Recalibrating positive and negative weighting tendencies in attitude generalization

Individual differences in the weighting of positive versus negative information when generalizing attitudes towards novel objects predict a variety of assessments that involve the integration of valence information (Pietri, Fazio, & Shook, 2013). The goal of the current research was to manipulate valence weighting in attitude generalization to demonstrate its causal impact on various judgments and behaviors. In four experiments, participants first played BeanFest—a game in which they approached/avoided novel stimuli (beans) varying in shape and speckles, in order to increase and not decrease their points (Fazio et al., 2004). Following the game, participants classified game beans, and novel ones that varied in resemblance to the game beans as either positive or negative. In the recalibration condition, participants were told whether each classification was or was not correct. Thus, they received feedback regarding the appropriate valence weighting of resemblance to a known positive versus a known negative. In Experiment 1, this recalibration influenced individuals' attitude generalizations regarding other (non-bean) novel objects. We then examined if recalibration would produce far-transferring effects by influencing interpretations of ambiguous situations (Experiment 2), risk assessments (Experiment 3), and finally risk-taking behavior (Experiment 4). Across the four experiments, the recalibration procedure led participants who were initially relatively cautious to be more positive when making these various judgments, whereas people who exhibited an initial risky bias became more negative as a function of recalibration.     

Post-encoding emotional arousal enhances consolidation of item memory,but not reality-monitoring source memory

The current study examined whether the effect of post-encoding emotional arousal on item memory extends to reality-monitoring source memory and, if so, whether the effect depends on emotionality of learning stimuli and testing format. In Experiment 1, participants encoded neutral words and imagined or viewed their corresponding object pictures. Then they watched a neutral, positive, or negative video. The 24-hour delayed test showed that emotional arousal had little effect on both item memory and reality-monitoring source memory. Experiment 2 was similar except that participants encoded neutral, positive, and negative words and imagined or viewed their corresponding object pictures. The results showed that positive and negative emotional arousal induced after encoding enhanced consolidation of item memory, but not reality-monitoring source memory, regardless of emotionality of learning stimuli. Experiment 3, identical to Experiment 2 except that participants were tested only on source memory for all the encoded items, still showed that post-encoding emotional arousal had little effect on consolidation of reality-monitoring source memory. Taken together, regardless of emotionality of learning stimuli and regardless of testing format of source memory (conjunction test vs. independent test), the facilitatory effect of post-encoding emotional arousal on item memory does not generalize to reality-monitoring source memory.     

The Impact of the Antitobacco Norm on the Selected Mode of Cognitive Dissonance Reduction

Two experiments tested the hypothesis that when behavior violates an antismoking injunctive norm, dissonance is aroused, but the injunctive norm constrains how people reduce their discomfort. In Experiment 1, participants with positive or negative attitudes toward public smoking wrote an essay for or against a ban on public smoking. Whereas attitude change occurred for those whose counter‐attitudinal essay supported the antismoking norm, those whose counter‐attitudinal essay violated the antismoking norm did not change their attitudes to reduce dissonance. In Experiment 2, participants who wrote against the ban on public smoking eschewed attitude change in favor of reducing dissonance through trivialization and act rationalization. The discussion focuses on how maintaining social connections makes cognitions resistant to change when dissonance is aroused.     

Eccentricity biases of object categories are evident in visual working memory

In high-order object areas, face-selective areas prefer centrally presented stimuli, whereas building-selective areas prefer peripherally presented stimuli (Levy et al., 2001). We investigated whether this eccentricity bias was also evident in visual working memory. In Experiment 1, we found that working memory performance for faces decreased towards the periphery while the performance for buildings remained unchanged across different eccentricities. To rule out the possibility that lower level features influence these results, we manipulated the spatial frequency of faces and buildings (Experiment 2) and the spatial layout information of the buildings (Experiment 3). In both of the experiments, we replicated the results of Experiment 1, even when these lower level features of stimuli were controlled. Consistent with previous findings, the current results suggest that each object category is processed in a different manner depending on the eccentricity. This eccentricity bias is likely the result of how the high-order object areas represent different object categories.     

Understanding patterns of attitude change: When implicit measures show change, but explicit measures do not

A common assumption in research on attitudes is that indirect measures assess relatively stable implicit attitudes, whereas traditional self-report measures assess more recently acquired explicit attitudes that coexist with old, presumably stable implicit attitudes. This assumption seems difficult to reconcile with research showing experimentally induced changes on implicit but not explicit measures. The present research tested a process-account of such asymmetrical patterns. Specifically, we argue that implicit measures show experimental effects that do not emerge on explicit measures when (a) the pairing of an attitude object with positive or negative valence creates new automatic associations in memory, and, at the same time, (b) the consideration of additional information about the attitude object eliminates the impact of automatic associations on self-reported evaluative judgments. Results from three studies support these predictions. Implications for research on attitude change are discussed.     

