Effect of stimulus repetition on positive and negative identity priming

Most negative-priming experiments have used a limited number of stimuli that are repeated many times throughout the experiment. We report five experiments that examine in greater detail the role of stimulus repetition in negative priming. Subjects were presented with displays consisting of two or more words, and were required to name the word printed in red. On attended repetition (AR) trials, the target word was the same as the target word on the preceding trial. On ignored repetition (IR) trials, the target word was the same as the distractor word on the preceding trial. Experiments 1 and 2 used novel words, and obtained positive priming on AR trials, but no negative priming on IR trials. Experiments 3 and 4 used repeated words, and obtained negative priming on IR trials, but no positive priming on AR trials. In Experiment 5, both novel and repeated words were intermixed, and negative priming was observed for repeated, but not novel, IR conditions, whereas positive priming was observed for novel, but not repeated, AR conditions. Together, Experiments 1–5 demonstrate that positive and negative identity priming are modulated by stimulus repetition and are stimulus specific.     

Taboo words: The effect of emotion on memory for peripheral information

In three experiments, we examined memory for peripheral information that occurred in the same context as emotion-inducing information. In the first two experiments, participants studied either a sentence (Experiment 1) or a pair of words (Experiments 2A—2C) containing a neutral peripheral word, as well as a neutral, negative-valence, or taboo word, to induce an emotional response. At retrieval, the participants were asked to recall the neutral peripheral word from a sentence fragment or emotion-inducing word cue. In Experiment 3, we presented word pairs at encoding and tested memory with associative recognition. In all three experiments, memory for peripheral words was enhanced when it was encoded in the presence of emotionally arousing taboo words but not when it was encoded in the presence of words that were only negative in valence. These data are consistent with priority-binding theory (MacKay et al., 2004) and inconsistent with the attention-narrowing hypothesis (Easterbrook, 1959), as well as with object-based binding theory (Mather, 2007).     

Relations between emotion,memory, and attention: Evidence from taboo Stroop,lexical decision,and immediate memory tasks

This article reports five experiments demonstrating theoretically coherent effects of emotion on memory and attention. Experiments 1-3 demonstrated three taboo Stroop effects that occur when people name the color of taboo words. One effect is longer color-naming times for taboo than for neutral words, an effect that diminishes with word repetition. The second effect is superior recall of taboo words in surprise memory tests following color naming. The third effect is better recognition memory for colors consistently associated with taboo words rather than with neutral words. None of these effects was due to retrieval factors, attentional disengagement processes, response inhibition, or strategic attention shifts. Experiments 4 and 5 demonstrated that taboo words impair immediate recall of the preceding and succeeding words in rapidly presented lists but do not impair lexical decision times. We argue that taboo words trigger specific emotional reactions that facilitate the binding of taboo word meaning to salient contextual aspects, such as occurrence in a task and font color in taboo Stroop tasks.     

Approach motivation as incentive salience: perceptual sources of evidence in relation to positive word primes

Four experiments (total N = 391) examined predictions derived from a biologically based incentive salience theory of approach motivation. In all experiments, judgments indicative of enhanced perceptual salience were exaggerated in the context of positive, relative to neutral or negative, stimuli. In Experiments 1 and 2, positive words were judged to be of a larger size (Experiment 1) and led individuals to judge subsequently presented neutral objects as larger in size (Experiment 2). In Experiment 3, similar effects were observed in a mock subliminal presentation paradigm. In Experiment 4, positive word primes were perceived to have been presented for a longer duration of time, again relative to both neutral and negative word primes. Results are discussed in relation to theories of approach motivation, affective priming, and the motivation-perception interface.     

The effects of the concreteness of differently valenced words on affective priming

This study aimed to determine whether affective priming is influenced by the concreteness of emotional words. To address this question, we conducted three experiments using lexical decision-priming task. In Experiment 1, positive-abstract (PA) and positive-concrete (PC) words were used as primes to examine the effect of the concreteness of positive words on affective priming, and in Experiment 2, negative-abstract (NA) and negative-concrete (NC) words were used as primes to examine the effect of the concreteness of negative words on affective priming. Results showed that participants responded faster to affectively congruent-abstract trails than incongruent-abstract trails in PA prime conditions, but for PC or negative word (NC and NA) prime conditions, there were no differences between the response times of congruent trails and incongruent trails. To examine the reliability of the priming effects observed in Experiments 1 and 2, we set up a neutral condition as a baseline in Experiment 3, through which we confirmed the difference in the affective priming effect between positive and negative primes in a concrete–abstract dimension. PA words were found to have the tendency to possess more emotional load and facilitate affective association between the prime and the target. The study finding suggests that aside from arousal and valence, the concreteness of positive words also has an impact on affective priming effect.     

