Implicit attitudes towards meat and vegetables in vegetarians and nonvegetarians

Previous research, in which self‐report measures were used, showed that vegetarians have more negative beliefs about meat than nonvegetarians. An important limitation of this research is that it did not examine differences in spontaneous affective reactions (i.e., implicit attitudes) towards meat and other types of food. We therefore conducted a new study in which not only self‐report measures were used, but also two tasks that have been developed to measure implicit attitudes: The Implicit Association Test (IAT) and a pictorial version of the Extrinsic Affective Simon Task (EAST). Both the IAT and EAST revealed that implicit attitudes towards vegetables (as compared to implicit attitudes towards meat) were more positive in vegetarians than in nonvegetarians. In line with previous findings, the self‐report measures showed that, compared to nonvegetarians, vegetarians had more positive attitudes towards vegetables and more negative attitudes towards meat. The IAT and EAST measures both correlated in the expected manner with self‐reported attitudes. A logistic regression showed that self‐reported attitudes were an almost perfect predictor of group status (vegetarian or nonvegetarian), and that adding the IAT and EAST measures as predictors did not improve prediction of group status. The results suggest that vegetarians and nonvegetarians differ in their spontaneous affective reaction towards vegetables or meat, and provide further evidence for the validity of the IAT and EAST as measures of inter‐individual differences in attitudes. Implicit attitudes could influence eating behaviour indirectly by biasing the decision to become a vegetarian or by determining how difficult it is for someone to maintain a vegetarian diet.     

Patterns and Personality Correlates of Implicit and Explicit Attitudes Toward Christians and Muslims

We explored implicit and explicit attitudes toward Muslims and Christians within a predominantly Christian sample in the United States. Implicit attitudes were assessed with the Implicit Association Test (IAT), a computer program that recorded reaction times as participants categorized names (of Christians and Muslims) and adjectives (pleasant or unpleasant). Participants also completed self-report measures of attitudes toward Christians and Muslims, and some personality constructs known to correlate with ethnocentrism (i.e., right-wing authoritarianism, social dominance orientation, impression management, religious fundamentalism, intrinsic-extrinsic-quest religious orientations). Consistent with social identity theory, participants' self-reported attitudes toward Christians were more positive than their self-reported attitudes toward Muslims. Participants also displayed moderate implicit preference for Christians relative to Muslims. This IAT effect could also be interpreted as implicit prejudice toward Muslims relative to Christians. A slight positive correlation between implicit and explicit attitudes was found. As self-reported anti-Arab racism, social dominance orientation, right-wing authoritarianism, and religious fundamentalism increased, self-reported attitudes toward Muslims became more negative. The same personality variables were associated with more positive attitudes toward Christians relative to Muslims on the self-report level, but not the implicit level.     

Using the self to change implicit attitudes

Implicit attitudes are automatic evaluations that occur upon encountering an object. Pairing a particular object with one's self should lead to a positive implicit evaluation of that object as, on the whole, people evaluate themselves positively. Study 1 (N = 83) demonstrated that asking participants to associate themselves with a particular drink (A) and others with an alternative drink (B) was enough to enhance implicit preference for drink A over drink B indexed by scores on the Implicit Association Test (IAT). Two further studies were conducted to rule out the possibility that the effects of the manipulation were restricted to the procedure and measures adopted in Study 1. Study 2 (N = 81) tested the mechanism underlying the effects of the manipulation. The results suggested that the change in implicit attitudes towards the drinks varied as a function of the level of one's self‐esteem. Specifically, associating one's self with drink A led to more favourable implicit attitudes towards drink A particularly when one's self was evaluated more positively. In the third study (N = 44), the basic effect of the manipulation was replicated in an alternative measure of implicit attitudes (the Affect Misattribution Procedure). In all three studies, the effects were unique to implicit measures and did not generalize to explicit measures. Copyright © 2009 John Wiley & Sons, Ltd.     

