Implicit race bias revisited: On the utility of task context in assessing implicit attitude strength

Decades of research have shown that many people harbor implicit attitudes that are positive toward Whites relative to Blacks. With some notable exceptions, these findings are almost always obtained using implicit attitude tasks that assess attitudes toward Whites and Black simultaneously. This makes it difficult to determine whether implicit race bias effects are the result of strong liking for Whites, dislike for Blacks, or both. The present article reports results from a study in which participants' automatic bias towards Blacks and Whites is assessed across multiple evaluative contexts. Results show consistent negative automatic attitudes towards Blacks, but there was considerable variability in participants' attitudes toward Whites. Consistent with the idea that strong attitudes are less contextually sensitive than weaker attitudes (e.g. Krosnick, 1988), it is concluded that participants harbor strong automatic bias against Blacks, but not strong favoritism for Whites. Implications for a context-centered approach to implicit attitude measurement are discussed.     

Not all positive categories are alike: Exploring the superiority of the self as a positive source for associative attitude change via intersecting regularities

In associative evaluative learning, attitudes can originate from intersecting regularities between a target and both positive- and self-related stimuli. Liking for a focal target is primarily driven by its reference to one source, but it might be qualified by the reference to a contrast target. This contribution focuses on how the nature of positive and contrast sources affects learning via intersecting regularities. In two studies (N = 199 and N = 185), the self and another positive category lead to increased implicit and explicit liking, regardless of the contrast source's valence. In Study 3 (N = 128), confronting the self and the positive category in the same paradigm yields only implicit preferences for self-related targets. Both implicitly and explicitly, this preference for self- over positive-related target was moderated by self-positivity. Our findings confirm the robustness of learning via intersecting regularities and suggest that the self is a special evaluative source.     

How to like yourself better, or chocolate less: Changing implicit attitudes with one IAT task

The current paper introduces a novel feature of implicit association tests (IATs) by demonstrating their potential to change implicit attitudes. We assume that such changes are driven by associative learning mechanisms caused by carrying out an IAT task. Currently, evaluative conditioning appears to be the only widespread paradigm for changing implicit attitudes. An IAT task could provide an alternative. In two experiments, participants initially reacted to only one IAT task. Implicit preferences subsequently assessed with different implicit measures depended on the initial IAT task. This was shown for implicit self-esteem and for implicit attitudes towards well-known candy brands. Findings are discussed in relation to task-order effects in IATs.     

Liking of Movie Genre Alters the Effectiveness of Background Product Placements

Product placement has been likened to evaluative conditioning (EC) in which a viewer's liking of an actor using a brand transfers to the brand. Less research has evaluated how more subtle background placements work. Further, most published studies report explicit brand attitudes as outcome measures. We show that background placements of a familiar brand can alter implicit brand attitudes. Furthermore, viewers who liked the movie genre showed positive implicit attitudes, and viewers who disliked the movie genre showed negative implicit attitudes, suggesting that genre generated affect transferred to implicit attitudes. Advertising implications are discussed.     

Scale‐dependent automatic shifts in brand evaluation standards

Different schema-based expectations for competing brands can produce shifting evaluative standards in consumers' relative ratings of these brands. This shift in standards differentially affects objective (number-based) and subjective (word-based) rating scales. Several studies support the proposition that a brand rated as objectively inferior to another can be subjectively perceived as equivalent to—or even better than—the same brand. Such anomalous response inconsistency originates in consumers' recourse to different expectations for the competing brands and their automatic adjustment of expectations for the inferior brand when responding to subjective measures. The implicit relaxing of evaluative standards for the objectively dominated brand leads to an unconscious upward bias in its subjective ratings. The effect is moderated by consumer expertise and is asymmetric—it is not accompanied by an escalation of evaluative standards for objectively dominating brands.     

Social support from evaluative familiar persons – a buffer against stress? Preliminary evidence of neuroendocrine and psychological responses

ABSTRACT

Background and Objectives: Social support may have a stress-buffering effect when an individual is or could be negatively judged by others, but paradoxically may also exacerbate stress. The aim of our study was to examine these findings when social support was provided by a positive or negative evaluative audience composed of familiar and close others (teachers).

Design and Methods: 84 men were confronted with the Trier Social Stress Test for Groups through a 3 (negative, positive, no-audience) x?2 (familiar, unfamiliar) experimental design with four measurement points of cortisol levels and state anxiety. We also tested whether closeness with the committee members predicted these variables for the participants in the familiar conditions.

