Men's strategic preferences for femininity in female faces

Several evolutionarily relevant sources of individual differences in face preference have been documented for women. Here, we examine three such sources of individual variation in men's preference for female facial femininity: term of relationship, partnership status and self‐perceived attractiveness. We show that men prefer more feminine female faces when rating for a short‐term relationship and when they have a partner (Study 1). These variables were found to interact in a follow‐up study (Study 2). Men who thought themselves attractive also preferred more feminized female faces for short‐term relationships than men who thought themselves less attractive (Study 1 and Study 2). In women, similar findings for masculine preferences in male faces have been interpreted as adaptive. In men, such preferences potentially reflect that attractive males are able to compete for high‐quality female partners in short‐term contexts. When a man has secured a mate, the potential cost of being discovered may increase his choosiness regarding short‐term partners relative to unpartnered men, who can better increase their short‐term mating success by relaxing their standards. Such potentially strategic preferences imply that men also face trade‐offs when choosing relatively masculine or feminine faced partners. In line with a trade‐off, women with feminine faces were seen as more likely to be unfaithful and more likely to pursue short‐term relationships (Study 3), suggesting that risk of cuckoldry is one factor that may limit men's preferences for femininity in women and could additionally lead to preferences for femininity in short‐term mates.     

Receptivity to sexual offers as a function of sex,socioeconomic status,physical attractiveness,and intimacy of the offer

The present research examined sex differences in the willingness to accept hypothetical sexual offers by different potential partners. In 2 experiments, participants were asked to imagine that 1 person with moderate socioeconomic status (SES) and moderate physical attractiveness was their current partner. In Experiment 1, 2 potential partners were either depicted as physically attractive or as having a high SES. For each of the 2 partners, American participants were asked to report their willingness to date, to kiss, to make out, to have sexual intercourse, and to leave their current partners. Results revealed that men always reported a greater willingness to accept the offer when the potential partner was physically attractive. Given a short‐term involvement, women also preferred the potential partner who was physically attractive. In contrast, given a long‐term involvement, they were equally willing to accept the offer of potential partners with high SES or with high physical attractiveness. In addition, whereas men reported a very similar willingness toward all kinds of offers, women reported a greater willingness to accept a less intimate, as opposed to an intimate, sexual offer. In a second experiment, these results were replicated with German respondents.     

Differential Roles of Physical Attractiveness and Earning Capability in Explaining Sense of Power among Dating Individuals in China: A Gender Comparison

This cross-sectional study examined how self-assessed physical attractiveness and earning capability were associated with individuals’ sense of power through self-perceived mating success and investment size in romantic relationships among 196 young adults (88 men, 98 women) from Nanjing, China. Using path analysis, we tested the following hypotheses: self-assessed physical attractiveness would be more strongly associated with self-perceived mating success among women than men, whereas self-assessed earning capability would be more strongly linked to self-perceived mating success among men than women (H1); relative physical attractiveness, as compared to their partners’, would be more strongly associated with men’s rather than women’s self-perceived investment size, whereas relative earning capability would be more strongly related to women’s rather than men’s investment size (H2); for both men and women, self-perceived mating success would be positively associated with sense of power, whereas self-perceived investment size would be negatively associated with sense of power (H3). Results indicated that self-perceived physical attractiveness and earning capability were associated with self-perceived mating success similarly for both men and women, failing to support H1. Whereas relative physical attractiveness was negatively associated with investment in the relationship similarly for two genders, the negative association between relative earning capacity and investment size was only significant for women. H2 was partially supported. Finally, self-perceived mating success and investment size were significantly associated with sense of power in the expected directions for both genders, lending support to our H3. Results are discussed in light of gender differences in mate preferences and the investment theory.     

Human nonindependent mate choice: Is model female attractiveness everything?

