A comparison of ranking and rating procedures for value system measurement

Compared the validity and reliability of 2 value measurement techniques. 296 Ss (161 females and 135 males) in introductory psychology filled out the 2 measurement techniques and an attitude survey. The Rokeach Value Survey instructed Ss to separately rank 2 sets of 18 values in order of importance. A rating version of the Value Survey instructed Ss to rate the same 36 values from 1 to 99. 236 Sreturned 6 weeks later and again filled out both measurement techniques. Results of the multimethod factor analysis indicate very good convergent validity among the 4 measures of a given value (2 techniques × 2 sessions) and very good discriminant validity between measures of different values. Probably due to the ipsative nature of the ranking procedure, the test-retest reliabilities were higher for the ranked measurements than for the rated measurements. The construct validity of both measurement techniques, as determined by multiple regression and analysis of variance, were similar. Despite criticisms of ranking procedures, both the ranked and the rated versions were of equal reliability and validity.     

当代大学生自比型价值观数据的潜在结构

本研究对采自3796名在校大学生的Rokeach Value Survey自比型数据进行了因素分析和多维尺度分析。因素分析从两组价值观选项中分别获得6个双极因素,虽然内容各不相同,但均体现出个人指向-亲社会指向的特点。多维尺度分析所获得的两组选项的2维空间距离分布结果也体现类似特点,结果显示终极性价值观可分为四类,工具性价值观可分为五类。当前大学生价值观中存在着舒适的物质生活、兴奋的生活、幸福、快乐和自尊以及雄心壮志的、勇敢的和诚实的等个人取向内容占优势的可能性。在两种分析方法中,多维尺度分析更适合对自比型价值观数据潜在结构的探究。     

Change in Value Orientations of Turkish Youth From 1989 to 1995

The purpose of this study was to investigate the changes in value orientations of Turkish youth from 1989 to 1995 and to see how changes in Turkish society affected the value orientations of Turkish youth. The Rokeach Value Survey (RVS; M. Rokeach, 1973) was administered in Ankara to 289 young people in 1989, to 318 young people in 1992, and to 397 young people in 1995. Results indicated that the value orientations of the Turkish youth in 1989 underwent major changes that were manifested in 1992, toward a more competitive and individualistic orientation. Similar characteristics were reflected in the value priorities of the young people in 1995, which indicates that values are modified to fit the changes the society experiences.     

Change in value orientations of Turkish youth from 1989 to 1995

The purpose of this study was to investigate the changes in value orientations of Turkish youth from 1989 to 1995 and to see how changes in Turkish society affected the value orientations of Turkish youth. The Rokeach Value Survey (RVS; M. Rokeach, 1973) was administered in Ankara to 289 young people in 1989, to 318 young people in 1992, and to 397 young people in 1995. Results indicated that the value orientations of the Turkish youth in 1989 underwent major changes that were manifested in 1992, toward a more competitive and individualistic orientation. Similar characteristics were reflected in the value priorities of the young people in 1995, which indicates that values are modified to fit the changes the society experiences.     

Values,expectations, and the prediction of social action: An expectancy-valence analysis

Two studies were conducted to test hypotheses about the relationship of values to action within the context of expectancy-valence theory. In these studies, university students who had previously completed the Rokeach Value Survey answered questionnaires that related to social movement organizations and that contained attitude items, expectancy items, and measures of willingness to assist these organizations. It was predicted that (1) value rankings from the Rokeach Value Survey will be systematically related to attitudes toward social movement organizations; (2) both attitudes and outcome expectancies (subjects' estimates of how helpful their action will be) will be correlated with measures of willingness to act on behalf of an organization; and (3) attitudes and expectancies will jointly account for more of the variance in action measures than either attitudes or expectancies can account for independently. Results showed that hypotheses were consistently supported across two measures of action, two contrasting organizations, hypothetical and actual commitments to act, and two subject samples. These results extend the scope of the expectancy-valence approach by incorporating general values (conceived as motives) into the analysis, and they have practical implications for social movement strategies.The authors gratefully acknowledge the assistance of John Mann and John Crosbie in compiling and analyzing the data reported here.     

