Spain is Not Greece: How Metaphors are Understood

Metaphoric expressions are pervasive and powerful communication tools. The present report sheds light on two questions: how do we extract meaning from metaphors and similes, and are these two tropes interchangeable? Existing models propose different mechanisms for metaphor comprehension: comparison, categorization, and a shift from comparison to categorization as metaphors become conventionalized. While the categorization model allows for the possibility that metaphors and similes are not always interchangeable, all the variants of the comparison model assume equivalence of meaning between the two tropes. The findings reported here rule out this assumption: they show that metaphors and similes may express different, and even incompatible meanings. Aptness, rather than conventionalization, seems to determine processing mechanisms: apt metaphors, both novel and conventionalized, are understood as categorizations, while similes and inapt metaphors are understood as comparisons.     

Metaphor in computer science

The language of computer science is laced with metaphor. We argue that computer science metaphors provide a conceptual framework in which to situate constantly emerging new ontologies in computational environments. But how computer science metaphors work does not fit neatly into prevailing general theories of metaphor. We borrow from these general theories while also considering the unique role of computer science metaphors in learning, design, and scientific analysis. We find that computer science metaphors trade on both preexisting and emerging similarities between computational and traditional domains, but owing to computer science's peculiar status as a discipline that creates its own subject matter, the role of similarity in metaphorical attribution is multifaceted.     

Idioms and mental imagery: the metaphorical motivation for idiomatic meaning

We conducted three experiments to investigate the mental images associated with idiomatic phrases in English. Our hypothesis was that people should have strong conventional images for many idioms and that the regularity in people's knowledge of their images for idioms is due to the conceptual metaphors motivating the figurative meanings of idioms. In the first study, subjects were asked to form and describe their mental images for different idiomatic expressions. Subjects were then asked a series of detailed questions about their images regarding the causes and effects of different events within their images. We found high consistency in subjects' images of idioms with similar figurative meanings despite differences in their surface forms (e.g., spill the beans and let the cat out of the bag). Subjects' responses to detailed questions about their images also showed a high degree of similarity in their answers. Further examination of subjects' imagery protocols supports the idea that the conventional images and knowledge associated with idioms are constrained by the conceptual metaphors (e.g., the MIND IS A CONTAINER and IDEAS ARE ENTITIES) which motivate the figurative meanings of idioms. The results of two control studies showed that the conventional images associated with idioms are not solely based on their figurative meanings (Experiment 2) and that the images associated with literal phrases (e.g., spill the peas) were quite varied and unlikely to be constrained by conceptual metaphor (Experiment 3). These findings support the view that idioms are not "dead" metaphors with their meanings being arbitrarily determined. Rather, the meanings of many idioms are motivated by speakers' tacit knowledge of the conceptual metaphors underlying the meanings of these figurative phrases.     

Metaphor and the discourse of virology: HIV as human being

Most analysis of the metaphors of AIDS has considered lay rather than scientific discourse. In general, that analysis has uncovered linguistic strategies that tend to distance the disease from people who are healthy. Moreover, it has criticized those strategies insofar as they categorize and dehumanize the AIDS patient. My own analysis, however, focuses on the writing of Robert Gallo, one of the virologists who claimed credit for isolating the HIV as the cause of AIDS. By examining Gallo's popular and scientific writing, I uncover the metaphor system that underlies his work — and perhaps the work of other virologists studying the HIV. I find in Gallo's writing a system of metaphor that personifies and humanizes the HIV (or the HTLV-III as he originally named it). This system differs significantly from lay systems that tend to objectify AIDS. I argue that the metaphor system that underlies Gallo's work is in fact productive, but that it might preclude other ways of conceptualizing the disease and its causes. The co-factor theory, for instance, entails a different metaphoric system entirely. I suggest that AIDS researchers might examine their own language in an effort to critique the metaphors they use and explore the possibility of using new metaphors.     

