results indicated that sexually unrestricted men and women, compared to sexually restricted individuals, were better able to discriminate between these actual and deceptive signals of receptivity for female targets. Neither study found any relationship between sociosexual orientation and the perception of male targets. These results suggest that sexually unrestricted individuals are attuned to reproductively-relevant cues in female faces.     

Sexual Peak: Socially Shared Cognitions About Desire,Frequency, and Satisfaction in Men and Women

Is a man’s sexual peak earlier than a woman’s? Three studies were conducted to examine (a) whether the perception that men achieve their sexual peak at a younger age than do women is shared across individuals of different ages and sexes, (b) whether sexual peak is defined differently for men and women, and (c) whether differences between definitions contribute to differences in the age at which men and women are perceived to reach sexual peak. Study 1 suggested that participants believed that females reach their sexual peak at an older age than do males. Study 2 indicated that the defining feature of sexual peak for males was sexual desire and for females was sexual satisfaction. Study 3 suggested that predictions of male sexual peak coincided with participants’ predictions of male age of highest desire and frequency, but not satisfaction, and that female sexual peak coincided with participants' predictions of female age of highest satisfaction but not frequency or desire. Discussion focuses on potential reasons for differences between the perception of male and female sexuality, as well as the social and evolutionary importance of each of the dimensions of sexuality for both males and females.     

The ‘Chasing Amy’ Bias in Past Sexual Experiences: Men Can Change,Women Cannot

An extensive sexual history may deter individuals from committing to a potential romantic partner. However, the reasons for this deterrence may differ between men and women, such that women focus on practical concerns over suitability whereas men focus on reputation. Thus, individuals with extensive sexual histories, who are currently monogamous, should be more acceptable to women than they are to men. Two studies supported this hypothesis. Study 1 found that women rated male targets with a sexually experienced past with increased desirability for a long-term relationship if they reported recent shifts towards monogamy. In contrast, men rated sexually experienced female targets, with a recent shift towards monogamy, as least desirable. Study 2 extended the understanding of this effect by demonstrating that one time sexual experiences (i.e., threesome) had no effect on women’s judgments of currently monogamous men, but continued to negatively affect men’s judgments of currently monogamous women. In sum, women seem accepting of lifestyle changes in men, whereas men fixate on women’s previous experiences in spite of shifts towards monogamy.     

Father absence,sociosexual orientation,and same-sex sexuality in women and men

A recent evolutionary theory of female sexual fluidity suggests that women may not have sexual orientations in the same sense that men do, and that women's apparent sexual orientation may instead be a byproduct of their sociosexual orientation. One developmental factor that has consistently been shown to influence sociosexual orientation is father absence in childhood. Consistent with the prediction of the theory, the analyses of the National Longitudinal Study of Adolescent to Adult Health (Add Health) data show that father absence significantly increases women's, but not men's, same-sex sexuality in adulthood, whether it is measured by self identity, sexual behaviour, or romantic attraction. Further consistent with the theory, the association between father absence and same-sex sexuality in women is entirely mediated by their sociosexual orientation.     

Gender-typical responses to sexual and emotional infidelity as a function of mortality salience induced self-esteem striving

The authors propose that gender-differentiated patterns of jealousy in response to sexual and emotional infidelity are engendered by the differential impact of each event on self-esteem for men and women. Study 1 demonstrated that men derive relatively more self-esteem from their sex lives, whereas women's self-esteem is more contingent on romantic commitment. Based on terror management theory, it is predicted that if gender-differentiated responses to infidelity are motivated by gender-specific contingencies for self-esteem, they should be intensified following reminders of mortality. In Study 2, mortality salience (MS) increased distress in response to sexual infidelity for men and emotional infidelity for women. Study 3 demonstrated that following MS, men who place high value on sex in romantic relationships exhibited greater distress in response to sexual infidelity, but low-ex-value men's distress was attenuated. The authors discuss the implications for evolutionary and self-esteem-based accounts of jealousy as well as possible integration of these perspectives.     

Evolved sex differences in the number of partners desired? The long and the short of it

Do men seek more short-term mates than women? Buss and Schmitt (1993) showed a pattern of mean difference in the ideal number of sexual partners men and women desired over various time frames. We replicated these mean sex differences (e.g., ideal number over the next 30 years: Ms = 7.69 and 2.78 for men and women, respectively), but in both data sets the sampling distributions were highly skewed. In Study 1, we found few sex differences in medians across time frames (e.g., ideal number over the next 30 years: Mdn = 1 for both men and women). In Study 2, most college men (98.9%) and women (99.2%) said they wanted to settle down with one mutually exclusive sexual partner at some point in their life, ideally within the next 5 years. Neither medians in number of partners desired overall before settling down (replicating Study 1) nor medians in short-term partners desired before settling down (Mdn = 0) differed significantly by gender. Rather, men and women concurred: Short-term mating is not what humans typically seek.     

