The theory of planned behavior

Research dealing with various aspects of the theory of planned behavior (Ajzen, 1985 and Ajzen, 1987) is reviewed, and some unresolved issues are discussed. In broad terms, the theory is found to be well supported by empirical evidence. Intentions to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior. Attitudes, subjective norms, and perceived behavioral control are shown to be related to appropriate sets of salient behavioral, normative, and control beliefs about the behavior, but the exact nature of these relations is still uncertain. Expectancy-value formulations are found to be only partly successful in dealing with these relations. Optimal rescaling of expectancy and value measures is offered as a means of dealing with measurement limitations. Finally, inclusion of past behavior in the prediction equation is shown to provide a means of testing the theory's sufficiency, another issue that remains unresolved. The limited available evidence concerning this question shows that the theory is predicting behavior quite well in comparison to the ceiling imposed by behavioral reliability.     

Predicting intentions to text and call while driving using the theory of planned behaviour

There is extensive evidence that using a mobile phone while driving causes degradation in driving performance, and thereby results in reduced safety on the road. The present study examined intentions to use mobile phones while driving using the Theory of Planned Behaviour (TPB). A total of 212 Ukrainian drivers (mean age = 35 years SD = 10 years; males = 82%) completed a survey that included measures of the TPB components related to intentions to send or read text messages or to make or receive handheld phone calls across two different scenarios; one where they were running late, and the other when they were not in a hurry. Measures of the frequency of mobile phone use were also collected. The results showed that 63% of the sample reported using a mobile phone while driving at least daily, with the most frequent types of usage being making and answering a phone call with a handheld device. The most consistent predictor of intentions to interact with a mobile phone while driving was having a positive attitude towards doing so. Perceived behavioural control was also significantly and positively associated with mobile phone use while driving, but only a small number of associations were found with subjective norms. Our results suggest that intentions to interact with mobile phones while driving may be context specific.     

Predictors of smoking cessation in Taiwan: using the theory of planned behavior

This study aimed to explore the factors predicting the intention to quit smoking and the subsequent behavior 6 months later using the theory of planned behavior (TPB). Data were obtained from 145 smokers who attended a smoking cessation clinic in a community hospital. All participants completed a questionnaire which included demographic information, TPB-based items, perceived susceptibility and previous attempts to quit. The actual quitting behavior was obtained by follow-up phone calls 6 months later. The TPB constructs explained 34% of the variance in intention to quit smoking. By adding perceived susceptibility, the explained variance was significantly improved to 40%. The most important predictors were perceived behavior control and perceived susceptibility, followed by attitude. Subjective norm did not contribute to the prediction of intention. Attitude and perceived behavior control contributed to the prediction of actual quitting behavior, but intention, subjective norm and perceived susceptibility did not. Our findings support that the TPB is generally a useful framework to predict the intention to quit smoking in Taiwan. The inclusion of perceived susceptibility improved the prediction of intention. With regards to successfully quitting, attitude and perceived behavior control played more crucial roles than other TPB constructs. Smoking cessation promotion initiatives focusing on reinforcing cessation belief, enhancing a smoker’s perception of their capability to quit smoking, and persuading smokers that they can overcome cessation barriers to cessation could make subsequent interventions more effective.     

Predicting attendance at peer-assisted study sessions for statistics: role identity and the theory of planned behavior

Using a prospective study of 77 1st-year psychology students' voluntary attendance at peer-assisted study sessions for statistics, the authors tested the addition of role identity to the theory of planned behavior. The authors used a revised set of role-identity items to capture the personal and social aspects of role identity within a specific behavioral context. At the commencement of the semester, the authors assessed the students' attitudes, subjective norm, perceived behavioral control, role identity, and intention. The authors examined the students' class attendance records 3 months later. Attitudes and perceived behavioral control predicted intention, with intention as the sole predictor of attendance. Role identity also predicted intention, reflecting the importance of the student role identity in influencing decision making related to supplementary academic activities.     

