The Process by Which Relative Autonomous Motivation Affects Intentional Behavior: Comparing Effects Across Dieting and Exercise Behaviors

A motivational model integrating self-deter-mination theory and the theory of planned behavior was tested in two samples for exercise and dieting behavior respectively. Relative autonomous motivation from self-determination theory was hypothesized to predict intentions to exercise or diet via the mediation of attitudes and perceived behavioral control (PBC) from the theory of planned behavior. It was also expected that attitudes and PBC would predict actual levels of exercise and dieting behavior via the mediation of intentions. Relations in the proposed model were expected to be invariant across the behaviors. Two samples of participants (N = 511) completed measures of the autonomous motives, attitudes, subjective norms, PBC, and intentions with respect to exercise and dieting behavior. Four weeks later, participants self-reported their behavior. Structural equation models supported the replicability of the proposed model in both behaviors. Findings supported the majority of the hypothesized effects in the proposed model across the two health behaviors. However, four effects were significantly different across the two behaviors: the effect of autonomous motives on intentions, subjective norms and PBC on intentions, and intentions on behavior. Findings extend knowledge of the processes by which psychological antecedents from the theories affect health behaviors integral to the maintenance of energy balance.

Having Casual Sex: Additive and Interactive Effects of Alcohol and Condom Availability on the Determinants of Intentions

The impact of alcohol, condom availability, and gender on intentions to engage in casual sex and its antecedents was investigated. Students ( N = 384) who were or were not intoxicated with alcohol completed measures based on the theory of planned behavior (TPB) in relation to having casual sex in a scenario. The scenario described sex between 2 individuals not in a relationship and manipulated the consumption of alcohol of the sexual partners and availability of condoms. The data were supportive of the TPB: Intentions were predictable from attitudes, subjective norms, and perceived behavioral control (PBC). Results also support the inclusion of measures of past behavior and anticipated affective reactions, but not self-identity or moral norms as predictors of intentions. Alcohol in the scenario and condom availability increased intentions to have sex. There were also several interaction effects. Implications for using the TPB to understand sexual behaviors under the influence of alcohol are discussed.     

To share or not to share: A theoretically guided investigation of factors predicting intentions to use fully automated shared passenger shuttles

This study applied the Theory of Planned Behaviour (TPB) to assess individuals’ intentions to use fully automated shared passenger shuttles when they become publicly available. In addition, perceived trust was assessed to examine the extent to which this variable could account for additional variance in intentions above the TPB constructs of attitudes, subjective norms, and perceived behavioural control (PBC). Further, and also guided by the TPB, the study explored the differences in behavioural, normative, and control beliefs between individuals who reported high intentions to use automated passenger shuttles in the future (high intenders) and individuals who reported low intentions to use fully automated shared passenger shuttles in the future (low intenders). Participants (N = 438; 64% female) aged between 17 and 84 years (Mage = 35.42 years) were asked to complete an online questionnaire which took approximately 15 min. The findings revealed that attitudes, subjective norms, and PBC were significant positive predictors of intentions to use fully automated shared passenger shuttles when they become publicly available. When perceived trust was added to the hierarchical regression, this variable was shown to account for additional significant variance in intentions above the TPB constructs and was shown to be a significant positive predictor of intentions. Further, the results revealed significant differences in beliefs held by high and low intenders. Specifically, high intenders held significantly more positive beliefs towards fully automated shared passenger shuttles than low intenders. In turn, low intenders held significantly more negative beliefs towards these vehicles than high intenders. Overall, these findings provide support for the utility of the TPB in examining individuals’ intentions to use fully automated shared passenger shuttles when they become publicly available.     

Stress and the Theory of Planned Behavior: Understanding Healthy and Unhealthy Eating Intentions

Unhealthy and healthy eating intentions are predicted in a sample of 154 university students by the theory of planned behavior variables, in interaction with life stress. Specifically, subjective norms and perceived behavioral control (PBC) are shown to interact with life stress in relation to intentions to eat unhealthy foods, such that at high stress, the effects of subjective norms and PBC are attenuated. Implications are discussed for studies involving the planned behavior model and the study of life stress and unhealthy eating, for the theory of planned behavior more broadly, as well as for interventions targeting university students' eating intentions.     

