Working together or separately? The role of identity and cultural self‐construal in well‐being among Japanese youth

Young people develop a sense of personal identity during the transition to adulthood, a time when individuals choose and adhere to a specific set of goals, values, and beliefs. In addition, in many contemporary Asian societies, youth are expected to acquire and balance traditional and Western cultural views of the self — that is, independent and interdependent self‐construal. To understand the relationships between the personal and cultural facets of the transition to adulthood, this study examined (a) associations between personal identity and well‐being and (b) the possible moderating role of cultural self‐construal (independence and interdependence) in this link. These hypotheses were tested in a sample of 520 Japanese university students (52.6% female). The results indicated that personal identity predicted each dimension of well‐being, suggesting that the importance of personal identity in promoting youth's well‐being can be understood as a universal phenomenon. Moreover, because the moderating role of self‐construal in the links between identity and well‐being was found to be limited, personal identity can be viewed as operating separately from self‐construal in well‐being to a large extent. Implications and suggestions for future research are discussed.     

Core self‐evaluations and subjective well‐being in the U.S. and the Philippines: The moderating role of self‐construal

Extant literature has shown that the compound personality variable core self‐evaluations (CSE) is associated with various psychological outcomes. However, there is a dearth of research on CSE across cultures. Consistent with self‐construal theory, because there can be differences in self‐construals within and between cultures, the present study examined the moderating role of culture on the relation between CSE and subjective well‐being while also allowing for individual differences in self‐construal in the US and the Philippines. In both countries, CSE positively predicted subjective well‐being. Notably, the association between CSE and subjective well‐being was stronger in the US than in the Philippines. In addition, independent self‐construal strengthened the positive impact of CSE on subjective well‐being especially in the US. Overall, CSE positively predicts subjective well‐being; however, the relationship depends on not only the cultural context, but also on individual differences in self‐construal.     

Effects of Cultural Orientation,Self-Esteem,and Collective Self-Esteem on Well-Being

This study examined a model of independent and interdependent self-construal, individual and collective self-esteem, and subjective well-being in a sample of college students from the mainland USA, Hawaii, and Japan. Specifically, the mediation role of individual as well as collective self-esteem in the effects of independent and interdependent self-construal on subjective well-being was explored. Results indicated that the hypothesized model fit well. The study found the direct effects of independent self-construal on subjective well-being in all three cultural groups. Collective self-esteem was a significant mediator of the effects of both independent and interdependent self-construal on subjective well-being only in the mainland USA. The negative effect of interdependent self-construal on collective self-esteem was observed only in the mainland USA. Better understanding of both universal and culture-specific aspects of collective self-esteem in promoting subjective well-being seems essential for further theoretical development as well as effective prevention/intervention efforts across three cultural groups.     

Linking Emotion to the Conflict Face‐Negotiation Theory: A U.S.–China Investigation of the Mediating Effects of Anger,Compassion, and Guilt in Interpersonal Conflict

This study linked emotion to the theoretical assumptions of the face‐negotiation theory and probed the critical role of anger, compassion, and guilt in understanding the complex pathways of their relationships with self‐construal, face concerns, and conflict styles in U.S. and Chinese cultures. Results showed that anger was associated positively with independent self‐construal, self‐face concern, and the competing style, and compassion was associated positively with interdependent self‐construal, other‐face concern, and the integrating, compromising, and obliging styles. Guilt was related positively with interdependent self‐construal and the obliging style in the United States, and with interdependent self‐construal and the avoiding style in China. Overall, emotion mediated the effects of self‐construal and face concerns on conflict styles in both cultures, but cultural differences also emerged.     

Multicultural Training and Interdependent and Independent Self‐Construal as Predictors of Universal‐Diverse Orientation Among School Counselors

The study investigated 159 school counselors' previous multicultural workshop experiences and interdependent and independent self‐construal (T. M. Singelis, 1994) as predictors of universal‐diverse orientation (M. L. Miville et al., 1999). Prior workshops in multicultural counseling and interdependent self‐construal were significantly related to universal‐diverse orientation (acceptance and awareness of similarities and differences). Implications for counseling, research, and training are discussed.     

When Validity Testing Lacks Validity: Comment on Levine et al.

