自我建构理论的发展与评价

出现于20世纪90年代初的自我建构理论是自我图式理论的一个分支,致力于从个体看待自我和他人关系的角度探讨个体自我表征的构成。本文回顾了该领域从"独立型与依存型自我建构理论"到"三重自我建构理论"的发展脉络,较为详细地介绍了这两种理论的基本观点以及不同研究者围绕三重自我建构相互间关系所进行的争论。最后,本文从个体自我表征系统的结构、关系自我与集体自我的内涵以及三重自我建构之间关系的角度提出了后续研究的方向。     

消费者自我构念、独特性需求与品牌标识形状偏好

市场上品牌标识形状各具形态,它们已成为吸引消费者眼球的重要品牌要素,如何设计出科学实效的品牌标识形状已成为营销策略中基础而又关键的内容。什么形状的品牌标识更能获得目标群体的偏爱?本文从自我构念的水平视角出发,推论认为不同自我构念的个体在"独特性需求"上具有显著差异,由此形成对多角和圆润的品牌标识形状的偏好差异,独特性需求在自我构念与品牌标识形状偏好之间起中介作用。文章通过4个实验,一致证实独立型自我构念的消费者独特性需求更高,偏爱多角的品牌标识;相依型自我构念的消费者,独特性需求更低,偏爱圆润的品牌标识。但上述效应只存在于公开产品购买情境,当消费者购买和使用私人产品时,无论个体的自我构念是独立型还是相依型,他们对品牌标识多角与圆润的偏好没有显著差异。本文推进了自我构念、独特性需求、品牌标识形状等领域的理论研究,为企业在设计、调整品牌标识形状及制定配套营销策略方面提供了丰富的战略启示。     

自我构念对想象广告策略的影响与分析

以叙事运输理论和社会心理自我概念模型为理论背景, 通过两个实验对自我构念对想象广告策略的影响进行了探讨。实验结果验证了想象广告会显著提高独立自我构念者的购买意愿, 但对依存自我构念者影响不显著; 自我构念对想象效应的调节作用不因广告场景提示的变化而变化; 无论是强说服或弱说服的想象广告都能提高独立自我构念者的购买意愿, 而对于依存自我构念者, 只有强说服想象广告会收到好的效果。     

外观新颖性对消费者购买意愿的影响：自我建构与产品类型的调节效应

外观创新在市场竞争中的地位越来越突出,然而因此而导致的成败案例都很普遍。如何进行外观创新更受消费者欢迎,其内在机制是什么,我们却知之甚少。基于独特性需求理论、风险感知理论及自我建构理论,本文探讨了自我建构与外观新颖性对消费者购买意愿的交互作用、影响机制以及边界条件。通过3个实验,发现对于独立型自我建构的消费者而言,高外观新颖性能引发独特性需求从而提高购买意愿,而对于相依型自我建构而言,低外观新颖性则通过降低社会风险感知从而提高购买意愿;同时,本文也确定了产品类型对该机制的调节作用,具体来讲,对于实用品,所有消费者都对低外观新颖性产品具有更强的购买意愿,而对于享乐品,所有消费者都对高外观新颖性产品具有更强的购买意愿。     

文化影响自我解释的神经机制

自我解释是指个体如何思考自我及其与他人的关系。在集体主义-个人主义维度下, 东西方人分属于典型的相依性-独立性自我解释：自我参照任务中, 东亚人的自我和重要他人(如母亲)均表征于内侧前额叶皮质(MPFC), 西方人的自我和重要他人分表征于不同脑区; 偶发任务和词-音不一致任务中, 相依性自我解释程度分别调节P3和N400的活动; 文化启动任务中, 双文化被试可通达相应的自我解释。社会脑假设、文化-基因协同进化论和神经-文化交互作用模型对此进行了阐释。未来应研究中国人的关系自我, 尤其是探索本土化的理论和研究方法。     

