态度的自动激活效应的初步研究

本研究探讨了态度的自动激活效应,通过考察先期呈现的图片对后续词汇分类判断的影响,以判断阈下呈现图片是否自动激活其在记忆中储存的评价,结果发现积极图片促进了个体对后续积极词汇的反应．消极图片促进了对后续消极词汇的反应,对象一评价联结强度不是影响态度自动激活效应的因素之一。从而支持Bargh提出的态度自动激活效应是自动化和无条件的这一结论。     

The deautomatization of accessible attitudes

The attitudinal effects of repeatedly encountering an object in a setting where an attitude was unneeded were investigated. In three experiments, participants repeatedly recognized words with strong evaluative connotations. A priming task was subsequently performed in which the repeatedly recognized words or control words served as primes. As expected, the attitudinal priming effects of the attitudes toward the repeated words were attenuated relative to the control words. This reduction in automatic attitude activation was observed even a day after the repeated recognition task, suggesting that attitudinal deautomatization is a relatively enduring effect that is not limited to the immediate context. The likelihood of automatic attitude activation was not diminished by the repeated evaluation of an object, indicating that the effect was not due to semantic satiation or fatigue of the attitude-object connection. A number of additional potential mediators of the deautomatization of attitudes were ruled out by the results. The findings highlight the functional nature of attitudes. Attitudes facilitate the appraisal of objects and the making of decisions. However, when the need to evaluate an object in a context decreases, the automatic activation of attitudes diminishes.     

态度强度对内隐-外显态度关系的调节作用研究

本研究探讨了态度强度对个体的内隐一外显年龄态度间关系的调节作用。研究发现,随着态度强度的增强,内隐——外显态度间一致性随之增大,随着态度强度的减弱,内隐——外显态度间一致性随之减少,支持了态度强度的调节作用。这一研究为解决Fazio和Bargh关于态度自动激活效应的争论提供了新的视角。本研究支持了Fazio的观点。     

On the automatic activation of attitudes

We hypothesized that attitudes characterized by a strong association between the attitude object and an evaluation of that object are capable of being activated from memory automatically upon mere presentation of the attitude object. We used a priming procedure to examine the extent to which the mere presentation of an attitude object would facilitate the latency with which subjects could indicate whether a subsequently presented target adjective had a positive or a negative connotation. Across three experiments, facilitation was observed on trials involving evaluatively congruent primes (attitude objects) and targets, provided that the attitude object possessed a strong evaluative association. In Experiments 1 and 2, preexperimentally strong and weak associations were identified via a measurement procedure. In Experiment 3, the strength of the object-evaluation association was manipulated. The results indicated that attitudes can be automatically activated and that the strength of the object-evaluation association determines the likelihood of such automatic activation. The implications of these findings for a variety of issues regarding attitudes--including their functional value, stability, effects on later behavior, and measurement--are discussed.     

Context dependency in Stroop's paradigm: when are words treated as nonlinguistic objects?

The "memory" literature emphasizes the notion of encoding variability, whereas the "word recognition and attention" literature typically asserts that it is impossible to prevent immediate lexical and semantic activation when single words are presented to skilled readers. In the four experiments reported here, the presence/absence of a Stroop effect was associated with the nature of the between-trial context. These data can be understood as an expression of contextually driven encoding variability, but are problematic for the decontextualized "automatic" processing account that has prevailed in the attention and performance literature for the last six decades.     

The generality of the automatic attitude activation effect.

Fazio, Sanbonmatsu, Powell, and Kardes (1986) demonstrated that Ss were able to evaluate adjectives more quickly when these adjectives were immediately preceded (primed) by attitude objects of similar valence, compared with when these adjectives were primed by attitude objects of opposite valence. Moreover, this effect obtained primarily for attitude objects toward which Ss were presumed to hold highly accessible attitudes, as indexed by evaluation latency. The present research explored the generality of these findings across attitude objects and across procedural variations. The results of 3 experiments indicated that the automatic activation effect is a pervasive and relatively unconditional phenomenon. It appears that most evaluations stored in memory, for social and nonsocial objects alike, become active automatically on the mere presence or mention of the object in the environment.     

