The impact of open and closed mindsets on evaluative priming

In the present research, we argue that open versus closed mindsets, accompanying ongoing versus completed mental jobs on the prime, determine the size of congruity effects in the evaluative priming paradigm. More specifically, we hypothesised that disfluent primes that resist an easily completed encoding process should induce an open mindset and thereby result in stronger congruity effects than fluent primes that induce closed mindsets. Across two experiments, we applied two different manipulations of prime fluency: gradual demasking (experiment 1) and colour contrast (experiment 2). As expected, in both experiments we found robust congruity effects, but only on trials with disfluent (vs. fluent) primes. Results of a follow-up experiment suggest that these effects are not due to attentional processes. We conclude that the mindsets resulting from individuals' activities during encoding are crucial in determining the outcome of evaluative priming effects.     

Expectancy-learning and evaluative learning in human classical conditioning: affective priming as an indirect and unobtrusive measure of conditioned stimulus valence

It has been argued that in classical conditioning two processes might be operative. First, one may learn that the conditioned stimulus (CS+) is a valid predictor for the occurrence of the biologically negative or positive event (US; expectancy-learning). Second, one may learn to perceive the conditioned stimulus itself as a negative or positive stimulus, depending on the valence of the event it has been associated with (evaluative learning). Until the present, however, both forms of learning have been investigated using rather different conditioning procedures. Using a differential aversive conditioning preparation with pictures of human faces as CSs and an electrocutaneous stimulus as US, we were able to demonstrate that both forms of learning can co-occur. Moreover, the extent of evaluative learning in this aversive conditioning procedure did not significantly differ from the amount of evaluative learning in an evaluative conditioning procedure with positive and negative adjectives as USs, which was administered to the same participants. In the present study evaluative learning was not only indexed by direct evaluative ratings, but we introduced affective priming as an indirect and unobtrusive, reaction time based measure of stimulus valence. Finally, imagery instructions during acquisition did not facilitate expectancy-learning nor evaluative learning.     

An adaptive-learning approach to affect regulation: Strategic influences on evaluative priming

An adaptive cognition approach to evaluative priming is not compatible with the view that the entire process is automatically determined by prime stimulus valence alone. In addition to the evaluative congruity of individual prime–target pairs, an adaptive regulation function should be sensitive to the base rates of positive and negative stimuli as well as to the perceived contingency between prime and target valence. The present study was particularly concerned with pseudocontingent inferences that offer a proxy for the assessment of contingencies from degraded or incomplete stimulus input. As expected, response latencies were shorter for the more prevalent target valence and for evaluatively congruent trials. However, crucially, the congruity effect was eliminated and overridden by pseudocontingencies inferred from the stimulus environment. These strategic inferences were further enhanced when the task called for the evaluation of both prime stimuli and target stimuli.     

Tracking hand movements captures the response dynamics of the evaluative priming effect

We tested the response dynamics of the evaluative priming effect (i.e. facilitation of target responses following evaluatively congruent compared with evaluatively incongruent primes) using a mouse tracking procedure that records hand movements during the execution of categorisation tasks. In Experiment 1, when participants performed the evaluative categorisation task but not the non-evaluative semantic categorisation task, their mouse trajectories for evaluatively incongruent trials curved more toward the opposite response than those for evaluatively congruent trials, indicating the emergence of evaluative priming effects based on response competition. In Experiment 2, implementing a task-switching procedure in which evaluative and non-evaluative categorisation tasks were intermixed, we obtained reliable evaluative priming effects in the non-evaluative semantic categorisation task as well as in the evaluative categorisation task when participants assigned attention to the evaluative stimulus dimension. Analyses of hand movements revealed that the evaluative priming effects in the evaluative categorisation task were reflected in the mouse trajectories, while evaluative priming effects in the non-evaluative categorisation tasks were reflected in initiation times (i.e. the time elapsed between target onset and first mouse movement). Based on these findings, we discuss the methodological benefits of the mouse tracking procedure and the underlying processes of evaluative priming effects.     

