Tailoring visual images to fit: Value creation in persuasive messages

The present studies aimed to extend Regulatory Fit Theory in the domain of persuasive communication by (a) using printed advertisement images without any verbal claim, instead of purely or mostly verbal messages; (b) selecting the images to fit the distinct orientations of regulatory mode rather than regulatory focus; and (c) priming regulatory mode orientation instead of relying on chronic prevalence of either locomotion or assessment orientation. We found that recipients primed with a locomotion orientation experienced fit, and were more persuaded, when exposed to “dynamic” versus “static” visual images; conversely, recipients primed with an assessment orientation experienced fit and were more persuaded when exposed to “static” versus “dynamic” images. Our findings show that the experience of fit can be induced by visual messages, resulting in positive effects in terms of attitude toward product advertisement and estimated price of advertised products. Copyright © 2010 John Wiley & Sons, Ltd.     

Information representation in visual images

How information is represented in visual images was explored in five experiments where subjects judged whether or not various properties were appropriate for given animals. It took more time to evaluate an animal when the subjective image of it was small, whether size was manipulated directly or indirectly (e.g., by having a target animal imaged at the correct relative size next to an elephant or a fly). More time also was required if the animal was imaged in a relatively “complex” environment (next to 4 vs. 2 digits painted on an imaginary wall, or next to a 16 cell vs. 4 cell matrix). Finally, subjectively larger images required more time to evoke than smaller images. These results support a constructivist notion of imagery, and the idea that images may act as ‘analogues’ to percepts.     

Learning on a response continuum: Comparison of a linear change and a functional learning model

Two reinforcement schedules were used to compare the predictive validity of a linear change model with a functional learning model. In one schedule, termed “convergent,” the linear change model predicts convergence to the optimum response, while in the other, termed “divergent,” this model predicts that a subject's response will not converge. The functional learning model predicts convergence in both cases. Another factor that was varied was presence or absence of random error or “noise” in the relationship between response and outcome. In the “noiseless” condition, in which no noise is added, a subject could discover the optimum response by chance, so that some subjects could appear to have converged fortuitously. In the “noisy” conditions such chance apparent convergence could not occur.The results did not unequivocally favor either model. While the linear change model's prediction of nonconvergence in the divergent conditions (particularly the “noisy” divergent condition) was not sustained, there was a clear difference in speed of convergence, counter to the prediction inferred from the functional learning model. Evidence that at least some subjects were utilizing a functional learning strategy was adduced from the fact that subjects were able to “map out” the relation between response and outcome quite accurately in a follow-up task. Almost all subjects in the “noisy” conditions had evidently “learned” a strong linear relation, with slope closely matching the veridical one.The data were consistent with a hybrid model assuming a “hierarchy of cognitive strategies” in which more complex strategies (e.g., functional learning) are utilized only when the simpler ones (e.g., a linear change strategy) fail to solve the problem.     

Effects of exposure to thin-ideal media images on body dissatisfaction: Testing the inclusion of a disclaimer versus warning label

The current study was designed to determine whether the inclusion of a disclaimer (i.e., “Retouched photograph aimed at changing a person's physical appearance.”) or warning (i.e., “Warning: Trying to look as thin as this model may be dangerous to your health.”) added to images of thin/attractive models would affect body dissatisfaction and intent to diet in female undergraduate students (n = 342). Participants were randomly assigned to one of four groups: (a) disclaimer, (b) warning, (c) model control, or (d) car control. Results revealed a significant interaction between group and time, whereby only the car control group reported a significant change (i.e., decrease) in body dissatisfaction over time. Groups did not differ on intent to diet measured at post-exposure. The results largely replicate other findings in this area and call into question advocacy efforts to label media images as a strategy to decrease women's identification with the stimuli.     

“I can Almost Remember it Now”: Between Personal and Collective Memories of Massive Social Trauma

This article explores the psycho-social space between autobiographical and collective memory concerning massive social traumas. It is conceptualized that there is a third type of memory image, termed “my-their.” Individuals appear to “remember” autobiographical memories of elder family members, even though they could not, either because they were born after the trauma happened or because the autobiographers were extremely young at the time of the experience. These emotional “memories” furthermore connect to collective memories of social traumas of ethnic/national groups. Examples from memories of the Holocaust and al Naqba are examined. Furthermore, the roles that “my-their” memory images can play in peace building and reconciliation are discussed.     

