Memory for humorous cartoons

Incidental memory for three types of cartoons was compared: original cartoons, literal translations of the originals, and weird cartoons created by inserting incongruous material into the literal translations. In Experiment 1, the three types of cartoons were mixed together in lists. In Experiment 2, each list contained only two cartoon types. In both experiments, original cartoons were remembered better than the literal and the weird cartoons, whereas the literal and the weird cartoons were equally well remembered. The detection of incongruities, or attempts to resolve those incongruities, cannot adequately explain the observed humor effects. The results were also inconsistent with both rehearsal and distinctiveness interpretations. Rather, humor per se appears to support good memory performance. Perhaps participants elaborated or gave sustained attention to humorous material at the expense of less humorous material.     

Spilling the beans on understanding and memory for idioms in conversation

Three experiments examine people's understanding and memory for idioms. Experiment 1 indicates that in a conversational context, subjects take less time to comprehend conventional uses of idiomatic expression than unconventional, literal uses. Paraphrase judgment errors show that there is a strong bias to interpret idiomatic expressions conventionally when there is no preceding context; however, subjects interpret literal uses of these expressions correctly when there is appropriate context. Experiment 2 showed that in a free recall task, literal uses of idioms are remembered better than conventional uses of these utterances. Experiment 3 indicated that in conversation, literal and idiomatic recall prompts facilitate memory for literal uses of idioms equally well. The results from these experiments suggest that memory for conventional utterances is not as good as for unconventional uses of the same utterances and that subjects understanding unconventional uses of idioms tend to analyze the idiomatic meaning of these expressions before deriving the literal, unconventional interpretation. It is argued that the traditional distinction between literal and metaphoric language is better characterized as a continuum between conventional and unconventional utterances.     

Children's memory for television advertising: effects of programme–advertisement congruency

The effects of the surrounding programme environment and level of involvement upon children's memory (year 6 primary school, mean age 11.1, SD = 0.4, 48 boys and 69 girls) for television advertisements was examined by manipulating the degree of congruency between the production genre of the programme and the advertisements embedded within it. In Experiment One (n = 56) the ad‐break comprised either all cartoons (n = 4) or all non‐cartoons (n = 4). In Experiment Two (n = 61) cartoon and non‐cartoon advertisements were equally represented in each ad‐break. After viewing, participants provided evaluative ratings of the programme and completed memory tests for advertisements, using prompted recall and brand‐recognition tasks. Memory performance overall was better for cartoon advertisements than for non‐cartoon advertisements, with the latter being poorly remembered when presented in the non‐cartoon programme. In Experiment Two, the programme had no effect on overall recall of advertising, but was related to brand recognition, which was better for advertisements placed in the cartoon programme. Free recall of non‐cartoon advertisements was best when placed in the cartoon programme, while free recall only of cartoon advertisements was best when placed in the non‐cartoon programme. The measures of audience involvement (programme ratings) did not show any significant correlation with memory for advertising. Copyright © 2002 John Wiley & Sons, Ltd.     

Recognition hypermnesia: how to get it

Although recall hypermnesia (enhanced recall) over time with repeated testing has by now become an established empirical fact, its recognition counterpart, recognition hypermnesia, has defied clear-cut laboratory confirmation. In four studies, which relied on the retrieval component of recognition memory, it was shown that recognition memory, indexed by d', reliably improved over three successive recognition tests. The stimuli consisted of 140 cartoons, each comprising a picture and a verbal caption. Recognition memory was tested on transforms or part-forms (parts) of the original stimulus material (pictures only, verbal paraphrases of the pictures, the latent content of the cartoons, or the combination of paraphrases and latent contents). The strongest effects were obtained when the originally presented cartoons were tested on their latent (deep semantic) contents. Recognition hypermnesia for part-forms or transforms of earlier presented stimuli has potentially wide-ranging implications since real-world recognition--of faces, texts, visual scenes--usually involves recognising stimuli that are variants, not exact copies, of the originally encountered materials.     