Likelihood of using drug courts: predictions using procedural justice and the theory of planned behavior

The current research compares two theoretical models borrowed from social psychology (theory of planned behavior and procedural justice) to predict intentions to make use of a drug court. Medicaid-eligible substance users answered a number of questions regarding their intentions to use a drug court in the future, including items from planned behavior and procedural justice scales. When procedural justice was considered alone, only trustworthiness predicted intention to use drug courts. When planned behavior was considered alone, only deliberative attitudes predicted the intention. After combining the two models, deliberative attitudes from the theory of planned behavior were the only significant predictor of likelihood to make use of a drug court. Recommendations for future study of this area center on conceptualization of procedural justice and the use of alternative samples.     

Physical activity status of academic professors during their early career transition: an application of the theory of planned behavior

Life-transitions (e.g. parenthood) have been linked to physical inactivity, yet the topic requires further exploration. In this study, we evaluated changes in the physical activity (PA) of adults during their early career transition using retrospective analysis and the theory of planned behavior. Recruitment from January to March 2010 yielded a random sample of 267 assistant professors, ages 25-44, employed within the last five years. Repeated measures analysis of variance (RM ANOVA) concluded that PA declined across the transition (d?=?0.36-0.43) and was further attenuated by marriage, work hours, and parenthood status. Discriminant function analysis (DFA) identified specific behavioral and control correlates about PA enjoyment, limited time, inconsistent schedule, work demands, and job pressures to distinguish between those who remained active from those who did not across the transition. PA interventions administered prior to career transitions may be needed to prevent physical inactivity.     

Predicting students' intention to smoke by theory of planned behaviour variables and parental influences across school grade levels

Differences were examined in Theory of Planned Behaviour determinants of students' intention to smoke including parents' attitudes towards smoking and parents' current cigarette use among Greek students of different school grade levels. Students (N?=?763) aged 10-18 years reported their attitudes towards smoking, subjective norms, perceived behavioural control, self-identity and intention to smoke while their parents (N?=?525) reported their attitudes towards smoking and their current cigarette use. All the TPB variables increased from lower to higher school grade level. Multi-sample path analyses showed that parent's attitudes towards smoking positively predicted students' intention to smoke only for elementary school children. Parents' current cigarette use did not contribute significantly. Students' attitudes, perceived behavioural control and self-identity predicted systematically intention to smoke in contrast to the subjective norm that did not contribute at all. Perceived behavioural control contributed to a higher degree in intention to smoke for senior high school students compared to the junior high school and elementary students. Self-identity contributed to a higher degree in intention to smoke for elementary compared to the junior high school students. The results of this study suggests that the determinants of smoking vary between early and late adolescence.     

Sports spectator behavior: a test of the theory of planned behavior

The theory of planned behavior has been applied to sports and exercise behaviors. According to this theory, human intention to take action in a specific context is guided by three antecedents: attitude, subjective norm, and perceived behavioral control. Behavioral intention mediates the relationships between these three considerations and its ultimate performance. However, this theory has seldom been applied to the behaviors of spectators of sporting events. A sample of 269 volleyball spectators in Taiwan was studied to examine whether people's intention mediated their attitudes, subjective norms, and perceived behavioral control toward a given behavior, watching the 2010 Fédération Internationale de Volleyball World Grand Prix in Taipei. Regression analyses did not support behavioral intention as a mediator. This result is discussed in the context of planned behavior.     

Determinants of information-seeking behavior

Two studies examined situational determinants of choice among anagram tests that varied both in difficulty and in diagnosticity (the information they provided about one's own ability). In both studies, subjects worked on a preliminary anagram test before making their choices. Study 1 manipulated level of performance on the preliminary test. Results showed that high performance led to preferring more difficult and more diagnostic tests. In Study 2, subjects were either paid or not paid for their performance on the preliminary test. Results showed that pay led to a preference for more diagnostic tests. Unexpectedly, results of both studies showed that although difficulty and diagnosticity were defined independently of one another, they were not perceived as such. Thus, high diagnostic tests were perceived as more difficult; more difficult tests were perceived as more diagnostic; and the difference between high and low diagnostic tests in perceived diagnosticity and choice of items (high diagnostic tests had higher scores on both measures) were more pronounced among more difficult tests. Motivational as well as cognitive interpretations of the results were discussed.     

