Semantic priming and identification of near threshold primes in a lexical decision task

Three experiments examined both the impact of semantic analysis of 50-msec, masked visual primes on a target response and the impact of semantic analysis of the target on a prime response. The first two experiments used a prime-target interval of 1000 msec. In Experiment 1, subjects reported the identity of each prime: (a) after a lexical decision about the target, (b) both before and after a lexical decision, or (c) after a target detection response. Prime report after both types of target response showed retroactive priming in which report was facilitated by related targets and inhibited by unrelated targets. Analyses of lexical decision latency and accuracy conditionalized on prime report showed that semantic priming was restricted to reported related primes. In Experiment 2, subjects made no overt response to the primes. Priming was conditionalized on recognition of the primes on a subsequent test. The pattern was the same as Experiment 1: There was priming only for recognized primes; recognition memory showed a pattern consistent with retroactive priming. Experiment 3 also conditionalized priming on recognition performance but used a prime-target interval of only 250 msec. Again, semantic priming was found only for recognized primes, and recognition memory revealed retroactive priming. Retroactive priming indicates an interdependency between prime and target processing that needs to be incorporated into models of semantic priming.     

Does jugde activate COURT? Transposed-letter similarity effects in masked associative priming

Transposed-letter (TL) nonwords (e.g., jugde) can be easily misperceived as words, a fact that is somewhat inconsistent with the letter-position-coding schemes employed by most current models of visual word recognition. To examine this issue further, we conducted four masked semantic/associative priming experiments, using a lexical decision task. In Experiment 1, the related primes could be words, TL-internal nonwords, or replacement-letter (RL) nonwords (e.g., judge, jugde, or judpe, respectively; the target would be COURT). Relative to an unrelated condition, masked TL-internal primes produced a significant semantic/associative priming effect, an effect that was only slightly smaller than the priming effect for word primes. No effect, however, was observed for RL-nonword primes. In Experiment 2, the TL-nonword primes were created by switching the two final letters of the primes (e.g., judeg). The results again showed a semantic/associative priming effect for word primes, but not for TL-final nonword primes or for RL-nonword primes. Experiment 3 replicated the associative/semantic priming effect for TL-internal nonword primes, with, again, no effect for TL-final nonword primes. Finally, Experiment 4 again failed to yield a priming effect for TL-final nonword primes. The implications of these results for the choice of a letter-position-coding scheme in visual word recognition models are discussed.     

The influence of context on lexical decision times for emotionally aversive words

Forty-eight undergraduates made lexical decisions about emotionally aversive and nonemotional words. Emotionally aversive target words were preceded either by an emotionally aversive prime word, a nonemotional but semantically related prime or a nonemotional and semantically unrelated prime. Nonemotional targets were preceded by nonemotional primes which were either semantically related to targets, unrelated, or neutral (strings of Xs). Primes were presented for 50 ms to one group of 16 participants, 500 ms to a second group and 1250 ms to a third group. Measurement of lexical decision time showed significant semantic primary effects for nonemotional targets, and these were not influenced by prime duration. Priming effects for emotionally aversive targets due both to emotional and nonemotional relatedness of primes and targets were also found and these effects were not influenced by prime duration. The results are considered to be consistent with Bower’s (1981) associative network theory of memory, and possible clinical implications for explaining spontaneous panic attacks and the incubation of anxiety are discussed.     

Priming of emotion recognition

Four experiments investigated priming of emotion recognition using a range of emotional stimuli, including facial expressions, words, pictures, and nonverbal sounds. In each experiment, a prime-target paradigm was used with related, neutral, and unrelated pairs. In Experiment 1, facial expression primes preceded word targets in an emotion classification task. A pattern of priming of emotional word targets by related primes with no inhibition of unrelated primes was found. Experiment 2 reversed these primes and targets and found the same pattern of results, demonstrating bidirectional priming between facial expressions and words. Experiment 2 also found priming of facial expression targets by picture primes. Experiment 3 demonstrated that priming occurs not just between pairs of stimuli that have a high co-occurrence in the environment (for example, nonverbal sounds and facial expressions), but with stimuli that co-occur less frequently and are linked mainly by their emotional category (for example, nonverbal sounds and printed words). This shows the importance of the prime and target sharing a common emotional category, rather than their previous co-occurrence. Experiment 4 extended the findings by showing that there are category-based effects as well as valence effects in emotional priming, supporting a categorical view of emotion recognition.     