Effects of Material Emotional Valence on the Time Course of Massive Repetition Priming

Learning through repetition is a fundamental form and also an effective method of language learning critical for achieving proficient and automatic language use. Massive repetition priming as a common research paradigm taps into the dynamic processes involved in repetition learning. Research with this paradigm has so far used only emotionally neutral materials and ignored emotional factors, which seems inappropriate given the well-documented impact of emotion on cognitive processing. The present study used massive repetition priming to investigate whether the emotional valence of learning materials affects implicit language learning. Participants read a list of Chinese words and made speeded perceptual judgments about the spatial configuration of the two characters in a word. Each word was repeated 15 times in the whole learning session. There were three types of words, negative, positive, or neutral in their emotional valence, presented in separate blocks. Although similar levels of asymptotic performance were reached for different valence conditions showing comparable total effects of learning, learning of the positive words was found to be associated with fewer plateaus of shorter durations and to reach saturation earlier, compared with neutral and negative words. The results showed for the first time that the emotional valence of learning materials has significant effects on the time course of learning so that positive materials are learned faster and more efficiently, relative to negative and neutral materials. The study indicates the importance to explicitly consider the role of emotional factors in implicit language learning research.     

Perceptual and response components in repetition priming of spoken words and pseudowords

Two experiments explored repetition priming effects for spoken words and pseudowords in order to investigate abstractionist and episodic accounts of spoken word recognition and repetition priming. In Experiment 1, lexical decisions were made on spoken words and pseudowords with half of the items presented twice (～12 intervening items). Half of all repetitions were spoken in a “different voice” from the first presentations. Experiment 2 used the same procedure but with stimuli embedded in noise to slow responses. Results showed greater priming for words than for pseudowords and no effect of voice change in both normal and effortful processing conditions. Additional analyses showed that for slower participants, priming is more equivalent for words and pseudowords, suggesting episodic stimulus–response associations that suppress familiarity-based mechanisms that ordinarily enhance word priming. By relating behavioural priming to the time-course of pseudoword identification we showed that under normal listening conditions (Experiment 1) priming reflects facilitation of both perceptual and decision components, whereas in effortful listening conditions (Experiment 2) priming effects primarily reflect enhanced decision/response generation processes. Both stimulus–response associations and enhanced processing of sensory input seem to be voice independent, providing novel evidence concerning the degree of perceptual abstraction in the recognition of spoken words and pseudowords.     

Response conflict reverses priming: a replication

Subjects named target words that followed a masked prime word of 33-msec (Experiments 1A and 1B) or 200-msec (Experiment 2) duration. The target word was either presented alone or accompanied by an interleaved distractor word. Targets presented alone were named more quickly following an identical prime than following an unrelated prime (repetition priming). In Experiment 1A, targets with distractors were named more slowly following an identical prime than following an unrelated prime (negative priming), replicating Milliken, Joordens, Merikle, and Seiffert (Psychological Review, 1998). In Experiments 1B and 2, repetition priming was reduced, although not reversed, for targets with distractors. The results of all three experiments are opposite to the usual finding of enhanced priming for perceptually degraded targets and suggest that response conflict engages retrospective mechanisms that counteract the facilitatory effects of priming.     

Testing the direct-access model: GOD does not prime DOG

In three repetition priming experiments that employed identical (e.g., DOG-DOG) and reversed repetitions (e.g., GOD-DOG), it was found that relative to controls (e.g., DOG-DOG), GOD-type words did not prime DOG-type words. Also, neither DUT-type nor TUD-type nonwords primed DUT-type nonwords. In Experiments 1 and 2, these results occurred using both long- and short-term repetition priming conditions, respectively. In Experiment 3, the word results held under conditions of short-term priming coupled with stimulus misorientation. However, the nonword results resembled the word results (i.e., identical but not reversed repetitions primed nonwords). The failure to provide explicit evidence for direct visual access (e.g., GOD does not prime DOG while DOG does) irrespective of other sources of lexical activation supports theories of word recognition that postulate multiple and varied lexical representations that are activated through a matrix of connections.     

Priming of emotion recognition

Four experiments investigated priming of emotion recognition using a range of emotional stimuli, including facial expressions, words, pictures, and nonverbal sounds. In each experiment, a prime-target paradigm was used with related, neutral, and unrelated pairs. In Experiment 1, facial expression primes preceded word targets in an emotion classification task. A pattern of priming of emotional word targets by related primes with no inhibition of unrelated primes was found. Experiment 2 reversed these primes and targets and found the same pattern of results, demonstrating bidirectional priming between facial expressions and words. Experiment 2 also found priming of facial expression targets by picture primes. Experiment 3 demonstrated that priming occurs not just between pairs of stimuli that have a high co-occurrence in the environment (for example, nonverbal sounds and facial expressions), but with stimuli that co-occur less frequently and are linked mainly by their emotional category (for example, nonverbal sounds and printed words). This shows the importance of the prime and target sharing a common emotional category, rather than their previous co-occurrence. Experiment 4 extended the findings by showing that there are category-based effects as well as valence effects in emotional priming, supporting a categorical view of emotion recognition.     