A pictorial attitude IAT as a measure of implicit motives

We tested the hypothesis that a pictorial attitude variant of the Implicit Association Test (PA‐IAT) is a valid measure of implicit motives. The PA‐IAT aims to capture attitudes towards pictures that are related to implicit motives. In the first two studies, we showed that the pictorial attitude Implicit Association Test (IAT) correlated more highly with non‐IAT measures of implicit motives than other IAT variants. In the third study, we established the validity of the PA‐IAT experimentally and showed that the pictorial attitude IAT correlated with non‐declarative behavioural measures only if implicit motives were aroused. Copyright © 2010 John Wiley & Sons, Ltd.     

Does Conventional Implicit Association Test of Shyness Measure “Self‐Shyness” or “Others‐Shyness”?

The Implicit Association Test (IAT) measures implicit associations between attitude targets and attributes. Its structure and procedure facilitate investigation of the strength of associations between one target and attributes relative to that between the other target and the same attributes when two targets are contradictory (e.g., black/white and comfortable/uncomfortable). This structure can cause conceptual complexity about what the IAT measures, particularly when a counter category is not needed. Thus, using the Single‐Target Implicit Association Test (ST‐IAT), which allowed only one target category for pairing with attributes, this paper delineated the association measured in the conventional IAT for shyness: “self‐shy” or “others‐shy.” Seventy‐seven Japanese university students completed the self‐report shyness scale, the conventional IAT, and two ST‐IATs (i.e., self/others as target). Results showed that implicit shyness produced in the conventional IAT significantly and positively correlated with that in the self‐targeted ST‐IAT. Moreover, implicit shyness in the conventional IAT was significantly accounted for by those produced by the ST‐IAT with self as target and those calculated in the ST‐IAT with others as target in opposite directions.     

Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?

This article discusses the need for more satisfactory implicit measures in consumer psychology and assesses the theoretical foundations, validity, and value of the Implicit Association Test (IAT) as a measure of implicit consumer social cognition. Study 1 demonstrates the IAT's sensitivity to explicit individual differences in brand attitudes, ownership, and usage frequency, and shows their correlations with lAT‐based measures of implicit brand attitudes and brand relationship strength. In Study 2, the contrast between explicit and implicit measures of attitude toward the ad for sportswear advertisements portraying African American (Black) and European American (White) athlete–spokespersons revealed different patterns of responses to explicit and implicit measures in Black and White respondents. These were explained in terms of self‐presentation biases and system justification theory. Overall, the results demonstrate that the IAT enhances our understanding of consumer responses, particularly when consumers are either unable or unwilling to identify the sources of influence on their behaviors or opinions.     

Predictive Validity of the Implicit Association Test in Studies of Brands,Consumer Attitudes,and Behavior

Three studies investigated implicit brand attitudes and their relation to explicit attitudes, product usage, and product differentiation. Implicit attitudes were measured using the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998). Study 1 showed expected differences in implicit attitudes between users of two leading yogurt brands, also revealing significant correlations between IAT‐measured implicit attitudes and explicit attitudes. In Study 2, users of two fast food restaurants (McDonald's and Milk Bar) showed implicit attitudi‐nal preference for their favorite restaurant. In Study 3, implicit attitudes of users of two soft drinks (Coca‐Cola and Pepsi) predicted brand preference, product usage, and brand recognition in a blind taste test. A meta‐analytic combination of the three studies showed that the use of IAT measures increased the prediction of behavior relative to explicit attitude measures alone.     

Using the Implicit Association Test to Assess Risk Propensity Self‐concept: Analysis of its Predictive Validity on a Risk‐taking Behaviour in a Natural Setting

The present work analyses the predictive validity of measures provided by several available self‐report and indirect measurement instruments to assess risk propensity (RP) and proposes a measurement instrument using the Implicit Association Test: the IAT of Risk Propensity Self‐Concept (IAT‐RPSC), an adaptation of the prior IAT‐RP of Dislich et al. Study 1 analysed the relationship between IAT‐RPSC scores and several RP self‐report measures. Participants' risk‐taking behaviour in a natural setting was also assessed, analyzing the predictive validity of the IAT‐RPSC scores on risk‐taking behaviour compared with the self‐report measures. Study 2 analysed the predictive validity of the IAT‐RPSC scores in comparison with other indirect measures. Results of these studies showed that the IAT‐RPSC scores exhibited good reliability and were positively correlated to several self‐report and indirect measures, providing evidence for convergent validity. Most importantly, the IAT‐RPSC scores predicted risk‐taking behaviour in a natural setting with real consequences above and beyond all other self‐report and indirect measures analysed. Copyright © 2013 European Association of Personality Psychology     