Alcohol Consumption and the Theory of Planned Behavior: An Examination of the Cognitive Mediation of Past Behaviorid

This study examined the predictive power of the theory of planned behavior (TPB) in explaining alcohol consumption in 3 prospective samples of students ( Ns = 178. 176. and 159). Generally, the TPB performed well. with attitudes, subjective norms and perceived behavioral control (PBC) explaining between 28% and 46% of the variability in intentions. Intentions and PBC explained between 12% and 50% of the variability in behavior. Measures of self-identity as a "drinker" and past behavior contributed to predictions of intentions over and above the contribution of attitudes. subjective norms. and PBC. Measures of past behavior but not self-identity consistently contributed to predictions of behavior over and above the contributions from intentions and PBC. The direct relationship between past behavior and intention and between past behavior and behavior (independent of the TPB variables or self-identity) could not be attributed to common method variance.     

Assessing the feasibility of the theory of planned behaviour in predicting drivers’ intentions to operate conditional and full automated vehicles

Guided by the Theory of Planned Behaviour (TPB), this study examined the beliefs underpinning, and feasibility of the factors in predicting, individuals’ intentions to use a conditional (Level 3) automated vehicle (AV) and a full (Level 5) AV. Australian drivers (N = 505) aged 17–81 years (Mean age = 33.69, SD = 18.79) were recruited and completed a 20 min online survey which featured both quantitative and qualitative items. For the quantitative data, two linear regressions revealed that the TPB standard constructs of attitudes, subjective norm, and perceived behavioural control (PBC) accounted for 66% of the variance in intentions to use a conditional AV and 68% of the variance in intentions to use a full AV. Of the TPB constructs, attitudes and subjective norms were significant positive predictors of future intentions to use conditional and full AVs. For the qualitative data, some differences emerged for the underlying behavioural beliefs that underpinned intentions to use conditional and full AVs. For example, having beliefs about control over the conditional AV was identified by many participants as an advantage, while not being in full control of the full AV was identified as a disadvantage. For underlying control beliefs, participants identified similar barriers for both vehicle types, including; high costs, lack of trust, lack of control over the vehicle, lack of current legislation to support the mainstream introduction of these vehicles, and concerns of safety for self and for other road users when operating AVs. Overall, these findings provide some support for applying the TPB to understand drivers’ intended use of AVs. However, while the current study showed that the constructs of attitudes and subjective norms might reflect intended use of AVs, more research is required to further examine the role of PBC. Additionally, the findings provide initial insights into the underlying behavioural and control beliefs that may motivate drivers to use AVs and highlight the similarities and differences in drivers’ perceptions towards two levels of vehicle automation.     

Predicting Exercise and Health Behavioral Intentions: Attitudes,Subjective Norms,and Other Behavioral Determinants1

By comparing exercise and health domains, the current experiment extends recent findings that within‐participant analyses of attitudes and subjective norms predict behavioral intentions well (Finlay, Trafimow, & Moroi, 1999). Within‐participant analyses show that health behaviors are particularly likely to be influenced by subjective norms, and those that are relatively normatively influenced are intended to be performed more than those that are not. However, neither was true of exercise behaviors. Additionally, other potential predictors for exercise (e.g., indirect attitudinal measures and goal‐oriented attitudes and intentions) correlated more strongly with exercise behavioral intentions than did general health attitudes and intentions.     

Application of the theory of planned behaviour to the prediction of objectively assessed breaking of posted speed limits

In two studies the Theory of Planned Behaviour (TPB) including moral norms, anticipated regret and past behaviour was applied to predicting intention to exceed the posted speed limit across different roads and objectively assessed speeding behaviour. All measures except behaviour were taken by self‐report questionnaires referring to different driving scenarios. The behaviour measures were based on performance in a simulator (Study 1) or unobtrusive on‐road speed camera assessment taken without driver awareness (Study 2) across roads with varying posted speed limits. Results are reported averaged across road types in both studies. In Study 1 (N = 83), 82% of the variance in intentions to speed was explained, with attitudes, subjective norms, perceived behavioural control (PBC), moral norms, anticipated regret and past behaviour being significant predictors. A total of 35% of the variance in speed as assessed on a driving simulator was accounted for with intentions, PBC, moral norms and previous accidents being significant predictors. In Study 2 (N = 303), 76% of the variance in intentions to speed was explained with attitudes, moral norms, anticipated regret and past behaviour being significant predictors. A total of 17% of the variance in speed as assessed on‐road was accounted for with intentions and moral norms being significant. Practical implications of the findings for road safety are discussed.     

