Is the Medium the Message? A Study of the Effects of Media,Communicator, and Message Characteristics on Attitude Change1

The present study examined the interactive effects of type of media, communicator, and position of message on persuasiveness of the communication. Subjects received a communication over television, radio (audio tape), or written medium, which either agreed with a position they held or strongly disagreed with it. The communicator was either a newscaster or a candidate for political office. The results indicated that subjects felt the newscaster to be more trustworthy than the candidate. In line with previous research, there was no main effect of media on persuasiveness. However, media interacted with the other variables so that when the communication disagreed with the audience, television was the most persuasive medium with the newscaster but the least persuasive with the untrusted candidate. There was no effect for media when the message agreed with the audience. Further, the candidate taking a position congruent with the audience's was rated as more attractive but less trustworthy than a candidate taking the opposite position. It was suggested that television may be the most involving medium and that either a counterargument theory or reactance theory could explain why it was not effective with the candidate.     

The Holy and Great Council – Communication of the Church Message

The article examines the impressions of observers about the Holy and Great Council in Crete in 2016 that have been most discussed, above all a strong competition between national churches and their leaders, and an enormous discrepancy between the agendas seen as urgent by hierarchs and by laypeople. While the fathers of the council based their work on categories of late antiquity, communicating a lack of interest about the “secular” reality, laypeople have stressed a hermeneutic rethinking of Byzantine identity, of Orthodox hermeneutics, of making people aware of and interpreting the historical heritage of Orthodoxy. On the one hand, observers received a message of a lack not only of Orthodox unity, but even of the interpretation of what that unity should consist of. On the other hand, the council unintentionally mobilized Orthodox people worldwide for unity, gathering at the first congress of the International Orthodox Theological Association three years after the council.     

Adolescents’ Text Message Communication and Growth in Antisocial Behavior Across the First Year of High School

This study examined whether adolescents communicate about antisocial topics and behaviors via text messaging and how adolescents’ antisocial text message communication relates to growth in rule-breaking and aggression as reported by youth, parents, and teachers. Participants (n?=?172; 82 girls) received BlackBerry devices configured to capture all text messages sent and received. Four days of text messages during the 9th grade year were coded for discussion of antisocial activities. The majority of participants engaged in at least some antisocial text message communication. Text messaging about antisocial activities significantly predicted increases in parent, teacher, and self-reports of adolescents’ rule-breaking behavior, as well as teacher and self-reports of adolescents’ aggressive behavior. Text message communication may provide instrumental information about how to engage in antisocial behavior and reinforce these behaviors as normative within the peer group.     

Does Corporate Sponsorship of a Socially‐Oriented Message Make a Difference? An Investigation of the Effects of Sponsorship Identity on Responses to an Anti‐Drinking and Driving Message

The sponsorship of social messages is becoming increasingly popular among corporations. Despite the growing involvement of corporations in the marketing of causes, little research has been done to guide these initiatives. Before corporations become more actively involved in the sponsorship of social messages, it is important to understand whether sponsor identity impacts the effectiveness of these messages. This article presents a preliminary investigation into the differences created by corporate versus nonprofit sponsorship of a social message. Results from two experiments suggest that consumers process socially‐oriented messages differently based on the identity of the sponsor. Participants who viewed an anti‐drinking and driving message sponsored by the nonprofit organization, MADD, tended to infer more positive, society‐serving motives of the sponsor, whereas those who viewed the same ad sponsored by Budweiser, a corporation, inferred more negative, self‐serving (ulterior) motives of the sponsor. However, neither message affected the participant's attitude toward the sponsor of the message.     

The Ontological Roots of Human Science: the Message of Evolution—The Physics of Freedom (Choice)

The original proposal of H. H. Pattee (1971) Pattee, H. H. 1971. “Can life explain quantum mechanics?”. In Quantum theory and beyond, Edited by: Bastin, T. 307–319. Cambridge: Cambridge University Press.  [Google Scholar] of basing quantum theoretical measurement theory on the theory of the origin of life, and its far reaching consequences, is discussed in the light of a recently emerging biological paradigm of internal measurement. It is established that the “measurement problem” of quantum physics can, in principle, be traced back to the internal material constraints of the biological organisms, where choice is a fundamental attribute of the self-measurement of matter. In this light, which is shown to be a consequence of Pattee's original suggestion, it is proposed that biological evolution is a gradual liberation from the inert unity of “subject” and “object” of inanimate matter (as “natural law” and “initial conditions”), to a split biological existence of them and, as a consequence, the “message of evolution” is freedom, rather than complexity in itself. Some classical philosophical systems are brought into context to show that the epistemologies of several strictly philosophical systems of the social sciences are well acquainted with the problem and their solutions support our conclusions.     

