The influence of social identity on value perceptions and intention

Despite much research on consumers' brand identification, researchers remain divided regarding the conceptualization of the dimensions underlying social identity and how these dimensions impact marketing outcome variables. Further, previous studies have failed to examine the underlying psychological process driving this effect. The current research is the first to assess the importance of affective social identity as the mediator through which cognitive social identity impacts consumers' purchase intentions by ways of emotional and social value. Results show that affective social identity mediates the relationship between cognitive social identity and emotional value, where affect is the main driver in the formation of purchase intention. This study highlights the need to model cognitive and affective social identity separately and provides insight into how consumers' social identification influences their perceptions of identity‐linked products. Copyright © 2016 John Wiley & Sons, Ltd.     

The effect of company recruitment web site orientation on individuals’ perceptions of organizational attractiveness

The use of company web pages to attract prospective job applicants has experienced tremendous growth in recent years. To date, very little is known about the process by which recruitment web sites influence individuals’ desire to pursue employment with an organization. This study attempts to address this issue by using an experimental design to investigate the relationships among recruitment web site orientation, individuals’ expectations concerning the use of Internet technology, web site usability, and organizational attractiveness. Survey results from 252 business students indicated that web site orientation and outcome expectancy influenced organizational attractiveness perceptions through influencing the perceived usability of the website. The implications of such results for firms interested in using recruitment web sites to attract applicants are discussed.     

The development of ethnic identity during adolescence

The development of ethnic identity is a critical facet of adolescence, particularly for adolescents of color. In order to examine the developmental trajectory of ethnic identity, African American, Latino American, and European American early and middle adolescents (N = 420) were assessed over 3 years. Two components of ethnic identity were assessed--group-esteem was found to rise for both early and middle adolescents; exploration rose for middle adolescents. African Americans and Latino Americans were lower in group-esteem but have greater increases than European Americans, particularly across a school transition. The course of ethnic identity development during early and middle adolescence, the role of school context, and the variability in developmental trajectories among racial and ethnic groups are discussed.     

The influence of sexual harassment frequency and perceptions of organizational justice on victim responses to sexual harassment

Organizational justice theory was used to understand the conditions that influence how women respond when sexually harassed. Specifically, this study examined whether sexual harassment frequency interacts with perceptions of four types of organizational justice (procedural, distributive, interpersonal, and informational) to predict two types of victim responses (confrontation and reporting). With data collected from 257 female employees, it was found that the interaction between sexual harassment frequency and perceptions of distributive justice and the interaction between sexual harassment frequency and perceptions of procedural justice predicted reporting, whereas the interaction between sexual frequency and perceptions of distributive justice predicted confrontation. The interaction between sexual harassment frequency and perceptions of informational justice predicted both confrontation and reporting. Implications for organizations are discussed.     

Investigating the influence of organizational role on perceptions of risk in deep coal mines

The authors replicated O. Ostberg's (1980) study of forestry workers using a range of personnel groups in coal mines. Findings demonstrate a high level of consensus between a range of personnel groups for a set of pictorially depicted behavioral risks, at the level of rank order, but significant differences in terms of relative magnitudes. Magnitudes of perceived risk were found to be greater for those closest to the point of hazard than for members of more geographically and experientially distal groups. Findings are interpreted with reference to experiential influences associated with organizational role. Revealed differences between personnel groups are explained in terms of cognitive availability, specifically effects associated with habituation and familiarity with risk, these sources of perceptual bias appearing to interact with organizational role.     

The effect of organizational structure on perceptions of procedural fairness

This study explored the relationship between 3 dimensions of organizational structure--centralization, formalization, and size--and perceptions of procedural and interactional fairness. Data from 11 organizations (N = 209) indicated that, as predicted, centralization was negatively related to perceptions of procedural fairness, and organizational size was negatively related to interactional fairness. However, contrary to predictions, formalization was not related to perceptions of procedural fairness. Results suggest that organizational structure and design should play a more prominent role in our thinking about organizational fairness.     