Metaphors and creativity: Direct,moderating, and mediating effects

Through five experiments, this research advances knowledge about the influence of metaphors on creative cognition by showing that perceiving images that carry metaphoric meaning can alter consumers' creativity. While the results of Experiment 1 reveal that positive metaphors representing ideas like “Thinking outside the box” increase creative output, Experiment 2 uncovers that a negative metaphor conveying “I am burnt out” decreases it. Experiment 3 shows that the metaphor–creativity link is moderated by analogical reasoning skills, and Experiments 4a and 4b reveal the mediating role of creative intent. In addition to implying that marketers can use metaphors to enhance consumers' creative feedback in areas like new product development, this research also makes important theoretical contributions by showing (1) that metaphors that are visually conveyed (in addition to tangible objects or physical exercises) can not only raise but also lower creative output, (2) that a unique cognitive skill alters the metaphor–creativity link, and (3) that consumers' creative intent contributes to that relationship.     

Emergent representations, interaction theory and the cognitive force of metaphor

We focus here on the problem of how new representations emerge through a cognitive agent's interaction with the environment. We address this problem within a framework where representation-building mechanisms operate to create new representations against a backdrop of existing representations, and argue that novel and creative metaphors in any language provide a prime example of this phenomenon. Our approach to modeling the emergence of representation integrates ideas from three different streams of research: (1) the interaction theory of metaphor proposed by Black and others to account for the creativity of metaphors; (2) gestalt theories of perception; and (3) contemporary research supporting a constructivist and action-oriented view of perception and cognition. Combining these insights together, we outline our Gestalt projection model, and discuss three different ways in which new representations might emerge through metaphors. Finally, we propose that metaphor may be viewed as a cognitive force through which a cognitive agent asserts its creative spirit onto the environment.     

Understanding metaphors: Is the right hemisphere uniquely involved?

Two divided visual field priming experiments examined cerebral asymmetries for understanding metaphors varying in sentence constraint. Experiment 1 investigated ambiguous words (e.g., SWEET and BRIGHT) with literal and metaphoric meanings in ambiguous and unambiguous sentence contexts, while Experiment 2 involved standard metaphors (e.g., The drink you gave me was a meteor) with sententially consistent and inconsistent targets (i.e., POTENT vs COMET). Similar literal and metaphor priming effects were found in both visual fields across most experimental conditions. However, RH processes also maintained activation of sententially inconsistent literal meanings following metaphoric expressions. These results do not strongly support the RH as the preferred substrate for metaphor comprehension (e.g., ), and suggest that processes in both hemispheres can support metaphor comprehension, although not via identical mechanisms. The LH may utilize sentence constraint to select and integrate only contextually relevant literal and metaphoric meanings, whereas the RH may be less sensitive to sentence context and can maintain the activation of some alternative interpretations. This may be potentially useful in situations where an initial understanding must be revised.     

THE INADEQUACY OF PARAPHRASE IS THE DOGMA OF METAPHOR

Philosophers have alleged that paraphrases of metaphors are inadequate. They have presented this inadequacy as a datum predicted by, and thus a reason to accept, particular accounts of ‘metaphorical meanings.’ But to what, specifically, does this inadequacy claim amount? I argue that, if this assumption is to have any bearing on the metaphor debate, it must be construed as the comparative claim that paraphrases of metaphors are inadequate compared to paraphrases of literal utterances. But the evidence philosophers have offered does not support the comparative inadequacy of paraphrases of metaphors. I offer my own empirical evidence against the inadequacy assumption.     

