Emotional Arousal Shifts the Effect of Ad Placement on Ad Recognition

This study explored whether the arousal and relevance of media content placed in between advertisements moderated the effect of ad placement on ad recognition. Two experiments (N₁ = 60, N₂ = 62) were conducted in which participants viewed static ads that appeared before and after pictures that systematically varied in arousal. Results demonstrated that ads appearing before media content were recognized better than were ads appearing after media content when emotional arousal of media content was high, but that ads appearing after media content were recognized better than were ads appearing before media content when emotional arousal was low. Greater encoding of media content enhanced the memory of ads appearing before media content but not ads appearing after media content. Additionally, content relevance lowered ad recognition, especially during shallower encoding (i.e., encoding without the purpose of remembering). This study contributes to research on ad placement by proposing emotional arousal as a potential block that prevents new information from being encoded into short-term memory. Practically, this study emphasizes the importance of emotional arousal of surrounding content as a crucial factor for optimal ad placement.     

Scary warnings and rational precautions: A review of the psychology of fear appeals

Abstract

Research into the effects of fear-arousal on precautionary motivation and action is reviewed. Current models do not adequately distinguish between emotional (i.e., fear arousal) and cognitive (i.e., threat perception) responses to fear appeals and, in general, are not well supported. Evidence suggesting that (i) coping appraisals are more powerful predictors of precautionary action than threat perception and that (ii) fear control processes may interfere with precautionary motivation, recommends cautious and limited use of fear appeals in health promotion. It seems likely that fear arousal is less important in motivating precautionary action than perceptions of action effectiveness and self-efficacy. Moreover, perceived personal relevance may be critical to the emotional and cognitive impact of threat information. Available findings are summarised in the form of a process model that highlights the potential complexity of fear arousal effects. Sequential measurement of fear arousal, other than by self-report, is recommended in studies seeking to clarify these effects.     

Emotional time distortions: The fundamental role of arousal

An emotion-based lengthening effect on the perception of durations of emotional pictures has been assumed to result from an arousal-based mechanism, involving the activation of an internal clock system. The aim of this study was to systematically examine the arousal effect on time perception when different discrete emotions were considered. The participants were asked to verbally estimate the duration of emotional pictures from the International Affective Picture System (IAPS). The pictures varied either in arousal level, i.e., high/low-arousal, for the same discrete emotion (disgust or sadness) or in the depicted emotion, e.g., disgust/fear for pictures matched for arousal (high-arousal). The results systematically revealed a lengthening effect on the perception of the duration of the emotional compared to the neutral pictures and indicated that the magnitude of this effect increased with arousal level. Nevertheless, variations in time perception were observed for one and the same arousal level, with the duration of disgust-inducing pictures (e.g., body mutilation) being judged longer than that of fear-inducing pictures (e.g., snake). These results suggest that arousal is a fundamental mechanism mediating the effect of emotion on time perception. However, the effect cannot be reduced to arousal, since the impact of the content of pictures also plays a critical role.     

Emotional time distortions: the fundamental role of arousal

An emotion-based lengthening effect on the perception of durations of emotional pictures has been assumed to result from an arousal-based mechanism, involving the activation of an internal clock system. The aim of this study was to systematically examine the arousal effect on time perception when different discrete emotions were considered. The participants were asked to verbally estimate the duration of emotional pictures from the International Affective Picture System (IAPS). The pictures varied either in arousal level, i.e., high/low-arousal, for the same discrete emotion (disgust or sadness) or in the depicted emotion, e.g., disgust/fear for pictures matched for arousal (high-arousal). The results systematically revealed a lengthening effect on the perception of the duration of the emotional compared to the neutral pictures and indicated that the magnitude of this effect increased with arousal level. Nevertheless, variations in time perception were observed for one and the same arousal level, with the duration of disgust-inducing pictures (e.g., body mutilation) being judged longer than that of fear-inducing pictures (e.g., snake). These results suggest that arousal is a fundamental mechanism mediating the effect of emotion on time perception. However, the effect cannot be reduced to arousal, since the impact of the content of pictures also plays a critical role.     