Following two decades of research on non-human animals, there has recently been increased interest in human nonindependent mate choice, namely the ways in which choosing women incorporate information about a man's past or present romantic partners ('model females') into their own assessment of the male. Experimental studies using static facial images have generally found that men receive higher desirability ratings from female raters when presented with attractive (compared to unattractive) model females. This phenomenon has a straightforward evolutionary explanation: the fact that female mate value is more dependent on physical attractiveness compared to male mate value. Furthermore, due to assortative mating for attractiveness, men who are paired with attractive women are more likely to be of high mate value themselves. Here, we also examine the possible relevance of model female cues other than attractiveness (personality and behavioral traits) by presenting video recordings of model females to a set of female raters. The results confirm that the model female's attractiveness is the primary cue. Contrary to some earlier findings in the human and nonhuman literature, we found no evidence that female raters prefer partners of slightly older model females. We conclude by suggesting some promising variations on the present experimental design.     

The best men are (not always) already taken: female preference for single versus attached males depends on conception risk

Because men of higher genetic quality tend to be poorer partners and parents than men of lower genetic quality, women may profit from securing a stable investment from the latter, while obtaining good genes via extrapair mating with the former. Only if conception occurs, however, do the evolutionary benefits of such a strategy overcome its costs. Accordingly, we predicted that (a) partnered women should prefer attached men, because such men are more likely than single men to have pair-bonding qualities, and hence to be good replacement partners, and (b) this inclination should reverse when fertility rises, because attached men are less available for impromptu sex than single men. In this study, 208 women rated the attractiveness of men described as single or attached. As predicted, partnered women favored attached men at the low-fertility phases of the menstrual cycle, but preferred single men (if masculine, i.e., advertising good genetic quality) when conception risk was high.     

Preference for attractiveness and thinness in a partner: Influence of internalization of the thin ideal and shape/weight dissatisfaction in heterosexual women, heterosexual men, lesbians, and gay men

This study assesses whether characteristics of one's own body image influences preferences of attractiveness in a partner. The role of gender and sexual orientation is also considered. Heterosexual women (n = 67), lesbian women (n = 73), heterosexual men (n = 61) and gay men (n = 82) participated in an internet survey assessing attitudes towards the body and preferences of attractiveness in a partner. Men in particular were found to prefer attractive partners, regardless of sexual orientation. Weight/shape dissatisfaction was found to be a negative predictor for heterosexual men and women. For gay men, preferences were better explained by internalization and weight/shape dissatisfaction. No such associations were found in the lesbian group. Levels of weight/shape dissatisfaction and internalization of socio-cultural slenderness ideals influence expectations of thinness and attractiveness in a partner with this effect being modified by gender and sexual orientation.     

Warm and homely or cold and beautiful? Sex differences in trading off traits in mate selection

Prior research and theory suggest that people use three main sets of criteria in mate selection: warmth/trustworthiness, attractiveness/vitality, and status/resources. In two studies, men and women made mating choices between pairs of hypothetical potential partners and were forced to make trade-offs among these three criteria (e.g., warm and homely vs. cold and attractive). As predicted, women (relative to men) placed greater importance on warmth/trustworthiness and status/resources in a potential mate but less importance on attractiveness/vitality. In addition, as expected (a) ratings of ideal standards partly mediated the link between sex and mate choices, (b) ideal standards declined in importance from long-term to short-term relationships, with the exception of attractiveness/vitality, and unexpectedly, (c) sex differences were higher for long-term (compared to short-term) mate choice. Explanations and implications are discussed.     

Judging the differences between women's attractiveness and health: Is there really a difference between judgments made by men and women?

Perceived weight in the face and body size have been shown to be significant predictors of both attractiveness and health. Studies looking at the relationship between attractiveness, perceived health, and perceived weight in faces have found that individuals prefer a lower weight for attractiveness than for apparent health. Here, a group of twenty-four Asian participants were allowed to manipulate the apparent body mass indices (BMIs) of full-length photographs of young Malaysian Chinese women to enhance their perceived healthiness and attractiveness. Results showed that both men and women differentiated between attractiveness and health by preferring a lower BMI for attractiveness than health, suggesting a consistency in the preferred ideal BMI for attractiveness and healthy appearance across both sexes. Results also suggested that BMI provides important cues to judgments of attractive and healthy appearance.     