The landscape of time in literary reception: Character experience and narrative action

Abstract

This experiment examined responses to excerpted episodes from short stories that either focused on action or on the experiences of the characters. The effects of instructional sets to approach the texts from the viewpoint of subjective involvement or objective detachment were also studied. The two story types and two reading sets were factorially combined in a within-subjects design. Scale ratings of the story excerpts and reading times (syllables per second) were measured. A total of subjects (20 males and 20 females) read six segments from each of the episodes as quickly and accurately as possible. Pretest data were obtained for each segment indicating how much it “provided insight into the characters' experiences”, and its level of suspense and surprise. Segments which “provided in sight” were read more slowly, whereas surprising segments were read more quickly. Under the Subjective Set, subjects slowed the pace of reading if they judged the text to be “rich in meaning about life”. For the Objective Set, stories that were judged to have evoked “images” were read more slowly. Females were more responsive to the Subjective Set than were the males, finding the stories to be “richer in meaning” and more “personally relevant”. Females also slowed their reading pace for segments that they judged to be “rich in meaning about life”, while males slowed down if the stories evoked “images”.     

Human and Global Identities: Different Prototypical Meanings of All-Inclusive Identities

The impact of identities encompassing all human beings (e.g., human and/or global identities) on intergroup relations is complex, with studies showing mostly positive (e.g., less dehumanization), but also negative (e.g., deflected responsibility for harm behavior), effects. However, different labels and measures have been used to examine the effects of these all-inclusive superordinate identities, without a systematic empirical examination of the extent to which they overlap or differ in their sociopsychological prototypical content. This study examined whether different labels activate the same contents in laypeople's conceptualization. Two hundred and forty-eight participants openly described one of six labels: “All humans everywhere”; “People all over the world”; “People from different countries around the world”; “Global citizens”; “Citizens of the world”; and “Members of world community.” Results from quantitative content analyses showed that the different labels activated different thematic attributes, representing differences in their core prototypical meaning. We propose that a general distinction should be made between labels that define membership based on human attributes (e.g., biological attributes) and those that evoke attributes characteristic of membership in a global political community (e.g., attitudinal attributes), as their effect on intergroup relations may vary accordingly.     

Shuffling your way out of change blindness

Change detection is typically discussed in the literature as a 2-state phenomenon. Small differences between otherwise identical images are easy to detect when the images are superimposed in space and alternated in time (“shuffled”). However, change blindness results from any disruption that prevents the critical change from generating the sole salient transient. Here we show that different presentation strategies produce different degrees of change blindness for the same change. Specifically, shuffling the images supports faster change detection than viewing the same 2 images side by side, even when the images contain a number of distracting differences. In Experiment 1, pairs of photographs having a 50 % chance of containing a difference were viewed either in alternation, in a “Shuffle” condition, or simultaneously, in a “Side-by-Side” condition. Change detection was about 6 seconds faster when the images were viewed in the “Shuffle” mode. In Experiment 2, we presented two images that were slightly laterally shifted relative to each other (0–48 pixels). The RT benefit for the Shuffle viewing mode was very strong when the relative shift was small, to insignificant when there was a large difference between the two images. However, at large shifts, Shuffle maintained an accuracy advantage. It seems that changes are easier to detect when comparing images in a Shuffle condition rather than Side-by-Side. This has important implications for real world tasks like radiology where detection of change is critical.     

Endemic images and the desensitization process

Forty-eight test-anxious subjects were selected and randomly assigned to one of three treatment conditions. The subjects in the first group were asked to imagine a series of images that reflected relaxing motifs and these images were counterposed with a series of items from a test-anxiety hierarchy. The second group received a course of group systematic desensitization. The third group (control) was asked to “think about relaxing” as recorded chamber music was played. Two one-way Analyses of Variance (ANOVAs) and a series of Scheffé multiple comparisons revealed that the subjects' post-therapy levels of anxiety as measured by the Suinn Test Anxiety Behavior Scale (STABS), as well as their grade point averages (GPA) were significantly different under the endemic image and control procedures. Significant differences were also observed for these measures when the scores of the systematic desensitization and control groups were compared. No significant differences were observed between the post-therapy scores of the endemic image and systematic desensitization groups. The utility of the endemic imagery treatment for clients who are unable to undergo deep muscle relaxation because of physical infirmities, for example, cerebral palsy, is noted and a call for more extensive research is made.     