Exploring the impact of social judgeability concerns on the interplay of associative and deliberative attitude processes

Some recent research applying dual-systems logic suggests that different attitude measures reflect independent modes of evaluation with explicit measures primarily affected by deliberative processes and implicit measures primarily affected by automatic processes. In the current work we hypothesized that explicit attitude measures often do not reflect the outcome of automatic or associative processing because social judgeability concerns prevent people from reporting consciously inexplicable “gut feelings” towards the attitude object. To explore this possibility, we simultaneously presented participants with associative and deliberative information about a target person and manipulated their sensitivity to social judgeability concerns with different sets of task instructions. Although an explicit attitude measure was unaffected by subliminally presented associative information following a standard instruction set, this content did impact explicit judgments when social judgeability concerns were assuaged with a “go with your gut” instruction set.     

无意识工作激励:定义、模型及展望

无意识工作激励是指由外部环境自动诱导出个体努力行为的过程,并且这种自动诱导的过程无法被个体所内省。目前已经被发现的无意识工作激励过程包括自动化评价,无意识行为模仿,态度、特质和刻板印象的激活,以及无意识目标激活等。从内在机制来看,镜像神经元理论可解释无意识行为模仿,无意识行为选择模型可用来解释无意识目标激励。未来应侧重研究无意识工作激励与有意识工作激励的关系,发展新的研究方法,并更深入地探索无意识工作激励的内在机制。     

情绪启动研究的实验范式

情绪启动是探讨情绪和态度自动激活的有效方法,近期其研究范式有了较大的发展,相继产生了经典情绪启动实验、阈下情绪启动实验、向后情绪启动实验以及情绪启动与其他范式相结合的实验等较有影响的研究范式。文章分别梳理了这些范式及其研究结果,并在此基础上,总结研究所采用的范式并展望今后研究的发展趋势。     

The automatic access of emotion: Emotional Stroop effects in Spanish–English bilingual speakers

The emotional Stroop task provides an experimental measure of selective attention to emotional information. In the current study, the emotional Stroop effect was examined in a Spanish–English bilingual speaking population. The results revealed that the emotional Stroop effect is a robust phenomenon and replicable within a bilingual population. Furthermore, highly proficient bilinguals demonstrated equal interference effects in both their first language and their second language. The current study provides evidence of the automatic activation of emotional components in words appearing in more than one language. These results are discussed with reference to previous findings in the literature on bilingual emotion word representation.     

Beyond attitude consensus: The social context of persuasion and resistance

The current research presents a new type of social context effect on attitude certainty. It is proposed that when people receive persuasive messages, they appraise their attitudes not only in terms of whether they are shared or not shared by others, but also in terms of whether they are based on similar or dissimilar assessments of the information presented. In two experiments, participants were presented with persuasive messages. In Experiment 1, they were induced to perceive that they responded favorably (persuasion) or unfavorably (resistance) to the message arguments. In Experiment 2, they were allowed to vary in their actual message responses. In both experiments, message response similarity—the degree to which people perceived that their evaluations of persuasive arguments were shared or unshared by others—moderated the classic effect of attitude similarity on attitude certainty. In particular, attitude similarity only affected attitude certainty under conditions of message response similarity. When message responses were believed to be dissimilar, attitude similarity had no effect on attitude certainty.     

Reporting intentional rating of the primes predicts priming effects in the affective misattribution procedure

In the affective misattribution procedure (AMP), pairs of prime and target stimuli appear rapidly in succession. Attitudes toward the prime influence the evaluation of the target despite instructions to avoid this influence. Because this priming effect presumably happens without people's knowledge, the AMP is used to study automatic evaluation. Participants in four studies performed the AMP and reported their perception of the priming effect. The authors found that the priming reflected reliable and valid attitudes toward the primes mostly among participants who reported that the priming occurred and that they intentionally rated the primes instead of the targets. The authors conclude that the AMP hardly captures attitude effects that escape people's knowledge. The AMP's good psychometric qualities as an attitude measure rely mainly on a small subset of participants who believe that they intentionally caused the attitude effect.     