The Effects of Programme Context on Memory for Humorous Television Commercials

This study investigated the effects of programme context on memory for humorous television advertisements in South Korean participants. Humorous and nonhumorous Korean advertisements were embedded within two programme contexts: humorous and nonhumorous. When the programme ratings of humour, enjoyment and involvement were higher, unaided recall was poorer. In addition, unaided recall of the advertisements was better when they were embedded within a nonhumorous programme. However, there was no significant programme‐advertisement interaction effect. Overall, both free and cued recall were higher for humorous advertisements than for the nonhumorous advertisements. The findings are discussed in terms of cultural differences and changes in television programmes and advertising over time.Copyright © 2017 John Wiley & Sons, Ltd.     

Effects of programme context on memory of humorous television commercials

This study examined the effects of programme context on the memory of humorous television advertisements among a youth sample aged 16 to 18 years. Additionally, the relationship between the enjoyment and involvement properties of the programme and memory for advertisements were investigated. An experimental design was developed to test the memory for a set of six humorous and a set of six non-humorous advertisements within two programme contexts—a news bulletin and a comedy show. Findings indicated that unaided recall for advertisements was affected by programme type with memory for advertising being better from news than from comedy. Further, memory for humorous advertisements was better than that for non-humorous advertisements. Audience involvement with, and enjoyment of, the surrounding programme were found to be associated with poorer memory for advertisement content. Copyright © 1998 John Wiley & Sons, Ltd.     

Recognition hypermnesia: How to get it

Although recall hypermnesia (enhanced recall) over time with repeated testing has by now become an established empirical fact, its recognition counterpart, recognition hypermnesia, has defied clear-cut laboratory confirmation. In four studies, which relied on the retrieval component of recognition memory, it was shown that recognition memory, indexed by d′, reliably improved over three successive recognition tests. The stimuli consisted of 140 cartoons, each comprising a picture and a verbal caption. Recognition memory was tested on transforms or part-forms (parts) of the original stimulus material (pictures only, verbal paraphrases of the pictures, the latent content of the cartoons, or the combination of paraphrases and latent contents). The strongest effects were obtained when the originally presented cartoons were tested on their latent (deep semantic) contents. Recognition hypermnesia for part-forms or transforms of earlier presented stimuli has potentially wide-ranging implications since real-world recognition—of faces, texts, visual scenes—usually involves recognising stimuli that are variants, not exact copies, of the originally encountered materials.     

Segregation of study items in memory determines the magnitude and direction of directed forgetting

When words at study are divided into to‐be‐remembered and to‐be‐forgotten ones, people recall more of the former than of the latter in a surprise memory test for all words. In this study, we also tapped memory for word identity at study (forget or remember) by asking participants to reproduce in memory selected portions of the original words. We found word identity to be parasitic on word reproduction. As a result, there is a noted tendency to recall forget‐words from study as remember‐words in the memory test more than vice versa.     

Reduced memory for the spatial and temporal context of unpleasant words

Emotional stimuli are consistently better remembered than neutral stimuli. However, the reported effects of emotional stimuli on source memory are less consistent. In four experiments, we examined spatial and temporal source memory and free recall for emotional words previously studied in an fMRI experiment. In the fMRI experiment, the unpleasant but not the pleasant words were shown to activate the amygdala. In the experiments reported here, spatial and temporal source memory were reduced for the unpleasant words compared to pleasant and neutral words. Reduced spatial memory for unpleasant words was observed across studies that varied the specific stimuli, task conditions, and incidental versus intentional encoding instructions. Free recall was enhanced for the pleasant and unpleasant words compared to neutral words. The results demonstrate reduced source memory for unpleasant words even when item recall is enhanced. Our findings are consistent with prior reports of amygdala-mediated amnestic effects evoked by unpleasant stimuli.     

Short-term recognition memory for single letters and phonemic similarity of retroactive interference

Copying 12 letters produces more retroactive interference in recognition memory for a single letter when the interference letters possess a vowel sound in common with the letter to be remembered than when they do not. Compared to interference lists that do not include the presented letter, inclusion in the interference list of the letter to be remembered improves recognition memory when the other interference letters have no vowel sound in common with the letter to be remembered, but not otherwise. False recognition rates are greater when the test letter contains a vowel sound in common with the presented letter than when the vowel sounds of these two letters are different. The findings are in complete accord with analogous findings for short-term recall and indicate that short-term recognition memory uses the same phonemic-associative memory system as short-term recall.     

