The effect of red on male perceptions of female attractiveness: Moderation by baseline attractiveness of female faces

Past research has demonstrated the importance of color in a variety of social contexts, including human mating. For example, red increases heterosexual men's feelings of attraction toward women. In the current work, this basic red‐attraction link is qualified by the initial attractiveness of female faces. In two experiments, red enhanced men's ratings of female attractiveness, but only for faces pre‐rated as attractive; red had no influence on perceptions of initially unattractive faces. Additionally, Experiment 1 manipulated how long participants viewed attractive and unattractive faces as an exploratory test of when color and face features are integrated. The findings show that initial female attractiveness moderates the influence of red on judgments of attractiveness even when the faces are viewed for extremely short exposures. The present findings identify an important boundary condition of the red‐attractiveness effect and provide an initial indication of where in the processing stream color impacts social judgments. Copyright © 2015 John Wiley & Sons, Ltd.     

Perceptual adaptation affects attractiveness of female bodies

We investigated whether short durations (5 minutes) of exposure to distorted bodies can change subsequent perceptions of attractiveness and normality. Participants rated 110 female bodies, varying in width, on either their attractiveness or normality before and after exposure to either extremely narrow (?50% of original width in Experiments 1 and 2) or extremely wide bodies (+50% of original width in Experiment 1, and +70% of original width in Experiment 2). In both experiments, the most attractive and most normal looking bodies became significantly and substantially narrower after exposure to narrow bodies. The most normal looking body changed significantly after exposure to wide bodies, but the most attractive body did not. These results show that perceptions of body attractiveness can be influenced by experience, but that there is an asymmetry between the effects of exposure to narrow and wide bodies. We consider a possible mechanism for this unexpected asymmetry, as well as possible implications for the effects of media exposure on body‐image. The most attractive body shape was consistently narrower than the most normal looking body shape. Substantial changes in what looked normal were accompanied by congruent changes in what looked attractive, suggesting that a normal or average body shape may function as a reference point against which body attractiveness is judged.     

Testosterone-to-oestradiol ratio is associated with female facial attractiveness

The relationship between facial shape and attractiveness has been extensively studied, yet few studies have investigated the underlying biological factors of an attractive face. Many researchers have proposed a link between female attractiveness and sex hormones, but there is little empirical evidence in support of this assumption. In the present study we investigated the relationship between circulating sex hormones and attractiveness. We created prototypes by separately averaging photographs of 15 women with high and low levels of testosterone, oestradiol, and testosterone-to-oestradiol ratio levels, respectively. An independent set of facial images was then shape transformed toward these prototypes. We paired the resulting images in such a way that one face depicted a female with high hormone level and the other one with a low hormone level. Fifty participants were asked to choose the more attractive face of each pair. We found that low testosterone-to-oestradiol ratio and low testosterone were positively associated with female facial attractiveness. There was no preference for faces with high oestradiol levels. In an additional experiment with 36 participants we confirmed that a low testosterone-to-oestradiol ratio plays a larger role than low testosterone alone. These results provide empirical evidence that an attractive female face is shaped by interacting effects of testosterone and oestradiol.     

The effect of first names on perceptions of female attractiveness

The effect of a female's first name on subsequent judgments of her attractiveness was investigated via a Latin square design. The results indicated that the impact of a desirable or undesirable first name on attractiveness is minimal—less than 1% of the explained variance. These results appear to be a consistent extension of earlier findings on the impact of first names.An earlier version of this article was competitively selected to be presented at the fifth annual Communication, Language, and Gender Conference, Athens, Ohio, October 15–16, 1982. The authors are indebted to Lee Ann Bryan, Paul Cox, Karen Farnsworth, Karen Lemon, and Kelly Sisson for assistance in data gathering.     

