Reaction time to letter name or letter case

Subjects were shown two letters from the set BDGbdg. In one condition, subjects were required to decide whether or not the letters had the same name. In the other condition, subjects decided whether or not the two letters were presented in the same case. Reaction times were always faster when the two letters on a given trial were physically identical. However, there was no difference in the speed of a name match or a case match when the two letters were not physically identical. Since subjects could have based a case match on the presence or absence of a single feature — a protruding vertical line — it was concluded that subjects are not able to selectively attend to a single visual feature in order to identify a letter. Rather, a subject analyzes several features in parallel in order to arrive at a simultaneous decision about a letter's name or case.     

Individual differences in the verbal coding of familiar visual stimuli

Two experiments were performed both of which involved the same-different comparison of pairs of alphabet letters. "Same" reaction times were obtained for both physical matches (e.g., AA) and name matches (e.g., aA). The results of both experiments supported the hypothesis that individual subjects would differ with respect to whether or not they based their physical matches on a comparison of verbal codes. In Experiment I, subjects differed in the size of their reaction time difference between physical and name matches, and in Experiment II, individuals differed with respect to whether or not the frequency of usage of the letters affected their reaction time for physical matches. In both experiments, the individual differences in verbally coding physical matches were related to Hock's (1973) individual differences distinction between subjects emphasizing analytic processes and subjects emphasizing structural processes.     

Stimulus probability and same-different classification

Three experiments investigated the effect of stimulus probability on same-different classification time. In Experiments I and II, subjects made same responses on the basis of name matches of simultaneously presented letters. Half of the same trials involved letters that were also physically identical. Experiment I showed that the presentation probability of specific letters affected name matches and different responses, but not physical matches. Experiment II varied stimulus contrast as well as probability. Contrast had a main effect but did not interact with probability at any level of processing. In Experiment III, subjects were switched to the physical level of processing. Stimuli that now had the same name but differed in case were called different. In this condition, the probability effects obs(irved in Experiment II disappeared. These results are interpreted as demonstrating that stimulus probability has its effect during the process that derives the name of the stimulus from the visual representation. This process takes place before the name comparison is made, and the name comparison process precedes the determination of the different response.     

WORK LOAD, TENSION, AND COPING: MODERATING EFFECTS OF SUPERVISOR SUPPORT

This research investigated the buffering role of social support in the relationship of work load to both tension-anxiety and coping for police radio dispatchers ( N = 60). Each dispatcher was observed throughout an entire 8-hour work shift by a trained observer. Objective load consisted of the hourly rate of incoming telephone calls, police radio transmissions, and face-to-face or written communications from superiors, co-workers, and others. At the end of each shift, measures were taken of dispatchers' perceived load, felt tension-anxiety, and coping actions. Hierarchical regression revealed that support from superiors moderated the effects of both objective and perceived loads; no main effects of support were found. Statistically significant interactions confirmed the hypothesized buffering role of support: under high perceived load, dispatchers with high social support engaged in more coping actions and felt less tension-anxiety than did low-support dispatchers. No differences were found when perceived load was low. Support also buffered effects of objective load on tension-anxiety but not on coping.     

Effects of tactual and phonological similarity on the recall of Braille letters by blind children.

Forty-eight severly blind children, able to cope with set-sizes of two and three, four, five or six serial items were tested on probed recall of Braille letters they could either name or discriminate, when the letters were (1) dissimilar in tactual characteristics and name sounds, (2) similar in feel, but different in name sound, and (3) dissimilar in feel but similar in name sound. Results showed that tactual similarity produced recall decrements by subjects able to be tested under set-sizes of up to five items, while phonological similarity produced recall decrements by subjects testable under set-sizes of five and six items. It was argued that tactual information survives perception and affects recall, and that blind children can encode tactual inputs either tactually or verbally, but that this probably depends upon different processes.     