Determinants of hand attractiveness--a study involving digitally manipulated stimuli

Although attractiveness of the human hand is of significance in the social and mating context, thus far it has attracted little scientific interest. In this study, young women and men were presented with pairs of digitally manipulated images of opposite-sex hands and asked to indicate the hand perceived to be the more attractive in each pair. The hands within a pair differed from one another by a single feature: shape averageness, femininity, finger length, second-to-fourth-digit ratio, or skin smoothness. All these features, with the exception of the digit ratio, were shown to increase hand attractiveness in each sex in both dorsal and ventral views. Skin smoothness was preferred more strongly in female than in male hands. Women also tended to prefer medium degrees of shape femininity and skin smoothness in male hands compared to both high and low levels. Adaptive and non-adaptive (related to perceptual bias) mechanisms underlying these preferences are discussed.     

Sexual dimorphism of male face shape,partnership status and the temporal context of relationship sought modulate women's preferences for direct gaze

Most previous studies of face preferences have investigated the physical cues that influence face preferences. Far fewer studies have investigated the effects of cues to the direction of others' social interest (i.e. gaze direction) on face preferences. Here we found that unpartnered women demonstrated stronger preferences for direct gaze (indicating social interest) from feminine male faces than from masculine male faces when judging men's attractiveness for long‐term relationships, but not when judging men's attractiveness for short‐term relationships. Moreover, unpartnered women's preferences for direct gaze from feminine men were stronger for long‐term than short‐term relationships, but there was no comparable effect for judgements of masculine men. No such effects were evident among women with romantic partners, potentially reflecting different motivations underlying partnered and unpartnered women's judgements of men's attractiveness. Collectively these findings (1) complement previous findings whereby women demonstrated stronger preferences for feminine men as long‐term than short‐term partners, (2) demonstrate context‐sensitivity in the integration of physical and social cues in face preferences, and (3) suggest that gaze preferences may function, at least in part, to facilitate efficient allocation of mating effort.     

Multidimensional perfectionism and assortative mating: A perfect date?

Assortative mating has been found regarding personality traits, personal attitudes and values, and cognitive abilities, but so far no study has investigated assortative mating regarding multidimensional perfectionism. A total of 422 participants from a non-commercial panel (mean age = 36.0 years) completed measures of self-oriented, other-oriented, and socially prescribed perfectionism and rated the attractiveness of four potential dating partners (“dates”): a self-oriented, an other-oriented, a socially prescribed, and a non-perfectionist date. Results showed that all perfectionist dates were seen as less attractive than the non-perfectionist date. This effect, however, was moderated by self-oriented and other-oriented perfectionism. Participants high in self-oriented perfectionism found all three perfectionist dates more attractive than participants low in self-oriented perfections. Participants high in other-oriented perfectionism found the self-oriented perfectionist date more attractive, and the non-perfectionist date less attractive than participants low in other-oriented perfectionism. The findings are discussed with respect to assortative mating, the social disconnection model of perfectionism, and the heritability of perfectionism.     

Interpersonal trust and market value moderates the bias in women’s preferences away from attractive high-status men

Women appear to exhibit a subtle reluctance to engage in long-term relationships with physically attractive, high-status men. We propose that this bias away from men of very high market value is based on fear that these males may desert a relationship and also on the comparative self-perceived market value of the women. Therefore, interpersonal trust and perceived market value should moderate the extent of this counterintuitive bias. To test this proposal, we asked women with varying levels of interpersonal trust and self-perceived desirability to consider physically-attractive and physically-average men of high, medium and low socioeconomic status and rate each in terms of attractiveness as a long-term partner. Results showed that women’s perceptions of their own desirability and their level of trust predicted their ratings of men with high-value in the mating market, and that women with high levels of both desirability and trust were less likely to show a bias away from high-value men. Interpersonal trust and desirability moderate the degree to which women find physically attractive men attractive as potential partners.     

