网络购物中的信任

信任是委托方基于积极期望自愿接受受托方行为的意向。网络购物中的信任可分为信任倾向、制度信任、信任信念(商家信任)和信任意向。个体经验、个性倾向和认知影响信任倾向; 网络安全机制建设和独立的第三方服务影响制度信任; 网站使用体验、商家信誉和商家规模影响信任信念; 信任倾向、制度信任、信任信念三者共同作用于信任意向, 进而影响信任行为。未来的研究应关注网络购物信任随时间的变化规律, 文化对网络购物信任的影响, 消极事件后信任重建等问题。     

企业员工对团队领导的信任结构研究——基于IT企业团队的研究

基于IT企业任务复杂度和合作需求较高的现状,加强团队内信任成为管理中的一个重点。本研究在Mayer和Mcknight的信任模型基础上对IT企业员工的组织信任结构进行分析。对四家IT公司239人进行问卷调查,并用Amos5．0进行分析后得到拟合度良好的模型结构,结果显示：①个体信任倾向对员工信任意向的影响不显著;②个体信任倾向影响员工对领导的可信任性感知和基于企业制度的信任;③基于制度的信任显著影响对领导的可信任性感知,但是对信任意向的影响不显著;④对领导的可信任性感知显著影响个体的信任意向;⑤卷入度在基于制度的信任和对领导的可信任性感知之间起缓冲作用。     

影响大学生参与网上招聘意向的因素模型

该研究基于“计划行为理论”探索了影响大学生参与网上招聘意向的因素模型。研究结果证实了创建的模型对大学生参与网上招聘意向的预测和解释效力:(1)态度、针对网上招聘的特殊互联网自我效能感以及知觉到的对行为实施与否的控制力对大学生参与网上招聘的意向有显著的直接正向影响;(2)人际规范和知觉到的有用性对态度有显著的正向影响,知觉到的危险性对态度有显著的负向影响;(3)一般互联网自我效能感(ISE)对针对网上招聘的特殊ISE有显著的正向影响,对大学生参与网上招聘意向并没有直接的影响,而是通过针对网上招聘的特殊ISE这一中介变量产生间接影响。     

当代大学生创业意向影响因素研究

为了深入了解当代大学生的创业意向及其影响因素,研究者以全国30所高校5000多名大学生为被试,对影响大学生创业意向的诸多因素进行了分析。研究发现:当代大学生的创业意向在性别、奖学金获得次数、学生干部经历、出生地上均存在一定差异。大学生主客观条件中的性别、学校性质、创业兴趣、创意能力改善对创业意向有显著影响。创业教育和创业环境认知的引入对于预测大学生的创业意向均有增量效度,能够在个体的主客观条件以外解释个体创业意向的变异。在大学生认知中,影响创业成功的因素主要由客观背景资源、主观能力经验和外部宏观环境3个因子组成,其中主观能力经验的作用排在首位。     

大学生的时间管理倾向与主观幸福感

以499名在校大学生为对象,采用青少年时间管理倾向性量表、幸福感指数量表和情感平衡量表,探讨其时间价值感、时间监控感和时间效能感与主观幸福感的关系。结果表明:(1)大学生的时间价值感、时间监控感和时间效能感与其主观幸福感间存在显著的相关关系;时间管理倾向和主观幸福感得分不存在显著的性别和年级差异;(2)时间管理倾向不同因子对大学生主观幸福感的影响作用存在一定差异。时间监控观和时间效能感能显著正向预测大学生的主观幸福感指数,时间效能感能显著正向预测大学生的积极情感和情感平衡,同时也能显著地负向预测其消极情感。     

口碑追加形式对购买意向的影响:口碑方向的调节作用

网络购物越来越成为大众钟爱的购物方式,而网络口碑在网络购物中发挥着重要的作用,是消费者作出决策需要参考的重要因素。本研究以151名大学生为研究对象,通过实验操纵产品网络口碑,探讨不同追加形式(不追加、追加一致和追加不一致)和口碑方向(正向、负向)对购买意向的影响。结果表明:口碑方向调节追加形式对消费者购买意向的影响。正向口碑组中,不追加和追加一致组购买意向显著高于追加不一致组;负向口碑组中,不追加组,追加一致组和追加不一致组没有显著性差异。研究还发现了有中介的调节作用模型,满意度存在部分中介作用。本文最后对商家如何管理追加口碑进行了讨论。     