Interactions among levels of processing

This article examines associations among representations of physical, name, and category information by determining effects of category repetition on and following physical, name, and category match trials. Subjects decided whether two letters were from the same half of the alphabet. Category repetition effects were evidenced by faster ~nd more accurate responses when letters from the same half of the alphabet were used on successive trials. Although physical matches showed no effect of category repetition, name and category matches did. Trials following physical matches were less affected by category repetition than were trials following name or category matches. The results suggested that these category repetition effects were mediated by interletter associations: Reaction time increased with the alphabetic distance between preceding and current letters. However, these distance effects held only for forward (A → B) and not backward (B → A) alphabetic sequences, suggesting that the alphabetic representation is ordinal and unidirectional.     

Communication Media Preferences in Business-To-Business Transactions: An Examination of the Purchase Process

Although communication in marketing has been researched extensively, communication in buyer–seller exchanges during the sales process has received limited attention. This study examines the complexity of information interchange and buyers’ and sellers’ communication preferences for various media types during each stage of the purchase process. Findings reveal that, overall, buyers and sellers prefer face-to-face and telephone communications over other media types. For certain aspects of the sales process, computer-mediated communications, such as e-mail, serve an important role as a lowcost medium, whereas in other phases of the sales process, richer communication media are preferred by both buyers and sellers.     

Spatial ecology: Its effects on the choice of friends and enemies

The present research examined relationships between physical distance, frequency of face-to-face contacts, and the probability that individuals would be chosen as friends or enemies. Consistent with previous research, the probability of being chosen as a friend increased as the distance between people decreased. There was also a positive linear relationship between the frequency of contact and the strength of linking. In contrast, the probability of being chosen as a disliked individual was even more dependent upon physical distance (more disliked than liked individuals lived close to the subjects), but the strength of disliking was unrelated to the frequency of face-to-face contact. Friends also tended to live farther away from the subjects the longer the latter had lived in their residences, but the distance that disliked individuals lived from the subjects did not depend upon time. The overall pattern of results was consistent with an “environment-spoiling” hypothesis which proposed that many negative interpersonal relationships primarily occur because the actions of specific others spoil one's living environment, whereas most positive interpersonal relationships result from frequent face-to-face contacts.     

Repetition blindness is orientation blind

In identifying rapid sequences of three letters, subjects were worse at identifying the first and third letters when they were the same than when they were different, indicating repetition blindness (RB). This effect occurred regardless of the angular orientations of the letters, but was more pronounced when the orientations of the repeated letters were different than when they were the same. In a second experiment, RB was also evident when the first and third letters were lowercase bs or ds, presented upright or inverted, even though they are differently named when inverted (q and p, respectively). Conversely, a third experiment showed that RB occurred when the letters had the same names but were repeated in different case. These results suggest that the early extraction of letter shape is independent of its orientation and left-right sense, and that RB can occur at the levels of both shape and name.     

The Impact of Self-Presentations on Self-Beliefs: Effects of Social Identity and Self-Presentational Context

To examine the impact of self-presentations on private self-appraisals, subjects were induced to characterize themselves positively or negatively during a face-to-face interview, during a written interview, or on a private questionnaire. As hypothesized, subjects high in Social Identity (the tendency to root identity in social sources of experience) shifted their self-appraisals in the direction of their positive or negative role after a face-to-face interaction, but were less affected by role in their private self-characterizations. In contrast, subjects low in Social Identity were primarily affected by a private, positive self-characterization. The latter subjects were not indifferent to how they appeared to others, as indicated by their attempts to rationalize negative, face-to-face self-presentations; they simply did not define themselves in terms of their public appearance.     