自我建构对口碑两极分化产品偏好的影响及作用机制

口碑两极分化的产品, 指那些被许多消费者评价好的同时又被其他许多消费者评价不好的产品。随着个性化消费时代的到来, 满足个性化需求的产品遭受褒贬不一的口碑越来越普遍。当面临口碑两极分化的产品, 消费者如何认知? 哪些因素会影响消费者对口碑两极分化产品的偏好? 其中间机制与边界条件是什么? 回答这些问题对企业有效开展营销具有重要意义。口碑两极分化会提高消费者的购物风险感知, 引发“冲突”联想, 同时还可能使得消费者对目标产品产生感知独特性。这些特征契合了自我建构理论中独立型自我建构与依存型自我建构个体在独特性需求、冲突解决风格与调节定向方面的行为差异, 因而自我建构是影响口碑两极分化产品偏好的重要前因变量, 且独特性需求、冲突解决风格与调节定向是三条中介路径。购物风险水平、购物任务情境、消费场合公开性以及产品类型是以上中介效应的边界条件。     

Predicting Accuracy and Liking Ratings for Bogus and Real Personality Feedback

After taking the Sixteen Personality Factor Questionnaire (16 PF), 119 students subsequently received computer-generated traditional bogus (Barnum) and real (16 PF) interpretations. Each subject rated both interpretations for accuracy and likability on a 13-point scale and then chose (forced choice) which interpretation was the more accurate and which one they liked better. Barnum feedback was judged significantly more accurate than real feedback, but not better liked. Stepwise multiple-regression analyses of all dependent measures indicated that 16 PF sten scores accounted for significant amounts of variance in 16 PF Accuracy and Liking scores and in the various preference measures.     

Who needs control? A cultural perspective on the process of compensatory control

Compensatory control theory (CCT) provides a framework for understanding the mechanisms at play when one's personal control is challenged. The model suggests that believing the world is a structured and predictable place is fundamental, insofar as it provides the foundation upon which people can believe they are able to exert control over their environment and act agentically towards goals. Because of this, CCT suggests, when personal control is threatened people try to reaffirm the more foundational belief in structure/predictability in the world, so that they then have a strong foundation to reestablish feelings of personal control and pursue their goals. This review seeks to understand how the basic assumptions of these compensatory control processes unfold in different cultural contexts. Drawing on research and theorizing from cultural psychology, we propose that cultural models of self and agency, culturally prevalent modes of control, and culture-specific motivations all have implications for compensatory control processes. Culture determines, in part, whether or not personal control deprivation is experienced as a threat to perceiving an orderly world, how/whether individuals respond to low personal control, and the function that responses to restore a sense of order in the world serve. A theoretical model of compensatory control processes across cultures is proposed that has implications for how people cope with a wide range of personal and societal events that potentially threaten their personal control.     

时间距离和自我解释对调节焦点的影响

调节焦点理论提出,自我调节过程中存在着提升焦点和预防焦点这两种不同的目标追求策略。基于以往研究,本研究提出,自我解释和时间距离会交互影响着人们的调节焦点。研究结果发现,自我解释能够显著地预测调节焦点;独立自我解释更可能激活个体的提升焦点倾向,而依赖自我解释更可能激活个体的预防焦点倾向。此外,近期时间距离启动条件下,独立和依赖自我解释使得个体的调节焦点的差异倾向性更为明显,但是对远期时间距离的知觉则使得依赖自我解释的个体更加偏离预防焦点倾向,趋向于提升性焦点,并与独立自我解释差异不大。     

Can Hovering Hinder Helping? Examining the Joint Effects of Helicopter Parenting and Attachment on Prosocial Behaviors and Empathy in Emerging Adults

While previous research has established links among multiple aspects of parenting, empathy, and prosocial behaviors in youth, little is known regarding the relations between helicopter parenting, a particular type of parental over control, and empathy and prosocial behaviors (Padilla-Walker, 2014). Because helicopter parenting could undermine empathic and prosocial outcomes by negatively impacting self-regulatory behaviors and promoting narcissistic tendencies (Padilla-Walker, 2014; Segrin, Woszidlo, Givertz, Bauer, & Murphy, 2012; Segrin, Woszidlo, Givertz, & Montgomery, 2013), the author sought to examine potential relationships among these constructs. A battery of self-report measures was administered to an emerging adult sample (N = 187 college students; 49% women; M age = 18.81 years; 71% White). Hierarchical multiple regression model results indicated that both maternal and paternal helicopter parenting predicted fewer positive prosocial and empathic outcomes, and these relations depended on parental attachment, gender, and specific outcome assessed. Helicopter parenting appears to be a distinct type of parental overcontrol that especially contributes to moral development.     

