Cultural Variations in the Sexual Marketplace: Gender Equality Correlates With More Sexual Activity

ABSTRACT

Sexual economics theory assumes that heterosexual communities can be analyzed as marketplaces in which men offer women resources such as love, respect, money, and commitment in exchange for sex. In response to economic, political, and other disadvantages, women collectively restrict their sexuality to maintain a low supply relative to male demand, thereby ensuring a high price. Hence, we tested the hypothesis that sexual norms and practices would be more restrictive in countries marked by gender inequality than in countries where the genders were more equal. An international online sex survey (N>317,000) yielded four measures of sexual activity, and 37 nations' means on all four measures were correlated with independent (World Economic Forum) ratings of gender equality. Consistent with predictions, relatively high gender equality was associated with more casual sex, more sex partners per capita, younger ages for first sex, and greater tolerance/approval of premarital sex.     

Political Ideology Outdoes Personal Experience in Predicting Support for Gender Equality

Indices of gender equality provide an inconsistent picture of current gender inequality in countries with relatively high equality. We examined women's and men's subjectively perceived gender inequality and their support for gender equality in the general population and in politicians, respectively, in three countries with relatively high gender equality: the United States, the United Kingdom, and Germany (total N = 1,612). In both women's and men's perceptions, women were treated more unequally than men. However, the inequality that women perceived was larger than the inequality men perceived. Additionally, women reported they personally experience less inequality than women as a group (person-group discrepancy). Finally, women's and men's left/liberal (vs. right/conservative) political ideology turned out to be a relatively more powerful predictor of support for gender equality than perceived personal and societal inequality. We discuss reasons for why political ideology emerged as the strongest predictor of equality support and sketch out implications for policy efforts toward promoting gender equality.     

Sex differences in personality are larger in gender equal countries: Replicating and extending a surprising finding

Sex differences in personality have been shown to be larger in more gender equal countries. We advance this research by using an extensive personality measure, the IPIP‐NEO‐120, with large country samples (N > 1000), from 22 countries. Furthermore, to capture the multidimensionality of personality we measure sex differences with a multivariate effect size (Mahalanobis distance D). Results indicate that past research, using univariate measures of effect size, have underestimated the size of between‐country sex differences in personality. Confirming past research, there was a strong correlation (r = .69) between a country's sex differences in personality and their Gender Equality Index. Additional analyses showed that women typically score higher than men on all five trait factors (Neuroticism, Extraversion, Openness, Agreeableness and Conscientiousness), and that these relative differences are larger in more gender equal countries. We speculate that as gender equality increases both men and women gravitate towards their traditional gender roles.     

Sex differences in sexual fantasy patterns

A detailed sexual fantasy questionnaire was completed anonymously and returned by post by a sample of 90 Londoners stratified by sex and social class and representing a 30% return rate. Men and women were equally likely to accept and return the questionnaires. Information was also collected concerning sexual behaviour, libido and satisfaction. Factor analysis revealed four main types of fantasy: (1) Exploratory (e.g., group sex, promiscuity, homosexuality); (2) Intimate (e.g., kissing, oral sex, outdoor love); (3) Impersonal (e.g., watching others, fetishism, using objects for stimulation); and (4) Sadomasochistic (e.g., whipping or spanking, being forced). These four types of fantasy were positively correlated and were all more commonly reported by men, although women were almost as high on the Intimate factor. Women were also more likely to be passive or receptive in their fantasies, and men active. All fantasies were associated with high libido as indicated by self-rated sex drive and orgasm frequency, especially for women. In general, reports of many fantasies went with satisfaction in women but with dissatisfaction (frustration?) in men. This finding is explained in terms of the higher average level of libido in men than women, with the consequent difficulty experienced by men in acting out their desires.     