Absolute identification with simple and complex stimuli

It is well known that people can perfectly identify only a handful of distinct unidimensional stimuli, such as line lengths, but can identify thousands of complex stimuli, such as letters and words. This result is consistent with capacity limits in identifying unidimensional stimuli but not complex stimuli. The experiments reported here tested this theoretical dissociation using Luce's (1963) Similarity Choice Model to measure the psychological distance between stimuli in line-length-identification and letter-identification tasks. The psychological distance between line-length stimuli decreased with the number of to-be-identified stimuli; this result is concordant with capacity limits in unidimensional absolute identification. Surprisingly, the opposite result held in letter identification. Psychological distance between letters increased with an increased number of to-be-identified stimuli. This result indicates an opposite type of processing deficit: People process letters more efficiently with more choices.     

Evidence for direct visual access to letter identities

Subjects were presented with two letters from the set BCDFGHLNPORTVZ, one in upper case and one in lower case. Subjects were required to decide, as quickly as possible, whether the two letters on each trial were the same (e.g., Bb) or different (e.g., Bd). Because letters were always physically different, subjects presumably must name the letters in order to respond. Reaction times were predicted by the visual similarity of the letters, and not by their phonemic distinctive feature similarity. Consistent with previous work showing that a word's meaning can be assessed directly from visual information, the findings suggest that visual analysis of a capital or small letter can result in knowing the latter name without further linguistic processing. These results were interpreted as an example of automatic detection as described by Schneider and Shiffrin (1977).     

Applicant reactions to face-to-face and technology-mediated interviews: a field investigation

This field study examined applicant reactions (N = 802) toward face-to-face as compared with technology-mediated interviews (through videoconferencing or by telephone) for 346 organizations. Face-to-face interviews were perceived as more fair and led to higher job acceptance intentions than were videoconferencing and telephone interviews. Perceived interview outcomes were higher with face-to-face and telephone interviews over videoconferencing. Self-monitoring moderated the relationship between interview medium and perceptions of fairness. Specifically, this relationship was (a). positive for face-to-face, (b). negative for telephone, and (c). nonsignificant for videoconferencing interviews. Moreover, the number of offers an applicant received moderated the relationship between interview medium over, and perceived fairness. The relationship between number of offers and perceived fairness was positive for face-to-face and negative for technology-mediated interviews.     

The Effect of Message Persistence and Disclosure on Liking in Computer-Mediated Communication

In computer-mediated communication (CMC) systems, the messages that a user types usually persist on the screen for some time, a feature that distinguishes CMC from face-to-face interaction. Persistence may activate psychological self-perception, leading communicators to infer from their persistent messaging how they feel about the subject more so than if messages did not persist. This study applies persistence and self-perception to the relationships between self-disclosure and liking. It identifies which among several disclosure or liking relationships may be most susceptible to self-perception effects. An experiment found that message persistence interacts with a conversational partner’s responses to self-disclosure and intensifies liking toward the partner. Suggestions follow for future research further exploring the mechanisms of persistence, and reconceptualizing self-perception factors in interactive media settings.     

Hostile Behavior and Profit in Virtual Negotiation: a Meta-Analysis

Virtual negotiations are expected to differ from face-to-face negotiations in terms of both negotiator behavior and outcomes. Nonetheless, competing theories and mixed results characterize this literature. This paper meta-analytically reviews studies that compared face-to-face negotiation with virtual negotiation (e.g., audio, email/text, video-conferencing). Competing predictions from psychological distance theory and the barrier effect perspective were tested. Overall, results supported the psychological distance theory in that face-to-face negotiations were less hostile and resulted in higher profit than virtual negotiations. Three moderators (negotiation mode, anonymity in virtual negotiation, and further interaction within the experiment) were hypothesized to impact virtual negotiation. While some moderators were significant, they did not completely account for findings across all studies. Results and discussion provide a note of caution for individuals embracing e-business and conducting Internet negotiations as well as suggestions for future research.An earlier version of this paper was presented at the 18th annual meeting of The Society for Industrial/Organizational Psychologists in Orlando, Fl 2003. We thank Kara Waugh for her coding assistance.     