The death of self‐construal research has been greatly exaggerated. Levine et al. (2003) highlight the alleged methodological limitations of the current body of the self‐construal model of culture. Their allegations, whether true or not, require a fair investigation. Careful examination of Levine et al. reveals pervasive logical flaws, methodological errors, and interpretation biases, which stem from ethnic stereotyping and other erroneous assumptions at various junctures. These fundamental errors, in turn, render their conclusions untenable. In testing their 1st set of hypotheses, which they proclaim to be “central to the validity” of self‐construal scales, Levine et al. bifurcate the participants into “Westerners” versus “Asians,” and then impose their a priori stereotype of how Westerners ought to be versus how Asians ought to be, which is scientifically unacceptable. This is an unscientific validation criterion (comparable to crude ethnic stereotypes such as “Asians are smarter”) and should not be used to judge the scales' validity. Next, in their discussion of priming, Levine et al. assert that the construct validity of the interdependent self‐construal requires that it must be susceptible to priming. This is an elementary logical fallacy. It simply does not follow from the definition of the interdependent self‐construal and therefore cannot be used as a criterion which reflects on construct validity. Their priming experiments are also deeply flawed by the unrepresentative sample of participants. Further, in their factor analyses, Levine et al. set up the “straw man” of a “universal a priori 2‐factor solution” although no self‐construal scholar or theory insists that there are precisely 2 universally applicable self‐construals or that the current self‐construal scales are perfect. The results of statistical analyses, such as those in Levine et al., crucially depend on the selection of presuppositions. Levine et al.'s presuppositions are untenable, yet they are passed off as self‐evident criteria for validity testing. Their article tries to create an illusion of finality, but is pervasively and fundamentally flawed.     

Leave or stay? The role of self‐construal on luxury brand attitudes and purchase intentions in response to brand rejection

Marketing managers of luxury brands often use exclusionary marketing tactics that can lead consumers to feel rejected by those brands. In our research, we examine whether consumers with independent self‐construals are more likely than those with interdependent self‐construals to downgrade their evaluations of a luxury brand when feeling rejected by it. Results of three studies support this hypothesis. Using a manipulation of brand rejection with hypothetical future scenarios, study 1 provides evidence that consumers with a higher chronic independent (versus interdependent) self‐construal are more likely to lower their brand attitudes and purchase intentions of a desirable luxury brand that rejects them. Study 2 replicates the moderating effect of self‐construal at a cultural level, comparing Chinese and American respondents. Study 3 again compares self‐construals at a cultural level, but manipulates brand rejection by asking respondents to recall a prior rejection experience. Importantly, Study 3 reveals a mediating influence of self‐brand connection. That is, independents, when recalling an experience of luxury brand rejection, were more likely than interdependents to report a decrease in their feelings of connectedness to the rejecting brand, which in turn resulted in lower attitudes toward the brand and lower purchase intentions. Our findings provide luxury brand marketers with insights for both niche branding strategy design and cross‐cultural customer relationship management.     

Reactance,the self,and its group: When threats to freedom come from the ingroup versus the outgroup

We investigated the assumption that independent versus interdependent self‐construals yield different manifestations of psychological reactance in different group contexts. We expected collectivists (interdependent) to value the collective freedom of an ingroup more in face of an outgroup threat than individualists (independent) who should be protective of their individual freedom especially within an ingroup. In Study 1, we showed that collectivists (Taiwanese students) did not show reactance when a threat to their freedom of choice originated in the ingroup, but they did show reactance when it originated in an outgroup. In Study 2, Austrian students showed more reactance the more interdependent their self‐construal was when confronted with an outgroup restriction. However, the more independent Austrian students' self‐construal was, the more reactance they showed when the threat came from the ingroup. Priming an independent (versus interdependent) self‐construal in Study 3, we again observed more reactance when freedom was restricted by the ingroup. The findings underline the importance of understanding psychological reactance as a socially situated phenomenon. Copyright © 2011 John Wiley & Sons, Ltd.     

Effect of self‐construal and threat to self‐esteem on ingroup favouritism: Moderating effect of independent/interdependent self‐construal on use of ingroup favouritism for maintaining and enhancing self‐evaluation

The present study examined the hypothesis that in situations that threaten self‐esteem, people with independent self‐construal show more ingroup favouritism, whereas people with interdependent self‐construal do not. Using a minimal group paradigm, consistent with the hypothesis, the results showed that self‐construal and threats to self‐esteem have an interactive effect on ingroup favouritism. Individuals with independent self‐construal showed more ingroup favouritism when their self‐esteem was threatened than when it was not threatened, whereas individuals with interdependent self‐construal exhibited less ingroup favouritism when their self‐esteem was threatened than when it was not threatened. These findings suggest that independent/interdependent self‐construal moderates the use of ingroup favouritism for maintaining and enhancing self‐evaluation.     