Personality,time of day and delayed memory for tv news

An experiment was conducted to test the effects of time of day on delayed memory for televised news stories. Three groups received the same sequence of 6 news stories at 09.30, 13.30 and 16.30, respectively. Unexpected tests of free recall, cued recall and recognition were given about 2 hr after news presentation. Results showed that memory performance improved slightly across the day on tests of recall, and significantly so on recognition. Personality differences were also examined. In general, introverts remembered more than extraverts and differences between them were most marked during the late-afternoon session especially on free recall and when minimal cuing was provided. The results support previous time-of-day findings for delayed retention of complex learning materials. Personality differences observed here are consistent with predicted introvert-extravert differences in memory performance predicted by Eysenck's modified action-decrement hypothesis.     

The effect of forced recall on illusory recollection in younger and older adults

The effect of an initial forced recall test on later recall and recognition tests was examined in younger and older adults. Subjects were presented with categorized word lists and given an initial test under standard cued recall instructions (with a warning against guessing) or forced recall instructions (that required guessing); subjects were later given a cued recall test for the original list items. In 2 experiments, initial forced recall resulted in higher levels of illusory memories on subsequent tests (relative to initial cued recall), especially for older adults. Older adults were more likely to say they remembered rather than knew that forced guesses had occurred in the original study episode. The effect persisted despite a strong warning against making errors in Experiment 2. When a source monitoring test was given, older adults had more difficulty than younger adults in identifying the source of items they had originally produced as guesses. If conditions encourage subjects to guess on a first memory test, they are likely to recollect these guesses as actual memories on later tests. This effect is exaggerated in older adults, probably because of their greater source monitoring difficulties. Both dual process and source monitoring theories provide insight into these findings.     

Event-related potentials of emotional memory: encoding pleasant,unpleasant, and neutral pictures

Emotional events tend to be remembered better than nonemotional events. We investigated this phenomenon by measuring two event-related potential (ERP) effects: the emotion effect (more positive ERPs for pleasant or unpleasant stimuli than for neutral stimuli) and the subsequent memory effect (more positive ERPs for subsequently remembered items than for subsequently forgotten items). ERPs were measured while subjects rated the emotional content of pleasant, unpleasant, and neutral pictures. As was expected, subsequent recall was better for pleasant and unpleasant pictures than for neutral pictures. The emotion effect was sensitive to arousal in parietal electrodes and to both arousal and valence in frontocentral electrodes. The subsequent memory effect at centroparietal electrodes was greater for emotional pictures than for neutral pictures during an early epoch (400-600 msec). This result suggests that emotional information has privileged access to processing resources, possibly leading to better memory formation.     

The role of action lines in children's memory for pictures

The purpose of the present study was to test the hypothesis that memory for pictorial material is dependent on initial comprehension of the depicted relationships. Subjects at three age levels (second, sixth, and ninth grades) were compared on ability to remember cartoon pictures which did or did not contain action lines as clues to the interaction between actors. It was predicted that the older children, because of extensive experience with still cartoons and comics, would benefit from the action lines. The action lines facilitated recall of pictures for only the older students, specifically, the ninth graders. The object of the action was the most efficient probe, even though the action was more frequently remembered. These results are discussed in terms of the action (interaction) being the basis of comprehension and, consequently, the remembering of the picture.     

The effects of revisionism on remembered emotion: the valence of older,voluntary immigrants' pre‐migration autobiographical memories

Prior research on remembered emotion demonstrates effects of revisionism in memory. The positivity bias describes preferential recall for positive emotions and the fading affect bias describes greater fading of negative versus positive emotion over time. Such effects predict that older adults would remember childhood and youth more positively than later adulthood. However, economic immigrants, whose childhood and youth reflect experiences of poverty and unemployment, may not show the effects of such revisionism. This study examined the remembered emotion of immigrant and non‐immigrant older Puerto Ricans whose early years corresponded to hard times on the island. Multilevel modelling showed that both groups exhibited the effects of the positivity and fading affect biases, but immigrants remembered childhood and youth more negatively than non‐immigrants. This suggests both accurate memory for a more negative past as well the effects of additional revisionism whereby a valued and chosen present is preferentially compared to the past. Copyright © 2006 John Wiley & Sons, Ltd.     