Effects of dilemma type,language, and emotion arousal on utilitarian vs deontological choice to moral dilemmas in Chinese–English bilinguals

The present study examines how dilemma type (personal or impersonal moral dilemma), language (native or foreign) and emotion arousal to a dilemma could affect Chinese–English bilinguals' deontological vs utilitarian moral choices regarding 39 moral dilemmas. How emotion arousal plays a mediating role in the effects of dilemma type and language on moral choices is also investigated. As shown in multilevel analyses, participants made fewer utilitarian choices for personal dilemmas than impersonal dilemmas. Although emotion arousal of dilemmas significantly mediated this effect of dilemma type, the indirect effect of dilemma type through arousal on moral choices was inconsistent with the direct effect of dilemma type on moral choices. For the effect of language, participants made more utilitarian choices in the Footbridge (personal) dilemma that was presented in foreign language than in native language. However, this effect was not mediated by arousal, suggesting that it could not be attributed to the emotion‐reducing effect of foreign language. Moreover, there was no language effect on moral choices in analyses that included all 39 dilemmas or only 22 personal dilemmas, indicating the need in future research for further identifying the potential mediators that trigger the foreign language effect on moral choices.     

More than a feeling: Emotional cues impact the access and experience of autobiographical memories

Remembering is impacted by several factors of retrieval, including the emotional content of a memory cue. Here we tested how musical retrieval cues that differed on two dimensions of emotion—valence (positive and negative) and arousal (high and low)—impacted the following aspects of autobiographical memory recall: the response time to access a past personal event, the experience of remembering (ratings of memory vividness), the emotional content of a cued memory (ratings of event arousal and valence), and the type of event recalled (ratings of event energy, socialness, and uniqueness). We further explored how cue presentation affected autobiographical memory retrieval by administering cues of similar arousal and valence levels in a blocked fashion to one half of the tested participants, and randomly to the other half. We report three main findings. First, memories were accessed most quickly in response to musical cues that were highly arousing and positive in emotion. Second, we observed a relation between a cue and the elicited memory’s emotional valence but not arousal; however, both the cue valence and arousal related to the nature of the recalled event. Specifically, high cue arousal led to lower memory vividness and uniqueness ratings, but cues with both high arousal and positive valence were associated with memories rated as more social and energetic. Finally, cue presentation impacted both how quickly and specifically memories were accessed and how cue valence affected the memory vividness ratings. The implications of these findings for views of how emotion directs the access to memories and the experience of remembering are discussed.     

Attentional interference effects of emotional pictures: threat, negativity, or arousal?

Attentional interference arising from emotional pictures was examined. Participants had to ignore emotional pictures while solving math problems (Study 1, N = 126) or detecting the location of a line (Study 2, N = 60). Data analyses tested predictions of 3 theories. Evolutionary threat theory predicts interference by snake pictures. Categorical negativity theory predicts interference by negative pictures regardless of their intensity. According to arousal theory, arousal level predicts interference effects. The results supported arousal theory, with the most arousing pictures (strong unpleasant pictures, oppositesex models) producing the strongest interference. The findings are interpreted in the context of process models of emotions that postulate an initial relevance check before further processing of valence and other appraisal dimensions.     

Attributing Responsibility to Female Victims After Exposure to Sexually Violent Films1

We investigate the possibility that the degree to which female abuse victims are held accountable by other women who have been exposed to sexually violent mass media is primarily dependent upon 3 factors: situational relevance, personal similarity, and emotional arousal. Female subjects participated in an experiment. Factors were: film dose; film viewing/victim judgment time interval; victim-subject similarity; and situational relevance of the assault. The results showed less attribution of responsibility to similar victims and high attributions of responsibility to dissimilar victims in the personally relevant assault situation (rape). Women identified least with dissimilar rape victims and most with similar victims when they had not been desensitized. When subjects were desensitized, the defensive attribution effect failed to emerge. There was also a significant tendency among low film dose subjects to perceive more psychological injury and to attribute more distress to the victim than among high film dose subjects.     