IF ATTITUDES AFFECT HOW STIMULI ARE PROCESSED, SHOULD THEY NOT AFFECT THE EVENT-RELATED BRAIN POTENTIAL?

Abstract— In Experiment 1, subjects completed an attitude survey to identify items toward which they held positive and negative attitudes. Subsequently, subjects were instructed to count the number of positive (or negative) stimuli in a series. Each series contained six attitude stimuli from a given semantic category (e.g., fruits), and the structure of the series was varied so that positive and negative stimuli, as indexed by subjects' idiosyncratic attitudes, were evaluatively consistent or inconsistent within the series. In Experiment 2, subjects were exposed to personality traits that were positive or negative in series of six. Again, the structure of the series was varied so that positive and negative traits were evaluatively consistent or inconsistent within the series. Results of Experiments 1 and 2 indicated that although the event-related brain potential did not differ as a function of stimulus valence per se, evaluatively inconsistent, in contrast to consistent, stimuli evoked a larger amplitude late P300-like positive component that was maximal over the centroparietal region.     

On the automatic activation of attitudes

We hypothesized that attitudes characterized by a strong association between the attitude object and an evaluation of that object are capable of being activated from memory automatically upon mere presentation of the attitude object. We used a priming procedure to examine the extent to which the mere presentation of an attitude object would facilitate the latency with which subjects could indicate whether a subsequently presented target adjective had a positive or a negative connotation. Across three experiments, facilitation was observed on trials involving evaluatively congruent primes (attitude objects) and targets, provided that the attitude object possessed a strong evaluative association. In Experiments 1 and 2, preexperimentally strong and weak associations were identified via a measurement procedure. In Experiment 3, the strength of the object-evaluation association was manipulated. The results indicated that attitudes can be automatically activated and that the strength of the object-evaluation association determines the likelihood of such automatic activation. The implications of these findings for a variety of issues regarding attitudes--including their functional value, stability, effects on later behavior, and measurement--are discussed.     

Source Credibility and Attitude Certainty: A Metacognitive Analysis of Resistance to Persuasion

Recent research (Tormala & Petty, 2002) has demonstrated that when people resist persuasion, they can perceive this resistance and become more certain of their initial attitudes. This research explores the role of source credibility in determining when this effect occurs. In two experiments, participants received a counterattitudinal persuasive message. When participants counterargued this message, they became more certain of their attitudes, but only when it came from a source with high expertise. When the message came from a source with low expertise, resisting it had no impact on attitude certainty. This effect was shown using both a traditional measure of attitude certainty (Experiment 1) and a well‐established consequence of certainty—the correspondence between attitudes and behavioral intentions (Experiment 2). In addition, the effect was confined to high elaboration conditions, and occurred even when participants were not explicitly instructed to counterargue. These results are consistent with a metacognitive framework proposed to understand resistance to persuasion.     

Forming attitudes that predict future behavior: a meta-analysis of the attitude-behavior relation

A meta-analysis (k of conditions = 128; N = 4,598) examined the influence of factors present at the time an attitude is formed on the degree to which this attitude guides future behavior. The findings indicated that attitudes correlated with a future behavior more strongly when they were easy to recall (accessible) and stable over time. Because of increased accessibility, attitudes more strongly predicted future behavior when participants had direct experience with the attitude object and reported their attitudes frequently. Because of the resulting attitude stability, the attitude-behavior association was strongest when attitudes were confident, when participants formed their attitude on the basis of behavior-relevant information, and when they received or were induced to think about one- rather than two-sided information about the attitude object.     

On the costs of accessible attitudes: detecting that the attitude object has changed

The present research examined whether individuals with more accessible attitudes have more difficulty detecting that the attitude object has changed. While being repeatedly exposed to photographs of undergraduates, participants either rehearsed their attitudes toward each photo or performed a control task. They then saw these original photos and computer-generated morphs representing varying degrees of change in an original. Participants in the attitude rehearsal condition required more time to correctly identify morphs that were similar to the original as "different" (Experiment 1) and made more errors in response to such morphs (Experiment 2). Experiment 3 revealed that participants with accessible attitudes perceived relatively less change; they were less likely to view a morph as a photo of a novel person and more likely to view it as a different photo of a person seen before. The costs and benefits of accessible attitudes are discussed.     