Higher order influences on evaluative priming: Processing styles moderate congruity effects

A growing body of research challenges the automaticity of evaluative priming (EP). The present research adds to this literature by suggesting that EP is sensitive to processing styles. We relied on previous research showing that EP is determined by the extent to which the prime and the target events on a given trial are processed as a unified compound. Here, we further hypothesised that processing styles encouraging the inclusion of the prime to the target episode support congruity effects, whereas processing styles that enhance the exclusion of the prime from the target episode interrupt (or reverse) these effects. In Experiment 1, a preceding similarity search task produced a congruity effect, whereas a dissimilarity search task eliminated and (non-significantly) reversed this effect. In Experiments 2 and 3, we replicated and extended these findings using a global/local processing manipulation. Overall, these findings confirm that EP is flexible, open to top-down influences and strategic regulation.     

The carry-over effect of competition: The impact of competition on prejudice towards uninvolved outgroups

Following realistic group-conflict theory, negative interdependence between groups (e.g., competition) leads to prejudice towards the opposing outgroup. Based on research on mindset priming, it is hypothesized that competition increases prejudice, regardless of whether the derogated outgroup is involved in the competition or not. In Experiment 1, participants remembered an event involving either competition or cooperation; in Experiments 2 and 3 they participated in a competitive, cooperative, or individual assessment of their knowledge. Subsequent measures indicated that competition results in higher levels of prejudice, even when it is not related to the intergroup context. Additional evidence suggests that this effect is not driven by the transfer of negative affect or ego-depletion. Possible underlying cognitive processes are discussed.     

Don’t stereotype, think different! Overcoming automatic stereotype activation by mindset priming

Automatic stereotype activation can be overcome intentionally and after an extensive training. However, intentions have to be tailored to a certain social category. It is hypothesized that activating the mindset “think different” by priming creativity prevents stereotypes and associations in general from becoming automatically activated. In two experiments a creative, a thoughtful or no mindset was activated. Afterwards, the activation of associations was measured using a lexical decision task with semantic priming. As predicted, the automatic activation of stereotypes (Study 1) and other associations (Study 2) was found in the control conditions but not in a creative mindset. These results suggest that people possess a mindset that allows for overcoming automatic stereotype activation without being tailored to a specific category.     

Transfer of newly acquired stimulus valence between identities in dissociative identity disorder (DID)

Patients with Dissociative Identity Disorder (DID) frequently report episodes of interidentity amnesia, that is amnesia for events experienced by other identities. The goal of the present experiment was to test the implicit transfer of trauma-related information between identities in DID. We hypothesized that whereas declarative information may transfer from one identity to another, the emotional connotation of the memory may be dissociated, especially in the case of negative, trauma-related emotional valence. An evaluative conditioning procedure was combined with an affective priming procedure, both performed by different identities. In the evaluative conditioning procedure, previously neutral stimuli come to refer to a negative or positive connotation. The affective priming procedure was used to test the transfer of this acquired valence to an identity reporting interidentity amnesia. Results indicated activation of stimulus valence in the affective priming task, that is transfer of emotional material between identities.     

Boundary conditions for the influence of unfamiliar non-target primes in unconscious evaluative priming: The moderating role of attentional task sets

Evaluative priming by masked emotional stimuli that are not consciously perceived has been taken as evidence that affective stimulus evaluation can also occur unconsciously. However, as masked priming effects were small and frequently observed only for familiar primes that there also presented as visible targets in an evaluative decision task, priming was thought to reflect primarily response activation based on acquired S–R associations and not evaluative semantic stimulus analysis. The present study therefore assessed across three experiments boundary conditions for the emergence of masked evaluative priming effects with unfamiliar primes in an evaluative decision task and investigated the role of the frequency of target repetition on priming with pictorial and verbal stimuli. While familiar primes elicited robust priming effects in all conditions, priming effects by unfamiliar primes were reliably obtained for low repetition (pictures) or unrepeated targets (words), but not for targets repeated at a high frequency. This suggests that unfamiliar masked stimuli only elicit evaluative priming effects when the task set associated with the visible target involves evaluative semantic analysis and is not based on S–R triggered responding as for high repetition targets. The present results therefore converge with the growing body of evidence demonstrating attentional control influences on unconscious processing.     