Humor in the Eye Tracker: Attention Capture and Distraction from Context Cues

The humor effect refers to a robust finding in memory research that humorous information is easily recalled, at the expense of recall of nonhumorous information that was encoded in close temporal proximity. Previous research suggests that memory retrieval processes underlie this effect. That is, free recall is biased toward humorous information, which interferes with the retrieval of nonhumorous information. The present research tested an additional explanation that has not been specifically addressed before: Humor receives enhanced attention during information encoding, which decreases attention for context information. Participants observed humorous, nonhumorous positive, and nonhumorous neutral texts paired with novel consumer brands, while their eye movements were recorded using eye-tracker technology. The results confirmed that humor receives prolonged attention relative to both positive and neutral nonhumorous information. This enhanced attention correlated with impaired brand recognition.     

Recognition memory measures yield disproportionate effects of aging on learning face-name associations

No previous research has tested whether the specific age-related deficit in learning face-name associations that has been identified using recall tasks also occurs for recognition memory measures. Young and older participants saw pictures of unfamiliar people with a name and an occupation for each person, and were tested on a matching (in Experiment 1) or multiple-choice (in Experiment 2) recognition memory test. For both recognition measures, the pattern of effects was the same as that obtained using a recall measure: More face-occupation associations were remembered than face-name associations, young adults remembered more associated information than older adults overall, and older adults had disproportionately poorer memory for face-name associations. Findings implicate age-related difficulty in forming and retrieving the association between the face and the name as the primary cause of obtained deficits in previous name learning studies. (PsycINFO Database Record (c) 2008 APA, all rights reserved).     

Is the enhancement of memory due to reward driven by value or salience?

Past research using two levels of reward has shown that the higher-value items are remembered better than lower-value items and this enhancement is assumed to be driven by an effect of reward value. In the present study, multiple levels of reward were used to test the influence of reward salience on memory. Using a value-learning procedure, words were associated with reward values, and then memory for these words was later tested with free recall. Critically, multiple reward levels were used, allowing us to test two specific hypotheses whereby rewards can influence memory: (a) higher value items are remembered better than lower value items (reward value hypothesis), and (b) highest and lowest value items are remembered best and intermediate-value items are remembered worst (following a U-shaped relationship between value and memory; reward salience hypothesis). In two experiments we observed a U-shaped relationship between reward value and memory, supporting the notion that memory is enhanced due to reward salience, and not purely through reward value.     

幽默加工中不一致探测与解决的脑机制分离

本fMRI研究使用“文字背景—漫画图片”实验范式,设计了三种实验条件（可笑、不可笑和无关）,试图对幽默加工中不一致探测与解决的脑机制进行分离。可笑与不可笑条件对比的结果与前人研究一致,证明了新实验范式的有效性。其次,无关与不可笑条件比较,右侧脑岛激活,说明脑岛可能与不一致探测有关。综合分析发现,脑岛与杏仁核可能共同参与了不一致探测加工。此外,结果还第一次区分了幽默加工中不一致解决与一般问题解决的脑区。     

Effects of oral cortisol treatment in healthy young women on memory retrieval of negative and neutral words

Studies in rodents have demonstrated that glucocorticoids enhance memory consolidation but impair delayed memory retrieval. Similar findings have been reported in humans. Emotional items are better remembered than neutral items. However, it is unknown if emotional valence influences the effects of cortisol on retrieval. In this double-blind crossover study, 16 healthy women learned a wordlist containing 15 neutral and 15 negative words. Delayed recall was tested 5h later. Cortisol administered before recall testing significantly reduced retrieval (p<.01). Exploratory follow-up analysis revealed that cortisol significantly impaired retrieval of negative words (p<.01), while having no significant effect on neutral words (p=.47). The current findings could suggest that emotional material is especially sensitive to the memory modulating effects of stress hormones.