Confidence in Personal Preferences

The first aim of this study was to test the self‐consistency model (SCM) of subjective confidence as it applies to personal preferences. According to SCM, participants presented with a two‐alternative forced‐choice (2AFC) item draw a small sample of representations of the item. Their confidence reflects the extent to which the choice is representative of the population of representations associated with the item, and the likelihood of making that choice on subsequent occasions. The second aim was to use confidence judgment as a clue to the dynamics of online preference construction. Participants were presented with 2AFC items measuring everyday personal preferences. The task was presented five times. In line with SCM, (i) when participants changed their preferences across presentations, they were systematically more confident when they made their more frequent choice; (ii) confidence in a choice in the item's first presentation predicted the likelihood of repeating that choice in subsequent presentations; (iii) despite the idiosyncratic nature of personal preferences, confidence was higher for consensual than for nonconsensual preferences; (iv) when participants predicted the preferences of others, they were also more confident when their predictions agreed with those of others; and (v) the confidence/accuracy correlation for predictions was positive for consensually correct but negative for consensually wrong predictions. These results suggest that confidence in preferences can help separate between the stable and variable contributions to preference construction in terms of the population of representations available in memory and the representations that are accessible at the time of preference solicitation, respectively. Copyright © 2012 John Wiley & Sons, Ltd.     

Looking behaviour and preference for artworks: The role of emotional valence and location

The position of an item influences its evaluation, with research consistently finding that items occupying central locations are preferred and have a higher subjective value. The current study investigated whether this centre-stage effect (CSE) is a result of bottom-up gaze allocation to the central item, and whether it is affected by item valence. Participants (n = 50) were presented with three images of artistic paintings in a row and asked to choose the image they preferred. Eye movements were recorded for a subset of participants (n = 22). On each trial the three artworks were either similar but different, or were identical and with positive valence, or were identical and with negative valence. The results showed a centre-stage effect, with artworks in the centre of the row preferred, but only when they were identical and of positive valence. Significantly greater gaze allocation to the central and left artwork was not mirrored by equivalent increases in preference choices. Regression analyses showed that when the artworks were positive and identical the participants' last fixation predicted preference for the central art-work, whereas the fixation duration predicted preference if the images were different. Overall the result showed that item valence, rather than level of gaze allocation, influences the CSE, which is incompatible with the bottom-up gaze explanation. We propose that the centre stage heuristic, which specifies that the best items are in the middle, is able to explain these findings and the centre-stage effect.     

Preference and reinforcer efficacy of high‐ and low‐tech items: A comparison of item type and duration of access

This study examined the interactions of stimulus type (high‐ vs. low‐tech) and magnitude (duration of access) on preference and reinforcer efficacy. Two preference assessments were conducted to identify highly preferred high‐tech and low‐tech items for each participant. A subsequent assessment examined preference for those items when provided at 30‐s and 600‐s durations. We then evaluated reinforcer efficacy for those same items when provided for a range of durations using progressive‐ratio schedules. Results suggested item type and access duration interacted to influence preference and reinforcer efficacy. Participants preferred high‐tech items at longer durations of access and engaged in more responding when the high‐tech item was provided for long durations, but these patterns were reversed for the low‐tech item. In addition, participants engaged in less responding when the high‐tech item was provided for short durations and when the low‐tech item was provided for long durations.     

Reinforcement: Food Signals the Time and Location of Future Food

It has long been understood that food deliveries may act as signals of future food location, and not only as strengtheners of prefood responding as the law of effect suggests. Recent research has taken this idea further—the main effect of food deliveries, or other “reinforcers”, may be signaling rather than strengthening. The present experiment investigated the ability of food deliveries to signal food contingencies across time after food. In Phase 1, the next food delivery was always equally likely to be arranged for a left‐ or a right‐key response. Conditions were arranged such that the next food delivery was likely to occur either sooner on the left (or right) key, or sooner on the just‐productive (or not‐just‐productive) key. In Phase 2, similar contingencies were arranged, but the last‐food location was signaled by a red keylight. Preference, measured in 2‐s bins across interfood intervals, was jointly controlled by the likely time and location of the next food delivery. In Phase 1, when any food delivery signaled a likely sooner next food delivery on a particular key, postfood preference was strongly toward that key, and moved toward the other key across the interreinforcer interval. In other conditions in which food delivery on the two keys signaled different subsequent contingencies, postfood preference was less extreme, and quickly moved toward indifference. In Phase 2, in all three conditions, initial preference was strongly toward the likely‐sooner food key, and moved to the other key across the interfood interval. In both phases, at a more extended level of analysis, sequences of same‐key food deliveries caused a small increase in preference for the just‐productive key, suggesting the presence of a “reinforcement effect”, albeit one that was very small.     