Processes of Social Influence on Sampling Behavior: The Effect of Other's Positive Attitude and Receiver's Prior Experience

Studies about attitude formation have pointed out the importance of sampling behavior. When thinking about actual social interaction scenes, it may be better to consider them as attitude-updating processes between those who have already formed attitudes based on some experience. Sixty-five participants took part in the experiment, in which the other's positive attitude and the participant's own prior experience were manipulated. After participants had been presented five types of puzzles (experience: direct vs. indirect), which had been made to improve analytic ability, their attitudes towards the puzzles were measured (“pre attitude”). They were shown the other's positive attitude (inconsistent vs. consistent), and they were given 10 min of free time before “testing on their analytic ability.” The amount of time spent on each puzzle was recorded to index sampling behavior and the attitudes towards the puzzles were measured after the free time (“post attitude”). The results of analyses showed that the other's positive attitude increased sampling behavior when the participant's attitude was positive (first-ranked) and negative (fifth-ranked), and that prior experience and sampling contributed to attitude change for the first-ranked puzzle. Those who had had direct experience and those who had spent more time sampling this puzzle tended to maintain their previous positive attitude. The potential boundary conditions of social influence on sampling behavior are discussed.     

Emotional stimuli, divided attention, and memory

The emotion-memory literature has shown that negative emotional arousal enhances memory. S. A. Christianson (1992) proposed that preattentive processing could account for this emotion-memory relationship. Two experiments were conducted to test Christianson's theory. In Experiment 1, participants were exposed to neutral and negative arousing slides. In Experiment 2, participants were exposed to neutral, negative arousing, and positive arousing slides. In both experiments, the aforementioned variable was factorially combined with a divided-attention or non-divided-attention condition. The authors predicted that, in contrast to the nondivided condition, dividing attention would adversely impact neutral and positive stimuli more than negative stimuli. The hypothesis was supported; participants recalled more high negative-arousal slides than positive or neutral slides when their attention was divided rather than nondivided.     

Implicit attitude formation through classical conditioning

We sought to demonstrate that attitudes can develop through implicit covariation detection in a new classical conditioning paradigm. In two experiments purportedly about surveillance and vigilance, participants viewed several hundred randomly presented words and images interspersed with critical pairings of valenced unconditioned stimuli (USs) with novel conditioned stimuli (CSs). Attitudes toward the novel objects were influenced by the paired USs: In a surprise evaluation task, the CS paired with positive items was evaluated more positively than the CS paired with negative items. This attitudinal conditioning effect was found using both an explicit measure (Experiments 1 and 2) and an implicit measure (Experiment 2). In a covariation estimation task involving the stimuli presented in the conditioning procedure, participants displayed no explicit memory for the pairings.     

Framing the EU as Common Project vs. Common Heritage: Effects on Attitudes Towards the EU Deepening and Widening

The present study investigated the effects of framing the European Union (EU) as a common project vs. a common heritage on participants’ attitude towards EU integration (Experiment 1) and EU enlargement (Experiment 2). An additional aim was exploring whether the different frames affected the strength of identification with the EU, and if the framing effect on attitudes was mediated by participants’ identification with the EU and/or by their message evaluation (Experiment 3). Results showed that a common project-based frame was more effective than a common heritage-based frame in promoting positive attitude toward EU integration and enlargement, as well as participants’ identification with the EU, which mediated the framing effect on both attitudes; the mediation of participants’ message evaluation was not significant. The procedure of the last experiment was replicated on a British sample (Experiment 4), showing a similar pattern of results.     

The time for doing is not the time for change: effects of general action and inaction goals on attitude retrieval and attitude change

Implicit in many informal and formal principles of psychological change is the understudied assumption that change requires either an active approach or an inactive approach. This issue was systematically investigated by comparing the effects of general action goals and general inaction goals on attitude change. As prior attitudes facilitate preparation for an upcoming persuasive message, general action goals were hypothesized to facilitate conscious retrieval of prior attitudes and therefore hinder attitude change to a greater extent than general inaction goals. Experiment 1 demonstrated that action primes (e.g., "go," "energy") yielded faster attitude report than inaction primes (e.g., "rest," "still") among participants who were forewarned of an upcoming persuasive message. Experiment 2 showed that the faster attitude report identified in Experiment 1 was localized on attitudes toward a message topic participants were prepared to receive. Experiments 3, 4, and 5 showed that, compared with inaction primes, action primes produced less attitude change and less argument scrutiny in response to a counterattitudinal message on a previously forewarned topic. Experiment 6 confirmed that the effects of the primes on attitude change were due to differential attitude retrieval. That is, when attitude expression was induced immediately after the primes, action and inaction goals produced similar amounts of attitude change. In contrast, when no attitude expression was induced after the prime, action goals produced less attitude change than inaction goals. Finally, Experiment 7 validated the assumption that these goal effects can be reduced or reversed when the goals have already been satisfied by an intervening task.     