Dissimilar effects of task‐relevant and interpersonal threat on independent–interdependent self‐construal in individuals with high self‐esteem

Previous research has indicated that individuals with high trait self‐esteem (HSEs) become more independent and less interdependent after experiencing a task‐relevant threat. However, these studies have not investigated other sources of ego threats, such as interpersonal threats. Therefore, the moderating effects of the degree of trait self‐esteem on task‐relevant and interpersonal ego threats were investigated in relation to independent, or interdependent self‐construal. It was predicted that in HSEs, the level of task‐relevant stress would be positively–negatively related to their independence–interdependence, whereas the level of interpersonal stress would be negatively–positively related to their independence–interdependence. In individuals with low trait self‐esteem (LSEs), the two types of stresses and independent–interdependent self‐construal may not have a significant relationship. We conducted a questionnaire survey with undergraduates. Correlational analysis of the results indicated that in HSEs, greater task‐relevant stress was related to heightened independence, whereas greater interpersonal stress had the opposite effect, indicating lower independence and heightened interdependence. However, these stresses were not related to the self‐construal of LSEs. These findings suggest that task‐relevant and interpersonal threat could have differential effects on independent and interdependent self‐construal for HSEs, but not in LSEs.     

Self‐construal and social comparison effects

Background. Social comparison research usually demonstrates that students will have higher self‐evaluation in downward comparison but lower self‐evaluation in upward comparison. However, the existence of this contrast effect may depend on people's self‐construal. The contrast effect may exist only for people with independent self‐construal. For people with interdependent self‐construal, the contrast effect may be attenuated. Aim. The study investigated the role of self‐construal as a moderator of the social comparison effects in authentic classrooms. Sample. The participants were 96 Chinese seventh‐grade students (41 male, 51 female and 4 unreported) from a secondary school in Hong Kong. Method. The experiment employed a 2 × 2 between‐subjects design based on 2 levels of self‐construal (independent, interdependent) and 2 levels of comparison standard (upward comparison, downward comparison). The dependent variable was students' self‐evaluation. Results. A two‐way ANOVA indicated a significant interaction between self‐construal and comparison standard on self‐evaluation. When the students' independent self‐construal was activated, they reported higher self‐evaluation in downward comparison but lower self‐evaluation in upward comparison. However, such a contrast effect was attenuated when the students' interdependent self‐construal was activated. They reported high self‐evaluation in both upward and downward comparisons. Conclusions. The outcome of social comparison depends on whether independent or interdependent self‐construal is salient in the classroom.     

探寻中国人的多重互依自我：理论、挑战与整合

为了全面理解中国人的互依自我内涵,整理相关文献后,发现主要有华人本土与跨文化两种研究取向及相关的多种典型理论,如差序格局理论、华人四元自我理论、道德自我理论、三重自我理论和文化会聚自我理论。这些理论适合解释不同类型的互依自我,并面临各自的挑战。在意义维持模型下对这些理论及互依自我类型进行了整理,发现中国人的互依自我是多层次的、动态的。     

The impact of self on materialism among teenagers

No previous research has investigated the relationship between the concept of self and materialism, especially among teenagers. Our study seeks to reverse this trend by examining how independent self‐construal and interdependent self‐construal affect materialism among Brazilian teenagers (grades 7 through 12). Hypotheses were tested using structural equation modelling. We find that independent self‐construal has a positive effect on materialism. Furthermore, we created three sub‐constructs out of the original interdependent self‐construal construct, none of which affected materialism in the same way. Group dependency, a need to achieve the group's authorisation, increases materialism; group loyalty, an attitude of group fidelity, has no effect on materialism; and group respect, a respect for group decision, diminishes materialism. These are interesting results, because they question our prior beliefs on the matter and introduce new factors into the scholarly discussion of this issue. Copyright © 2016 John Wiley & Sons, Ltd.     

Economic and social distance: Perceived income inequality negatively predicts an interdependent self‐construal

Previous research has shown that economic inequality influences how people are related with others. In this article, we suggest that perceived economic inequality influences self‐construal. Specifically, we propose that higher economic inequality leads to an independent self‐construal, whereas lower economic inequality leads to an interdependent self‐construal. Correlational data from Studies 1a and 1b revealed that people who perceive lower levels of economic inequality tend to show higher levels of interdependent self‐construal, even after controlling for social class. In Study 2, using an experimental design, we found that perceived high economic inequality leads to a more independent and less interdependent self‐construal compared to the low economic inequality condition. These results expand the literature bridging the gap between a macro‐social factor, such as economic inequality, and a micro‐social factor, such as self‐construal.     

Interpersonal leveling,independence, and self‐enhancement: a comparison between Denmark and the US,and a relational practice framework for cultural psychology

We argue that the relational model that people use for organizing specific social interactions in any culture determines whether people self‐enhance. Self‐enhancement is not a functional consequence of the (independent or interdependent) cultural model of self. Across three studies, Danes self‐enhanced considerably less than did Americans but were more independent on the Twenty Statements Test, made more individual attributions about social life, made more autonomous scenario choices, and were more independent on the self‐construal scale. Public modesty did not account for these Danish‐American differences in self‐enhancement. However, Danes practiced interpersonal leveling, preferring equality of outcome more than did Americans. This leveling strongly and inversely predicted self‐enhancement within both cultures and mediated Danish‐American differences in self‐enhancement. In contrast, no independence measure systematically predicted self‐enhancement within both cultures nor mediated the cultural differences in self‐enhancement. This dissociation of independence and self‐enhancement demonstrates that self‐enhancing downward social comparisons are not functionally necessary for an independent concept of self. We conclude that social relationships, not the model of the self, mediate the mutual constitution of psyche and culture. Copyright © 2006 John Wiley & Sons, Ltd.     