Therapists' Use of Religious and Spiritual Interventions in Christian Counseling: A Preliminary Report

This study explored the use of religious and spiritual interventions in counseling by Christian therapists (N = 100). Use of religious and spiritual interventions correlated with personal religiousness and clinical training involving religious clients and religious and spiritual interventions. Course work involving either psychology or theology did not correlate with use of or self‐reported competency in using religious and spiritual interventions. Self‐reported competency was associated with personal religiousness; professional beliefs, attitudes, and values; personal experiences with counseling; and clinical training involving religious clients and religious and spiritual interventions. It is suggested that training programs incorporate clinical rotations, workshops, and supervision involving religious clients and religious and spiritual interventions to teach therapists to use religious and spiritual interventions in counseling.     

Development and initial validation of an implicit measure of humility relative to arrogance

Data from two studies describe the development of an implicit measure of humility and support the idea that dispositional humility is a positive quality with possible benefits. In Study 1, 135 college students completed Humility and Self-Esteem Implicit Association Tests (IATs) and several self-report measures of personality self-concept. Fifty-four participants also completed the Humility IAT again approximately 2 weeks later and their humility was rated by close acquaintances. The Humility IAT was found to be internally and temporally consistent. Implicit humility correlated with self-reported humility relative to arrogance, implicit self-esteem, and narcissism (inversely). Humility was not associated with self-reported low self-esteem, pessimism, or depression. In fact, self-reported humility relative to arrogance correlated positively with self-reported self-esteem, gratitude, forgiveness, spirituality, and general health. In addition, self-reported humility and acquaintance-rated humility correlated positively; however, implicit humility and acquaintance-rated humility were not strongly associated. In Study 2, to examine the idea that humility might be associated with increased academic performance, we examined actual course grades of 55 college students who completed Humility and Self-Esteem IATs. Implicit humility correlated positively with higher actual course grades when narcissism, conscientiousness, and implicit self-esteem were simultaneously controlled. Implications and future research directions are discussed.     

Using the implicit association test to measure age differences in implicit social cognitions

Two studies investigated the use of the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998) to study age differences in implicit social cognitions. Study I collected IAT (implicit) and explicit (self-report) measures of age attitudes, age identity, and self-esteem from young, young-old, and old-old participants. Study 2 collected IAT and explicit measures of attitudes toward flowers versus insects from young and old participants. Results show that the IAT provided theoretically meaningful insights into age differences in social cognitions that the explicit measures did not, supporting the value of the IAT in aging research. Results also illustrate that age-related slowing must be considered in analysis and interpretation of IAT measures.     

The Influence of Religious Fundamentalism,Right-Wing Authoritarianism,and Christian Orthodoxy on Explicit and Implicit Measures of Attitudes Toward Homosexuals

The goal of this study was to examine relations among dimensions of religiosity and explicit and implicit attitudes about homosexuals. Implicit attitudes were measured using the Implicit Association Test, an instrument that assesses attitudes about objects, persons, or groups, indirectly via participants' response times to words that are paired with symbols (e.g., “gay” and “straight” couples). Participants also completed explicit measures of religious fundamentalism, Christian orthodoxy, right-wing authoritarianism, and attitudes toward homosexuals. With respect to explicit attitudes, the results were consistent with previous research. Religious fundamentalism and right-wing authoritarianism predicted negative attitudes toward homosexuals, whereas Christian orthodoxy predicted more positive attitudes. In contrast, right-wing authoritarianism was the only significant predictor of implicit attitudes. People who scored high on a measure of right-wing authoritarianism had more negative explicit and implicit attitudes toward homosexuals than did people who scored low. Right-wing authoritarianism appears to play an important role in predicting both explicit and implicit attitudes toward homosexuals.     

