Intuition and the correspondence between implicit and explicit self-esteem

Four studies tested whether the perceived validity of intuition increases the correspondence between implicit and explicit self-esteem. Studies 1 and 2 found, with 2 different measures of implicit self-esteem, that people who chronically view their intuition as valid have more consistent implicit and explicit self-esteem. In contrast, people with relatively low faith in their intuition had a negative relation between implicit and explicit self-esteem, suggesting that they may overcorrect their explicit self-views for the potential bias posed by implicit self-esteem. In Studies 3 and 4, participants who were induced to view their intuition as valid reported explicit self-views (self-evaluations made under time pressure, or state self-esteem) that were more consistent with their implicit self-esteem. These results suggest that people experience implicit self-esteem as intuitive evaluations. The correspondence between implicit and explicit self-esteem among individuals who view their intuition as valid may suggest that these individuals incorporate implicit self-esteem into their explicit self-views.     

Conceptual implicit memory and environmental context

Changes in environmental context between encoding and retrieval often affect explicit memory but research on implicit memory is equivocal. One proposal is that conceptual but not perceptual priming is influenced by context manipulations. However, findings with conceptual priming may be compromised by explicit contamination. The present study examined the effects of environmental context on conceptual explicit (category-cued recall) and implicit memory (category production). Explicit recall was reduced by context change. The implicit test results depended on test awareness (assessed with a post-test questionnaire). Among test-unaware participants, priming was equivalent for same-context and different-context groups, whereas for the test-aware, the same-context group produced more priming. Thus, when explicit contamination is controlled, changes in environmental context do not impair conceptual priming. Context dependency appears to be a general difference between implicit and explicit memory rather than a difference between conceptual and perceptual implicit memory. Finally, measures of mood indicated no changes in affect across contexts, arguing against mood mediation for the context effects in explicit recall.     

Predictive validity of explicit and implicit self-esteem for subjective well-being

In recent years, researchers have developed a variety of techniques to measure implicit self-esteem. Bosson, Swann, and Pennebaker (2000) examined the reliability and validity of these measures. Only some implicit measures were reliable, and even these measures failed to show convergent and predictive validity. In contrast, explicit self-esteem predicted subjective well-being (SWB). However, the predictive validity of explicit self-esteem measures may have been inflated because SWB was assessed by means of self-reports. The present article addresses this concern. We correlated self-reports and informant reports of subjective well-being with an explicit (Rosenberg’s self-esteem scale) and an implicit measure of self-esteem (preferences for initials). Explicit self-esteem was a significant predictor of all SWB measures. Preferences for initials were not significantly correlated with any of the SWB measures.     

情绪对内隐态度和外显态度联结的调节作用

不同的情绪在内隐态度与外显态度表现过程中塑造着不同的心理环境, 调节内隐态度和外显态度的一致性。正性情绪增加了内隐态度与外显态度的联结, 然而负性情绪对内隐态度与外显态度联结的调节作用表现并不一致。单一考虑情绪的正负效价不足以解释具体情绪影响的差异性, 情绪的确定性、情绪与直觉信任的交互作用均会对内隐态度与外显态度的联结产生影响。理论方面, 联结性-推理性评价模型及情绪-信息模型对情绪调节内隐态度与外显态度联结的内在机制进行了解释。未来研究可进一步探索特定情绪对内隐态度与外显态度联结的调节作用, 并考察情绪是否会对内隐刻板印象与外显刻板印象的联结产生调节作用, 以及采用认知神经科学技术揭示情绪调节内隐态度与外显态度联结的神经机制。     

Implicit self-esteem in the context of trait models of personality

Although the basic dimensions of personality are strongly associated with individual differences in (explicit) self-esteem, the relations between personality and implicit self-esteem have not been systematically researched. In three studies, implicit self-evaluations (measured both with the Name-Letter Test and the self-esteem IAT) were generally independent of personality self-reports (Studies 1–3) and peer-reports (Study 3). Moreover, the implicit measures were also independent of one another. Discussion centers on the problems and promises of implicit measures as indicators of individual differences in self-esteem and their relation to personality.     