A Tale of Two Standards: An Examination of Young Adults�� Endorsement of Gendered and Ageist Sexual Double Standards

Current North American sexual standards allow women to be sexual within committed relationships but may still restrict women??s sexuality to a greater extent than men??s. We investigated whether these gender double standards interact with an age double standard that describes the elderly as less sexual than the young, to create particularly limiting sexual standards for older women. 305 Canadian undergraduates completed a 2 (target age) × 2 (target gender) × 2 (participant gender) within-subjects study measuring perceptions of younger (own age) and older (over 65 years old) men??s and women??s interest in traditional sex (e.g., cuddling, intercourse with main partner) and experimental sex (e.g., extra-relationship sex, viewing erotic materials). ANCOVAs controlling for ageist and sexist beliefs revealed the ageist double standard; the elderly were perceived to be less interested in sex overall than the young. There was also a sexual double standard; women were perceived to be more interested in traditional sex than men, and men more interested in experimental sex than women. For traditional sex, women perceived younger targets as more interested than the older targets, and women targets as more interested than men. For experimental sex, a three-way interaction showed the interplay between the sexual and ageist double standards. Elderly female targets were perceived as least interested, and young male targets as most interested. Results reinforce that the current sexual standards distinguish between sex for intimacy and sex for other reasons (e.g., pleasure) and that the standards are particularly restrictive for older women.     

Psychopathic traits,gender, and motivations for sex: Putative paths to sexual coercion

Evidence suggests that both men and women perpetrate sexual coercion. Psychological factors, including psychopathic traits and power motivations, have been proposed to characterize male-perpetrated sexual coercion; however, it is unclear whether these factors play a similar role in female-perpetrated coercion or whether other motivations (e.g., intimacy, affect regulation) should be considered. To improve our understanding in this area, the current study first examined relationships between psychopathic traits and sexual coercion in a sample of 1199 undergraduate students (756 women), with gender as a potential moderator of these relationships. Second, the role of motivations for sex (e.g., power, affect regulation) in accounting for the psychopathy-coercion relationship was examined in men and women. Data were collected using an online survey and analyzed using multigroup path analysis. Results implicated impulsive-antisocial traits as particularly important to male-perpetrated verbal (e.g., manipulative) and nonverbal (e.g., physical) coercion, and that this relationship was partially explained by motives for sex involving power. In contrast, psychopathic traits did not appear to play a major role in female perpetrated coercion; instead, emotional value (i.e., intimacy-related) motivations for sex were associated with verbal (e.g., manipulation) coercion in women. In sum, our results support a conceptual model of male perpetration where men who are high in impulsive-antisocial traits may engage in sexual coercion in an attempt to feel powerful. Further, the findings in the female sample suggest that factors other than psychopathy, such as gender role beliefs in regard to sexual encounters, may be particularly important to female perpetrated sexually coercive behavior.     

Association of suicide rates for elderly age bands with gender equality

A lower sex ratio (male to female) of elderly suicide rates in several Asian countries have been attributed to gender inequality on several parameters. The association of two proxy measures of gender equality (value of the gender empowerment measure and the gender-related development index) and the male to female sex ratio of suicide rates in the age bands 65-74 yr. and 75+ yr. was examined using multiple linear regression. The two proxy measures of gender equality did not account for significant variance in the male to female sex ratio of suicide rates in the age bands 65-74 yr. and 75+ yr. Association of gender equality with the male to female sex ratio of suicide rates requires further clarification in both cross-sectional studies across different countries and longitudinal studies within individual countries for all age bands. Such studies should, in addition to the GEM and the GDI, include other measures of gender equality including sex differences in educational attainment, income, poverty, housing, employment, access to healthcare and social welfare services, and urbanisation.     

Implicit motives and sexual conservatism as predictors of sexual behaviors

This study was designed to provide an assessment of the relationship between the two most important implicit motives and the most frequently studied sexual behaviors. A community sample of 102 men and 92 women completed measures of implicit power and affiliation-intimacy motives, sexual conservatism, social desirability, and sexual behavior. For men, high power motivation was positively associated with the number of sexual partners and the frequency of sex. There was an interaction between sexual conservatism and power motivation in women. For women low in sexual conservatism, high power motivation was positively associated with the number of sexual partners and with earlier initiation to intercourse and oral sex. There were few associations between affiliation-intimacy motivation and sexual behaviors; however, women high in this motive reported later initiation to oral sex.     