Message from a “Not So Wise Old Man”

At the start of the academic year, the C. G. Jung Institute of Los Angeles has a Welcome Dinner during which the community gathers and is introduced to the new candidates training to become Jungian analysts and the new interns who work at the Kieffer E. Frantz Clinic, the first clinic to offer Jungian analysis on a sliding-fee scale. The staff is also invited to this event, held at a local restaurant with a large banquet room. It has become a tradition to invite a senior analyst to share their wisdom. Here is the talk given by Glenn Foy, the Institute's oldest member, at almost 97 years old.     

“E” Enactments in Psychoanalysis: Another Medium,Another Message

This paper explores sources of therapeutic action located in inchoate experience, in the often-preconscious resonance that is generated in that dimension of experience which we have come to regard as enacted in the transference/countertransference field. The living and working through of a wide range of problematic and reparative elements distilled in the analytic relationship are described as a crucial source of therapeutic action. A brief historical treatment of the place of enactment in different psychoanalytic traditions is followed by the explication of two different kinds of enactments: ordinary, quotidian enactments that form the daily ebb and flow or ordinary analytic process and (capital E) Enactments. The latter are highly condensed precipitates of unconscious psychic elements in patient and in analyst that mobilize our full, heightened attention and define, and take hold of, analytic activity for periods of time. Clinical vignettes by Theodore Jacobs and Margaret Black are discussed in explicating the latter distinction and considering its implications for technique.     

Luke's Portrayal of the Social Dimension in the Ministry of Jesus and the Apostles (Luke-Acts) According to Isaiah's Message of Social Justice in Chapters 61:1–2 and 58:6

ABSTRACT

This article seeks to explore the manner in which Luke depicts the social aspects of the ministry of Jesus and the apostles in Luke-Acts based on his citations from Isa. 61.1–2 and 58.6. In essence, it demonstrates that Luke's appropriation of Isaiah motifs was not just spiritual but also practical. In doing this, the author appraises the dominant interpretive rubrics with which scholars have discussed the influence of Isaiah on Luke's account, namely, jubilee and second exodus. While acknowledging that these are prominent Isaiah themes in Luke, the author argues for a third—the kingdom of God as the controlling theme in Luke, to which both jubilee and second exodus are subsets. Exodus is necessary for the formation of a new nation or kingdom but it is not in itself the kingdom. Jubilee is the governing principle of the kingdom of God, a theme that runs through Luke-Act.     

Does Perceived Message Effectiveness Cause Persuasion or Vice Versa? 17 Consistent Answers

Can perceived message effectiveness (PE) be considered a cause of actual effectiveness (AE)? If so, PE judgments can be used as valid indicators of the persuasiveness of messages in the preimplementation phase of campaigns. In addition, manipulating PE may be a viable persuasive strategy. But, if the reverse causal sequence obtains (AE→PE), then the strategy would be ineffective and the utility of PE in formative campaign research meaningless. Structural equation analysis of 2 cross‐sectional data sets (N= 202 and 204) concerned with fear appeals favored the PE→AE hypothesis. Two additional studies (N= 140 and 237), which employed a total of 13 public service announcements (PSAs), returned the same result. A fifth experimental study (N= 119) which utilized 2 PSAs provided further indication that PE→AE but not the reverse. At least under the conditions that characterize formative research, PE may be viewed as a causal antecedent of AE.     

Talking Health With a Machine: How Does Message Interactivity Affect Attitudes and Cognitions?

By affording interactive communication and natural, human‐like conversations, can media tools affect the way we engage with content in human–machine interactions and influence our attitudes toward that content? A between‐subjects experiment (N = 172) examined the effects of two communication variables: (a) message‐interactivity and (b) conversational tone, in an online health information (Q&A) tool. Findings suggest that informal conversational tone lowers perceptions of relative susceptibility to health risks. Perceived contingency positively mediates the influence of message interactivity on individuals' health attitudes and behavioral intentions whereas perceived interactivity negatively mediates the relationships between these variables. These contrasting mediation effects are further explored via a phantom model analysis that tests two theoretically distinct paths, with implications for both theory and practice.     