Investigating the mechanisms fuelling reduced false recall of emotional material

Addictive behaviour has qualities that make it ideal for study using implicit techniques. Addictive behaviours are mediated in part by automatic responses to drug cues, and there is sometimes social pressure to distort self-reports. However, relationships between implicit attitudes and addictive behaviours have been inconsistent. Using a new implicit measure, the affect misattribution procedure (AMP), we found consistent evidence that drinking-related behaviours are systematically related to implicit attitudes. The procedure predicted a behavioural choice to drink beer and self-reported typical drinking tendencies, including hazardous drinking and alcohol-related problems. The AMP showed larger relationships with drinking behaviour than other implicit measures, and explained unique variance in drinking beyond those measures and beyond explicit measures. Though self-presentation distorted self-reports, it did not affect AMP scores. These studies highlight the importance of automatic affective responses in addictive behaviour and suggest a useful means for measuring those responses.     

Pervasiveness and correlates of implicit attitudes and stereotypes

http://implicit.harvard.edu/ was created to provide experience with the Implicit Association Test (IAT), a procedure designed to measure social knowledge that may operate outside awareness or control. Significant by-products of the website's existence are large datasets contributed to by the site's many visitors. This article summarises data from more than 2.5 million completed IATs and self-reports across 17 topics obtained between July 2000 and May 2006. In addition to reinforcing several published findings with a heterogeneous sample, the data help to establish that: (a) implicit preferences and stereotypes are pervasive across demographic groups and topics, (b) as with self-report, there is substantial inter-individual variability in implicit attitudes and stereotypes, (c) variations in gender, ethnicity, age, and political orientation predict variation in implicit and explicit measures, and (d) implicit and explicit attitudes and stereotypes are related, but distinct.     

Conceptual Implicit Memory in Advertising Research

A growing body of research examines the effect of advertising on implicit (unconscious or unintentional) forms of memory, in contrast with typical advertising research focusing on explicit (conscious or recollective) measures. This research primarily examines perceptual implicit memory, but conceptual implicit tests also have clear relevance for advertising research. The present experiments use a conceptual implicit test to determine if conceptual priming is obtained with brand materials and to assess the degree of explicit contamination (using a post‐test awareness questionnaire). The experiments first demonstrated that awareness is a threat to conceptual implicit measures within the advertising context. Steps were taken to reduce awareness, which were successful. Results suggest that brands can be conceptually primed when presented as text or as images but that awareness has to be accounted for as aware participants did show significantly more priming than those who were unaware (Experiment 3). Copyright © 2012 John Wiley & Sons, Ltd.     

Understanding and using the implicit association test: V. measuring semantic aspects of trait self‐concepts

Implicit Association Tests (IATs) often reveal strong associations of self with positive rather than negative attributes. This poses a problem in using the IAT to measure associations involving traits with either positive or negative evaluative content. In two studies, we employed non‐bipolar but evaluatively balanced Big Five traits as attribute contrasts and explored correlations of IATs with positive (e.g. sociable vs. conscientious) or negative (e.g. reserved vs. chaotic) attributes. Results showed (a) satisfactory internal consistencies for all IATs, (b) explicit–explicit and implicit–implicit correlations that were moderate to high and comparable in strength after both were corrected for attenuation and (c) better model fit for latent variable models that linked the implicit and explicit measures to distinct latent factors rather to the same factor. Together, the results suggest that IATs can validly assess the semantic aspect of trait self‐concepts and that implicit and explicit self‐representations are, although correlated, also distinct constructs. Copyright © 2008 John Wiley & Sons, Ltd.     