Center-surround or spreading inhibition: which mechanism caused the negative effect from repeated masked semantic primes?

In the paradigm of repeated masked semantic priming (Wentura & Frings. 2005), prime and mask are repeatedly and rapidly interchanged. Using this technique in a semantic priming task with category labels as primes and category exemplars as targets (related, e.g.. BIRD - swan --> BIRD - finch; unrelated, e.g., BIRD - lily --> FRUIT - finch), Wentura and Frings found a negatively signed priming effect. Here we used the repeated masking technique with category exemplars as targets and primes (i.e., identity priming) for analyzing, whether this effect reflects center-surround or spreading inhibition. If the repeated masked technique reflects spreading inhibition, a negative effect should also appear for identity priming. In contrast, a center-surround approach would predict a positive effect. In accordance with the latter hypothesis, we found a significant positive effect in identity priming (Experiment 1a) and significant difference to the negatively signed semantic priming effect when primes were category labels (Experiment 1b). This is indicative of the repeated masked semantic priming effect being a negatively signed semantic priming effect due to a center-surround mechanism.     

Cross-domain semantic priming in normal subjects and a prosopagnosic patient

Cross-domain semantic priming of person recognition (from face primes to name targets at 500msecs SOA) is investigated in normal subjects and a brain-injured patient (PH) with a very severe impairment of overt face recognition ability. Experiment 1 demonstrates equivalent semantic priming effects for normal subjects from face primes to name targets (cross-domain priming) and from name primes to name targets (within-domain priming). Experiment 2 demonstrates cross-domain semantic priming effects from face primes that PH cannot recognize overtly. Experiment 3 shows that cross-domain semantic priming effects can be found for normal subjects when target names are repeated across all conditions. This (repeated targets) method is then used in Experiment 4 to establish that PH shows equivalent semantic priming to normal subjects from face primes which he is very poor at identifying overtly and from name primes which he can identify overtly. These findings demonstrate that automatic aspects of face recognition can remain intact even when all sense of overt recognition has been lost.     

Semantic priming of person recognition: Categorial priming may be a weaker form of the associative priming effect

An interactive activation and competition account (Burton, Bruce, & Johnston, 1990) of the semantic priming effect in person recognition studies relies on the fact that primes and targets (people) have semantic information in common. However, recent investigations into the type of relationship needed to mediate the semantic priming effect have suggested that the prime and target must be close associates (e.g., Barry, Johnston, & Scanlan, 1998; Young, Flude, Hellawell, & Ellis, 1994). A review of these and similar papers suggests the possibility of a small but non-reliable effect based purely on categorial relationships. Experiment 1 provided evidence that when participants were asked to make a name familiarity decision it was possible to boost this small categorial effect when multiple (four) primes were presented prior to the target name. Results from Experiment 2 indicated that the categorial effect was not due to the particular presentation times of the primes. This boosted categorial effect was shown to cross domains (names to faces) in Experiment 3 and persist in Experiment 4 when the task involved naming the target face. The similarity of the pattern of results produced by the associative priming effect and this boosted categorial effect suggests that the two may be due to the same underlying mechanism in semantic memory.     