The impact of organizational change on the perceptions of UK managers

Abstract

This study describes what kind of impact the relocation of an organization has on the daily life and experiences of its employees and their families. The organization—the defence forces—was closing some garrisons and relocating personnel. The research question is: 'What kind of everyday life and experiences have those who got new jobs in other garrisons in the same area and who stayed in their home towns (stayers) compared to those who had to move to other areas (movers) and also to those who chose to commute between their home town and the new job (commuters).' The hypothesis is that the stayers have less demanding changes in everyday life and less stressful experiences than the movers and commuters. Data were collected through a survey questionnaire before and 18 months after the relocation. The first sample consists of 183 members of the personnel and the follow-up sample 132 members. The results showed that the relocation had not been an easy transition for any group. The life situation of the commuters was the hardest. A considerable portion of the stayers also evaluated their life situation to have been unfavourable and stressful.     

The moderating effect of teamwork perceptions on the organizational politics--job satisfaction relationship

By using regression analyses on data from 355 full-time employees of a customer-service organization in the eastern United States, the authors tested the hypothesis that perceptions of organizational politics are more strongly related to job dissatisfaction among individuals who perceive low levels of teamwork importance than among those who perceive high levels of teamwork importance. Hierarchical moderated regression analysis of the data revealed that the moderating effect of teamwork importance was most relevant at average-to-high levels of perceived politics. That finding supports the assertion that one way to address the negative impact of organizational politics is to try to ensure that employees value teamwork.     

Relationships between perceptions of organizational size and the organizational choice process

Expectancy theory concepts were used to predict (a) the attractiveness of, (b) the amount of effort directed toward entering, and (c) the eventual choice of a job in relatively big and small work organizations. It was found, among a group of graduating seniors from a technical college, that antecedent perceptions regarding organizational size (expectancy, valence, instrumentality) were significantly related to the relative attractiveness of different-sized organizations and the number of job interviews taken with relatively big and small companies. In addition, economically tied extrinsic outcomes were seen as more readily attainable in big organizations, whereas certain intrinsic outcomes were perceived to be more easily obtained in small organizations.     

The influence of mood on perceptions of social interactions

Interpreting our own and others' social behaviors is an important cognitive task in everyday life. Recent work in cognitive psychology suggests that temporary mood states may have a significant effect on the way information about common social events is processed. This study investigated how (a) a person's current mood, (b) the target of the judgments (self vs other), and (c) the characteristics of the social episode (formal-informal; intimate-nonintimate) influenced people's assessment of, and memory for, social behaviors. Subjects were videotaped while engaging in four different kinds of interactions with trained confederates. One day later subjects were hypnotized, and a happy, positive, or depressed, negative mood was induced. They then watched and rated their own and their partner's interactions on the videotape. Results showed strong mood influence on behavior assessments and recall memory, and significant effects due to target (self vs other) and the type of interaction episode. These results are discussed in terms of their implications for contemporary research on social cognition, and their relevance to cognitively based theories of social maladjustment and depression are considered.     

The influence of recent experience on perceptions of attractiveness

Adults rate average faces as more attractive than most of the faces used in the creation of the average. One explanation for this is that average faces appear as both more familiar and more attractive because they resemble internal face prototypes formed from experience. Here we evaluated that explanation by examining the influence of recent experience on participants' subsequent judgments of attractiveness. Participants first performed a memory task lasting 8 min in which all of the female faces to be remembered had their features placed in a low, average, or high position, depending on experimental condition. In what was described as a separate experiment, participants then moved the features of a female face with averaged features to their most attractive vertical location. The most attractive location was affected by the faces seen during the memory task, with participants who saw faces with features in the high position placing features in higher locations than participants who saw faces with features in either the low or average positions. The results demonstrate that perceptions of attractiveness are influenced by recent experience, and suggest that internal face prototypes are constantly being updated by experience.     