The effect of comparative context on evaluative conditioning

Evaluative conditioning (EC) is a change in the evaluation of a stimulus after the stimulus co-occurred with affective stimuli. The present research examined whether EC of one stimulus depends also on the co-occurrence of another stimulus with positive or negative stimuli. We paired two target people with affective stimuli. We found that a person who appeared eight times with positive stimuli and eight times with negative stimuli was liked more when the other person appeared always (16 times) with negative stimuli than when the other person appeared always with positive stimuli. The manipulation did not change the US evaluation or the general standard on the value dimension of what a positive or negative stimulus is. We suggest that like other evaluative traits (e.g., evil, pretty) co-occurrence with affective stimuli is sensitive to temporary standards. The manipulation changed the standard of what co-occurrence with affective stimuli is considered positive versus negative.     

The amygdala is involved in affective priming effect for fearful faces

The object of this study was to investigate whether the amygdala is involved in affective priming effect after stimuli are encoded unconsciously and consciously. During the encoding phase, each masked face (fearful or neutral) was presented to participants six times for 17ms each, using a backward masking paradigm. During the retrieval phase, participants made a fearful/neutral judgment for each face. Half of the faces had the same valence as that seen during encoding (congruent condition) and the other half did not (incongruent condition). Participants were divided into unaware and aware groups based on their subjective and objective awareness assessments. The fMRI results showed that during encoding, the amygdala elicited stronger activation for fearful faces than neutral faces but differed in the hemisphere according to the awareness level. During retrieval, the amygdala showed a significant repetition priming effect, with the congruent faces producing less activation than the incongruent faces, especially for fearful faces. These data suggest that the amygdala is important in unconscious retrieving of memories for emotional faces whether they are encoded consciously or unconsciously.     

Priming trait inferences through pictures and moving pictures: the impact of open and closed mindsets

A newly developed paradigm for studying spontaneous trait inferences (STI) was applied in 3 experiments. The authors primed dyadic stimulus behaviors involving a subject (S) and an object (O) person through degraded pictures or movies. An encoding task called for the verification of either a graphical feature or a semantic interpretation, which either fit or did not fit the primed behavior. Next, participants had to identify a trait word that appeared gradually behind a mask and that either matched or did not match the primed behavior. STI effects, defined as shorter identification latencies for matching than nonmatching traits, were stronger for S than for O traits, after graphical rather than semantic encoding decisions and after encoding failures. These findings can be explained by assuming that trait inferences are facilitated by open versus closed mindsets supposed to result from distracting (graphical) encoding tasks or encoding failures (involving nonfitting interpretations).     

The go/no-go priming task: automatic evaluation and categorisation beyond response interference

The response-window version of a go/no-go (GNG) response priming task is introduced using both evaluative (Experiment 1) and animacy decision (Experiment 2). In each trial a cue indicates which target category should lead to a key-press. The target is preceded by either a congruent or incongruent prime. The standard priming task was added as well. Both tasks yielded robust priming effects. However, they differed regarding a signature of response activation paradigms, that is, the Gratton effect (i.e. smaller priming effects following incongruent trials compared to congruent trials), which is present in the standard task but absent in the GNG task. This indicates that effects found with the GNG task are caused by different processes compared to the standard task. Experiment 3 tested an alternative account to explain priming effects in the GNG task. By manipulating response biases, Experiment 3 provides evidence for this account.     

Trial-by-trial effects in the affective priming paradigm

In this paper, we yield evidence for the dependence of affective priming on the congruency of the previous trial. Affective priming refers to the finding that valence categorizations of targets are facilitated when the preceding prime is of the same valence. In two experiments, affective priming was diminished after incongruent trials (i.e., prime and target were of different valence), whereas, significant affective priming was observed after congruent trials (i.e., prime and target were of same valence). We compare this pattern to the known sequential dependencies in Stroop- and Eriksen-type tasks. Furthermore, our results can help to improve the statistical power of studies in which the affective priming task is used as a measure for automatic evaluations of attitude-objects.     