Memory for affectively valenced and neutral stimuli in depression: Evidence from a novel matching task

Depressed persons have better memory for affectively negative than positive stimuli, a pattern generally not exhibited by non-depressed individuals. The mechanisms underlying this differential memory are not clear. In this study we examined memory for valenced and neutral stimuli in depressed and non-depressed individuals under conditions of relatively unconstrained encoding. We developed a novel task based on the game, Concentration, in which participants tried to match pairs of positive and negative words, and pairs of neutral words, hidden under squares in as few turns as possible. Whereas non-depressed participants selected and turned over positive squares more frequently than they did negative squares, depressed participants selected and turned over positive and negative squares equally often. Depressed participants also matched fewer positive word pairs within the first five minutes of the task than did non-depressed participants, and they exhibited poorer learning of positive words. Depressed and non-depressed participants did not differ in their matching of neutral words. These findings add to a growing literature indicating that depression is characterised by difficulties in the processing of positive stimuli.     

Memory for affectively valenced and neutral stimuli in depression: evidence from a novel matching task

Depressed persons have better memory for affectively negative than positive stimuli, a pattern generally not exhibited by non-depressed individuals. The mechanisms underlying this differential memory are not clear. In this study we examined memory for valenced and neutral stimuli in depressed and non-depressed individuals under conditions of relatively unconstrained encoding. We developed a novel task based on the game, Concentration, in which participants tried to match pairs of positive and negative words, and pairs of neutral words, hidden under squares in as few turns as possible. Whereas non-depressed participants selected and turned over positive squares more frequently than they did negative squares, depressed participants selected and turned over positive and negative squares equally often. Depressed participants also matched fewer positive word pairs within the first five minutes of the task than did non-depressed participants, and they exhibited poorer learning of positive words. Depressed and non-depressed participants did not differ in their matching of neutral words. These findings add to a growing literature indicating that depression is characterised by difficulties in the processing of positive stimuli.     

Antimnemonic effects of schemas in young and older adults

Schema-consistent material that is aligned with an individual’s knowledge and experience is typically more memorable than abstract material. This effect is often more extreme in older adults and schema use can alleviate age deficits in memory. In three experiments, young and older adults completed memory tasks where the availability of schematic information was manipulated. Specifying nonobvious relations between to-be-remembered word pairs paradoxically hindered memory (Experiment 1). Highlighting relations within mixed lists of related and unrelated word pairs had no effect on memory for those pairs (Experiment 2). This occurred even though related word pairs were recalled better than unrelated word pairs, particularly for older adults. Revealing a schematic context in a memory task with abstract image segments also hindered memory performance, particularly for older adults (Experiment 3). The data show that processing schematic information can come with costs that offset mnemonic benefits associated with schema-consistent stimuli.     

基于客体工作记忆内容的保持对时间判断的影响

本研究通过操作工作记忆内容的有效性,探讨了记忆内容的保持对时间判断的影响。采用不规则的客体作为实验材料,使时间任务中的刺激与工作记忆内容匹配或不匹配。实验1采用工作记忆和时间判断的双任务范式,要求被试首先记忆一个客体,然后在每个试次的最后判断测试刺激是否与记忆项相同。在延迟阶段,被试判断连续出现的两个刺激的时距哪个更长（或更短）。实验2中,要求被试忽略第一个刺激,仅完成时间判断任务。结果发现,相比单任务的计时,双任务条件下,工作记忆内容的保持延长了时间判断的时间。而且,在记忆匹配和知觉匹配条件下,匹配刺激呈现的时间越长,正确率越低,反应时越长。这说明记忆内容的保持增加了决策的难度,工作记忆内容对时间判断的可能是由记忆内容引起的注意定向造成的。     

When linking is stronger than thinking: Associative transfer of valence disrupts the emergence of cognitive balance after attitude change

The present research investigated the role of cognitive balance vs. associative transfer of valence in attitude change. Participants first formed positive or negative attitudes toward several source individuals. Subsequently, participants were shown source–target pairs along with information about the source–target relationship (‘likes’/‘dislikes’). Afterwards, participants’ attitudes toward the sources were changed by means of information that was opposite to the initially induced attitude. In a control condition, initial source attitudes remained unqualified. Results in the control condition showed that initially formed attitudes and available relationship information produced target evaluations that were consistent with the notion of cognitive balance. However, when attitudes toward the sources changed, target evaluations directly matched attitudes toward individually associated sources, irrespective of the relation between source and target. These results suggest that associative transfer of valence can disrupt the emergence of cognitive balance after attitude change.