Talking to Visitors about Conservation: Exploring Message Communication through Docent–Visitor Interactions at Zoos

ABSTRACT

Education personnel, both paid staff and volunteers, are often used at zoos and other museums as a channel to disseminate educational messages. This exploratory study examined the use of zoo docents to communicate key conservation messages from the zoo to visitors. The study was conducted in 2 phases using an emergent design with mixed methods. The findings suggest that visitors perceive docents to be an important source for conservation messages even though observed message communication through docent–visitor interactions was very limited. Docents view themselves as “facilitators for learning”, but their limited awareness of the institution's messages inhibits their ability to communicate these messages to visitors. Other factors that influence incidence of message communication are duration of the interaction, nature of the exhibit/region, and group composition. In this study, signage was found to be an effective channel for building cognitive awareness of messages among visitors.     

Exploring Adolescents’ Talk About Bullying on an Online Message Board: Broadening and Complicating Understandings of Victimization

Current definitions of bullying, crafted by policymakers and researchers, raise questions about the ways in which adult constructions of bullying reflect, or fail to reflect, the lived realities of adolescents. In particular, the narrow scope of “bullying,” as currently defined, may over-simplify adolescents’ experiences with relational aggression, which often sit in the space between bullying, discrimination, and harassment. This study investigates adolescents’ talk about bullying on an online message board, as one effort to better understand whether adolescents’ constructions of bullying are aligned with those of researchers and policymakers, and where these youth constructions may overlap with ideas about discrimination and harassment. Conducting a content analysis of data from an online, teen message board, we find that participants frequently use the term bullying to describe adult or familial aggression, and often describe bullying behaviors in ways that reflect elements of discrimination and harassment. We conclude with suggestions for future research and practical approaches that might better bridge gaps between research and practice.     

To be at the tail of the lions or the head of the foxes?

Agents seeking an opportunity for profit often have to compete with others who pursue the same opportunity. When having to choose between a number of opportunities differing in their value and if individuals differ in their chances of outperforming others, the choice can be cognitively and emotionally demanding. We explore choice between opportunities using stylized Lions–Foxes games. In such a game, each of three players, with different odds of beating others, has to choose one of two contests that offer different rewards. After game theoretically analyzing the games, which we have experimentally employed, we report four experiments that vary in choice elicitation (repeated play or strategy method), in players' matching (random strangers or partners) and in rewards. Regarding contest choices, we found the choice of the higher value (and seemingly more prestigious) contest to be positively related to winning odds, contrary to what four out of the five (mixed, partially mixed, or pure) equilibria predict. Participants started out rather optimistic, with a large majority choosing the higher value option, but with experience, they approached the only viable of two pure strategy equilibria. Still, mixing continued via reacting to past play and outcome, apparently balancing dissatisfaction from choosing either contest.     

Seeing the world with the eyes of the outgroup — The impact of perspective taking on the prototypicality of the ingroup relative to the outgroup

The positive effect of perspective taking on favorable attitudes towards stigmatized individuals and outgroups is well established (Batson et al., 1997). We draw on the ingroup projection model (Mummendey & Wenzel, 1999) to better understand the processes underlying this effect. Based on their egocentric perspective, ingroup and outgroup members have different representations of the superordinate group (perspective divergence) so that the ingroup is perceived as more relatively prototypical of the superordinate group, leading to negative outgroup evaluation. We hypothesize that the positive effect of perspective taking on outgroup attitudes is due to a reduction of relative ingroup prototypicality. Across three studies with different manipulations of perspective taking, we found that participants who were taking the perspective of an outgroup member evaluated the outgroup more positively and were less inclined to perceive their ingroup as more relatively prototypical. The effect of perspective taking on outgroup attitudes was mediated by relative ingroup prototypicality.     