Stimulus exposure time and perceptual memory

The recent explosion of research on implicit memory has facilitated the examination of perceptual and conceptual processes in the encoding of information. Nevertheless, stimulus exposure time—the amount of time that a stimulus is physically available to a perceiver’s scrutiny—has received little attention. In the present paper, we examine the effect of stimulus exposure time on three implicit memory measures (word-fragment completion, perceptual identification, and general knowledge) and two explicit memory measures (graphemic cued recall and semantic cued recall). In Experiment 1, we demonstrated that increases in exposure time lead to increases in implicit perceptual memory, but not to implicit conceptual memory, when the encoding task focuses on perceptual features of the stimulus. We replicated this effect in Experiment 2 and demonstrated that increases in exposure time lead to increases in perceptualand conceptual memory when the measures are explicit. Thus, the current experiments demonstrate that manipulations of exposure time lead to dissociations in implicit, but not explicit, memory.     

Implicit memory and depression: preserved conceptual priming in subclinical depression

Depression impairs explicit memory but research on implicit memory is equivocal. Initial studies indicated preserved implicit memory, implying a depressive deficit in intentional but not unintentional forms of memory. Subsequent research indicated that conceptual priming is reduced in depression, implying a deficit in conceptual memory processes be they implicit or explicit. However, the findings with conceptual priming may be compromised by explicit contamination. The present study compared subclinically depressed and non-depressed participants on matched conceptual tests of explicit memory (category-cued recall) and implicit memory (category production). The implicit test was followed by a post-test questionnaire used to categorise participants as test-aware or test-unaware. On the explicit test, the subclinically depressed participants recalled less than the non-depressed participants. The results on the implicit test depended on test-awareness. Among test-unaware participants, conceptual priming was equivalent across the two groups, whereas for the test-aware, non-depressed participants produced significantly more priming than the subclinically depressed. This indicates that when explicit contamination is controlled, depression does not impair conceptual priming. The depressive dissociation between implicit and explicit memory is better accounted for by the difference between intentional and unintentional forms of memory rather than by the difference between conceptual and perceptual memory processes.     

Achievement motive and sport participation

Three studies investigated the relationship between the achievement motive and sport participation. It was expected that both the implicit and the explicit achievement motives are positively associated with how frequently people engage in sport activities. The implicit achievement motive was assessed with indirect motive measures; the explicit achievement motive was either inferred from participants’ personal goals or measured with self-reports. Two hundred five athletes participated including college students enrolled in leisure sport programs offered at their university (Study 1), amateur athletes registered in sports clubs (Study 2), and elite tennis athletes (Study 3). The implicit achievement motive consistently predicted sport participation in all three studies. In contrast, the explicit achievement motive was uncorrelated with sport participation. The interaction between the two motives did not yield an effect on sport participation. The results indicate that the implicit, unconscious need to achieve facilitates regular engagement in sport activities, but the explicit, conscious orientation toward achievement does not. The enrichment of sports environments with incentives for the implicit achievement motive may thus attract more people to participate in sport activities.     

What Do Implicit Measures Tell Us? Scrutinizing the Validity of Three Common Assumptions

ABSTRACT— Experimental paradigms designed to assess "implicit" representations are currently very popular in many areas of psychology. The present article addresses the validity of three widespread assumptions in research using these paradigms: that (a) implicit measures reflect unconscious or introspectively inaccessible representations; (b) the major difference between implicit measures and self-reports is that implicit measures are resistant or less susceptible to social desirability; and (c) implicit measures reflect highly stable, older representations that have their roots in long-term socialization experiences. Drawing on a review of the available evidence, we conclude that the validity of all three assumptions is equivocal and that theoretical interpretations should be adjusted accordingly. We discuss an alternative conceptualization that distinguishes between activation and validation processes.     