How salient pictures in magazine advertisements bias consumers' preference construction: A comparison with product pages in e‐stores applying dual system model

This article compares the preference construction strategies that consumers adopt when reading magazine ads or browsing e‐stores. Decision processes are constrained by the structure of the context, so this research started with a pilot study that explored the use of salient background pictures in both contexts; the findings showed that magazine ads often featured dominant pictures, but product pages in e‐stores usually did not. In line with dual system theory, magazine ads thus may encourage picture‐based processing (System I), whereas product pages in e‐stores may encourage attribute‐based processing (System II). Two studies support these predictions. In Study 1, the product with the worst attributes but the most attractive background pictures was more likely to be chosen by consumers reading a magazine than by those browsing an e‐store. Study 2 affirmed that ad pictures, rather than product attributes, dominated evaluations. Together, these findings indicate that dominant pictures in magazine advertisements encourage intuitive processing and bias analytical processing.     

Controlling item exposure and test overlap on the fly in computerized adaptive testing

This paper proposes an on‐line version of the Sympson and Hetter procedure with test overlap control (SHT) that can provide item exposure control at both the item and test levels on the fly without iterative simulations. The on‐line procedure is similar to the SHT procedure in that exposure parameters are used for simultaneous control of item exposure rates and test overlap rate. The exposure parameters for the on‐line procedure, however, are updated sequentially on the fly, rather than through iterative simulations conducted prior to operational computerized adaptive tests (CATs). Unlike the SHT procedure, the on‐line version can control item exposure rate and test overlap rate without time‐consuming iterative simulations even when item pools or examinee populations have been changed. Moreover, the on‐line procedure was found to perform better than the SHT procedure in controlling item exposure and test overlap for examinees who take tests earlier. Compared with two other on‐line alternatives, this proposed on‐line method provided the best all‐around test security control. Thus, it would be an efficient procedure for controlling item exposure and test overlap in CATs.     

Differential Automatic Processing Deficits in Early Stage Alzheimer's Disease

This experiment sought further support for the view that early stage Alzheimer's disease (AD) disrupts cognitive structures that cast experience into a temporal framework. Forty participants, evenly divided between normal elderly (NE) and persons diagnosed with mild AD, viewed 19 lists of 14 pictures each. Following the presentation of each list participants were asked to identify the most recently experienced picture (target) from 3 pictures. A second stimulus was a picture never previously seen; the third picture was a distracting item that had appeared in the list on either one or three occasions. The results show that whereas choice accuracy of the NE group remained largely unimpaired regardless of the delay between the target and the judgment task or the frequency of the distractor, the AD participants exhibited large and profound deficits in temporal judgments, especially when distractor frequency was greater than the more recent event. In effect, the AD group relied on how often an event occurred rather than the time of its occurrence. This finding is consistent with previous research that found AD patients deficient in forming a temporal representation of their experience.     

Associative recognition processes are modulated by the semantic unitizability of memoranda

Although memory of episodic associations is generally considered to be recollective in nature, it has been suggested that when stimuli are experienced as a unit, familiarity processes might contribute to their subsequent associative recognition. To investigate the effect of semantic relatedness during episodic encoding on the processes of retrieval of associative information, we had participants interactively encode pairs of object pictures, vertically arranged so as to suggest a functional or configural relationship between them. Half the pairs were independently judged to be of related objects (e.g., a lamp over a table) and half of unrelated objects (e.g., a key-ring over an apple). At test, participants discriminated between intact, recombined, and new pairs while event related potentials (ERPs) were recorded. In an early ERP marker of retrieval success generally associated with familiarity processes, differences related to associative memory only emerged for related pairs, while differences associated with item memory emerged for both related and unrelated pairs. In contrast, in a later ERP effect associated with recollection, differences related to associative memory emerged for both related and unrelated pairs. These findings may indicate that retrieval of episodic associations formed between two semantically related visual stimuli can be supported by familiarity-related processes.     

Similarity as an organising principle in short-term memory

Abstract

The role of stimulus similarity as an organising principle in short-term memory was explored in a series of seven experiments. Each experiment involved the presentation of a short sequence of items that were drawn from two distinct physical classes and arranged such that item class changed after every second item. Following presentation, one item was re-presented as a probe for the ‘target’ item that had directly followed it in the sequence. Memory for the sequence was considered organised by class if probability of recall was higher when the probe and target were from the same class than when they were from different classes. Such organisation was found when one class was auditory and the other was visual (spoken vs. written words, and sounds vs. pictures). It was also found when both classes were auditory (words spoken in a male voice vs. words spoken in a female voice) and when both classes were visual (digits shown in one location vs. digits shown in another). It is concluded that short-term memory can be organised on the basis of sensory modality and on the basis of certain features within both the auditory and visual modalities.     