Excitatory and inhibitory priming by attended and ignored non-recycled words with monolinguals and bilinguals

Experiments examining identity priming from attended and ignored novel words (words that are used only once except when repetition is required due to experimental manipulation) in a lexical decision task are reported. Experiment 1 tested English monolinguals whereas Experiment 2 tested Twi (a native language of Ghana, Africa)-English bilinguals. Participants were presented with sequential pairs of stimuli composed of a prime followed by a probe, with each containing two items. The participants were required to name the target word in the prime display, and to make a lexical decision to the target item in the probe display. On attended repetition (AR) trials the probe target item was identical to the target word on the preceding attentional display. On ignored repetition (IR) trials the probe target item was the same as the distractor word in the preceding attentional display. The experiments produced facilitated (positive) priming in the AR trials and delayed (negative) priming in the IR trials. Significantly, the positive and negative priming effects also replicated across both monolingual and bilingual groups of participants, despite the fact that the bilinguals were responding to the task in their non-dominant language.     

The locus of taboo context effects in picture naming

Speakers respond more slowly when naming pictures presented with taboo (i.e., offensive/embarrassing) than with neutral distractor words in the picture–word interference paradigm. Over four experiments, we attempted to localize the processing stage at which this effect occurs during word production and determine whether it reflects the socially offensive/embarrassing nature of the stimuli. Experiment 1 demonstrated taboo interference at early stimulus onset asynchronies of ?150?ms and 0?ms although not at 150?ms. In Experiment 2, taboo distractors sharing initial phonemes with target picture names eliminated the interference effect. Using additive factors logic, Experiment 3 demonstrated that taboo interference and phonological facilitation effects do not interact, indicating that the two effects originate at different processing levels within the speech production system. In Experiment 4, interference was observed for masked taboo distractors, including those sharing initial phonemes with the target picture names, indicating that the effect cannot be attributed to a processing level involving responses in an output buffer. In two of the four experiments, the magnitude of the interference effect correlated significantly with arousal ratings of the taboo words. However, no significant correlations were found for either offensiveness or valence ratings. These findings are consistent with a locus for the taboo interference effect prior to the processing stage responsible for word form encoding. We propose a pre-lexical account in which taboo distractors capture attention at the expense of target picture processing due to their high arousal levels.     

When is all understood and done? The psychological reality of the recognition point

Using lexical decision, the effects of primes of different length on spoken word recognition were evaluated in three partial repetition priming experiments. Prime length was determined via gating (Experiments 1a and 2a). It was shorter than, equivalent to, or longer than the recognition point (RP), or a complete word. In Experiments 1b and 1c, priming increased with prime length and was independent of reaction time. The influence of sensory information following the RP was investigated in Experiment 2b. Latencies decreased with increasing prime length, but priming decreased only for complete words. RP and complete words have a special status. Lexical representations are activated to different degrees at the RP and at word offset.     

Implicit memory for phonological processes in visual stem completion

Four experiments were conducted investigating the role of phonology in repetition priming. Experiment 1 used a cross-modal priming paradigm in which participants made semantic judgments about spoken words and then performed a visual stem completion task. In Experiments 2–4, both the primes and the test stems were presented visually. The results of the first three experiments revealed that priming transfers across interpretations of a homophone. That is, seeing or hearingweek primes bothweek andweak. The results of Experiment 4 showed that homophone priming cannot be attributed to the orthographic similarity of homophonic words. Together, these results indicate that repetition priming on a visual word completion task includes a phonological component.     

Effects of emotion and age on performance during a think/no-think memory task

Recent studies have demonstrated that young adults can voluntarily suppress information from memory when directed to. After learning novel word pairings to criterion, participants are shown individual words and instructed either to "think" about the associated word, or to put it out of mind entirely ("no-think"). When given a surprise cued recall test, participants typically show impaired recall for no-think words relative to think or "control" (un-manipulated) words. The present study investigated whether this controlled suppression effect persists in an aged population, and examined how the emotionality of the to-be-suppressed word affects suppression ability. Data from four experiments using the think/no-think task demonstrate that older and younger adults can suppress information when directed to (Experiment 1), and the age groups do not differ significantly in this ability. Experiments 2 through 4 demonstrate that both age groups can suppress words that are emotional (positive or negative valence) or neutral. The suppression effect also persists even if participants are tested using independent probe words that are semantically related to the target words but were not the studied cue words (Experiments 3 and 4). These data suggest that the cognitive functioning necessary to suppress information from memory is present in older adulthood, and that both emotional and neutral information can be successfully suppressed from memory.     