A time course analysis of the affective priming effect

The argument that automatic processes are responsible for affective/evaluative priming effects has been primarily based on studies that have manipulated the stimulus onset asynchrony (SOA; i.e., the interval between the onset of the prime and the onset of the target). Moreover, these SOA studies provide an insight in the time course of the activation processes underlying automatic affect/attitude activation. Based on a fine-grained manipulation of the SOA employing either the evaluative decision task (Experiment 1) and the pronunciation task (Experiment 2) we concluded that affective priming, and hence automatic affect activation, is based on fast-acting automatic processes. The results of Experiment 3 provide a valid explanation for an apparent discrepancy between the results of Experiments 1 and 2 and previous findings. Finally, the results of Experiment 3 support the prediction of Jarvis and Petty (1996) that affective priming effects should be stronger for participants who are more chronically engaged in conscious evaluations.     

The recovery of incidentally acquired information

The psychoanalytically derived hypothesis that marginal registrations are best recovered indirectly, under conditions minimizing the active-selective intention to remember, was examined using associative priming as an index of indirect recovery. A list of words was presented under intentional or incidental-and-distraction conditions and its memory was tested under free recall, recognition or priming conditions. About ten times as many words were recalled and five times as many recognized in the intentional than in the incedental condition. Although significant, the extent of the priming effect did not differ under the two conditions. The results are discussed in terms of Craik and Lockhart's levels of processing approach and Posner's distinction between conscious and automatic activation processes.     

Speed of Lexical Activation in Nonfluent Broca''s Aphasia and Fluent Wernicke''s Aphasia

Rapid, automatic access to lexical/semantic knowledge is critical in supporting the tight temporal constraints of on-line sentence comprehension. Based on findings of “abnormal” lexical priming in nonfluent aphasics, the question of disrupted automatic lexical activation has been the focus of many recent efforts to understand their impaired sentence comprehension capabilities. The picture that emerges from this literature is, however, unclear. Nonfluent Broca's aphasic patients showinconsistent,notabsent,lexical priming, and there is little consensus about the conditions under which they do and do not prime. The most parsimonious explanation for the variable findings from priming studies to date is that the primary disturbance in Broca's lexical activation has something to do withspeedof activation. Broca's aphasic patients prime when sufficient time is allowed for activation to spread among associates. To examine this “slowed activation” hypothesis, the time course of lexical activation was examined using a list priming paradigm. Temporal delays between successive words ranged from 300 to 2100 msec. One nonfluent Broca's aphasic patient and one fluent Wernicke's patient were tested. Both patients displayed abnormal priming patterns, though of different sorts. In contrast to elderly subjects, who prime at relatively short interstimulus intervals (ISIs) beginning at 500 msec, the Broca's aphasic subject showed reliable automatic priming but only at a long ISI of 1500 msec. That is, this subject retained the ability to access lexical information automatically if allowed sufficient time to do so, a finding that may help explain disrupted comprehension of normally rapid conversational speech. The Wernicke's aphasic subject, in contrast, showed normally rapid initial activation but continued to show priming over an abnormally long range of delays, from 300 msec through 1100 msec. This protracted priming suggests failure to dampen activation and might explain the semantic confusion exhibited by fluent Wernicke's patients.     

On the control of automatic processes: a parallel distributed processing account of the Stroop effect

Traditional views of automaticity are in need of revision. For example, automaticity often has been treated as an all-or-none phenomenon, and traditional theories have held that automatic processes are independent of attention. Yet recent empirical data suggest that automatic processes are continuous, and furthermore are subject to attentional control. A model of attention is presented to address these issues. Within a parallel distributed processing framework, it is proposed that the attributes of automaticity depend on the strength of a processing pathway and that strength increases with training. With the Stroop effect as an example, automatic processes are shown to be continuous and to emerge gradually with practice. Specifically, a computational model of the Stroop task simulates the time course of processing as well as the effects of learning. This was accomplished by combining the cascade mechanism described by McClelland (1979) with the backpropagation learning algorithm (Rumelhart, Hinton, & Williams, 1986). The model can simulate performance in the standard Stroop task, as well as aspects of performance in variants of this task that manipulate stimulus-onset asynchrony, response set, and degree of practice. The model presented is contrasted against other models, and its relation to many of the central issues in the literature on attention, automaticity, and interference is discussed.     