On the perception of symmetrical and repeated patterns

Four experiments investigated rapid perceptual judgments about tachistoscopically presented patterns that were either symmetrical about or repeated across a vertical axis. The same patterns were presented under two different instructional conditions; some Ss were to judge the two halves of each pattern “same” or “mirror,” others were to judge each pattern as a whole “symmetrical” or “asymmetrical.” With dot patterns, RTs were faster for symmetrical than for repeated patterns when the two halves were close together, but not when they were separated, regardless of instructions. With simpler patterns made up of arrowheads and C-shapes, however, “same” RTs were faster than “mirror,” but “asymmetrical” RTs were marginally slower than “symmetrical,” regardless of spatial separation. The advantage of “same” over “mirror” did not seem to be simply a labeling effect. The results suggest that left-right symmetry is perceptually more salient than left-right repetition when the patterns are perceived holistically. By contrast, distinct patterns can be matched more rapidly when they are the same than when they are left-right mirror images.     

On the theory of biased bisection operations and their inverses

A theory of fundamental measurement involving multiple operations is presented. The operations are bisection, and two inverses of the bisection operation called right and left displacement, analogous to “displacement” of an interval “up” or “down” a scale. Following Pfanzagl, “biased” operations are permitted, and linear, reflexive representations are presented for the biased operations. Results are obtained on the constructability of unbiased scaling operations, and several methods of constructing standard sequences of equally spaced stimuli using biased operations, are described. A striking property of biased linear representation models is derived, showing that if bias is present, indefinite iterations of one or the other of the two displacement operations will converge to asymptote. Preliminary data support this surprising convergence property.     

The unwelcome child and his dreams: reconceptualization of dreaming in trauma

Based on the concepts of Sándor Ferenczi on trauma and vincularity, the author examines the operation of the mechanisms of dreaming in the processing of early traumatic situations and their clinical utilization. The difference is established between dreams of “repetition”, which lack dream imagery and contain a great amount of anguish, consisting of bodily sensations which may last on awakening, and the “secondary dream” with imagery, into which the first type can be transformed when the capacity of the psychic apparatus to process the traumatic situation is increased through therapeutic work. This “secondarization” of the repetitive dream has a traumatolytic effect, allowing the patient to reach psychoanalytically the mechanisms and mental states prevailing in the traumatic situation, through the mechanism of dream autorepresentation described by Silberer. In some cases, as illustrated in the clinical material, it is possible to anticipate the event of episodes of somatic disease before they become clinically evident.?The detailed analysis of dreams in patients with these characteristics is presented and discussed.     

Identity From Variation: Representations of Faces Derived From Multiple Instances

Research in face recognition has tended to focus on discriminating between individuals, or “telling people apart.” It has recently become clear that it is also necessary to understand how images of the same person can vary, or “telling people together.” Learning a new face, and tracking its representation as it changes from unfamiliar to familiar, involves an abstraction of the variability in different images of that person's face. Here, we present an application of principal components analysis computed across different photos of the same person. We demonstrate that people vary in systematic ways, and that this variability is idiosyncratic—the dimensions of variability in one face do not generalize well to another. Learning a new face therefore entails learning how that face varies. We present evidence for this proposal and suggest that it provides an explanation for various effects in face recognition. We conclude by making a number of testable predictions derived from this framework.     

A corpus of 714 full-color images of depth-rotated objects

A set of full-color images of objects is described for use in experiments investigating the effects of in-depth rotation on the identification of three-dimensional objects. The corpus contains up to 11 perspective views of 70 nameable objects. We also provide ratings of the “goodness” of each view, based on Thurstonian scaling of subjects’ preferences in a paired-comparison experiment. An exploratory cluster analysis on the scaling solutions indicates that the amount of information available in a given view generally is the major determinant of the goodness of the view. For instance, objects with an elongated front-back axis tend to cluster together, and the front and back views of these objects, which do not reveal the object’s major surfaces and features, are evaluated as the worst views.     