Spatial distinctiveness effect in categorisation

The aim of the present study was to show that the probability of an item being retrieved is proportional to its spatial distinctiveness, and that this distinctiveness effect can be obtained in an implicit memory task. The participants were presented with two phases in which they had to categorise pictures of objects as either “kitchen utensils” or “do-it-yourself tools”. In our encoding phase, the pictures were successively presented in different positions on the screen. The positions were arranged in one of two different configurations: a “distinctive condition” in which the pictures were placed in two circles, one central and one peripheral, such that the distance between the pictures was greater when they were in a peripheral position than in a central position, and a “nondistinctive” condition, in which the distance between the pictures was constant irrespective of their central or peripheral position. In the test phase, the same pictures were presented for categorisation, mixed with new pictures at the centre of the screen. The results clearly confirmed our expectations.     

Orthographic directionality and thematic role illustration in English and Arabic

This study tested the hypotheses that people had a bias for drawing agents on the left of a picture when given a verb stimulus targeting an active or passive event (e.g., "kicked" or "is kicked") and that orthographic directionality would influence the way events were illustrated. Monolingual English speakers, who read and write left-to-right, and Arabic speakers, who read and write right-to-left, drew agents and patients in response to verb stimuli. We found no significant orthographic directionality effects and no preference for positioning agents on the left of pictures in either group or sentence type. Instead, participants drew agents on the right regardless of language or sentence type, and this was exaggerated in English speakers illustrating passive verbs. These findings support the existence of a preference for placing agents in the right hemispace that may result from asymmetrical hemispheric (i.e., left>right) activation induced by language processing. Our results are consistent with findings that people prefer pictures in which focus is on the right, a preference strongest in pictures with no implicit directionality of movement. This suggests that the methodology of the current study encouraged a static rather than dynamic interpretation of the verb in most participants.     

Imagining what might be: why children underestimate uncertainty

Children’s well-documented tendency to behave as if they know more than they do about uncertain events is reduced under two conditions: when the outcome of a chance event has yet to be determined and when one unknown outcome has occurred but is difficult to imagine. In Experiment 1, in line with published findings, 5- and 6-year-olds (N = 61) preferred to guess the unknown location of a known object when the object was in place rather than before its location had been determined. There was no such preference when the object’s identity was unknown. In Experiment 2, 29 5- and 6-year-olds were more likely to correctly mark both possible locations when an already hidden object’s identity was unknown rather than known. We conclude that children’s vivid imaginations can lead them to underestimate uncertainty in a similar way to imagination inflation or fluency effects in adults.     

The flexibility of association between temporal concepts and physical space in the Japanese language

Previous studies have indicated that temporal concepts such as the past and future are associated with horizontal (left–right) space. This association has been interpreted as reflecting left‐to‐right writing systems. The Japanese language, however, is written both horizontally and vertically and, when texts are presented vertically, the sequence of columns runs from right to left. This study examines whether the associations between time and space are changed by the direction of the character strings using a word categorization task. Consistent with previous studies, response times and error rates indicated left‐past and right‐future associations when participants read words presented horizontally. On the other hand, response times indicated the opposite (i.e., left‐future and right‐past associations) when participants read words presented vertically. These results suggest that temporal concepts are not associated with one's body or physical space in an inflexible manner, but rather the associations can flexibly change through experience.     

Directed forgetting of complex pictures in an item method paradigm

An item-cued directed forgetting paradigm was used to investigate the ability to control episodic memory and selectively encode complex coloured pictures. A series of photographs was presented to 21 participants who were instructed to either remember or forget each picture after it was presented. Memory performance was later tested with a recognition task where all presented items had to be retrieved, regardless of the initial instructions. A directed forgetting effect—that is, better recognition of “to-be-remembered” than of “to-be-forgotten” pictures—was observed, although its size was smaller than previously reported for words or line drawings. The magnitude of the directed forgetting effect correlated negatively with participants’ depression and dissociation scores. The results indicate that, at least in an item method, directed forgetting occurs for complex pictures as well as words and simple line drawings. Furthermore, people with higher levels of dissociative or depressive symptoms exhibit altered memory encoding patterns.     