Affective priming of perceived environmental restorativeness

Research into the perceived restorativeness of environments tends to focus on the Kaplans' Attention Restoration Theory at the expense of the affective considerations of Ulrich's psychoevolutionary model. To better understand the role of emotion, this study used contextual text‐based primers (newspaper articles) to manipulate participants' affective state (positive or negative) prior to them rating different environments using the Restorative Components Scale. Sixty‐nine participants completed the web‐based study, being pseudo‐randomly allocated to the positive‐ or negative‐prime condition before rating three natural and three urban environments. Natural environments were rated as more restorative than urban, with negative‐priming giving higher mean ratings for all environments. This effect was overall statistically significant for two components (Being Away and Fascination), but only Fascination showed a significant interaction of affective‐prime and environment, a larger effect being seen for natural environments. Results are discussed in terms of current understanding of the interrelationship between attentional and affective processes.     

Backward affective priming: Even when the prime is late, people still evaluate

It is well-established that affective stimuli can prime congruent evaluations if they precede the target within a short time interval, i.e., forward affective priming. The present research examines whether similar effects occur if affective primes succeed target presentation, i.e., backward affective priming. Experiments 1 found short-lived, yet reliable backward affective priming. Experiment 2 found parallel forward affective priming in the same paradigm. Experiment 3 found forward and backward affective priming in a within-subjects design. Comparison with neutral primes suggested that the observed effects were mainly due to interference. Backward affective priming is a robust phenomenon that may reflect a rapid and continuous evaluation of environmental stimuli.     

The impact of arbitrarily applicable relational responding on evaluative learning about hypothetical money and shock outcomes

Evaluative learning comprises changes in preferences after co-occurrences between conditioned stimuli (CSs) and an unconditioned stimulus (US) of affective value. Co-occurrences may involve relational responding. Two experiments examined the impact of arbitrary relational responding on evaluative preferences for hypothetical money and shock outcomes. In Experiment 1, participants were trained to make arbitrary relational responses by placing CSs of the same size but different colours into boxes and were then instructed that these CSs represented different intensities of hypothetical USs (money or shock). Liking ratings of the CSs were altered in accordance with the underlying bigger/smaller than relations. A reversal of preference was also observed: the CS associated with the smallest hypothetical shock was rated more positively than the CS associated with the smallest amount of hypothetical money. In Experiment 2, procedures from Relational Frame Theory (RFT) established a relational network of more than/less than relations consisting of five CSs (A-B-C-D-E). Overall, evaluative preferences were altered, but not reversed, depending on (a) how stimuli had been related to one another during the learning phase and (b) whether those stimuli referred to money or shocks. The contribution of RFT to evaluative learning research is discussed.     

Masked emotional priming beyond global valence activations

An immense body of research demonstrates that emotional facial expressions can be processed unconsciously. However, it has been assumed that such processing takes place solely on a global valence-based level, allowing individuals to disentangle positive from negative emotions but not the specific emotion. In three studies, we investigated the specificity of emotion processing under conditions of limited awareness using a modified variant of an affective priming task. Faces with happy, angry, sad, fearful, and neutral expressions were presented as masked primes for 33 ms (Study 1) or 14 ms (Studies 2 and 3) followed by emotional target faces (Studies 1 and 2) or emotional adjectives (Study 3). Participants’ task was to categorise the target emotion. In all three studies, discrimination of targets was significantly affected by the emotional primes beyond a simple positive versus negative distinction. Results indicate that specific aspects of emotions might be automatically disentangled in addition to valence, even under conditions of subjective unawareness.     

Using the Implicit Association Test does not rule out an impact of conscious propositional knowledge on evaluative conditioning

Implicit measures such as the Implicit Association Test (IAT) have recently become popular as tools in research on evaluative conditioning. The reason is that these measures are thought to be impervious to changes in valence that are due to conscious propositional knowledge about the relation between the conditioned stimulus (CS) and the unconditioned stimulus (US). I present data that raise doubts about the validity of this assumption. In two experiments, attitudes towards CSs as measured by the IAT were in line with instructed CS-US contingencies even though the CSs and USs were never actually paired. The results therefore suggest that IAT effects can be biassed by conscious propositional knowledge.