The effects of body mass index and waist-to-hip ratio on ratings of female attractiveness, fecundity, and health

This paper examines the effects of body mass index (BMI) and waist-to-hip ratio (WHR) on people’s perceptions of female attractiveness and fecundity. One hundred and two participants (51 females) were asked to rate 18 line drawings, varying across three BMI and six WHR levels, on seven different attributes (‘healthy’, ‘fertile’, ‘youthful’, ‘intelligent’, ‘nurturing’, ‘flirty’, and ‘attractive’). Line drawings manipulated arm and leg thickness while keeping torso WHR consistent, thus unconfounding previously confounded variables. The data were analysed through a doubly multivariate analysis of variance. Effect sizes were larger for BMI than for WHR. Figures of average weight and a WHR of 0.7 were rated as most attractive and healthy. Overall, the results demonstrate that the effects of BMI and WHR on perceptions of attractiveness and fecundity are interdependent and should be studied concurrently rather than in isolation.     

Effects of shape parameters on the attractiveness of a female body

Various researchers have suggested that certain anthropometric ratios can be used to measure female body attractiveness, including the waist to hip ratio, Body Mass Index (BMI), and the body volume divided by the square of the height (Volume-Height Index). Based on a wide range of female subjects and virtual images of bodies with different ratios, Volume-Height Index was found to provide the best fit with female body attractiveness, and the effect of Volume-Height Index can be fitted with two half bell-shaped exponential curves with an optimal Volume-Height Index at 14.2 liter/m2. It is suggested that the general trend of the effect of Volume-Height Index may be culturally invariant, but the optimal value of Volume-Height Index may vary from culture to culture. In addition to Volume-Height Index, other body parameters or ratios which reflect body proportions and the traits of feminine characteristics had smaller but significant effects on female body attractiveness, and such effects were stronger at optimum Volume-Height Index.     

Body images of patients with anorexia nervosa, bulimia nervosa and female control subjects: a comparison with male ideals of female attractiveness

Body images of female patients with anorexia nervosa and bulimia nervosa were assessed against females without eating disorders and compared with male ideals of female attractiveness. A computer program was applied to examine body images of 62 patients with anorexia nervosa, 45 patients with bulimia nervosa, and 40 female and 39 male control subjects. Body size overestimation was most distinct in the two patient groups. Self-ideal discrepancy was highest in bulimia nervosa. Estimation of the society's ideal female body in all three female groups did not differ from men's perception of the most attractive female body. Congruence of ideals of female attractiveness in patients, female, and male control subjects and described differences between patients and female controls support the theory that body image disturbance is a problem of processing self-referential information regarding body image rather than a problem of processing body image related information per se.     

A dual-process account of female facial attractiveness preferences: Sexual and nonsexual routes

The current study conceptualizes facial attractiveness as a dual-process judgment, combining sexual and aesthetic value. We hypothesized that holistic face processing is more integral to perceiving aesthetic preference and feature-based processing is more integral to sexual preference. In order to manipulate holistic versus feature-based processing, we used a variation of the composite face paradigm. Previous work indicates that slightly shifting the top from the bottom half of a face disrupts holistic processing and enhances feature-based processing. In the present study, while nonsexual judgments best explained facial attraction in whole-face images, a reversal occurred for split-face images such that sexual judgments best explained facial attraction, but only for mate-relevant faces (i.e., other-sex). These findings indicate that disrupting holistic processing can decouple sexual from nonsexual judgments of facial attraction, thereby establishing the presence of a dual-process.     

Facial aging, attractiveness, and distinctiveness.

A standard facial caricature algorithm has been applied to a three-dimensional (3-D) representation of human heads, those of Caucasian male and female young adults. Observers viewed unfamiliar faces at four levels of caricature--anticaricature, veridical, moderate caricature, and extreme caricature--and made ratings of attractiveness and distinctiveness (experiment 1) or learned to identify them (experiment 2). There were linear increases in perceived distinctiveness and linear decreases in perceived attractiveness as the degree of facial caricature (Euclidean distance from the average face in 3-D-grounded face space) increased. Observers learned to identify faces presented at either level of positive caricature more efficiently than they did with either uncaricatured or anticaricatured faces. Using the same faces, 3-D representation, and caricature levels, O'Toole, Vetter, Volz, and Salter (1997, Perception 26 719-732) had shown a linear increase in judgments of face age as a function of degree of caricature. Here it is concluded that older-appearing faces are less attractive, but more distinctive and memorable than younger-appearing faces, those closer to the average face.     