亲密关系的外显测量与内隐测量及相互关系

为了验证外显与内隐的差序格局,研究者考察了最亲密的家人、恋人以及最亲密的好朋友的外显和内隐亲密程度的差异与联系,以及性别对亲密关系的影响。结果表明,三个目标对象的外显亲密程度之间存在差异,但内隐亲密程度之间不存在差异;外显和内隐亲密程度之间相关不显著;外显测量结果没有显著的性别差异,但在内隐测量中,男性比女性对恋人感觉更为亲密。研究者针对这些结果分别进行了讨论     

Predictive Validity of the Implicit Association Test in Studies of Brands,Consumer Attitudes,and Behavior

Three studies investigated implicit brand attitudes and their relation to explicit attitudes, product usage, and product differentiation. Implicit attitudes were measured using the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998). Study 1 showed expected differences in implicit attitudes between users of two leading yogurt brands, also revealing significant correlations between IAT‐measured implicit attitudes and explicit attitudes. In Study 2, users of two fast food restaurants (McDonald's and Milk Bar) showed implicit attitudi‐nal preference for their favorite restaurant. In Study 3, implicit attitudes of users of two soft drinks (Coca‐Cola and Pepsi) predicted brand preference, product usage, and brand recognition in a blind taste test. A meta‐analytic combination of the three studies showed that the use of IAT measures increased the prediction of behavior relative to explicit attitude measures alone.     

Validation of an implicit measure of antagonistic narcissism

Narcissism has traditionally been assessed using explicit measures, yet contemporary measures are limited in their ability to capture people’s automatic (i.e., implicit) self-evaluations. Here, we propose the antagonistic narcissism Implicit Association Test (AN-IAT). Three studies (N = 1082) using self-, informant-reports, and other implicit measures tested the psychometric properties of the AN-IAT. The AN-IAT showed high internal consistency and good temporal stability. The measure was positively associated with (antagonistic) narcissism, aggression, and lack of empathy, but unrelated to communal, pathological, and agentic narcissism as well as self-esteem. The AN-IAT predicted self- and informant-ratings of aggression and empathy beyond self-reports of antagonistic and agentic narcissism, and agreeableness. Together, the antagonistic narcissism IAT is a promising addition to the assessment of narcissism.     

Effect of theory-based feature correlations on typicality judgments

In the present study, we examine what types of feature correlations are salient in our conceptual representations. It was hypothesized that of all possible feature pairs, those that are explicitly recognized as correlated (i.e., explicit pairs) and affect typicality judgments are the ones that are more likely theory based than are those that are not explicitly recognized (i.e., implicit pairs). Real-world categories and their properties, taken from Malt and Smith (1984), were examined. We found that explicit pairs had a greater number of asymmetric dependency relations (i.e., one feature depends on the other feature, but not vice versa) and stronger dependency relations than did implicit pairs, which were statistically correlated in the environment but were not recognized as such. In addition, people more often provided specific relation labels for explicit pairs than for implicit pairs; these labels were most often causal relations. Finally, typicality judgments were more affected when explicit correlations were broken than when implicit correlations were broken. It is concluded that in natural categories, feature correlations that are explicitly represented and affect typicality judgments are the ones about which people have theories.     

Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?

This article discusses the need for more satisfactory implicit measures in consumer psychology and assesses the theoretical foundations, validity, and value of the Implicit Association Test (IAT) as a measure of implicit consumer social cognition. Study 1 demonstrates the IAT's sensitivity to explicit individual differences in brand attitudes, ownership, and usage frequency, and shows their correlations with lAT‐based measures of implicit brand attitudes and brand relationship strength. In Study 2, the contrast between explicit and implicit measures of attitude toward the ad for sportswear advertisements portraying African American (Black) and European American (White) athlete–spokespersons revealed different patterns of responses to explicit and implicit measures in Black and White respondents. These were explained in terms of self‐presentation biases and system justification theory. Overall, the results demonstrate that the IAT enhances our understanding of consumer responses, particularly when consumers are either unable or unwilling to identify the sources of influence on their behaviors or opinions.