正负参照点下性别和损益情景对大学生延迟折扣的影响

大量研究表明,延迟折扣受到个体特质性和状态性因素的影响。本研究通过两个实验分别探究正参照点(实验1)和负参照点(实验2)下,特质性因素性别和状态性因素损益情景对大学生个体延迟折扣的影响。实验1研究发现,在正性参照点下,无论男女,收益情景的主观远期价值远高于损失情景。实验2研究发现,在负性参照点下,男女在损益情景的主观远期价值不同;与男性相比,女性的主观远期价值在损失情景中更高,而在收益情景中则无显著差异。本研究结果表明,在不同的参照点下,男女在损益情景中表现了不同的延迟折扣倾向;与男性相比,女性在负性参照点面对损失情景跨期选择时,更愿意选择延迟赔偿。     

父母养育方式对大学生主观幸福感的影响机制

采用父母养育方式问卷、自尊量表、自我效能感量表、人际信任量表、领悟社会支持量表、整体情感与幸福指数量表对765名大学生施测,考察父母养育方式对大学生主观幸福感的影响及其机制.结果表明:(1)与父亲关爱相比,大学生感知到更多的母亲关爱;与女生相比,男生感知到更多的父母过度保护;(2)父、母养育方式与自尊、自我效能感、人际信任、社会支持感知、主观幸福感显著相关;(3)母亲关爱对自尊、自我效能感的影响显著大于父亲关爱的影响,而父、母养育方式对人际信任、社会支持感知、主观幸福感的影响没有显著差异;(4)与自我效能感、人际信任相比,自尊、社会支持感知是影响主观幸福感的主要因素;(5)自尊、社会支持感知是父、母养育方式影响主观幸福感的中介.     

亲社会行为倾向的年龄差异:共情关怀和人际信任的链式中介效应

全球老龄化浪潮正在来临,亲社会行为倾向的年龄差异受到广泛关注。基于第六次世界价值观调查数据集,运用39887个全球成年样本对全球人口亲社会行为倾向的年龄差异进行检验,并探究年龄通过共情关怀和人际信任影响亲社会行为的中介机制。结果表明:全球范围内,年龄显著正向影响亲社会行为倾向,共情关怀不存在显著的年龄差异,人际信任在年龄和亲社会行为倾向之间起显著的中介效应。研究结果对考察亲社会行为倾向的年龄差异及其作用机制具有重要理论价值和实践意义。     

大学生信任倾向对社会适应的影响

本研究通过对129名大学生的信任倾向和社会适应的研究,考察了大学生的信任倾向对社会适应的影响。研究结果显示,信任倾向与社会适应的各个指标之间显著相关,即信任倾向越高,个体的人际适应、自我适应与情绪适应就越好。而且信任倾向能够直接预测自我适应,并通过自我适应的中介间接影响人际适应和情绪适应。     

Intention of Chinese college students to use carsharing: An application of the theory of planned behavior

Carsharing originated in Europe and then expanded to developed countries such as the United States. With the revival and popularity of the “Sharing Economy,” carsharing has remarkably increased in China in recent years. Carsharing has increased convenience for individuals without private cars and is changing the traditional view of car ownership. Chinese college students are a large, highly educated group with low incomes and low rates of car ownership. Understanding the determinants of Chinese college students' intention to carshare is critical to promote carsharing services. In this research, an expanded version of the theory of planned behavior, which contains environmental concern, is the theoretical research framework. The model was empirically tested by using the questionnaire data of 356 college students from four universities in Qingdao, China. The results indicate that subjective norm and the perceived behavioral control are directly and positively associated with Chinese college students’ intention to use carsharing, and attitude and environmental concern have no direct correlation with the intention. Environmental concern has a significant direct effect on attitude, subjective norm, and perceived behavioral control. In addition, environmental concern indirectly impacts Chinese college students’ intention to use carsharing through subjective norm and perceived behavioral control. The findings yield practical insights for carsharing organizations and transportation planners. Based on these results, limitations of this study and suggestions for further research are discussed.     