PAY PREFERENCES AND JOB SEARCH DECISIONS: A PERSON-ORGANIZATION FIT PERSPECTIVE

The present study investigated the degree to which pay preferences influenced job search decisions in both hypothetical and actual organizations, and the degree to which preferences for particular compensation attributes depended on job seekers' dispositional characteristics. Based on prior theory and research, we hypothesized that certain pay systems generally would be preferred by job seekers, that these pay systems would affect applicant attraction to organizations, and that different types of job seekers would be attracted to different types of pay systems. The sample comprised 171 college students who were seeking jobs during the study, and who represented six majors, three degree types, and two degree levels. Experimental policy-capturing results and results obtained about actual companies with which the job seekers would potentially interview supported hypotheses that organizations perceived to offer high pay levels, flexible benefits, individual-based pay, and fixed pay policies were more attractive to job seekers. Results further suggested that the attractiveness of these pay policies may be heightened by greater levels of fit between individual personality traits and compensation system characteristics.     

Sexual orientation and shifts in preferences for a partner's body attributes in short-term versus long-term mating contexts

This study assessed the effects of short- and long-term mating contexts on preferences for body characteristics of potential relationship partners in lesbians and heterosexual women. Lesbians (n = 41) rated figure drawings and computer-generated images of women that varied in body fat, waist-to-hip ratio, and breast size; heterosexual women (n = 95) rated computer-generated images of men that varied in muscularity and body fat. Both lesbians and heterosexual women showed a shift in preferences toward more physically attractive partners for shortterm relationships. All body aspects were affected, except that heterosexual women did not show a preference shift for male body fat. The results were interpreted in terms of a mating trade-off strategy in which mate preferences are the consequence of cost/benefit analyses and suggest that preferences for physical attributes of sexual partners may be shared by members of the same sex regardless of sexual orientation.     

Friends with benefits: the evolved psychology of same- and opposite-sex friendship

During human evolution, men and women faced distinct adaptive problems, including pregnancy, hunting, childcare, and warfare. Due to these sex-linked adaptive problems, natural selection would have favored psychological mechanisms that oriented men and women toward forming friendships with individuals possessing characteristics valuable for solving these problems. The current study explored sex-differentiated friend preferences and the psychological design features of same- and opposite-sex friendship in two tasks. In Task 1, participants (N = 121) categorized their same-sex friends (SSFs) and opposite-sex friends (OSFs) according to the functions these friends serve in their lives. In Task 2, participants designed their ideal SSFs and OSFs using limited budgets that forced them to make trade-offs between the characteristics they desire in their friends. In Task 1, men, more than women, reported maintaining SSFs for functions related to athleticism and status enhancement and OSFs for mating opportunities. In Task 2, both sexes prioritized agreeableness and dependability in their ideal SSFs, but men prioritized physical attractiveness in their OSFs, whereas women prioritized economic resources and physical prowess. These findings suggest that friend preferences may have evolved to solve ancestrally sex-linked adaptive problems, and that opposite-sex friendship may directly or indirectly serve mating functions.     

More than just a pretty face and a hot body: multiple cues in mate-choice

Mate preferences have been well studied in social and evolutionary psychology. In two studies (N = 490), using two different measurement techniques, we examined mate preferences for the body and the face in the context of other traits. Results replicated prior research on mate preferences across the sex of the participant and mating duration but clarified the nature of preferences for physical attractiveness. Generally, physical attractiveness was a necessity in short-term mating and for men and traits like kindness were a necessity in long-term mating and for women. Men wanted a short-term mate who had a good body, likely because that body advertises fertility whereas both sexes wanted a mate with a nice face for a long-term mate, which is likely because the face is a cue based on structural properties related to health. Sex and mating-duration differences on preferences for attractive faces and bodies were robust to differences in measurement technique.     