Exploitative male mating strategies: Personality, mating orientation, and relationship status

Previous research suggests men are sexually attracted to women displaying cues to sexual exploitability. During human evolutionary history, men’s agreeableness, orientation towards casual sex, and relationship status may have been recurrently associated with greater net benefits of pursuing a sexually exploitative strategy. We hypothesized these three individual differences would predict men’s perceptions of women’s sexual exploitability. Seventy-two men viewed photographs of women and rated their sexual exploitability. Men’s agreeableness, sociosexual orientation, and current relationship status interacted to predict their perceptions of women’s sexual exploitability; among unmated men, the combination of low agreeableness and an orientation toward uncommitted sex was associated with higher perceptions of women’s sexual exploitability. This suggests mechanisms motivating sexually exploitative strategies may depend on an interaction between personality characteristics and situational variables.     

Turning the other cheek. Agreeableness and the regulation of aggression-related primes

Aggression-related cues (e.g., violent media) can prime both hostile thoughts and the tendency to commit aggression. However, not everyone engages in an aggressive act after being exposed to an aggression-related cue. Some thought pattern, perhaps an automatic one, may prevent the cue-aggression sequence in some individuals. These considerations motivated the present research, which examined the potential for agreeableness to moderate the effect of aggression-related cues on behavior and cognition. In Study 1, we found that priming with aggression-related cues increased aggressive behavior, but only among individuals low in agreeableness. Study 2 showed that aggression-related cues activated prosocial thoughts among individuals high in agreeable affect (a component of agreeableness). These results reveal that agreeable individuals are able to short-circuit the cue-aggression sequence, likely by recruiting prosocial thoughts in response to aggression-related primes.     

Is aversion to incest psychologically privileged? When sex and sociosexuality do not predict sexual willingness

As human possess powerful incest-avoidance mechanisms (which likely evolved due to the high costs of inbreeding), reactions to incestuous sexual encounters may be psychologically distinct from reactions to non-incestuous (but still non-normative) sexual encounters. Accordingly, variables such as sex and sociosexuality that normally predict openness to sexual encounters in other situations (i.e., men and sociosexually unrestricted people tend to be more sexually willing) may not do so – or do so only weakly – in incestuous situations. In Study 1, sociosexuality predicted negative judgments of non-incestuous (but still normatively proscribed) sexual acts, but not judgments of incestuous sexual acts. In Study 2, sociosexuality predicted negative reactions to imagined sex with biologically unrelated (but still normatively unusual) partners, but not reactions to imagined sex with related partners (this effect was limited to women); also, men reacted less negatively than women to imagined sex with unrelated partners, but men and women reacted equally negatively to imagined sex with related partners (the latter effect was limited to sociosexually restricted men).     

Automatic attention towards face or body as a function of mating motivation

Because women?s faces and bodies carry different cues of reproductive value, men may attend to different perceptual cues as functions of their long-term versus short-term mating motivations. We tested this hypothesis in three experiments on 135 male and 132 female participants. When influenced by short-term rather than long-term mating motivations, men?s attention was captured by (Study 1), was shifted to (Study 2), and was distracted by (Study 3) the waist/hip area rather than the face on photographs of attractive women. Similar effects were not found among the female participants in response to photographs of attractive men. These results support the evolutionary view that, similar to the attentional selectivity found in other domains of life, male perceptual attention has evolved to selectively capture and hold reproductive information about the opposite sex as a function of short-term versus long-term mating goals.     

Women, sex, hostility, power, and suspicion: Sexually aggressive men’s cognitive associations

A sequential priming paradigm examined four theories of sexually aggressive men’s cognitive associations between women and sex, women and hostility, women and power, and women and suspicion. Men with varying histories of sexually aggressive behavior viewed female images as primes (along with male image primes and baseline primes) before rendering lexical decisions about target words associated with sex, hostility, power, and suspicion. Men with a history of committing more sexually aggressive behaviors showed stronger associations in memory between women and sex and between women and hostility. Further, more sexually aggressive men also revealed greater chronicity for sex-related concepts in general, based on free recall reports. Implications of the mental representations of women underlying men’s sexually aggressive behaviors are discussed.