Some tests of the interactive-activation model for word identification

Summary The interactive-activation model postulates (a) that activation at the letter level leads automatically to activation at the word level, (b) that the word-superiority effect reflects reactivation of letters by the word they spell, and (c) that subjects identify words on the basis of information obtained from separate letter-position channels. In the first two experiments, we showed words in upper, lower, or mixed case: the word-superiority effect was reduced when words were presented in mixed-case letters, presumably because extra-letter information is lost with mixed-case presentation; i.e., postulate (c) is wrong. The third experiment showed that when the letters of a word are rotated 180° subjects can identify the letters without producing a word-superiority effect; i.e., one of postulates (a) and (b) is wrong. In Experiments 4 and 5, we trained subjects to name words presented in inverted letters; training was more effective when subjects could exploit bigram information in addition to letter-channel information; i.e., reading inverted text is based on extra-letter-feature information, not on a general skill in rotating letters. Taken together, our data deny three of the interactive-activation model's major postulates. We offer some suggestions for future versions of the model. Electronic mail: Userid: MEWHORTD; Nodeid: QUCDN; Domain: BITNET     

The letter-frequency effect and the generality of familiarity effects on perception

A widely accepted perceptual principle is that familiar patterns are easier to recognize than are less familiar patterns. Previous letter-recognition studies are examined to determine whethermore frequent letters in English are easier to recognize than less frequent letters (the letterfrequency effect). Most studies required subjects to identify single letters, while some measured reaction time to compare two letters or name or classify a letter. The results, based on over 800, 000 observations from 58 studies that span nearly 100 years, showed that: (1) there is no letter-frequency effect in recognition studies in which subjects simply report letters, and (2) there is a letter-frequency effect in reaction time studies. The presence of la letter-frequency effect for reaction time studies is interpreted as demonstrating an effect of familiarity on a comparison stage and perhaps a response stage, but not on input coding. The absence of a letter-frequency effect for single-letter recognition studies is interpreted as limiting the generality of the effect of familiarity on perception and as limiting the generality of models that correctly predict frequency effects for words. Alternative explanations for the absence of a letter-frequency effect are discussed.     

Obscene telephone calls to children: a retrospective field study

Studied a sample of 24 Danish children selected from a larger group of 56 children who had received obscene telephone calls from a single adult offender to ascertain the psychological consequences of this form of sexual abuse. The sample is unusual in that the source of the abuse was the same for all of the children, and none of them had records of prior or concurrent abuse from other sources. Almost all children suffered significant psychological consequences from these calls, those who obeyed the caller's demands experiencing more serious consequences than those who did not. A comparison was made with the consequences suffered by an additional group of 7 children who had experienced direct physical sexual abuse by the same offender.     

Interference Effects of Contextual Cues in Advertisements on Memory for Ad Content

The effectiveness of advertisements has been an issue of great concern to marketers, especially with the rapid increase in the number of marketing communications that the average consumer receives every day. Prior research has examined the impact of verbal interference on consumers’ memory for different elements of the advertisement—that is, interference caused by similar verbal elements in advertisements for brands in the same product category. This study examined the impact of similar contextual or background stimuli on consumers’ memory for different elements of the advertisement. Consumers were exposed to print advertisements for products in different product categories. The similarity of contextual cues—that is, background scenes—was manipulated (similar vs. dissimilar). Using a 2 (contextual cues interference: low and high) x 2 (processing goal: ad and brand) x 3 (cues: brand name, ad photo, product class) between‐subjects design, it was found that exposure to ads with similar contextual elements reduced individuals’ ability to recall not only contextual or background elements but also brand name from a target advertisement.     

Age and distraction by telephone conversation in task performance: implications for use of cellular telephones while driving

Predicted to diminish task performance were (a) distraction by telephone conversation and (b) older age. 38 participants pointed to letters on a randomized or alphabetized letter matrix during distraction by telephone conversation or no distraction. In a within-subjects design, telephone conversation negatively affected completion time but there were no age differences. Implications for cellular telephone use while driving are discussed.