Results: Using both a frequentist and a Bayesian approach, familiarity and social support did not have stress-buffering effects (or merely anecdotal effects) on cortisol levels but buffered self-reported anxiety only for the participants faced with a supportive audience composed of familiar persons. Closeness with the experimenters was not a significant predictor of the stress responses.

Conclusions: Because these results are preliminary evidence, further investigations into the relations between support provider and recipient during evaluative tasks would be worthwhile to better explain opposing findings found in this growing literature.     

在线抑制控制训练对失败的限制性饮食者不健康食物选择的改善

失败的限制性饮食者是进食障碍的高危人群,他们面对食物时的抑制控制能力通常很弱,从而更易发展为肥胖,所以改善失败的限制性饮食者对不健康食物的进食选择十分重要。本文采用在线停止信号任务,通过提高失败的限制性饮食者对不健康食物图片的抑制控制能力,从而减少他们在日常生活中对不健康食物的选择。首先对66名失败的限制性饮食者实施前测,然后随机分为对不健康食物图片进行抑制反应的干预组(n=33)和对非食物图片进行抑制反应的控制组(n=31),两组被试接受每天一次(每次10 min左右)共计7次的训练。完成训练后,所有被试均接受后测。结果发现,干预训练后,与控制组相比,干预组被试对不健康食物的选择频率以及对不健康食物自我报告的吸引力和喜爱程度均显著降低。     

Self-compassion and verbal performance: Evidence for threat-buffering and implicit self-related thoughts

ABSTRACT

Threats to self-esteem can impair well-being directly, e.g., via negative affect, but also indirectly, by impacting performance in valued domains. The present study examined whether self-compassion buffered individuals’ academic task performance from the effects of a self-esteem threat. In addition, this study tested possible effects of self-compassion on implicitly measured self-related thoughts. Participants (N = 333) were randomly assigned to self-esteem threat or neutral conditions, and then either a self-compassion manipulation or an expressive writing (control) condition before completing a set of GRE analogy items. Threat impaired GRE performance in the expressive writing control condition, but not in the self-compassion condition. Moreover, self-compassion appeared to marginally impact implicit non-evaluative self-thoughts, but did not affect evaluative thoughts or implicit self-esteem. The results of this study suggest that self-compassion has benefits for performance and thereby well-being. Future research should further explore the effects of self-compassion on performance and refine understanding of implicit thoughts as possible mechanisms.     

Performing well in an evaluative situation: The roles of perceived competence and task-irrelevant interfering thoughts

Abstract

This research expands on previous research by arguing and demonstrating that high perceived competence buffers the detrimental effects of an evaluative situation. In Study 1 (n=75, 38.7% male), the situation (evaluative vs. non-evaluative) and perceived competence (high vs. low) were manipulated, whereas in Study 2 (n=42, 33.3% male), perceived competence relied on naturally occurring differences in perceived competence. The results of Study 1 indicate that people may underachieve in an evaluative situation. More importantly, in Study 2 it was demonstrated that such an evaluative situation had only a negative effect on test performance among individuals low in perceived competence. The occurrence of task-irrelevant interfering thoughts during task completion accounted for this inimical effect of an evaluative situation on test performance among these individuals.     

Implicit associations with popularity in early adolescence: an approach-avoidance analysis

This study examined 241 early adolescents' implicit and explicit associations with popularity. The peer status and gender of both the targets and the perceivers were considered. Explicit associations with popularity were assessed with sociometric methods. Implicit associations with popularity were assessed with an approach-avoidance task (AAT). Explicit evaluations of popularity were positive, but implicit associations were negative: Avoidance reactions to popular peers were faster than approach reactions. Interactions with the status of the perceiver indicated that unpopular participants had stronger negative implicit reactions to popular girls than did popular participants. This study demonstrated a negative reaction to popularity that cannot be revealed with explicit methods. The study of implicit processes with methods such as the AAT is a new and important direction for peer relations research.     

A dual-process model of affective and instrumental attitudes in predicting physical activity

IntroductionA novel dual-process model based upon the affective-reflective theory which distinguishes between affective attitude and instrumental attitude at an explicit and implicit level was used to predict physical activity.MethodUndergraduate students (N = 114) completed a lab-based study at two time-points, spaced two weeks apart. Participants completed self-report measures of the theory of planned behavior constructs, including explicit affective attitude and explicit instrumental attitude. Implicit affective attitude and implicit instrumental attitude were measured using single category implicit association tests.ResultsExplicit affective attitude and perceived behavioral control indirectly predicted physical activity through intention, and explicit affective attitude, implicit affective attitude, and intention predicted physical activity directly with a modest effect size (R² = 0.24).DiscussionFindings suggest explicitly and implicitly held evaluative information are conceptually distinct, and affective evaluations are key in guiding physical activity behavior regardless of whether such evaluations are implicit or consciously accessible.     