Do you remember where sounds,pictures and words came from? The role of the stimulus format in object location memory

Contrasting results in visual and auditory spatial memory stimulate the debate over the role of sensory modality and attention in identity-to-location binding. We investigated the role of sensory modality in the incidental/deliberate encoding of the location of a sequence of items. In 4 separated blocks, 88 participants memorised sequences of environmental sounds, spoken words, pictures and written words, respectively. After memorisation, participants were asked to recognise old from new items in a new sequence of stimuli. They were also asked to indicate from which side of the screen (visual stimuli) or headphone channel (sounds) the old stimuli were presented in encoding. In the first block, participants were not aware of the spatial requirement while, in blocks 2, 3 and 4 they knew that their memory for item location was going to be tested. Results show significantly lower accuracy of object location memory for the auditory stimuli (environmental sounds and spoken words) than for images (pictures and written words). Awareness of spatial requirement did not influence localisation accuracy. We conclude that: (a) object location memory is more effective for visual objects; (b) object location is implicitly associated with item identity during encoding and (c) visual supremacy in spatial memory does not depend on the automaticity of object location binding.     

Is politician A or politician B more persuasive? recipients' source preference and the direction of biased message processing

Participants' preference for one of two politicians running for the post of Chancellor in Germany was measured. Under conditions conducive to effortful processing, participants were then presented with a persuasive message ascribed to one of these two sources. The message was either unambiguous strong, unambiguous weak, or ambiguous. Different from previous research on the role of message ambiguity for attitude change, the ambiguous message consisted of arguments rated as moderately convincing in a pretest rather than of a mixture of strong and weak arguments. The results were in line with predictions derived from the heuristic‐systematic model (HSM). Indicating unbiased systematic processing, an unambiguous strong message led to more agreement than an unambiguous weak message. In the case of an ambiguous message, in line with the HSM's bias hypothesis, more agreement was found among participants preferring the source politician as compared to participants preferring the other politician. Copyright © 2003 John Wiley & Sons, Ltd.     

Longitudinal analysis of leisure-item preferences.

Twenty‐two individuals with developmental disabilities participated in two leisure‐item preference assessments, spaced approximately 16 months apart. Results showed (a) an overall increase in item contact across assessments for 13 participants and (b) at least some overlap across assessments in the five most highly ranked items for every participant. These results highlight individual differences in the stability of preference over time and suggest the need for research to identify the determinants of temporal shifts in preference.     

青年人和老年人加工情绪图片过程中的注意偏向:眼动研究

利用眼动追踪技术,考察了老年人与青年人加工情绪图片过程中的注意偏向及再认成绩。给被试同时呈现积极、中性及消极情绪图片,分为注意和记忆两部分任务。基于线性混合模型的分析发现,与青年人相比,老年人表现出对积极图片更大的注意偏向,且在随后的再认过程中对积极情绪图片的再认正确率更高。结果支持了社会情绪选择理论,说明中国老年人同样存在“积极效应”,情绪加工过程中能够通过选择偏爱的积极情绪信息来适应老化。     

Characteristic sounds facilitate visual search

In a natural environment, objects that we look for often make characteristic sounds. A hiding cat may meow, or the keys in the cluttered drawer may jingle when moved. Using a visual search paradigm, we demonstrated that characteristic sounds facilitated visual localization of objects, even when the sounds carried no location information. For example, finding a cat was faster when participants heard a meow sound. In contrast, sounds had no effect when participants searched for names rather than pictures of objects. For example, hearing “meow” did not facilitate localization of the word cat. These results suggest that characteristic sounds cross-modally enhance visual (rather than conceptual) processing of the corresponding objects. Our behavioral demonstration of object-based cross-modal enhancement complements the extensive literature on space-based cross-modal interactions. When looking for your keys next time, you might want to play jingling sounds.     

Disgust,creatureliness and the accessibility of death‐related thoughts

From an existential terror management theory perspective, disgusting stimuli are threatening to human beings because they make salient people's vulnerability to death. Two studies were designed to assess this proposition by measuring implicit death‐related ideation after individuals were presented with stimuli that either were or were not disgusting, under conditions in which the similarities of humans to other animals or the uniquely human aspects of people were made salient. In Study 1, in which rather extreme disgust‐eliciting pictures were used, disgusting stimuli led to higher death‐thought accessibility than neutral pictures regardless of whether or not participants had previously been primed with similarities between humans and other animals. In Study 2, in which milder verbal disgust‐eliciting stimuli were used, disgusting stimuli led to heightened death‐thought accessibility only when human‐animal similarities were first primed. Implications for the regulation and humanization of the human body and its functions are discussed. Copyright © 2006 John Wiley & Sons, Ltd.