The Oneness Beliefs Scale: Connecting Spirituality with Pro‐Environmental Behavior

The inherent unity of all phenomena, or oneness, is a central concept of mysticism, but there have heretofore been no measures of oneness beliefs. We developed the Oneness Beliefs Scale, with spiritual and physical oneness subscales. The spiritual oneness subscale fills a need in the field for a short, reliable measure of spirituality not characterized by the language of traditional Western religiousness. The physical oneness subscale allows researchers to juxtapose spiritual beliefs with a nonspiritual, materialist counterpart. We found that spiritual oneness beliefs were more strongly related to mystic experiences and spirituality than to traditional religiousness. Physical oneness was not strongly associated with either religiousness or spirituality. Both spiritual and physical oneness were positively associated with pro‐environmental attitudes but not with depression, anxiety, or negative affect. Spiritual oneness was a better predictor of pro‐environmental attitudes than was religiousness. Spiritual oneness also predicted donating to a pro‐environmental group, making this to our knowledge the first empirical study to show a positive association between a religion or spirituality measure and observed, rather than self‐reported, pro‐environmental behavior.     

Implicit Attitudes Toward Arab-Muslims and the Moderating Effects of Social Information

Three studies examined the relative valence and strength of implicit attitudes toward Arab-Muslims using the Implicit Association Test (IAT) while exploring the moderation of such implicit effects. Studies have suggested that repeated exposure to information associating members of a social group (e.g., Arab-Muslims) with evaluative attributes (e.g., terrorism) might create automatic attitudes toward them. Consistent with this notion, the IAT results indicated strong implicit preference for White over Arab-Muslim, whereas the magnitude of such a bias was substantially diminished when assessed by explicit measures (Study 1). It is also interesting to note that participants exhibited implicit preference for Black over Arab-Muslim when measured by the IAT, whereas no difference was found between the 2 groups in stimulus familiarity and in explicit attitudes (Studies 2 and 3). However, such implicit effects were moderated when participants were exposed to positive information about Arab-Muslims (Study 3). Theoretical and practical implications of these findings are further discussed.     

How to like yourself better, or chocolate less: Changing implicit attitudes with one IAT task

The current paper introduces a novel feature of implicit association tests (IATs) by demonstrating their potential to change implicit attitudes. We assume that such changes are driven by associative learning mechanisms caused by carrying out an IAT task. Currently, evaluative conditioning appears to be the only widespread paradigm for changing implicit attitudes. An IAT task could provide an alternative. In two experiments, participants initially reacted to only one IAT task. Implicit preferences subsequently assessed with different implicit measures depended on the initial IAT task. This was shown for implicit self-esteem and for implicit attitudes towards well-known candy brands. Findings are discussed in relation to task-order effects in IATs.     

Reliability and validity of the Single‐Target IAT (ST‐IAT): assessing automatic affect towards multiple attitude objects

In contrast to the original Implicit Association Test (IAT), the Single‐Target Implicit Association Test (ST‐IAT) measures the evaluation of a target object without the need to simultaneously evaluate a counter‐category. The present research investigates (a) whether position within a series of several ST‐IATs affects reliability and validity, and (b) whether the ST‐IAT exhibits adequate construct validity if the target objects are closely interrelated. We address these questions by taking five interrelated yet distinct political parties in Germany as an exemplary domain. The ST‐IAT reliably and validly assessed attitudes towards political parties (Study 1). Serial position effects did not affect the results. The ST‐IATs mostly captured a specific party evaluation and exhibited discriminant validity. At the same time, discriminant validity was limited among parties within one wing of the political left–right spectrum that underlies implicit and explicit party evaluations (Study 2). If used with caution, the ST‐IAT can be a valuable supplement to implicit measures in the case of multiple single‐target assessments. Copyright © 2007 John Wiley & Sons, Ltd.     