Al-Ghazali’s Position on the ‘Second Proof’ of the ‘Philosophers’ for the Eternity of the World,in the First Discussion of the Incoherence of the Philosophers

In the Incoherence of the Philosophers, Abu Hamid al-Ghazali (1058-1111) raised objections against the doctrine of the ‘philosophers’ (represented chiefly by al-Farabi and Ibn Sina) on 20 specific points. In the first, and longest discussion, he examines and rebuts four of their proofs of the pre-eternity of the world—that is, that the universe as a whole had no beginning but extends perpetually into the past. Al-Ghazali rejects that doctrine. But his own position on the issue does not become clear until he discusses the philosophers’ ‘second proof.’ In this paper, I will examine the relevant text of the Incoherence of the Philosophers, in order to clarify the nature of Al-Ghazali’s position in relation to the second proof. I will explain why Al-Ghazali cannot adopt what I refer to as the ‘naïve’ theological position, according to which God temporally preceded the world. Instead, Al-Ghazali concurs with the philosophers that time is the measure of motion, but he asserts that time was created with the world, both having a beginning before which there was no time. God, on the other hand, is not temporally prior to the world, but neither is he simultaneous, as the second proof supposes. As timelessly eternal, God bears no temporal relation to the world at all. In conclusion, I describe what I refer to as a naïve philosophical position, which is entailed by the second proof, but distinct from both Al-Ghazali’s position and that adopted by Ibn Rushd in his critique of Al-Ghazali in the Incoherence of the Incoherence. I argue that this naïve philosophical position (and thus, the second proof) is incoherent.     

Plato the Democrat？ Some Thoughts on the Politics of the Laws

In the Laws （which Plato calls his ＂second-best society＂） Plato asserts that the best attainable form of society will combine the better features of autocracy and democracy. The democracy will be one where aidos （＂respect＂） will be a prominent feature, as will be the rule of laws underpinned by the belief that God, not man, is the measure of all things. Unlike in the Republic, the accumulation of wealth and property will be the right of all citizens, including rulers. But it will operate under strict limits： a maximum of four quanta of property will be allowed by any citizen, while a minimum of one （which will provide a good life though perhaps not a rich one） will be guaranteed. The affinity of such a view with that of John Rawls is striking. The article ends with a brief interview between the reader and Plato, in which some of the above issues are discussed.     

Teaching the Bible in the schools of the Labor and the Kibbutz Movements, 1921–1953

How the challenge of teaching the Bible was met by educators who were members of the Kibbutz and Labor movements during the years before the establishment of the Israeli State is the subject of the following essay. Years ago, Jacobus Schoneveld, (1976), recently followed by Asher Shkedi (2004) proposed dividing educators of the Labor and Kibbutz movements into three types: those who wished to stress “national reconstruction,” those directed toward teaching a “universal humanism” and those seeking to awaken “moral dialogue” and achieve “personal growth.” In fact, such clear-cut lines of demarcation did not exist. The goals were these, but approaches themselves were always mixed. One distinguishes educational goals better by a more simple division into the questions of what is to be taught (religious versus Secular materials) and through which ancillary disciplines. Doing so has the virtue of highlighting how these educators were animated by their quest after how best to teach Biblical morality with the aim of “shaping” the student or achieving “emulation,” especially by generating a “dialogue” between the pupil and the biblical text, leading to “personal growth.” These emphases tell us much about the pre-State educational mentality and pedagogical ideals.     

The Impact Message Inventory–Circumplex (IMI–C): A Replication Study of Its Circumplex Structure in a Dutch Sample

The 56-items Impact Message Inventory–Circumplex (IMI–C) has been developed to describe the interpersonal styles of target persons in terms of the 2-dimensional interpersonal circle, divided in 8 subscales (octants). The IMI–C is based on the assumption that a target person's interpersonal styles can validly be measured by assessing the internal (cognitive and emotional) reactions of the IMI–C respondent (e.g., therapists), interacting with the target person (e.g., psychotherapy patients). This replication study tested the circumplexity of a computer-delivered Dutch IMI–C. The computer-delivered Dutch IMI–C approached circumplexity in a large clinical sample (N = 812) of psychotherapy and psychiatric patients, after removing 3 items from the Submissive octant scale. These 3 items clearly disturbed the IMI–C circumplex structure. It is concluded that, even with the inevitable problem of nested data, circumplexity was approached sufficiently to justify the interpretation of the IMI–C at the octant level, provided that the 3 troublesome Submissive items are removed from the calculations of octant scores. Our replication test of the Dutch IMI–C circumplexity might be an impetus for researchers in the United States to invest in the further validation of the original American version.