Gender and ethnic differences in sexual attitudes at a Hispanic-serving university

The authors studied sexual attitudes in 328 university students from 10 undergraduate classes at a Hispanic-serving university near the Texas-Mexico border. Men (n = 128) and women (n = 199) rated their level of agreement with 38 items on a revised sexuality questionnaire. There were 283 self-identified Hispanic students and 44 self-identified non-Hispanic students in the sample. For the most part, these students agreed with one another, although there were statistically significant differences, with women being less permissive or more sex negative than men were on items relating to oral sex, premarital intercourse, love and sex, masturbation, Playboy magazine, and pornography. For the entire sample, 26 of the 38 items showed statistically significant gender differences. For Hispanics only, 23 of the 38 items showed statistically significant differences, with gender differences those of the sample as whole. There were 8 statistically significant differences between Hispanic and non-Hispanic students, with Hispanic students tending to be more conservative. The authors discuss findings that are contradictory to D. M. Buss's (1999, 2000) evolutionary psychology jealousy theory, namely that women in the present study were more jealous than men were on the sexual intercourse item.     

The sexual sensation seeking scale: reliability and validity within a heterosexual college student sample

The Sexual Sensation Seeking Scale (SSSS; Kalichman & Rompa, 1995) is a measure of the propensity to seek out novel or risky sexual stimulation. This measure has been consistently related to HIV-risk behavior in several different samples of gay men and with behavioral correlates of sexual permissiveness in college students. Five hundred twenty-eight college students completed the SSSS and several other sexuality and personality measures. The results reveal significant gender differences on the SSSS and similar (although stronger among women) patterns of significant correlations with sexually permissive characteristics and behaviors. Furthermore, SSSS scores were more highly correlated with sexual measures, whereas a more general measure of sensation seeking was more highly correlated with general personality measures. We discuss implications for use of the SSSS by sexuality educators and sex therapists.     

The sexual overperception bias is associated with sociosexuality

As reproductive rates have the potential to be higher in men than women, it is more costly (from an evolutionary perspective) for men to miss a mating opportunity than women. This asymmetry in costs has been proposed to result in men being more sensitive to cues to sexual opportunity than women, and thus men are more likely than women to misperceive sexual interest from opposite sex others. To investigate this sexual misperception bias, smiling male and female faces were presented to participants who were asked to judge whether the face appeared friendly or flirtatious. Participants also completed a sociosexual orientation questionnaire in order to assess their current attitudes towards sexual relationships. In general, we found that males perceive female faces as flirtatious significantly more often than females. However, our results also suggested that people with high scores on the sociosexuality inventory (who rated themselves as more likely to engage in short-term, casual relationships), regardless of sex, had a tendency to perceive the faces of potential mates as more flirtatious, and that this variable explained more variance than sex alone. Our findings demonstrate that sociosexuality may mediate biases in perceiving the sexual intent of others.     

The Power of Prestige: Why Young Men Report Having more Sex Partners than Young Women

In a survey of 48 men and 61 women from a southwestern US college, the gender difference in reported number of sex partners was mediated by the degree to which individuals felt that men and women who had many sexual partners were prestigious. In addition, men cared about the quantity and quality of their sex partners more than women did and these two factors were also related to reported number of sexual partners. The gender difference in reported sex partners is not veridical; it can be accounted for with attitudinal measures related to status and sex that are more common in men than women. Results are discussed in terms of understanding biased reporting in young American men and women.     