The Role of Implicit Attitudes in Populist Radical‐Right Support

Previous research on the populist radical right (PRR) has focused exclusively on explicit measures in explaining support for these contested political players. In this study, we explore the role of implicit attitudes in predicting vote likelihood for a PRR party. We use an online survey (n = 773) among Dutch respondents in which we measured implicit attitudes towards the Dutch PRR Partij voor de Vrijheid (PVV) with a Single‐Target Implicit Association Test (ST‐IAT). The results show that the implicit measure predicts vote likelihood in general, as well as in ways beyond that accounted for by traditional explanations of PRR party support. Importantly, the results also show that the impact of implicit attitudes on intended vote choice is greater for less extreme voters; in other words, those voters less likely to say they would vote for the PVV are more heavily influenced at an implicit level, beyond their awareness. This suggests that implicit attitudes of the PRR party may be quite useful for explaining support among voters who would not normally self‐report it.     

Religiousness,Religious Orientation,and Attitudes Towards Gays and Lesbians1

Two studies are reported that examine the relationships among religiousness, religious orientation, and prejudice toward gays and lesbians. Study 1 reports the results of a survey done for the purposes of scientific jury selection. These results suggest that Baptists, fundamentalists, and “Christians” display more antigay prejudice than do Catholics, Jews, and many Protestant denominations, but even many supporters of gay-tolerant religions show more antigay prejudice than those claiming no religious preference. Among those with a religious preference, frequency of worship is significantly related to antigay prejudice among those belonging to antigay denominations, but not among those belonging to more gay tolerant religious faiths. Study 2 reports the results of a study of college students regarding religiousness, religious orientation, and prejudice toward gays and lesbians. Results showed that self reported religiousness, frequency of worship, and Batson's internal and external scales were all positively correlated with measures of prejudice toward gays and lesbians, whereas scores on the Quest (Interactional) scale were negatively correlated. Results of both studies strongly challenge the view that those with an intrinsic religious orientation are unprejudiced. It is argued that a social influence process can account for the role played by religious practice and beliefs in creating and maintaining negative attitudes toward gays and lesbians.     

Effects of an 8-week meditation program on the implicit and explicit attitudes toward religious/spiritual self-representations

Explicit self-representations often conflict with implicit and intuitive self-representations, with such discrepancies being seen as a source of psychological tension. Most of previous research on the psychological effects of mindfulness-meditation has assessed people’s self-attitudes at an explicit level, leaving unknown whether mindfulness-meditation promotes changes on implicit self-representations. Here, we assessed the changes in implicit and explicit self-related religious/spiritual (RS) representations in healthy participants following an 8-week mindfulness-oriented meditation (MOM) program. Before and after meditation, participants were administered implicit (implicit association test) and explicit (self-reported questionnaires) RS measures. Relative to control condition, MOM led to increases of implicit RS in individuals whit low pre-existing implicit RS and to more widespread increases in explicit RS. On the assumption that MOM practice may enhance the clarity of one’s transcendental thoughts and feelings, we argued that MOM allows people to transform their intuitive feelings of implicit RS as well as their explicit RS attitudes.     

Relations between implicit and explicit measures of attitudes and measures of behavior: evidence of moderation by individual difference variables

The moderating role of individual difference variables (Self-Reported Habit Index [SRHI], Need for Cognition [NFC]) on relationships between implicit (Implicit Association Test [IAT], Extrinsic Affective Simon Test [EAST]) or explicit measures of attitude and behavior is assessed in two studies. A dissociation pattern is found on self-report diary measures of behavior. In Study 1, the EAST-behavior relationship is moderated by SRHI; explicit measures of the attitude-behavior relationship are moderated by NFC. In Study 2, the IAT-behavior relationship is moderated by SRHI; explicit measures of the attitude-behavior relationship are moderated by NFC. Higher levels of SRHI and NFC are associated with stronger relationships between the implicit or explicit measures of attitude and the measure of behavior. In Study 2, the SRHI x IAT interaction is replicated for an objective behavior measure. Implications for understanding the relationship between implicit and explicit measures of attitudes and measures of behavior are discussed.