不确定感与从众：决断性与结构需求的中介作用

不确定感伴随从众的现象普遍存在,然而其内在加工过程及个体差异仍不明确。对804名大学生被试进行问卷调查,结果显示：（1）不确定感与从众正相关;（2）决断性与结构需求完全中介不确定感与从众的关系,且存在性别差异;二者关系上,女性更大程度上受决断性的中介,其次为结构需求;男性受决断性和结构需求的平行中介。结果支持不确定−认同理论和认知闭合两阶段模型观点,为不确定状态下不同性别人群从众行为的管理提供了理论依据。     

The Need for Closure and the Spontaneous Use of Complex and Simple Cognitive Structures

Abstract

The authors performed 2 experiments that explored the causal role of need for closure in producing the use of simple structures. In particular, the authors gave the participants a cue that called for a complex or a simple solution on a cognitive complexity task. The authors created the participants' need for closure through the use of time pressure. The results of both experiments revealed that participants only generated complex solutions in the complex cue-no time pressure condition. The discussion is focused on the effects of need for closure in tasks calling for adaptive and spontaneous flexibility.     

Democracy begins at home: Democratic parenting and adolescents' support for democratic values

Although it is generally assumed that support for democratic values and beliefs develops as a result of social learning, the concrete socializing circumstances through which this occurs are less obvious. This study investigated the relationship between democratic family functioning and democratic values of adolescents. Adolescents' (N = 1,341, 16- to 17-year-olds) reports on their parents' psychological control, autonomy granting, warmth, and behavioural control were considered predictors of adolescents' democratic orientation. The results demonstrated that the democratic functioning of families was positively related to adolescents' support for democratic values when controlling for the effects of gender, political experience, authoritarianism, empathy, and political activism. Additionally, this study examined the possible role of empathy as a mediator in the relation between democratic family functioning and adolescent's democratic values. The results show that empathy was a partial mediator of a family's contribution to adolescents' democratic orientation.     

The Effects of Need for Cognition and Need for Affect on Partisan Evaluations

The voting behavior literature has advanced two prominent theoretical models of partisanship: the social psychological and rational models. Implicit to both stylized models is the assumption that all partisans process information similarly. Yet, growing research in psychology suggests that individuals possess different motivations when evaluating information. We propose that the applicability of the stylized models of partisanship is conditioned on individuals' need for cognition (NFC) and need for affect (NFA), with the social psychological model being most applicable to individuals who have a high NFA and the rational model most applicable to those with a high NFC. To test this proposition, we fielded a survey in which respondents who identified with the two major political parties in the United States (Democrat or Republican) were randomly assigned factual information that depicted either their party or their opposing party in a negative light. Respondents were then asked to assess the actions of that party and subsequently evaluate both political parties. We find evidence that is generally consistent with the proposition that the stylized models of partisanship are conditionally dependent on the extent to which individuals possess a need to engage in effortful thinking or a need to seek out emotions.     

The Dimensionality of Locus of Control Among French Students

To learn more about the dimensionality of locus of control, I developed a new internal-external (I-E) scale for French students. Four criteria were used for the construction of the scale: causal explanation and orientation of behavioral outcomes, situational contents, and control ideology. Questionnaires were administered to 200 male and female undergraduates in psychology. A principal-components analysis and a nonmetric multidimensional scaling were used. The hypothesis of the unidimensionality of locus of control was confirmed.     

感知环境不确定性与环境扫描对认知变化的影响——认知闭合需要与认知需要的调节作用

对426名大学生进行问卷调查,考察了感知环境不确定性对认知变化的影响,环境扫描行为的中介作用以及认知闭合需要与认知需要对两阶段中介模型的调节作用。结果发现：（1）感知环境不确定性能够正向预测认知变化水平,并且环境扫描行为的两个维度都起到中介作用;（2）认知闭合需要能够负向调节中介模型的前后两个阶段;（3）认知需要对环境扫描有直接正向作用,并且对关注程度的促进更大,但是负向调节扫描频率和认知变化之间的关系。