Your ethnic model speaks to the culturally connected: Differential effects of model ethnicity in advertisements and the role of cultural self‐construal

This paper examines self‐construal and consumer self‐referencing as a mechanism for explaining ethnicity effects in advertising. Data were collected from a 2 (participant ethnicity: Turkish versus Kurdish) × 2 (model ethnicity: Turkish versus Kurdish) × 2 (self‐construal: independent versus interdependent) experiment. Results show that (i) individuals with interdependent self‐construal display more positive evaluations towards an in‐group ethnic ad model than do individuals with independent self‐construal; (ii) ethnic minority individuals (Kurdish people) self‐referenced more advertising portrayals of models of a similar ethnicity than models of a different ethnicity, as did ethnic majority individuals (Turkish people); (iii) ethnic minority individuals who experienced high levels of self‐referencing exhibited more favourable attitude towards the advertisement, attitude towards the brand and a higher purchase intention than ethnic minority individuals who experienced low levels of self‐referencing; and (iv) self‐referencing is found to partially mediate the relationship between culturally constructed self‐concept (self‐construal) and ethnicity on consumer evaluations for interdependent subjects. Theoretical and practical implications are discussed. Copyright © 2015 John Wiley & Sons, Ltd.     

Relational Self‐Construal: Past and Future

Relational self‐construal is characterized as the extent to which a person defines the self in terms of close relationships. In this article, I distinguish relational self‐construal from collective‐interdependent self‐construal and from other similar‐sounding constructs. I review the history of the concept of relational self‐construal and how it is most frequently measured or manipulated. The remainder of the article focuses on research that examines the role of relational self‐construal in cognition, affect, motivation, and close interpersonal relationships.     

Acculturation,self‐construal,mental and physical health: An explorative study of East Asian students in Germany

The present study explores acculturation and its associated aspects of two East Asian student groups with different levels of exposure to German culture (100 international students from East Asian countries [IS]; 61 second generation students of East Asian descent [SGS]). First, we investigated the relationships between acculturation, self‐construal, depressive and somatic symptoms, and differences between the student groups in these variables. Second, the four acculturation types (integration, assimilation, separation and marginalization) were examined regarding their relationship to self‐construal and health outcomes. The results showed that the acculturation dimensions (mainstream, heritage) were relevant to the level of depressive symptoms for IS which was not the case for SGS. Furthermore, IS reported more somatic symptoms whereas there was no difference between the two groups in the level of depressive symptoms. In the analysis of acculturation types, assimilated and integrated students were characterized by high independent self‐construal, while separated and integrated students showed high interdependent self‐construal. Assimilated students displayed the least depressive symptoms of all acculturation groups. This study highlights different characteristics of East Asian students in acculturation, self‐construal and health outcomes, and discusses the complexity of the relationships between acculturation types and health.     

Balancing “We” and “I”: Self‐construal and an alternative approach to seeking uniqueness

Influenced by the need for uniqueness theory, the current study proposes that expressing uniqueness via consumption offers a means for achieving a different sense of being without damaging the individual's sense of social assimilation. With respect to self‐construal, it is suggested that highly interdependent people satisfy their need for distinctiveness by selecting unique products; meanwhile, individuals with highly independent self‐construal seek out unique products to satisfy their need for uniqueness. Thus, this study demonstrates that, despite the fact that individuals with both types of self‐construal seek out unique products, the reason for seeking uniqueness differs according to the types of self‐construal. Copyright © 2013 John Wiley & Sons, Ltd.     

Self‐construal and students’ math self‐concept,anxiety and achievement: An examination of achievement goals as mediators

This study examines the role of self‐construal in student learning by testing a mediation model: through math achievement goals, self‐construal predicts math self‐concept and anxiety, which further predict math achievement. A sample of 1196 students from 104 secondary classes in Singapore took a survey and a math achievement test. The results from multi‐group structural equation modelling support measurement invariance and equal path coefficients in the mediation model between boys and girls. Interdependent self‐construal positively predicted mastery approach and avoidance goals, through which interdependent self‐construal had a positive total indirect effect on math anxiety. Independent self‐construal positively predicted mastery approach, performance approach and performance avoidance goals, and through the two approach goals, high independent self‐construal was associated with high math self‐concept. Overall, self‐construal was not associated with math achievement. The findings enhance our understanding of achievement motivation from a sociocultural perspective and help explain East Asian students’ relatively higher anxiety and lower self‐concept in comparison with their Western counterparts as reported in international studies.