Comparing the results of laboratory and World-Wide Web samples on the determinants of female attractiveness

The Internet provides a new method to obtain subjects. Arguments supporting the use of the Internet as an experimental medium include the ease of data collection, limited resources needed, and ability to gain a sample more representative of the population. However, it has not been demonstrated that the Internet provides the conditions necessary to yield valid data. This paper compares results from experiments conducted over the Internet and in a laboratory. Correlating the means from the Internet samples to the laboratory samples on important interactions yielded values near 1.0, indicating that the two data sets are driven by the same psychological variables. Further evidence of the validity of these Web studies comes from regression analyses. However, more studies of this sort are needed to further identify what types of experiments may be validly conducted over the Internet.     

The effect of physical attractiveness of models on advertising effectiveness for male and female adolescents

This study investigates the effect of advertising with physically attractive models on male and female adolescents. The findings suggest that highly attractive models are less effective than those who are normally attractive. Implications of social comparison are discussed.     

The effects of false feedback on attributed arousal and rated attractiveness in female subjects1

In an expanded version of the Valins false feedback paradigm, female subjects viewed ten slides of seminude males accompanied by either an increase or no change in amplified heart beats. Heart rate increase slides were rated as both more attractive and more arousing than no-change slides. These two measures were highly correlated, and did not differ significantly in the degree to which they were influenced by feedback. Subjects also showed significantly greater changes in actual heart rate for the increasing feedback slides than for the no-change slides, although the feedback produced no corresponding differences in GSR. Despite the effects on both subjective report and cardiac activity, correlations between these two measures were generally nonsignificant. Subjects classified as high in autonomic perception showed no significant relationship between actual cardiac activity and slide ratings, nor were they more influenced in their ratings by the feedback than subjects low in autonomic perception. Implications for the false feedback paradigm and for current issues in the social psychology and psychophysiology of emotion are discussed.     

The relative influence of facial neoteny and waist-to-hip ratio on judgements of female attractiveness and fecundity

Numerous studies have demonstrated that waist-to-hip ratio (WHR) affects perceptions of female physical attractiveness and fecundity. This study tested the assumption that facial attractiveness explained more variance in overall ratings and fecundity than WHR, when the latter is manipulated within the normal range (0.67 - 0.85). One hundred and sixty-one participants (mean age = 21.5) rated the attractiveness, youthfulness, fertility, healthiness and likelihood of being pregnant for 27 photographs of three females in which facial attractiveness in terms of neoteny (three levels) and WHR (three levels) had been systematically digitally manipulated. Facial attractiveness exerted a significant influence on judgements of attractiveness, youthfulness, fertility and healthiness, whereas WHR only affected likelihood of being pregnant. Results are interpreted in terms of neotenous facial attractiveness providing potential mates with information concerning phenotypic and genetic quality.     

Commitment and rival attractiveness: Their effects on male and female reactions to jealousy-arousing situations

The present study explored the way in which males and females are affected by a rival's attractiveness and by the commitment to an alternative relationship in jealousy provoking situations. Subjects, who were all married between 5 and 20 years, read experimental vignettes and rated the protagonist's likely responses. Further, data on several personal variables (e.g., dispositional jealousy; self-esteem and quality of marital relationship) were collected. The data indicate that responses to the vignettes were mediated by an interaction between the rival attractiveness, the degree of commitment to alternative relationships and subject's gender. Male responses appeared to be driven by their concern with protecting their egos; females, on the other hand, seemed most concerned with protecting their relationships. The implications of the findings are discussed.