The facilitation of lexical decisions by a prime occurring after the target

Three experiments are reported that investigate priming effects in a lexical decision task. when the prime was presented after the target. In Experiment 1, the lexical decision target was presented for 50 msec, followed 80 msec later by the prime. No significant facilitation of responses was observed in the related prime condition. In Experiment 2, the target was presented for 30 msec, followed 35 msec later by the prime. Targets followed by related primes were responded to significantly faster than targets with unrelated primes. Experiment 3 replicated the result of Experiment 2. The data are interpreted as supporting parallel processing of the prime and target in semantic priming experiments. The theoretical implications of the “backward” priming effect are discussed.     

Leading,but not trailing,primes influence temporal order perception: further evidence for an attentional account of perceptual latency priming

Presenting a masked prime leading a target influences the perceived onset of the masking target (perceptual latency priming; Scharlau & Neumann, in press). This priming effect is explained by the asynchronous updating model (Neumann, 1982; Scharlau & Neumann, in press): The prime initiates attentional allocation toward its location, which renders a trailing target at the same place consciously available earlier. In three experiments, this perceptual latency priming by leading primes was examined jointly with the effects of trailing primes in order to compare the explanation of the asynchronous updating model with the onset-averaging and the P-center hypotheses. Experiment 1 showed that an attended, as well as an unattended, prime leads to perceptual latency priming. In addition, a large effect of trailing primes on the onset of a target was found. As Experiment 2 demonstrated, this effect is quite robust, although smaller than that of a leading prime. In Experiment 3, masked primes were used. Under these conditions, no influence of trailing primes could be found, whereas perceptual latency priming persisted. Thus, a nonattentional explanation for the effect of trailing primes seems likely.     

The use of abstract graphemic information in lexical access

Three experiments investigated the nature of the information required for the lexical access of visual words. A four-field masking procedure was used, in which the presentation of consecutive prime and target letter strings was preceded and followed by presentations of a pattern mask. This procedure prevented subjects from identifying, and thus intentionally using, prime information. Experiment I extablished the existence of a semantic priming effect on target identification, demonstrating the lexical access of primes under these conditions. It also showed a word repetition effect independent of letter case. Experiment II tested whether this repetition effect was due to the activation of graphemic or phonemic information. The graphemic and phonemic similarity of primes and targets was varied. No evidence for phonemic priming was found, although a graphemic priming effect, independent of the physical similarity of the stimuli, was obtained. Finally Experiment III demonstrated that, irrespective of whether the prime was a word or a nonword, graphemic priming was equally effective. In both Experiments II and III, however, the word repetition effect was stronger than the graphemic priming effect. It is argued that facilitation from graphemic priming was due to the prime activating a target representation coded for abstract (non-visual) graphemic features, such as letter identities. The extra facilitation from same identity priming was attributed to semantic as well as graphemic activation. The implications of these results for models of word recognition are discussed.     

Centre–surround inhibition is a general aspect of famous-person recognition: Evidence from negative semantic priming from clearly visible primes

A centre–surround attentional mechanism was proposed by Carr and Dagenbach (Journal of Experimental Psychology: Learning, Memory, and Cognition 16: 341–350, 1990) to account for their observations of negative semantic priming from hard-to-perceive primes. Their mechanism cannot account for the observation of negative semantic priming when primes are clearly visible. Three experiments (Ns = 30, 46, and 30) used a familiarity decision with names of famous people, preceded by a prime name with the same occupation as the target or with a different occupation. Negative semantic priming was observed at a 150- or 200-ms SOA, with positive priming at shorter (50-ms) and longer (1,000-ms) SOAs. In Experiment 3, we verified that the primes were easily recognisable in the priming task at an SOA that yielded negative semantic priming, which cannot be predicted by the original centre–surround mechanism. A modified version is proposed that explains transiently negative semantic priming by proposing that centre–surround inhibition is a normal, automatically invoked aspect of the semantic processing of visually presented famous names.     