The Rokeach Value Survey: Underlying Structure and Multidimensional Scaling

Studies have demonstrated that the ordinal, ipsative data provided by the Rokeach Value Survey (RVS; Rokeach 1973) are not suited to factor analysis. In this study, nonmetric multidimensional scaling (MDS) was used with a sorting task to identify the underlying subset of values. American college students were the participants, and the results indicate that individualism-achievement and collectivism-affiliation are the underlying dimensions of the RVS for both the terminal and the instrumental values. Observed variation in the use of MDS space was predicted, based on participants' developmental differences as measured by the Maslowian Assessment Survey (Williams & Page, 1989). Gender differences in the use of MDS space by participants were not observed. Analysis of angular variance was used to test both hypotheses.     

The Role of Values in the Counseling Situation

A client's problem can be conceptualized as a values problem. Yet there is still much confusion surrounding the concept of values, and closely related issues have not been adequately defined or researched. This article reviews various meanings of values and the authors' preferred distinction between terminal and instrumental values. A case illustration describes the usefulness of the Rokeach Value Survey and of the “method of self-confrontation” in value therapy. Research on the Value Survey and the method are summarized, with suggestions for their use with different types of clients and in different settings. C. Gilbert Wrenn gives his personal reactions to the article. These range from “frustrating” to “most satisfying.”     

Toward a Systemic Explanation of Valuing

The complexity of valuing is examined by assessing the process of valuing, beginning with a basic method: rank ordering. To understand this process, 64 participants were asked to record their comments as they took the Rokeach Value Survey (RVS). Examination of these comments reveals that many agendas seem to be operating, making valuing far more complex than the linear model of rank ordering values permits. Those who reflect on this task seem to find themselves engaged in something more complex. The participants' comments reveal systemic rather than only linear tensions among values.     

Psychotherapy as a Process of Value Stabilization

The Rokeach Value Survey (RVS) and a confidence rating scale (CRS) were given to 13 experienced psychotherapists and 62 of their clients in field settings at the beginning and termination of therapy, or after 6 months. Results from the RVS demonstrate that therapists are more value stable than their clients and that clients shift their value systems toward their therapists' value configurations. Results from the CRS indicate that therapists are more confident than are clients and that clients' confidence increases across therapy.     

Police and Citizen Value Systems: Some Cross-sectional Comparisons

Rokeach, Miller, and Snyder (1971) have reported evidence for a "value gap" between samples of police and citizens in the midwest. The objectives of the present study were: (1) to examine the generality of this finding for another section of the country, the southeast; (2) to extend the analysis from the comparisons of individual values to the comparison of configurations of values between police and citizens; and (3) to compare the police sample from the Rokeach et al. study with the police sample from this study. The Rokeach Value Survey was administered to 104 South Carolina police officers and to 316 citizens sampled in a variety of South Carolina community settings. Group comparisons were made on the rank ordered individual values using the median test. In addition, group median rank orders were compared using the Spearman correlation. The results for the individual values generally supported the findings of Rokeach et al. (1971). For the value configurations, the police-community correlations were uniformly high, indicating general agreement on the relative order of most values. Results of the cross-sectional comparison of police samples revealed a very high degree of correspondance for both individual values and configurations.     

Relationships between personal values and reported behavior on ethical scenarios for law students

Lawyers' values might be considered to play some role in the decisions that are made in everyday legal practice. This study aimed to explore the effects of personal value hierarchies on ethical decision making within the context of several ethical dilemmas. A questionnaire was administered utilizing hypothetical situations presented in 11 ethical scenarios and including the Rokeach Value Survey. Logistic regression results suggested that different personal values were significant predictors of reported behavioral choices on respective ethical scenarios. However, the most important values associated with behavior consistent with ethical conduct in scenarios were 'honesty' and 'equality'. The implications of results are discussed in the contexts of ethics education in a tertiary educational environment and in relation to regulation for the professions.     