Direct experience with a cancer self-exam: effects on cognitions and behavior

We tested and expanded Fazio's hypothesis that direct experience enhances attitude-behavior consistency (Fazio & Zanna, 1981) to identify effects of experience on the relation of behavior to subjective norm and intention. We also monitored the endurance of the experience effect over time. In order to manipulate experience, we instructed male college students in the United States to perform the testicle self-exam (TSE) a prescribed number of times during an initial week. We compared attitude, subjective norm, intention, and self-reported behavior across experience condition and three postmanipulation times. Direct experience increased later reported TSE behavior and tended to increase attitude and intention. It also enhanced consistency of attitude, subjective norm, and intention with early reported behavior as well as intention with later reported behavior.     

Antecedents and moderators of behavioral intention: differences between U.S. and Taiwanese students

The purpose of this study was to investigate the relative influence of attitude toward the act, subjective norm, and perceived behavioral control on consumers' purchase intention when consumers possess different levels of product knowledge (subjective and objective). The magnitude of the influence is compared across two different societies (U.S. and Taiwanese). U.S. (N = 295) and Taiwanese (N = 297) college students participated. The results showed that the relative importance of attitude toward the act, subjective norm, and perceived behavioral control in predicting purchase intention varied across consumers with different levels of product knowledge (subjective or objective) for the U.S. participants. However, the moderating effect of product knowledge was less profound for the Taiwanese participants.     

大学生人际信任与主观幸福感的关系:亲社会行为与攻击行为的中介作用

为考察大学生的人际信任对主观幸福感的影响机制以及亲社会行为和攻击行为的中介作用,采用人际信任问卷、亲社会行为问卷、攻击行为问卷、幸福感指数问卷对2256名大学生进行调查。研究结果显示:(1)人际信任正向预测大学生的主观幸福感,人际信任水平越高,主观幸福感越好;(2)人际信任通过亲社会行为与攻击行为的中介作用,间接影响主观幸福感。     

The Impact of Professional Unethical Beliefs on Cheating Intention

The phenomenon of academic dishonesty among college students is prevalent, but its damage cannot be underestimated because the students' decisions to cheat were related to decisions to engage in similar unethical behavior in the workplace after graduation. To examine the influential factors of the cheating intention among part-time students with several years of work experience, we included an additional variable—unethical beliefs related to the workplace (professional unethical beliefs) into the theory of planned behavior. First-year business students on the job were investigated from a university in northern Taiwan, resulting in a valid sample of 215 students. Our findings indicate that perceived behavioral control toward cheating and professional unethical beliefs have a greater impact on the intention to cheat. In addition, the subjective norm and attitudes also affect the students' cheating intention. Implications for managers and researchers are discussed, and suggestions for future research are offered.     

Click it,and increase hedonic consumption ratio: How does online shopping improve the long-term subjective well-being of consumers?

In the past few decades, consumers across the globe have become heavily reliant on e-commerce to purchase almost everything, from essential goods to hedonic goods. The prevalence of online shopping has significantly improved the consumption process and, by meeting consumers' needs, likely affects their long-term subjective well-being (SWB). Using individual-level data from the 2018 China Family Panel Studies, this study shows that online shopping enhances the long-term SWB of consumers by increasing their proportion of hedonic consumption. Consumer income can moderate the effect of online shopping on the long-term SWB of consumers, such that high consumer income can weaken this effect. In addition, the effect of online shopping on long-term SWB is stronger for rural consumers than for urban consumers. The authors close with a discussion of the implications of this study's findings for academics and policy makers.     

Private self-consciousness as moderator of the importance of attitude and subjective norm: The prediction of voting

The influence of private self-consciousness on the components of Ajzen and Fishbein's attitude model (attitude and subjective norm) is analysed. The impact of past behaviour on both current behaviour and behavioural intention is also studied. This model was applied to the prediction of voting intention and reported behaviour in the Spanish Parliamentary elections held in 1989, Attitude showed stronger influence than subjective norm on behavioural intention for subjects with a higher private self-consciousness. The opposite was true for subjects having a lower private self-consciousness. Past behaviour had a significant influence on both behavioural intention and behaviour.