Effects of working memory load on long-term word priming

Three experiments assessed the role of verbal and visuo-spatial working memory in supporting long-term repetition priming for written words. In Experiment 1, two priming tasks (word stem completion and category-exemplar production) were included with three levels of load on working memory: (1) without memory load, (2) memory load that involved storing a string of six digits, and (3) memory load that involved storing a graphic shape. Experiments 2 and 3 compared the effects of a verbal (Experiment 2) or a visual (Experiment 3) working memory load at encoding on both an implicit (word stem completion) and an explicit test (cued recall). The results show no effect of memory load in any of the implicit memory tests, suggesting that priming does not rely on working memory resources. By contrast, loading working memory at encoding causes a significant disruptive effect on the explicit memory test for words when the load is verbal but not visual.     

Semantic satiation revisited with a lexical decision task

The semantic satiation hypothesis suggests that continuous verbalization of a word leads to a reduction in its meaning. This hypothesis was examined by having subjects repeat a priming word either once or for 30 sec prior to making a word-nonword lexical decision about a visually presented target. The primes were associated with (Experiments 1 and 3), identical to (Experiment 2), or unassociated with the word targets. As is usually found, target lexical decision times were significantly facilitated by oral priming with both the associated and identical words. While the magnitude of this facilitation effect was reduced slightly by continuous repetition of the prime in Experiment 1, no such reduction was observed in Experiments 2 and 3. These results are discussed in the context of a two-factor theory of semantic processing with the aid of Mortons logogen model. It was concluded that semantic satiation may not be semantic at all.     

Priming of semantic classifications by novel subliminal prime words

Four experiments demonstrate category congruency priming by subliminal prime words that were never seen as targets in a valence-classification task (Experiments 1, 2, and 4) and a gender-classification task (Experiment 3). In Experiment 1, overlap in terms of word fragments of one or more letters between primes and targets of different valences was larger than between primes and targets of the same valence. In Experiments 2 and 3, the sets of prime words and target words were completely disjoint in terms of used letters. In Experiment 4, pictures served as targets. The observed subliminal priming effects for novel primes cannot be driven by partial analysis of primes at the word-fragment level; they suggest instead that primes were processed semantically as whole words contingent upon prime duration.     

Guessing Strategies, Aging, and Bias Effects in Perceptual Identification

In the typical single-stimulus perceptual identification task, accuracy is improved by prior study of test words, a repetition priming benefit. There is also a cost, inasmuch as previously studied words are likely to be produced (incorrectly) as responses if the test word is orthographically similar but not identical to a studied word. In two-alternative forced-choice perceptual identification, a test word is flashed and followed by two alternatives, one of which is the correct response. When the two alternatives are orthographically similar, test words identical to previously studied items are identified more accurately than new words (a benefit) but tests words orthographically similar to studied words are identified less accurately than new words (a cost). Ratcliff and McKoon (in press) argue that these are bias effects that arise in the decision stage of word identification. We report five experiments that examined the alternative hypothesis that these bias effects arise from postperceptual guessing strategies. In single-stimulus perceptual identification, repetition priming benefits were equally great for young and older adults who claimed to use deliberate guessing strategies and those who did not (Experiment 1). In contrast, only groups of young and older people who claimed to deliberately guess studied words in a two-alternative forced-choice task (Experiments 2 and 5) showed reliable benefits and costs. Costs and benefits were abolished in the two-alternative forced-choice task when a very long study list was used, presumably because the increased retrieval burden made the use of deliberate guessing strategies less attractive (Experiment 3). Under conditions similar to those of Experiment 3, repetition priming was observed in single-stimulus perceptual identification (Experiment 4). These results are consistent with the view that costs and benefits in the forced-choice perceptual identification task arise from deliberate guessing strategies but that those in the single-stimulus task do not. The possibility that the observed relationship between strategy reports and priming effects reflects erroneous postexperimental assessments of strategies by participants is also considered.     

Recalling taboo and nontaboo words

People remember emotional and taboo words better than neutral words. It is well known that words that are processed at a deep (i.e., semantic) level are recalled better than words processed at a shallow (i.e., purely visual) level. To determine how depth of processing influences recall of emotional and taboo words, a levels of processing paradigm was used. Whether this effect holds for emotional and taboo words has not been previously investigated. Two experiments demonstrated that taboo and emotional words benefit less from deep processing than do neutral words. This is consistent with the proposal that memories for taboo and emotional words are a function of the arousal level they evoke, even under shallow encoding conditions. Recall was higher for taboo words, even when taboo words were cued to be recalled after neutral and emotional words. The superiority of taboo word recall is consistent with cognitive neuroscience and brain imaging research.