Spatial frequency filtered images reveal differences between masked and unmasked processing of emotional information

High and low spatial frequency information has been shown to contribute differently to the processing of emotional information. In three priming studies using spatial frequency filtered emotional face primes, emotional face targets, and an emotion categorization task, we investigated this issue further. Differences in the pattern of results between short and masked, and short and long unmasked presentation conditions emerged. Given long and unmasked prime presentation, high and low frequency primes triggered emotion-specific priming effects. Given brief and masked prime presentation in Experiment 2, we found a dissociation: High frequency primes caused a valence priming effect, whereas low frequency primes yielded a differentiation between low and high arousing information within the negative domain. Brief and unmasked prime presentation in Experiment 3 revealed that subliminal processing of primes was responsible for the pattern observed in Experiment 2. The implications of these findings for theories of early emotional information processing are discussed.     

Semantic priming,prime reportability,and retroactive priming are interdependent

In two experiments, semantic analysis of prime words was measured in terms of facilitation in naming a semantically related target word. Targets were degraded but gradually clarified until the subject named them. Subjects reported the prime after naming the target. Experiment 1 used semantic associates as primes at a 50-msec prime-target stimulus onset asynchrony (SOA). Experiment 2 used both semantic-associate and identity primes at a 1,000-msec prime-target SOA. Reported primes showed facilitation in both experiments, whereas unreported primes did not. It appears that primes that undergo enough analysis to facilitate target processing are also available for conscious report. However, retroactive priming in both experiments showed that target processing also had an impact on prime reportability. The interdependence of priming and prime reportability disallows a straightforward interpretation of the origin of the facilitation.     

Unconscious preparation: Effects of prime visibility on semantic generalization of task priming

Studies found that subliminal primes can be associated with specific tasks to facilitate task performance, and such learning is highly adaptive and generalizable. Meanwhile, conditioning studies suggest that aversive/reward learning and generalization actually occur at the semantic level. The current study shows that prime–task associations can also be generalized to novel word/neighbour primes from the same semantic category, and this occurs without contingency awareness. Previous studies have counterintuitively suggested that both the learning of task priming and the semantic priming of word neighbours depend on the lack of visibility. Here, we show that semantic generalization indeed depends on reduced visibility, but cannot occur subliminally. The current study shows for the first time that semantic learning and generalization can occur without any emotional or motivational factors, and that semantic priming can occur for arbitrary-linked stimuli in a context completely devoid of semantics.     

Grammatical Priming of Visual Word Recognition in Fourth grade Children

Previous work examining context effects in children has been limited to semantic context. The current research examined the effects of grammatical priming of word-naming in fourth-grade children. In Experiment 1, children named both inflected and uninflected noun and verb target words faster when they were preceded by grammatically constraining primes than when they were preceded by neutral primes. Experiment 1 used a long stimulus onset asynchrony (SOA) interval of 750 msec. Experiment 2 replicated the grammatical priming effect at two SOA intervals (400 msec and 700 msec), suggesting that the grammatical priming effect does not reflect the operation of any gross strategic effects directly attributable to the long SOA interval employed in Experiment 1. Grammatical context appears to facilitate target word naming by constraining target word class. Further work is required to elucidate the loci of this effect.     

Parts outweigh the whole (word) in unconscious analysis of meaning

In unconscious semantic priming, an unidentifiable visually masked word (the prime) facilitates semantic classification of a following visible related word (the target). Three experiments reported here provide evidence that masked primes are analyzed mainly at the level of word parts, not whole-word meaning. In Experiment 1, masked nonword primes composed of subword fragments of earlier-viewed targets functioned as effective evaluative primes. (For example, after repeated classification of the targets angel and warm , the nonword anrm acted as an evaluatively positive masked prime.) Experiment 2 showed that this part-word processing was potent enough to oppose analysis at the whole-word level. Thus, smile functioned as an evaluatively negative (!) masked prime after repeated classification of smut and bile . Experiment 3 found no priming when masked word primes contained no parts of earlier targets. These results suggest that robust unconscious priming (a) is driven by analysis of part-word information and (b) requires previous classification of visible targets that contain the fragments later serving as primes. Contrary to a widely held view, analysis of subliminal primes appears not to function at the level of analysis of complete words.     