The influences of valence and arousal on judgments of learning and on recall

Much is known about how the emotional content of words affects memory for those words, but only recently have researchers begun to investigate whether emotional content influences metamemory—that is, learners’ assessments of what is or is not memorable. The present study replicated recent work demonstrating that judgments of learning (JOLs) do indeed reflect the superior memorability of words with emotional content. We further contrasted two hypotheses regarding this effect: a physiological account in which emotional words are judged to be more memorable because of their arousing properties, versus a cognitive account in which emotional words are judged to be more memorable because of their cognitive distinctiveness. Two results supported the latter account. First, both normed arousal (Exp. 1) and normed valence (Exp. 2) independently influenced JOLs, even though only an effect of arousal would be expected under a physiological account. Second, emotional content no longer influenced JOLs in a design (Exp. 3) that reduced the primary distinctiveness of emotional words by using a single list of words in which normed valence and arousal were varied continuously. These results suggest that the metamnemonic benefit of emotional words likely stems from cognitive factors.     

Event-related potentials of emotional memory: encoding pleasant,unpleasant, and neutral pictures

Emotional events tend to be remembered better than nonemotional events. We investigated this phenomenon by measuring two event-related potential (ERP) effects: the emotion effect (more positive ERPs for pleasant or unpleasant stimuli than for neutral stimuli) and the subsequent memory effect (more positive ERPs for subsequently remembered items than for subsequently forgotten items). ERPs were measured while subjects rated the emotional content of pleasant, unpleasant, and neutral pictures. As was expected, subsequent recall was better for pleasant and unpleasant pictures than for neutral pictures. The emotion effect was sensitive to arousal in parietal electrodes and to both arousal and valence in frontocentral electrodes. The subsequent memory effect at centroparietal electrodes was greater for emotional pictures than for neutral pictures during an early epoch (400-600 msec). This result suggests that emotional information has privileged access to processing resources, possibly leading to better memory formation.     

Differential effects of arousal in positive and negative autobiographical memories

Autobiographical memories are characterised by a range of emotions and emotional reactions. Recent research has demonstrated that differences in emotional valence (positive vs. negative emotion) and arousal (the degree of emotional intensity) differentially influence the retrieved memory narrative. Although the mnemonic effects of valence and arousal have both been heavily studied, it is currently unclear whether the effects of emotional arousal are equivalent for positive and negative autobiographical events. In the current study, multilevel models were used to examine differential effects of emotional valence and arousal on the richness of autobiographical memory retrieval both between and within subjects. Thirty-four young adults were asked to retrieve personal autobiographical memories associated with popular musical cues and to rate the valence, arousal and richness of these events. The multilevel analyses identified independent influences of valence and intensity upon retrieval characteristics at the within- and between-subject levels. In addition, the within-subject interactions between valence and arousal highlighted differential effects of arousal for positive and negative memories. These findings have important implications for future studies of emotion and memory, highlighting the importance of considering both valence and arousal when examining the role emotion plays in the richness of memory representation.     

Emotional Television Scenes and Hemispheric Specialization

This study examined hemispheric differences¹ in cortical arousal as a function of positive and negative emotional television scenes. A three-factor within-subjects design was used: hemispheres (right and left), location of cortical arousal (frontal and occipital), and emotional content of messages (positive and negative). Based on findings that the frontal cortex responds differently to emotional stimuli, it was predicted that negative television content would produce greater right hemisphere activity, and that positive content would produce greater left hemisphere activity, but that differences would be apparent only in the frontal region. The results confirmed these predictions. There was a significant interaction between hemisphere and emotional content for frontal alpha, but no interaction for occipital alpha.² There were two other main effects: (1) greater cortical arousal for negative than positive scenes, and (2) greater occipital than frontal arousal. The results are discussed in relation to a definition of emotional scenes that emphasizes approach (positive emotion) versus withdrawal (negative emotion), and in relation to hemispheric specialization and the ability of television to prime overt behavior.     