Distinguishing Between Perceived Behavioral Control and Self-Efficacy in the Domain of Academic Achievement Intentions and Behaviors

We examined whether perceived behavioral control (PBC) and self-efficacy (S-E) can be distinguished empirically, and whether they make different contributions to the prediction of intentions and behavior. The behavioral criterion was performance in 3 high-school examinations. Measures of attitude, subjective norm, PBC, S-E, and intention were taken before the examinations. Grade achieved served as the behavioral measure. Factor analysis of items intended to measure PBC and S-E extracted 2 factors: confidence in ability to achieve the behavioral outcome, and belief that the outcome can be influenced by own efforts. Scores on these factors were labeled S-E and perceived control, respectively. Behavior was predicted better by S-E than by intentions, and intentions were more closely related to S-E than to attitudes, subjective norms, or perceived control.     

Fertility Behavior and Psychological Stress: The Mediating Influence of Gender Norm Beliefs Among Egyptian Women

The influence of gender norms on women's family planning experiences is a finding that cuts across numerous studies included in Family Health International's multi-country Women's Studies Project. This paper explores findings from one of these studies on the mediating influence of beliefs about gender norms on the relationship between fertility behavior and psychological well-being. Using cross-sectional survey data from 4,908 Egyptian women, hierarchical multiple regression models were tested with depression and anxiety as the dependent variables. Independent variables included three demographic variables, two measures of beliefs about gender norms developed from survey items using exploratory factor analytic techniques, and two fertility behavior variables—use of family planning and number of children. Gender norm beliefs predicted both anxiety and depression. The statistical analyses demonstrated a separate effect of family planning use on anxiety, independent of gender norm beliefs, but the effect of family planning behaviors on depression disappeared when gender norms beliefs were included in the regression model, which indicates a mediating effect of gender norm beliefs. Although cross-sectional data do not allow for the determination of causality among the three types of variables, a conceptual framework is offered for the possible causal mechanisms for the identified relationships.     

Antecedents of children's physical activity intentions and behaviour: Predictive validity and longitudinal effects

Abstract

This study examined the predictive validity and time-lagged relationships in a model of children's physical activity intentions, attitudes, perceived behavioural control (PBC), behaviour and past behaviour using the Theory of Planned Behaviour (TPB; Ajzen, 1985) as a framework. In Study 1, 386 children aged 12–14 years completed measures of intentions, attitudes, subjective norm, PBC and past behaviour. Their physical activity behaviour was assessed one week later. Structural equation analyses supported the construct and predictive validity of the TPB with the exception of subjective norms which did not predict intentions. In Study 2,70 children completed measures of their physical activity attitudes, intentions, PBC and past behaviour. Attitudes, intentions, PBC and recent behaviour were re-assessed five weeks later. The cognitions demonstrated a moderate degree of stability over time and there were some cross-lagged effects between attitudes and PBC. Past behaviour demonstrated additive rather than attenuating effects. These results support the use of the TPB cognitions and past behaviour as a framework to examine children's physical activity behaviour.     