A dual process model of affective and instrumental implicit attitude,self-monitoring,and sedentary behavior

IntroductionA dual process model based upon the affect and health behavior framework was used to explain sedentary behavior, where affective and instrumental components of implicit attitude were measured. Extending dual process theory, we assessed the moderating role of self-monitoring on the effects of implicit attitude on behavior.MethodIn Study 1, 148 office workers completed measures of affective and instrumental implicit attitude and self-monitoring at baseline, followed by a measure of sedentary behavior one week later. We then replicated this study in 241 undergraduates, with the addition of measures of the theory of planned behavior at the initial time point to represent conscious pathways to behavior.ResultsIn both studies there was no direct effect of either form of implicit attitude on behavior. However, self-monitoring moderated the effect of affective implicit attitude such that affective implicit attitude was a significant correlate of sedentary behavior only in those low in self-monitoring. In Study 2, sedentary behavior was also associate with intention, and intention was in turn associated with explicit affective attitude, subjective norm, and perceived behavioral control. Self-monitoring was not associated with sedentary behavior, nor did it moderate the intention-behavior relationship.DiscussionFindings suggest sedentary behavior is a largely affect driven behavior. Further, both reasoned and automatic processes contribute to sedentary behavior, but automatic processes only make a significant contribution when individuals are not consistently monitoring their behavior.     

A general connectionist model of attitude structure and change: the ACS (Attitudes as Constraint Satisfaction) model

A localist, parallel constraint satisfaction, artificial neural network model is presented that accounts for a broad collection of attitude and attitude-change phenomena. The network represents the attitude object and cognitions and beliefs related to the attitude, as well as how to integrate a persuasive message into this network. Short-term effects are modeled by activation patterns due to parallel constraint satisfaction processes, and long-term effects are modeled by weight changes due to the settling patterns of activation. Phenomena modeled include thought-induced attitude polarization, elaboration and attitude strength, motivated reasoning and social influence, an integrated view of heuristic versus systematic persuasion, and implicit versus explicit attitude change. Results of the simulations are consistent with empirical results. The same set of simple mechanisms is used to model all the phenomena, which allows the model to offer a parsimonious theoretical account of how structure can impact attitude change. This model is compared with previous computational approaches to attitudes, and implications for attitude research are discussed.     

Negative stimulus–response compatibility observed with a briefly displayed image of a hand

Manual responses can be primed by viewing an image of a hand. The left–right identity of the viewed hand reflexively facilitates responses of the hand that corresponds to the identity. Previous research also suggests that when the response activation is triggered by an arrow, which is backward-masked and presented briefly, the activation manifests itself in the negative priming effect. The present study showed that response activation, which is produced by an identity of a briefly presented image of a hand, can be similarly associated with a negative priming effect. However, in contrast to the previously reported negative priming effects, the hand stimuli produced negative priming even when the hand was not backward-masked and did not contain task-relevant information. The study supports the view that the automatic inhibition of motor activation triggered by briefly viewed objects is a general and basic functional principle in exogenous motor control processes.     

Attitude strength: Distinguishing predictors versus defining features

Attitudes play a fundamental role in many aspects of social psychology, but researchers have long recognized that attitudes vary in their susceptibility to change and their influence on behavior and cognitive processes. This insight lies at the heart of attitude strength, which is defined as an attitude's durability and impact. A variety of attitude attributes such as certainty and ambivalence have been shown to correlate with these aspects of attitude strength, which has made for some confusion as to what variables define strong attitudes versus predict an attitude's strength. In this article, we highlight this distinction between predictors and defining features of strength and review recent programs of research demonstrating the independence of strength‐related attitude attributes and attitude strength itself. Specifically, although some attitude attributes are associated with the attitude's durability and impact, there are conditions under which those attributes fail to predict attitude strength or even have the opposite effects. Throughout, this review reveals nuances in the attitude strength literature and provokes new questions for future inquiry.