诱发及个体自发认知重评对情绪唤醒反应及情绪记忆的影响

为了明确诱发（IRE）及个体习惯化的自发（SRE）认知重评策略对情绪唤醒反应及情绪记忆的影响,在测量被试SRE水平的基础上,先呈现一系列中性与负性情绪图片,要求被试对图片内容进行自然观看或认知重评,同时记录被试的主观与生理唤醒水平,之后对图片进行自由回忆及再认测试。发现IRE显著降低了情绪唤醒水平及再认正确率,但只对情绪唤醒反应较高的LR（SRE水平较低）被试有效。结果提示,IRE对情绪唤醒反应与情绪记忆的调控受到SRE的影响。     

Post-encoding emotional arousal enhances consolidation of item memory,but not reality-monitoring source memory

The current study examined whether the effect of post-encoding emotional arousal on item memory extends to reality-monitoring source memory and, if so, whether the effect depends on emotionality of learning stimuli and testing format. In Experiment 1, participants encoded neutral words and imagined or viewed their corresponding object pictures. Then they watched a neutral, positive, or negative video. The 24-hour delayed test showed that emotional arousal had little effect on both item memory and reality-monitoring source memory. Experiment 2 was similar except that participants encoded neutral, positive, and negative words and imagined or viewed their corresponding object pictures. The results showed that positive and negative emotional arousal induced after encoding enhanced consolidation of item memory, but not reality-monitoring source memory, regardless of emotionality of learning stimuli. Experiment 3, identical to Experiment 2 except that participants were tested only on source memory for all the encoded items, still showed that post-encoding emotional arousal had little effect on consolidation of reality-monitoring source memory. Taken together, regardless of emotionality of learning stimuli and regardless of testing format of source memory (conjunction test vs. independent test), the facilitatory effect of post-encoding emotional arousal on item memory does not generalize to reality-monitoring source memory.     

情绪词加工过程及其情绪效应特点：ERP的证据

语言是传递情绪信息的重要媒介, 探讨情绪语言的加工过程一直是情绪研究的重点。文章聚焦于情绪词加工的ERP研究, 介绍了情绪词加工中的ERP成分、效价与唤醒度的作用关系, 以及情绪词情绪效应的特点。情绪词加工的ERP成分包括非常早期的P1-N1成分, 早期的EPN成分和晚期的LPP成分; 效价和唤醒度均在情绪词加工中具有重要作用, 但两者的关系还未得到一致结论。相比情绪图片, 情绪词加工所引发的情绪效应更弱, 并且存在积极效价偏向。今后的研究还需进一步探讨影响情绪词情绪效应产生的相关因素; 进一步区分情绪标注词和情绪负载词, 探讨两类情绪词加工的异同。此外, 结合眼动追踪技术探讨自然语境中的情绪词加工机制也是未来研究的一个重要方向。     

Relaxing music counters heightened consolidation of emotional memory

Emotional events tend to be retained more strongly than other everyday occurrences, a phenomenon partially regulated by the neuromodulatory effects of arousal. Two experiments demonstrated the use of relaxing music as a means of reducing arousal levels, thereby challenging heightened long-term recall of an emotional story. In Experiment 1, participants (N=84) viewed a slideshow, during which they listened to either an emotional or neutral narration, and were exposed to relaxing or no music. Retention was tested 1 week later via a forced choice recognition test. Retention for both the emotional content (Phase 2 of the story) and material presented immediately after the emotional content (Phase 3) was enhanced, when compared with retention for the neutral story. Relaxing music prevented the enhancement for material presented after the emotional content (Phase 3). Experiment 2 (N=159) provided further support to the neuromodulatory effect of music by post-event presentation of both relaxing music and non-relaxing auditory stimuli (arousing music/background sound). Free recall of the story was assessed immediately afterwards and 1 week later. Relaxing music significantly reduced recall of the emotional story (Phase 2). The findings provide further insight into the capacity of relaxing music to attenuate the strength of emotional memory, offering support for the therapeutic use of music for such purposes.     