Predicting intended contraception in a sample of ethiopian female adolescents: The validity of the theory of planned behavior

Abstract

The purposes of the study were threefold. First, to test the validity of Ajzen's (1991) theory of planned behavior (TPB) in predicting intended contraception in the Ethiopian cultural setting. Second, to examine the additional predictive roles of past behavior and perceived pregnancy risk in the TPB model. Third, to identify the salient contraceptive beliefs influencing intended contraception. Data stemmed from a community sample of 354 sexually active female adolescents aged 15 to 19 years. The findings of the study supported TPB as a robust model in Ethiopian cultural setting, with subjective norm being the strongest predictor of intended contraception. In addition, both past contraceptive behavior and perceived pregnancy risk demonstrated to have significant contributions in predicting intention over and above that explained by attitude, subjective norm and perceived behavioral control elements of the TPB. Moreover, the study also identified salient and important contraceptive beliefs that need to be addressed in family life education and counseling programs designed for adolescents and the youth.     

Predicting sun-protective intentions and behaviours using the theory of planned behaviour: a systematic review and meta-analysis

Objective: To synthesise theory of planned behaviour (TPB) relationships, using meta-analysis, and test the predictive utility of the model for sun protection behaviour.

Design: Thirty-eight samples were identified via database/manual searches and academic society posts based on the criteria: measuring sun-protective intentions and/or prospective behaviour; using the TPB/theory of reasoned action as a basis of measurement; and providing bivariate correlations for at least one relevant TPB association.

Main outcome measures: Sun-protective intentions and behaviours.

Results: The sample-weighted average effects were moderate-to-strong with attitudes showing the strongest association with intention (r+ = 0.494), followed by perceived behavioural control (PBC; r+ = 0.451), and subjective norm (r+ = 0.419). Intentions showed a stronger association with prospective behaviour (r+ = 0.486) compared to PBC (r+ = 0.314). A total of 39% of variance in intentions and 25% of variance in behaviour were explained. Publication bias was not evident. Moderator analyses showed that TPB associations were stronger when measures specified the Target, Action, Context and Time; in non-student samples; and when follow-up exceeded two weeks.

Conclusion: Despite recent criticism, this review shows that the TPB explains a large amount of variance in sun protection and that TPB associations are robust across different populations.     

Mindfulness and the intention-behavior relationship within the theory of planned behavior

The present study examined moderating effects of mindfulness on the intention-behavior relationship within the theory of planned behavior. Mindfulness describes a quality of consciousness characterized by heightened clarity and awareness of present experiences and functioning. Study 1 showed that mindfulness moderated the intention-behavior relationship in a leisure-time physical activity context such that intentions predicted physical activity among mindful individuals and not among less-mindful individuals. Study 2 measured counterintentional habits relating to binge-drinking and found that habitual binge-drinking obstructed the enactment of physical activity intentions among individuals acting less mindfully but not among individuals acting mindfully. Finally, Studies 1 and 2 demonstrated that the effects of mindfulness on physical activity were independent of effects observed for habit and variables contained in the theory of planned behavior. These findings suggest that mindfulness is a useful construct that helps understand the intention-behavior relationship within the theory of planned behavior.     

The theory of planned behavior and healthy eating.

Application of the theory of planned behavior (TPB) to healthy eating in 144 health promotion clinic attendees is reported. Respondents completed self-report TPB measures after the clinic (Time 1) and 6 months later (Time 2) with a measure of perceived past behavior. Intention stability was assessed on Time 1-2 differences. Six years later (Time 3), respondents completed measures of healthy eating intentions and behavior. Intentions were predicted by attitudes, perceived behavioral control, and perceived past behavior (cross-sectionally). Healthy eating behavior (Time 3) was predicted from intentions (Time 2). As intention stability increased, intentions and perceived past behavior became stronger and weaker predictors of behavior, respectively. Implications for understanding health cognitions in long-term performance of health behavior are discussed.     

Predicting career performance of physicians using the biographical inventory approach

Two critical problems face professional and technical schools and their admissions committees: (1) the criterion problem of defining what constitutes a “good” career practitioner, and (2) the predictor problem of assessing in advance which applicants to the various schools are most likely to become these “good” career practitioners (and not just good students). The present project, working with a 333 physician sample, was designed to establish such criteria and predictors in the field of medicine. Seven important composite and summary criteria were established and five of them were successfully predicted with cross-validities at levels beyond .40 and ranging as high as .56 by a 351-item biographical inventory. A triplecross validation item-analysis design was used.     