Practice makes perfect: Training the interpretation of emotional ambiguity

The interpretation of emotionally ambiguous words, sentences, or scenarios can be altered through training procedures that are collectively called cognitive bias modification for interpretation (CBM-I). In three experiments, we systematically manipulated the nature of the training in order to discriminate between emotional priming and ambiguity resolution accounts of training effects. In Experiment 1 participants completed word fragments that were consistently related to either a negative or benign interpretation of an ambiguous sentence. In a subsequent semantic priming task they demonstrated an interpretation bias, in that they were faster to identify relatedness of targets that were associated with the training-congruent meaning of an emotionally ambiguous homograph. We then manipulated the training sentences to show that interpretation bias was eliminated when participants simply completed valenced word fragments following unrelated sentences (Experiment 2), or completed fragments that were related to emotional but unambiguous sentences (Experiment 3). Only when participants were required to actively resolve emotionally ambiguous sentences during training did changes in interpretation emerge at test. Findings suggest that CBM-I achieves its effects by altering a production rule that aids the selection of meaning from emotionally ambiguous alternatives, in line with an ambiguity resolution account.     

The effects of the concreteness of differently valenced words on affective priming

This study aimed to determine whether affective priming is influenced by the concreteness of emotional words. To address this question, we conducted three experiments using lexical decision-priming task. In Experiment 1, positive-abstract (PA) and positive-concrete (PC) words were used as primes to examine the effect of the concreteness of positive words on affective priming, and in Experiment 2, negative-abstract (NA) and negative-concrete (NC) words were used as primes to examine the effect of the concreteness of negative words on affective priming. Results showed that participants responded faster to affectively congruent-abstract trails than incongruent-abstract trails in PA prime conditions, but for PC or negative word (NC and NA) prime conditions, there were no differences between the response times of congruent trails and incongruent trails. To examine the reliability of the priming effects observed in Experiments 1 and 2, we set up a neutral condition as a baseline in Experiment 3, through which we confirmed the difference in the affective priming effect between positive and negative primes in a concrete–abstract dimension. PA words were found to have the tendency to possess more emotional load and facilitate affective association between the prime and the target. The study finding suggests that aside from arousal and valence, the concreteness of positive words also has an impact on affective priming effect.     

Subthreshold semantic priming: Not a context effect

Bernstein, Bissonnette, Vyas, and Barclay (1989) showed that masked primes can be recognized more often when followed by a related target than when followed by an unrelated target. They suggested that this effect may allow subjects in subthreshold semantic priming experiments to recognize the masked primes on the related semantic priming trials, even when the subjects cannot recognize masked primes presented alone. The present experiment found that when masked primes are presented at recognition rates comparable to those used in published studies of subthreshold masked priming, the forced choice recognition of masked primes followed by related targets was similar to that of masked primes presented alone (25% vs. 22%). In addition, the recognition of masked primes on the forced choice trials was highly predictive of masked prime recognition on the semantic priming trials.     

Semantic context effects in the comprehension of reduced pronunciation variants

Listeners require context to understand the highly reduced words that occur in casual speech. The present study reports four auditory lexical decision experiments in which the role of semantic context in the comprehension of reduced versus unreduced speech was investigated. Experiments 1 and 2 showed semantic priming for combinations of unreduced, but not reduced, primes and low-frequency targets. In Experiment 3, we crossed the reduction of the prime with the reduction of the target. Results showed no semantic priming from reduced primes, regardless of the reduction of the targets. Finally, Experiment 4 showed that reduced and unreduced primes facilitate upcoming low-frequency related words equally if the interstimulus interval is extended. These results suggest that semantically related words need more time to be recognized after reduced primes, but once reduced primes have been fully (semantically) processed, these primes can facilitate the recognition of upcoming words as well as do unreduced primes.