Mood effects on attentional control: a preregistered replication study and critical analysis

In a widely cited paper, Jefferies et al. (2008) report a study in which they manipulated participants’ mood and examined the effects of this manipulation on their performance on the Attentional Blink task. Their results revealed an interaction between emotional valence and arousal: attentional control of participants who experienced a negative mood with low arousal (i.e. sadness) was best, whereas it was worst for participants who experienced a negative mood with high arousal (i.e. anxiety). Performance for participants who were in a positive mood, either with low arousal (i.e. calmness) or high arousal (i.e. happiness) had intermediate scores. In this study, I examined the replicability of this effect and performed additional analyses to investigate the extent to which this effect is due to perceptual or attentional processes and to examine the role of distraction on AB performance. Importantly, the results showed that the crucial interaction between emotional valence and arousal did not reach significance. This could be due a diversity of factors that are addressed in the discussion.     

Influence of emotional valence and arousal on the spread of activation in memory

Controversy still persists on whether emotional valence and arousal influence cognitive activities. Our study sought to compare how these two factors foster the spread of activation within the semantic network. In a lexical decision task, prime words were varied depending on the valence (pleasant or unpleasant) or on the level of emotional arousal (high or low). Target words were carefully selected to avoid semantic priming effects, as well as to avoid arousing specific emotions (neutral). Three SOA durations (220, 420 and 720 ms) were applied across three independent groups. Results indicate that at 220 ms, the effect of arousal is significantly higher than the effect of valence in facilitating spreading activation while at 420 ms, the effect of valence is significantly higher than the effect of arousal in facilitating spreading activation. These findings suggest that affect is a sequential process involving the successive intervention of arousal and valence.     

Emotional arousal and affiliation

Schachter's 1959 emotional comparison theory was criticized by Sarnoff and Zimbardo 1961, who demonstrated that there are certain kinds of emotional arousal in which isolation is preferred. The generality of the theory was restricted and the direction of affiliative behaviors in different emotional-arousal conditions was questioned. In an attempt to reconcile the opposing findings, affiliative reactions to general and specific emotional arousal were compared. General arousal, anxiety state, was experimentally induced by confronting subjects with unspecified and cognitively unclear threat which allowed undetermined modes of personal interpretations. Specific arousal was induced by replicating Sarnoff and Zimbardo's experimental procedures. As predicted, general arousal increased affiliation while specific arousal decreased it. Birth order failed to interact significantly with any variables, and did not affect affiliation.Based on present and previous findings, some generalizations about emotional comparison and affiliation were offered, and problems of studying underlying motivations for affiliation were discussed.     

Modulation of long-term memory by arousal in alexithymia: The role of interpretation

Moderate physiological or emotional arousal induced after learning modulates memory consolidation, helping to distinguish important memories from trivial ones. Yet, the contribution of subjective awareness or interpretation of arousal to this effect is uncertain. Alexithymia, which is an inability to describe or identify one’s emotional and arousal states even though physiological responses to arousal are intact, provides a tool to evaluate the role of arousal interpretation. Participants scoring high and low on alexithymia (N = 30 each) learned a list of 30 words, followed by immediate recall. Participants then saw either an arousing (oral surgery) or neutral video (tooth brushing). Memory was tested 24-h later. Physiological response to arousal was comparable between groups, but subjective response to arousal was impaired in high alexithymia. Yet, delayed word recognition was enhanced by arousal regardless of alexithymia status. Thus, subjective response to arousal, i.e., cognitive appraisal, was not necessary for memory modulation to occur.