Using the self to change implicit attitudes

Implicit attitudes are automatic evaluations that occur upon encountering an object. Pairing a particular object with one's self should lead to a positive implicit evaluation of that object as, on the whole, people evaluate themselves positively. Study 1 (N = 83) demonstrated that asking participants to associate themselves with a particular drink (A) and others with an alternative drink (B) was enough to enhance implicit preference for drink A over drink B indexed by scores on the Implicit Association Test (IAT). Two further studies were conducted to rule out the possibility that the effects of the manipulation were restricted to the procedure and measures adopted in Study 1. Study 2 (N = 81) tested the mechanism underlying the effects of the manipulation. The results suggested that the change in implicit attitudes towards the drinks varied as a function of the level of one's self‐esteem. Specifically, associating one's self with drink A led to more favourable implicit attitudes towards drink A particularly when one's self was evaluated more positively. In the third study (N = 44), the basic effect of the manipulation was replicated in an alternative measure of implicit attitudes (the Affect Misattribution Procedure). In all three studies, the effects were unique to implicit measures and did not generalize to explicit measures. Copyright © 2009 John Wiley & Sons, Ltd.     

Perfectionism and changes in athlete burnout over three months: Interactive effects of personal standards and evaluative concerns perfectionism

ObjectivesA recent longitudinal study with junior athletes (Madigan, Stoeber, & Passfield, 2015) found perfectionism to predict changes in athlete burnout: evaluative concerns perfectionism predicted increases in burnout over a 3-month period, whereas personal standards perfectionism predicted decreases. The present study sought to expand on these findings by using the framework of the 2 × 2 model of perfectionism (Gaudreau & Thompson, 2010) to examine whether evaluative concerns perfectionism and personal standards perfectionism show interactions in predicting changes in athlete burnout.DesignTwo-wave longitudinal design.MethodThe present study examined self-reported evaluative concerns perfectionism, personal standards perfectionism, and athlete burnout in 111 athletes (mean age 24.8 years) over 3 months of active training.Results and conclusionWhen moderated regression analyses were employed, interactive effects of evaluative concerns perfectionism × personal standards perfectionism were found indicating that personal standards perfectionism buffered the effects of evaluative concerns perfectionism on total burnout and physical/emotional exhaustion. To interpret these effects, the 2 × 2 model of perfectionism provides a useful theoretical framework.     

The association between gender role stereotypes,resistance training motivation,and participation

ObjectivesTest the relationships between implicit gender stereotypes and perceptions of resistance training pleasantness, resistance training motivation, and participation among men and women. Test whether gender role moderates the effect of stereotypes on resistance training participation in men and women.DesignImplicit associations between resistance training and masculinity and pleasantness were measured using an Affect Misattribution Procedure (AMP). Moderated mediation analyses were conducted to test motivation as a mediator of the relationship between implicit associations and behavior.MethodParticipants (n = 170; 46% male) completed an AMP and measures of motivation for and participation in resistance training.ResultsWomen's implicit associations between exercise and masculinity were not associated with their motivation for or participation in resistance training. The strength of men's implicit masculinity-resistance training association was negatively related to minutes of resistance training per week, mediated by lower autonomous motivation, 95%CI [−419.15 to −11.10]. The association between implicit resistance training pleasantness and behavior was mediated by autonomous motivation in women, 95%CI [2.54 to 313.55], with similar trends in men 95%CI_men [−3.00 to 320.38].ConclusionBased on these findings, implicit associations with masculinity are not associated with women's participation in exercise. However, implicitly endorsing gender-stereotypes for resistance training is associated with lower participation rates in men.     

What you see is what will change: Evaluative conditioning effects depend on a focus on valence

This study investigated whether evaluative conditioning (EC) effects depend on an evaluative focus during the learning phase. An EC effect is a valence change of an originally neutral stimulus (conditioned stimulus or CS) that is due to the former pairing with a positive or negative stimulus (unconditioned stimulus or US). In three experiments, the task focus during the conditioning phase was manipulated. Participants judged CS–US pairings either with respect to their valence or with respect to another stimulus dimension. EC effects on explicit and implicit measures were found when valence was task relevant but not when the non-valent stimulus dimension was task relevant. Two accounts for the valence focus effect are proposed: (1) An additional direct learning of the relation of CS and evaluative responses in the valence focus condition, or (2) a stronger activation of US valence in the valence focus condition compared to the non-valent focus condition.     