The development of ethnic identity and ethnic role taking skills in children from different school settings

The current studies were designed to investigate the influence of variations in type of school setting on the development of role-taking skills and ethnic identity. We were interested in groups of school children in grades 1 to 5 inclusive from three different types of language programs: (1) instruction in the native language (English in this case); (2) total instruction in a second language (French); and (3) partial instruction in a second language (French). All children were native-English speaking, and came from perdominantly middle class families with monolingual English-speaking parents. The children from each program were equated at each grade level on age, and verbal and non-verbal I.Q. It was expected that (1) children in the second language programs would develop identity with their native language reference group later and less consistently than children in the native language programs; because (2) the second language children would identify more with the second language ethnic group; (3) the second language children would be able to understand at an earlier grade level than the native language group the principle of reciprocity in role-taking; and (4) these difference would be more pronounced for the totally than for the partially immersed second language children. The children were required to rate a number of ethnic dolls on a 20 point rating scale according to (1) how much each would be desired as a personal friend, (2) how much each would be desired as a friend for a member of another specific ethnic group, and (3) how similar each doll was to the child. The results indicated general support for hypotheses (1), (2) and (4), particularly among the primary school samples (1, 2), but a lack of support for hypothesis (3). These results demonstrate the influence of socio-cultural factors on the development of ethnic identity and ethnic role-taking skills.     

The influence of facial characteristics on children's age perceptions

To examine the impact of age-related variations in facial characteristics on children's age judgments, two experiments were conducted in which craniofacial shape and facial wrinkling were independently manipulated in stimulus faces as sources of age information. Using a paired-comparisons task, children between the ages of 2 1/2 and 6 were asked to make age category as well as relative age judgments of stimulus faces. Preschool-aged children were able to use variations in craniofacial profile shape, frontal face feature vertical placement, or facial wrinkling to identify the age category of a stimulus person. Children were also able to identify the older, but not the younger, of two faces on the basis of facial wrinkling, a finding consistent with previously demonstrated limitations in young children's use of relative age terms. The results were discussed in the context of research which reveals parallel effects of craniofacial shape and wrinkling on the age judgments of adults.     

The multidimensional and dynamic nature of ethnic identity(1)

The present study explores the extent to which ethnic identity is multidimensional and susceptible to changes in social context. Two groups of Welsh adolescents were asked to write an essay either related or unrelated to English-Welsh conflicts. They were then administered a multidimensional scaling questionnaire which involved having them make similarity judgments between various stimulus labels including certain Welsh and English social groups. It was found that both groups of subjects conceptualized the stimulus labels multidimensionally in terms of a Welsh-English cultural dimension and a radical separatist-conservative integrationist dimension. In addition, it was found that increasing the salience of intergroup conflict led Welshmen to closer affiliation with ingroups and an accentuated polarization of outgroups on the former dimension.     

少数民族青少年民族认同发展理论模型及其功能

青少年民族认同发展的三阶段理论模型和黑人民族认同发展模型的提出,为研究少数民族青少年的民族认同发展提供了一定的依据。少数民族青少年民族认同的发展与应付能力,自我效能感等因素有积极的相关,在一定程度上可以提高自尊,比如消极民族刻板印象的影响,增加心理归属感等。而且可以促发少数民族青少年亲社会态度的形成。     

The effect of educational environment on identity recognition and perceptions of within-person variability

Individuals from small communities show impoverished face recognition relative to those from large communities, suggesting that the number of faces to which one is exposed has a measurable effect on face processing abilities. We sought to extend these findings by examining a second factor that influences the population of faces to which one is exposed during childhood: educational setting. In particular, we examined whether formerly home-schooled participants show reduced performance relative to non-homeschoolers on the Cambridge Face Memory Test (CFMT) and on a sorting task in which participants sort photographs of two unfamiliar identities into piles representing the number of identities they believe are present. On the CFMT, there was no effect of educational setting. However, formerly home-schooled participants showed significant deficits on the sorting task. Such results suggest that reduced exposure to faces early in life as a function of home-schooling may have lasting effects on the face processing system.     

Culture masquerading,identity and organizational commitment

This mixed method study examines the impact of culture masquerading among 488 Filipino customer service representatives handling international accounts. Culture masquerading is practised via taking on foreign names, locations and nationalities. Applying social identity theory, it is hypothesized and supported that masquerading of nationality is negatively related to cultural identity. As predicted, there is a positive relationship between cultural identity and organization commitment. No support is found for the hypothesis that cultural identity mediates the relationship between culture masquerading. Situated identity theory and economic, social, and historical influences are used to explain these findings.