Predicting occupational interests and choice aspirations in Portuguese high school students: A test of social cognitive career theory

The predictive utility of social cognitive career theory’s (SCCT) interest and choice models was examined in a sample of 600 Portuguese high school students. Participants completed measures of occupational self-efficacy, outcome expectations, interests, social supports and barriers, and choice consideration across the six Holland (1997) RIASEC types. The integrated interest-choice model fit the data well across Holland types and generally supported the hypotheses that self-efficacy and outcome expectations jointly predict interests, and that interests mediate the relations of self-efficacy and outcome expectations to choice consideration. Contrary to SCCT, however, social supports and barriers related to choice consideration indirectly, through self-efficacy, rather than directly. The implications of these findings for further research on the cross-cultural validity of SCCT are considered.     

Active commuting among junior high school students in a Chinese medium-sized city: Application of the theory of planned behavior

In China, junior high school students are considered as adolescents, and their parents have guardianship of them. If junior high school students want to travel by motorized vehicles, they need to get assistance from their parents. The present study uses the theory of planned behavior to construct a model of dependent travel behavior that depicts the active commuting of junior high school students to school. A total of 449 junior high school students’ parents in Jinjiang city of Fujian Province in China were surveyed by using a questionnaire. Non-parametric test, reliability and validity test, factor analysis, and a logistic model were performed to test the model. The results show that the model is a good fit for the junior high school students’ active travel to school in the morning, and the Nagelkerke R² of the model is 0.68. Behavioral intention and perceived behavioral control of parents affect students’ active commuting behavior, and behavioral intention is larger on behavior. Besides the inner attitude, the external environment such as non-motorized traffic facilities and the road traffic conditions along the way to school have significant effect on the behavior. In contrast to our expectations, parents leaving home for work in the morning, children’s gender, grade, and household income have no significant influence on the behavior. Measures should be taken by the local government to promote students’ active commuting to school, such as improving road traffic environment and providing safe routes.     

Measuring implementation intentions in the context of the theory of planned behavior

The usefulness of measuring implementation intentions in the context of the theory of planned behavior (TPB) was explored among 112 Norwegian college students. They responded to a questionnaire measuring past behavior, perceived behavioral control, behavioral intentions, implementation intentions, and actual performance of regular exercising and recycling of drinking cartons. Implementation intentions were measured using five items relating to recycling and four items relating to exercise, which showed satisfactory internal consistencies. Consistent with the main prediction, the presence of implementation intentions was related to performing the two behaviors, although behavioral intentions were the strongest determinant for both behaviors. The results suggest that the TPB may benefit from inclusion of the concept of implementation intentions to provide a more complete understanding of the psychological process in which motivation is translated into action.     

Secondary school curriculum and career behavior in young adults

As part of a larger longitudinal study of the effects of secondary school characteristics on career behavior in young adulthood, this paper presents findings obtained from 1007 males and females who graduated from high school in academic or vocational curricula 6 or 8 years ago. Criterion behavior included the completion of career development tasks in the exploration and establishment life stages as measured by the Adult Form of the Career Development Inventory, certainty about immediate occupational plans, and satisfaction with occupational goals and progress toward meeting them. Significant differences were found in the pattern of career development by curriculum but not by sex, in certainty by curriculum and sex, and in satisfaction by neither curriculum nor sex. The implications for a stage theory of career development are discussed.     

Predicting job seeking for temporary employment using the theory of planned behaviour: The moderating role of individualism and collectivism

Using the theory of planned behaviour (TPB), the role of behavioural, normative, and control beliefs and individualism/collectivism was examined in the context of job seeking for temporary employment. Data were collected in a two‐wave longitudinal design, using a culturally diverse sample of 138 temporary workers in The Netherlands. Results supported the TPB‐relationships, with the exception of the role of perceived behavioural control (PBC). Of the behavioural beliefs, sense of security, work–life balance, and status were most strongly related to intentions to seek temporary employment. Further, hypothesized moderating effects of collectivism were confirmed such that people low on collectivism were more strongly motivated by their personal attitudes about job seeking and less by perceptions of social pressure than people high on collectivism. Thus, the TPB was demonstrated to work somewhat differently depending on people's cultural value orientations.