Emotional and sexual jealousy as a function of sex and sexual orientation in a Brazilian sample

The goal of the present study was to compare the relative distress of homosexual and heterosexual Brazilian men and women on scenarios in which they imagined their partners sexually or emotionally involved with another person, using a forced-choice paradigm and continuous measures. Participants were 68 heterosexual men, 72 heterosexual women, 42 homosexual men, and 35 homosexual women. On the forced-choice questions heterosexual men (39 on one question and 37 on the other) were more upset than their female counterparts (21 on one question and 15 on the other) by scenarios of sexual infidelity than those of emotional infidelity. On questions using continuous measures no significant difference was found between pleasurable sex and attachment scenarios for heterosexual women or heterosexual men. On the highly upsetting scenarios heterosexual men discriminated between flirting and both pleasurable sex and attachment scenarios, being less disturbed by the former. In contrast, heterosexual women were equally distressed by the three scenarios. Scores for the homosexual men and homosexual women fell in between those of the heterosexual men and heterosexual women and did not show a clear cut preference for the sexual infidelity or the emotional alternative on the forced-choice paradigm. However, on the continuous measures of jealousy homosexuals resembled heterosexuals of the opposite sex. There was no evidence that jealousy would be less intense among homosexuals although reproductive outcomes were not at risk.     

Nontraditional gender roles and the sexual experiences of heterosexual college students

The purposes of this study of heterosexual college students were (1) to specify gender differences and similarities in sexual beliefs and experiences, (2) to determine the prevalence of women enacting traditional male roles in dating and sexual interactions, and (3) to examine the relationship between women's enactment of traditional male roles and their sexual experiences. Findings for this predominantly Caucasian sample indicated that there were no significant gender differences in age of first intercourse, frequency of intercourse, oral sex participation, prevalence of coitus and anal sex, rating of how often sex partners satisfied their sex needs and desires, and reactions to recent intercourse. Although less than men's frequencies, sizable proportions of women acknowledged they had multiple sex partners and sex without emotional involvement. Support for an increased proportion of females engaging in the traditional male roles of initiating sexual involvement and dates and paying date expenses was also found. Findings also suggested that there are no simple patterns between women's sexual experience and nontraditional roles but that this association depends on the specific role as well as the status and quality of a woman's current sexual relationship. Findings were discussed in terms of their potential to contribute to women's sexual decisions.     

Men's heterosocial skill and attitudes toward women as predictors of verbal sexual coercion and forceful rape

This study assessed whether men's heterosocial skill and attitudes toward women are related to verbal and physical sexual coercion in a nonincarcerated population. We predicted that heterosocially skilled men would be more likely than unskilled men to have engaged in verbal sexual coercion, whereas unskilled men would be more likely than skilled men to have engaged in physical sexual coercion (i.e., forceful rape). We expected an interaction, with this pattern holding only for men who accepted traditional gender roles or male sexual dominance; men who did not accept these attitudes were expected to be unlikely to have engaged in either verbal or physical coercion. To identify sexually coercive men, we administered questionnaires to 1152 male introductory psychology students. They completed anonymous self-report measures of (a) heterosocial skill, (b) attitudes toward women, and (c) involvement with verbal and physical sexual coercion. Results showed that heterosocially skilled men were more likely than unskilled men to have engaged in verbal sexual coercion, but heterosocial skill was unrelated to forceful rape. Men who accepted traditional gender roles or male sexual dominance were more likely than other men to have engaged in both verbal sexual coercion and forceful rape. There were no interactions. Theoretical issues and treatment implications are discussed.The authors wish to thank Gayla Goolsby, Trudi Zaplac, Diane Collinge, Shelley Davis, Gina Benedicto, and DiAnne Poehl. This paper is based on the second author's Senior Honors Thesis, done as part of the Texas A&M University Undergraduate Fellows Program, which provided funding.     

Gender and sexual orientation differences in sexual response to sexual activities versus gender of actors in sexual films

In this study, the authors investigated the hypothesis that women's sexual orientation and sexual responses in the laboratory correlate less highly than do men's because women respond primarily to the sexual activities performed by actors, whereas men respond primarily to the gender of the actors. The participants were 20 homosexual women, 27 heterosexual women, 17 homosexual men, and 27 heterosexual men. The videotaped stimuli included men and women engaging in same-sex intercourse, solitary masturbation, or nude exercise (no sexual activity); human male-female copulation; and animal (bonobo chimpanzee or Pan paniscus) copulation. Genital and subjective sexual arousal were continuously recorded. The genital responses of both sexes were weakest to nude exercise and strongest to intercourse. As predicted, however, actor gender was more important for men than for women, and the level of sexual activity was more important for women than for men. Consistent with this result, women responded genitally to bonobo copulation, whereas men did not. An unexpected result was that homosexual women responded more to nude female targets exercising and masturbating than to nude male targets, whereas heterosexual women responded about the same to both sexes at each activity level.     