触觉二维图像识别的认知机制

触觉二维图像可以辅助视觉受损人群, 将视觉信息转化为触觉信息, 从而感知外部世界。触觉二维图像的识别可能是通过触觉信息在大脑中进行“视觉转化”的方式而完成, 并且会受到图形的几何特征、视角与透视、视觉经验、视觉表象能力、触觉探索过程、训练以及年龄的影响。探索触觉二维图像识别的认知神经机制, 对于触觉二维图像设计的改进和可用性的提高, 具有重要意义。     

The Counseling Center Assessment of Psychological Symptoms Distress Index: A pragmatic exploration of general factors to enhance a multidimensional scale

Objective: The authors attempted to develop and validate a general distress index for a multidimensional psychological symptom/outcome measure used in over 300 college counseling centers with more than 100,000 cases annually: the Counseling Center Assessment of Psychological Symptoms (CCAPS). Method: Four models were compared for fit indices (n = 19,247): the existing first-order factor model (without a general factor), a second-order factor model, a bifactor model, and a single factor or “total score” model. In separate clinical and non-clinical samples, concurrent and divergent validity were examined using several well-established measures of psychological symptoms, as well as two-week test–retest and treatment utilization data. Results: Second-order and bifactor models which captured a single “distress” factor both exhibited good fit to the data relative to the baseline and “total score” model. Validity data indicated that factors adequately measured meaningful clinical onstructs. Conclusion: Both the bifactor and second-order models indicated the presence of a “distress index” comprised items across many of the CCAPS subscales. This distress scale has strong applicability for benchmarking the overall severity and complexity of patients at different centers, and can be used to help identify colleges and universities with areas of clinical strength, which can be studied to improve the field. Clinically, the distress index offers a parsimonious and efficient method for clinicians to monitor patients’ progress through treatment.     

Élaboration et validation du Test d’Orientation Temporelle (TOT)

Temporal orientation is an essential data of the human psyche that modulates how we relied to the times of life. This survey describes the creation of a psychometric measure of temporal orientation in young French adults. Starting with the observation that temporal orientation is difficult for youngsters, a team of psychologists developed a preliminary version of the instrument. The psychometric validity of the test has been analyzed. The data have been collected on 507 high school students and academic students in the region of Nantes. An exploratory factorial analysis shows four dimensions: “short-term”, “immediately”, “anticipation” and “long-term”. The internal consistency is generally satisfactory and the measure of convergence confirms the external validity. The weak interrelationships between dimensions indicate distinct psychological constructs. A validated version composed of 30 items of the Temporal Orientation Test (TOT) is proposed.     

Are supervisors and coworkers likely to witness employee counterproductive work behavior? An investigation of observability and self–observer convergence

Supervisor and coworker ratings (i.e., “observer ratings”) remain a common manner of measuring counterproductive work behavior (CWB) despite long‐standing doubts that observers have the opportunity to witness the work behaviors they are expected to rate. We conducted 2 studies that evaluated the observability of CWB items and consequences of observability. First, we show that many CWBs are unlikely to be witnessed by supervisors or coworkers—specifically, behaviors such as “spends too much time fantasizing or daydreaming instead of working” and “discussed confidential company information with an unauthorized person” were found to be lowest in observability, whereas “cursed at someone at work” or “acted rudely toward someone at work” were relatively higher in observability (though observability was generally low). Second, a meta‐analysis revealed variability in item‐level relationships (correlations and mean differences) between self‐ratings and observer ratings for specific CWB scale items (i.e., items from Bennett & Robinson, 2,000). Important, this variability was partially explained by observability—behaviors with low self–observer convergence tend to have low levels of observability, whereas behaviors with higher levels of convergence tend to have higher levels of observability. This study demonstrates that supervisor and coworker ratings of CWB may be susceptible to an observability bias resulting from rating behaviors they have not likely witnessed.