VALUE SYSTEMS OF STUDENTS IN PAPUA NEW GUINEA AND AUSTRALIA

The Rokeach Value Survey was administered to 12 groups of indigenous respondents fluent in the English language and enrolled in tertiary institutions and training programmes in Papua New Guinea (over 1,100 subjects). Average value systems of these respondents were compared with those of three Australian student groups (secondary and tertiary). Marked differences were found in the relative importance assigned to particular values. Values assigned relatively high importance by the Papua New Guinea groups were discussed in relation to lower-order safety and security needs that may become salient in a developing country, and in terms of the traditional culture and the history of Papua New Guinea, especially the missionary influence, the extended family and wantok (”one-talk”) systems, possible expatriate influence on occupational roles, and present concern with emerging nationhood. Values assigned relatively high importance by the Australian groups were discussed in relation to higher-order needs that might become prepotent in a more affluent society. Factor analyses indicated that all 12 groups in Papua New Guinea were fairly similar in their average value systems.     

Parallels between competence- versus morality-related traits and individualistic versus collectivistic values

The distinction between individualistic (IV) and collectivistic (CV) instrumental values was compared to the distinction between competence-related and moral personality traits. Study 1 (N=89 students) showed that IV referred mostly to competence and were self-profitable, whereas CV referred mostly to morality and were other-profitable in their nature. Therefore, IV were predicted to reach a relatively higher position in the value hierarchy formulated for the self, whereas CV were predicted to rank higher in the value hierarchy formulated for other people. Both hypotheses were confirmed in study 2 (N=118 high school students) in which subjects ordered 18 instrumental values of the Rokeach Value Survey according to their importance either for themselves, or for other people. © 1997 by John Wiley & Sons, Ltd.     

Value correlates of preventive health behavior

In a postal survey, 113 respondents completed the Rokeach (1967) Terminal Value Survey with an additional value, "health," and 15 questions about their preventive health behavior (PHB). Correlation and regression analyses showed that health and other values were related to overall PHB, suggesting that health researchers should also consider the role of values other than health. In consistency with Rokeach's theory, respondents who reported good PHB valued health more than did those who reported poor PHB. There were also significant differences in the general value orientation of extraversion versus introversion. Health educators might apply knowledge of such differences to a value confrontation program. As hypothesized, regression analyses for each of the 15 PHB items showed that health value was more likely to be predictive of behavior that involved a direct rather than indirect risk to health. For behaviorally consistent respondents, health value was correlated with both types of behavior, whereas for behaviorally inconsistent respondents, health value was only correlated with direct-risk behavior. This suggests that health researchers should ensure that subjects are aware of the relevance of a PHB to health before concluding that health value, or a related construct, cannot be predictive of PHB. Finally, the regression analyses suggest that it was possible to predict specific PHBs from the more general value ranks. This finding raised questions about the validity of Ajzen and Fishbein's (1977) notion of levels of specificity and provided further support to Rokeach's value theory.     

The values and value stability of emotionally handicapped and normal adolescents

This study addresses two basic questions: (1) Do the value rankings of conduct-disorder, anxiety-withdrawal, and normal adolescents differ? (2) Are the value rankings of the two groups of emotionally handicapped adolescents less stable than the value rankings of the normal group? Value stability was viewed in relation to the broader concepts of identity and psychopathology. While a number of studies have examined value differences among different groups of adolescents, few studies have examined the value stability of adolescents. A total of 148 15- to 18-year-old adolescents were administered the Rokeach Value Survey on two separate occasions (3-week interval) to measure value differences and value stability. The two groups of emotionally handicapped adolescents were classified using the Revised Behavior Problem Checklist. Results revealed that all three groups shared similar values; very few value differences across groups were found on both testings. All three groups shared moderate to low levels of value stability. The findings suggest that both types of emotionally handicapped adolescents are similar to normal adolescents in their stated values and the stability of those values. Results are discussed in terms of possible explanations of the findings, and implications for those who work with adolescents and for future research on adolescent values.     

Values and Policy: The Case of legal Services

This study examines the value systems of a sample of over three hundred respondents to determine differences between those who use the services of an attorney and those who do not. Using a modification of the Rokeach Value Survey, it is found that those people who use legal services are more apt to value "independence" more highly than do those who do not use lawyers. This finding seems to contradict the work of Phillips (1963) who found that those who value "self-reliance" are more apt to shun the services of mental health professionals. It is suggested that lawyers may function as aids to those who value independence highly and psychiatrists for those who do not. This study casts doubts on simpler models of the delivery of legal services based on traditional marketing approaches.     