What you see is what will change: evaluative conditioning effects depend on a focus on valence

This study investigated whether evaluative conditioning (EC) effects depend on an evaluative focus during the learning phase. An EC effect is a valence change of an originally neutral stimulus (conditioned stimulus or CS) that is due to the former pairing with a positive or negative stimulus (unconditioned stimulus or US). In three experiments, the task focus during the conditioning phase was manipulated. Participants judged CS-US pairings either with respect to their valence or with respect to another stimulus dimension. EC effects on explicit and implicit measures were found when valence was task relevant but not when the non-valent stimulus dimension was task relevant. Two accounts for the valence focus effect are proposed: (1) An additional direct learning of the relation of CS and evaluative responses in the valence focus condition, or (2) a stronger activation of US valence in the valence focus condition compared to the non-valent focus condition.     

Caffeine deprivation state modulates expression of acquired liking for caffeine-paired flavours

Previous studies found that caffeine consumers acquired a liking for the flavour of novel caffeinated drinks when these drinks were consumed repeatedly in a caffeine-deprived, but not nondeprived, state. Expression of this acquired liking appeared acutely sensitive to current caffeine deprivation state, but the use of between-subjects designs confounded interpretation of those studies. The present study evaluated these findings further using a within-subject design, with one flavour paired with caffeine (CS + ) and the second with the absence of caffeine (CS-). During four CS + and four CS- training days, 32 moderate caffeine consumers alternatively consumed a novel flavoured drink a CS + paired with caffeine and a CS- flavour paired with placebo. Participants evaluated both drinks before and after training in two motivational states: caffeine deprived and nondeprived. As predicted, pleasantness ratings for the caffeine-paired flavour increased overall. However, this acquired liking was only significant when tested in a caffeine-deprived state. These data are consistent with a conditioned-flavour preference model and imply that expression of acquired liking for a novel caffeinated flavour depends on the need for the effects of caffeine at the time when the drink is evaluated.     

Caffeine deprivation state modulates expression of acquired liking for caffeine-paired flavours

Previous studies found that caffeine consumers acquired a liking for the flavour of novel caffeinated drinks when these drinks were consumed repeatedly in a caffeine-deprived, but not nondeprived, state. Expression of this acquired liking appeared acutely sensitive to current caffeine deprivation state, but the use of between-subjects designs confounded interpretation of those studies. The present study evaluated these findings further using a within-subject design, with one flavour paired with caffeine (CS + ) and the second with the absence of caffeine (CS–). During four CS + and four CS– training days, 32 moderate caffeine consumers alternatively consumed a novel flavoured drink a CS + paired with caffeine and a CS– flavour paired with placebo. Participants evaluated both drinks before and after training in two motivational states: caffeine deprived and nondeprived. As predicted, pleasantness ratings for the caffeine-paired flavour increased overall. However, this acquired liking was only significant when tested in a caffeine-deprived state. These data are consistent with a conditioned-flavour preference model and imply that expression of acquired liking for a novel caffeinated flavour depends on the need for the effects of caffeine at the time when the drink is evaluated.     

The implicit sociometer effect and the moderating role of relational self‐construal

The present study examined how negative feedback influenced implicit self‐evaluations and how individuals' level of relational self‐construal (RelSC) moderated these relationships. One hundred Chinese university students completed the relational‐interdependent self‐construal scale and were randomly assigned into one of three conditions (social exclusion, personal failure, or control). After receiving the manipulation, participants completed two Brief Implicit Association Tests (BIATs) that measured their implicit self‐liking and self‐competence. The results indicated that people with a highly RelSC typically had higher implicit self‐liking, but they decreased their implicit self‐liking more than those with a low RelSC after experiencing social exclusion. However, RelSC did not influence the effect of personal failure on implicit self‐liking. In addition, RelSC was not associated with implicit self‐competence in any situation.     

Saying no to negativity: The effects of context and motivation to control prejudice on automatic evaluative responses

The current research explored the interaction of context and motivation to control prejudice reactions (MCPR) on automatic evaluative responses toward individuals of different races. Three studies incorporated contextual backgrounds into an evaluative priming procedure. Across all three studies, White participants low in MCPR demonstrated automatic ingroup biases when threatening contexts were presented. However, in contexts where targets could be construed as threatening, Whites high in MCPR showed automatic outgroup biases in favor of Blacks over Whites. Importantly, this outgroup bias was driven by an automatic inhibition of negative responses toward Blacks. The results indicate that even at the automatic level, people high in motivation to control prejudice can inhibit negative responses toward Blacks in contexts that have cues associated with prejudice.