Dating during the time of COVID-19: Risk perceptions and political ideology

This study examined predictors of single people's beliefs about COVID prevention behaviors, intentions to engage in COVID prevention behaviors while dating, and actual dating behavior during the pandemic. Results revealed that single participants engaged in “riskier” dating behaviors (i.e., in-person unmasked) more frequently than “safer” dating behaviors (i.e., remote, or in-person masked/distanced). Individuals who perceived greater (vs. lesser) risk associated with COVID more strongly endorsed beliefs about social distancing (self and other) and were more likely to personally (or request others) engage in COVID prevention behaviors while dating. However, perceived risk did not predict actual dating behaviors. Conservatives (vs. liberals) less strongly endorsed beliefs about social distancing (for others, but not the self) and were less likely to personally (or request others) engage in COVID prevention behaviors while dating. Conservatives also reported meeting potential romantic partners more frequently than liberals. However, political ideology did not predict actual dating behaviors. Results suggest there is a disconnect between college students' beliefs/intentions and their actual dating behavior. These results demonstrate the importance of developing public health interventions that take into account the disconnect between college students' health-related intentions and actual behaviors, particularly in the context of dating.     

Extending the Theory of Planned Behavior: A Review and Avenues for Further Research

This paper describes and reviews the theory of planned behavior (TPB). The focus is on evidence supporting the further extension of the TPB in various ways. Empirical and theoretical evidence to support the addition of 6 variables to the TPB is reviewed: belief salience measures, past behavior/habit, perceived behavioral control (PBC) vs. self-efficacy, moral norms, self-identity, and affective beliefs. In each case there appears to be growing empirical evidence to support their addition to the TPB and some understanding of the processes by which they may be related to other TPB variables, intentions, and behavior. Two avenues for expansion of the TPB are presented. First, the possibility of incorporating the TPB into a dual-process model of attitude–behavior relationships is reviewed. Second, the expansion of the TPB to include consideration of the volitional processes determining how goal intentions may lead to goal achievement is discussed.     

The relative influence of attitudes and subjective norms from childhood to adolescence: between-participant and within-participant analyses

Children and adolescents (ages 8-16) were asked to indicate their behavioral intentions, attitudes, and subjective norms for 34 behaviors. Between-participant and within-participant analyses demonstrated that attitudes and subjective norms were good predictors of behavioral intentions both singly and in combination. In addition, attitudes generally were better predictors than were subjective norms both across behaviors and across participants. Most importantly, however, there were no differences in the relative importance of attitudes and subjective norms in predicting behavioral intentions across age groups.     

The influence of significant others on attitudes, subjective norms and intentions regarding dietary supplement use among adolescent athletes

Dietary supplement use has increased significantly over the past decade. The use of supplements among adolescents seems to be influenced by their beliefs and attitudes. The influence of coaches, parents, and athletic trainers also may be important. The purpose of this study was (1) to determine whether attitudes are a better predictor of adolescents' intentions to use dietary supplements than are subjective norms, and (2) to assess the influence of significant others (coaches, parents, and trainers) on attitudes, subjective norms, and intentions among adolescent athletes. Adolescents (N = 1,626) who were enrolled in grades six through twelve in nine public schools completed a self-report questionnaire that measured attitudes, subjective norms, and intentions regarding dietary supplement use. Results indicated that attitudes were a better predictor of intentions to use dietary supplements than were subjective norms. It was also found that trainers had more influence on the attitudes, subjective norms, and intentions of adolescents regarding supplement use than did parents and coaches. Implications for prevention are addressed.     

The influence of self‐efficacy,subjective norms,and risk perception on behavioral intentions related to the H1N1 flu pandemic: A comparison between Korea and the US

This study examined the extent to which individualism‐collectivism moderates the relative effects of agency control beliefs (i.e., self‐efficacy), social norms (i.e., subjective norms), and risk perception (perceived vulnerability and perceived severity) on behavioral intention to engage in self‐protection behavior in the context of the H1N1 flu pandemic. Using multistage stratified sampling, the present study sampled people from the US (n = 399) and Korea (n = 500), two countries that have been found to be prototypical of individualistic and collectivistic national cultures, respectively. Consistent with the contrast between individualism and collectivism, the results of moderated regression analyses showed that intrapersonal control beliefs (i.e., self‐efficacy) and risk perception (i.e., perceived severity) had stronger effects on behavioral intention in the American sample than in the Korean sample, whereas social norms (i.e., subjective norms) had a stronger predictive power for the Korean sample than for the American sample. Overall, the findings contribute to health and risk studies by specifying which aspects of risk perceptions or beliefs are affected by national culture and how this translates into cross‐national variations in health risk behavioral intention.