SIMILARITY AND DISSIMILARITY IN VALUE PATTERNS OF ISRAELI KIBBUTZ AND CITY ADOLESCENTS

As part of a larger study on value patterns in Israeli adolescents, a Hebrew version of the Rokeach Value Survey was given to a sample of 160 Jewish urban and kibbutz subjects from State (nonreligious) and Religious State Schools. City subjects were more materialistic and achievement-oriented in their value patterns, while kibbutz subjects emphasized values related to self-actualization and interpersonal relationships. Religious students stressed both orthodox-religious and national values, while subjects from State schools preferred values of personal wellbeing. With the sole exception of the urban nonreligous sample, boys and girls were very much alike in their value patterns. In terms of instrumental values, kibbutz-city and religious-nonreligious intergroup differences were relatively small: however, with regard to terminal value patterns large intergroup differences were found. The results can be explained by the existing differences in socialization practices and life styles in the four subcultural milieus.     

The Values of Chinese Students: At Home and Abroad

The Rokeach Value Survey was administered to two groups of Chinese students: Those residing in the People's Republic of China (P.R.C.) and those who had emigrated to the United States (U.S.A.). Results indicated that the two groups have very different value hierarchies. The traditional stereotypes, which depict the Chinese as dependent and collectivistic in nature, in contrast to the independent and individualistic Americans, were not confirmed; instead the converse appeared. P.R.C. students assigned greater importance to individualistic values, whereas the U.S.A. group deemed collectivistic values more salient. The dimension of class as a meaningful variable was discussed as a tentative explanation of the results.     

THE VALUE ORIENTATIONS OF CHINESE UNIVERSITY STUDENTS IN HONG KONG

The Rokeach Value Survey was used to measure the value orientations of a large sample of 927 Chinese university students in Hong Kong. Based on their ranking of 18 terminal and 18 instrumental values, it was found that the students tended to put greater emphases on personal and competency oriented values. Specifically, the four most important terminal values were true friendship, happiness, self-respect, and wisdom; and the four least important terminal values were social recognition, a comfortable life, salvation, and pleasure. The four most important instrumental values included responsible, courageous, intellectual, and capable; and the four least important instrumental values included imaginative, polite, obedient, and clean. Male students tended to be more concerned with personal, accomplishment, and competency related values; whereas female students were more attracted to family, moral, and more intrinsic kinds of values. This study also provided evidence on the validity of the Rokeach Value Survey measure. It was shown that the values in the Rokeach measure correlated significantly with similar values in Scott's Personal Values Scale, another value measure with multi-item rating scales. L'Echelle des valeurs de Rokeach a été utilisée pour déterminer les orientations de valeur d'un vaste échantillon de 927 étudiants universitaires chinois de Hong Kong. En se basant sur leur mise en rangs de 18 valeurs terminales et de 18 valeurs instrumentales, il a été observé que les étudiants avaient tendance à mettre plus d'emphase sur les valeurs personnelles et les valeurs d'orientation vers la compétence. Plus particulièrement, les quatre valeurs terminales les plus importantes étaient la véritable amitié, le bonheur, le respect de soi, et la sagesse; les quatre valeurs terminales les moins importantes étaient la reconnaissance sociale, une vie confortable, le salut et le plaisir. Les quatre valeurs instrumentales les plus importantes étaient définies par les termes responsable, courageux, intellectuel et capable; les quatre valeurs instrumentales les moins importantes étaient définies par les termes imaginatif, poli, obéissant et propre. Les étudiants mâles avaient tendance à être davantage concernés par les valeurs reliées à la personne, à l'accomplissement et à la compétence; par ailleurs, les étudiantes étaient davantage attirées par la famille, la moralité et par des valeurs de nature plus intrinsèque. Cette étude a également constitué une épreuve expérimentalle de la validité des mesures provenant de l'Echelle des valeurs de Rokeach. Il a été démontré que les valeurs mesurées par l'Echelle de Rokeach étaient significativement corretees avec les valeurs semblables de l'Echelle des valeurs personnelles de Scott, une autre façon de mesurer des valeurs en utilisant des modalités d'évaluation comprenant plusieurs items.