The relationship between childhood sexual abuse and sexual health practices of homeless adolescents

This study explored the gender differences in sexual self-concept, personal resources for sexual health, safe sex behaviors, and risky sexual behaviors among homeless adolescents with and without histories of sexual abuse. Data for this secondary analysis were collected in 2003 to 2004 in the first phase of a larger repeated-measures sexual health intervention study; 371 homeless youth between 16 and 23 years of age (M = 19.26, SD = 1.83) were recruited from a street outreach center. The majority (64.6%) of participants were males. Self-report instruments were completed at the outreach center via audio computer-assisted self-interview (A-CASI) format. It was found that female participants were better off than males on numerous measures of sexual health behaviors and attitudes. Sexually abused participants had significantly less future time perspective (p = .05), fewer sexual self-care behaviors (p = .04), and less social support than nonabused participants (p = .01) and almost significantly more sexual risk-taking (p = .08). However, no significant differences were found between abused and nonabused participants on sexual self-concept, self-efficacy or intention to use condoms, safe sex behaviors, AIDS knowledge, assertive communication, or self-efficacy to perform testicular/ breast self-exams. Overall, participants who did not report a history of sexual abuse had significantly more sexual health resources and engaged in fewer sex-risk behaviors than those who reported having been abused. These differences have notable implications for screening adolescents for a history of sexual abuse. Adolescents who report sexual abuse should receive risk counseling and be screened regularly for the development of sexual risk behaviors.     

The relationship between conformity to gender norms,sexual orientation,and gender identity for sexual minorities

The current study examined how dimensions of masculinity and femininity were expressed for sexual minorities. Cluster analysis was used to determine the number of latent classes for conformity to masculine and feminine norms for sexual minorities. A four-class solution was the best fit to the data. Cluster 1 (labeled Relating to others through equality and caring, n = 41) was characterized by low dominance and power over women and high involvement with kids and have nice relationships norms. Cluster 2 (labeled Relating to others through avoidance and misogyny, n = 38) was characterized by low risk-taking and have nice relationships and high power over women and disdain for homosexuality. Cluster 3 (labeled Relating to others through power, n = 34) was characterized by high winning, pursuit of status, and appearance and low modesty. Cluster 4 (labeled Relating to others through sex, n = 27) was characterized by low involvement in romantic relationships and sexual fidelity while endorsing high playboy attitudes. Results indicate that conforming to gender norms tends to follow categories of interpersonal beliefs and behaviors rather than being based in gender identity or sexual orientation. Implications of the results for future research and clinical practice are examined.     

Adult attachment and sexual behavior

The relations between adult attachment processes and sexuality were examined in a community sample of 792 young adults (327 men and 465 women) from the Niagara region of Canada. Participants completed questionnaires that included Simpson’s (1990) measure of adult attachment, self‐reported physical attractiveness, erotophilia, and a variety of sexual behavior measures (e.g., number of sexual partners, age of first sexual experience, frequency of sexual behaviors in the past year, whether an affair had occurred in the past year, and consistent condom usage). The sexuality measures were factor analyzed to extract common factors. The results were modest, but a number of significant relationships between sexuality and attachment were observed. For example, people scoring higher on a secure attachment index perceived themselves as more physically attractive, whereas people scoring higher on an anxious attachment index perceived themselves as less physically attractive, had an early first intercourse (and more lifetime partners), more infidelity, and took more sexual precautions (e.g., condom usage). The results were generally stronger in women, with most of the attachment/sexuality associations in the full sample being driven by the results in women. Implications for understanding sexual variability, including high‐risk sexual behavior, are discussed.