Sex differences in mate preferences revisited: do people know what they initially desire in a romantic partner?

In paradigms in which participants state their ideal romantic-partner preferences or examine vignettes and photographs, men value physical attractiveness more than women do, and women value earning prospects more than men do. Yet it remains unclear if these preferences remain sex differentiated in predicting desire for real-life potential partners (i.e., individuals whom one has actually met). In the present study, the authors explored this possibility using speed dating and longitudinal follow-up procedures. Replicating previous research, participants exhibited traditional sex differences when stating the importance of physical attractiveness and earning prospects in an ideal partner and ideal speed date. However, data revealed no sex differences in the associations between participants' romantic interest in real-life potential partners (met during and outside of speed dating) and the attractiveness and earning prospects of those partners. Furthermore, participants' ideal preferences, assessed before the speed-dating event, failed to predict what inspired their actual desire at the event. Results are discussed within the context of R. E. Nisbett and T. D. Wilson's (1977) seminal article: Even regarding such a consequential aspect of mental life as romantic-partner preferences, people may lack introspective awareness of what influences their judgments and behavior.     

Age and Gender Differences in Mate Selection Criteria for Various Involvement Levels

The present study investigated mate preferences for five different levels of relationship involvement—marriage, serious relationship, falling in love, casual sex, and sexual fantasies–among individuals of 20, 30, 40, 50, and 60 years of age. Consistent with an evolutionary perspective, men preferred mates who were higher in physical attractiveness than themselves, whereas women preferred mates who were higher in income, education, self–confidence, intelligence, dominance, and social position than themselves. The lower the level of relationship involvement, the lower were the preferred levels of education, physical attractiveness, and, particularly for males, preferred intelligence in comparison to oneself. For sexual fantasies, men and women preferred mates who were higher in physical attractiveness than those they preferred for real partners. There were few age differences in mate preferences, although older individuals set higher standards for a potential mate’s education.     

Sex similarities and differences in preferences for short-term mates: what, whether, and why

Are there sex differences in criteria for sexual relationships? The answer depends on what question a researcher asks. Data suggest that, whereas the sexes differ in whether they will enter short-term sexual relationships, they are more similar in what they prioritize in partners for such relationships. However, additional data and context of other findings and theory suggest different underlying reasons. In Studies 1 and 2, men and women were given varying "mate budgets" to design short-term mates and were asked whether they would actually mate with constructed partners. Study 3 used a mate-screening paradigm. Whereas women have been found to prioritize status in long-term mates, they instead (like men) prioritize physical attractiveness much like an economic necessity in short-term mates. Both sexes also show evidence of favoring well-rounded long- and short-term mates when given the chance. In Studies 4 and 5, participants report reasons for having casual sex and what they find physically attractive. For women, results generally support a good genes account of short-term mating, as per strategic pluralism theory (S. W. Gangestad & J. A. Simpson, 2000). Discussion addresses broader theoretical implications for mate preference, and the link between method and theory in examining social decision processes.     

Extraversion predicts individual differences in women’s face preferences

Extraversion is positively associated with various indices of women’s mate quality (e.g., facial symmetry and attractiveness). Since such indices are thought to predict variation in women’s preferences for masculine men, we investigated the relationships between each of the ‘Big 5’ personality factors and women’s preferences for facial masculinity. Extraversion, but not the other four personality factors, was positively correlated with women’s preferences for masculinity in men’s, but not women’s, faces. Additionally, extraversion mediated the positive relationship between women’s self-rated attractiveness and their preferences for masculinity in men’s faces, suggesting that extraversion may play a role in condition-dependent mate preferences. Unexpectedly, openness to experience was associated with women’s preferences for femininity in faces of both sexes and this association was independent of that between extraversion and women’s preferences for masculine men. This is the first study that we know of to implicate personality traits in individual differences in women’s preferences for masculine men.