Understanding and appreciating metaphors

We consider three theories that have dominated discussions of metaphor. One view is that metaphors make comparisons, the basis for the comparison being the features (or categories) that the terms of the metaphor share. The second view is that metaphors involve an anomaly. The third view is that metaphors are ‘interactive’, producing a new way of seeing the terms. We propose a new theory—the domains-interaction view—that draws on elements of all three earlier views, but borrows especially from the interaction view. We consider the implications of our theory for three questions: What are metaphors? How are they understood? What makes a good metaphor? We argue that metaphors correlate two systems of concepts from different domains. The best metaphors involve two diverse domains (more distance between domains making for better metaphors) and close correspondence between the terms within those domains. We call the degree of correspondence within-domain similarity. Metaphors are interpreted in several stages: the terms of the metaphor are encoded; the domains involved are inferred; the structures to be seen as parallel are found; the correspondences between these structures are ‘mapped’ or constructed; the terms of the metaphor are compared. If the terms are not seen to match or occupy analogous roles in their different domains, then the metaphor may be reinterpreted. The evidence on all this is tentative but supports our view. We review two studies (Tourangeau and Sternberg, 1981) that support the hypothesis that distance within domain relates negatively to aptness, whereas distance between domains relates positively. Several studies on comprehension tend to disconfirm the comparison theory's notion that the tenor and vehicle necessarily share features. Tenor and vehicle also appear to have asymmetrical roles in the interpretive process.     

汉语隐喻的语言形式特征及其对隐喻机器理解研究的影响

语言学界对隐喻的研究集中于从概念层面对隐喻进行认知分析,而淡化了对语言表达层面隐喻的典型特征做形式化的概括。然而,概念层面的隐喻却必须通过语言形式层面的隐喻表达来加以体现,隐喻的语言形式对隐喻的理解也具有极其重要的意义。特别是,当隐喻作为一种思维现象被纳入机器理解的研究范畴之后,隐喻的计算机制研究也开始要求高度地形式化隐喻的语言表达。鉴于此,本文面向隐喻机器理解,采用语料统计分析的方法,从大量实际隐喻语料出发,总结汉语隐喻的语言形式的复杂性特征:语言隐喻主要成分取值的不确定性、语言隐喻各成分出现与否的不确定性、隐喻嵌套和递进复用现象的普遍性,进而指出面向计算的隐喻研究困境以及出路。     

The influence of verbal and imagery strategies on processing figurative language

Four experiments on metaphor functions were designed to test a functionally orientated problem-solving approach, where act, content, and experience are treated as three aspects of cognition. Two experiments showed imagery strategies to be superior to verbal strategies as regards comprehension and production of metaphors. However, the results of the two other experiments showed no differences between imagery and verbal strategies.
Metaphor performance was uncorrelated with performance on general intelligence tests. The intercorrelations between different metaphor tasks were also generally low. The highest positive correlation was found with a measure of imagery control under imagery processing conditions. Aptness ratings of metaphors were unrelated to level of metaphor memory. However, comprehension of metaphors was observed to correlate positively with metaphor memory.
The results show that attitude factors are important for comprehension and production of metaphors, and that alternative memorization strategies may work equally well. In order to explain the observations a multi-level coding model was suggested.     

Metaphors do not use associations between concepts,they are used to create them

Does the interpretability and aptness of a metaphor depend on prior existing associative relations between the metaphor topic and vehicle? Lexical decision latencies for pairs of words drawn from apt, comprehensible metaphors were no faster than latencies for randomly paired words. In contrast, lexical decision latencies for associatively related word pairs were faster than latencies for randomly paired words. These data suggest that good metaphors do not use preexisting associations to achieve their effects. Instead, we argue tht people use metaphors to create new relations between concepts. Implications for a theory of metaphor comprehension are discussed.     

汉语隐喻理解时程的ERPs研究

摘 要 本研究使用ERPs技术考察隐喻句与本义句理解时程的异同,以研究汉语隐喻的理解机制。以句尾范式向被试随机呈现本义句、熟悉隐喻句、新奇隐喻句及错误义句各50句,被试的任务为判断每句话是否有意义。结果显示：两种隐喻句诱发的N400波形与头皮分布情况和本义句无明显差异,且两种隐喻句诱发的N400波幅高于本义句。本研究结果证明汉语隐喻义和本义理解的认知机制类似,支持隐喻理解的平行加工假说,且加工隐喻义需要耗费更多的认知资源。     

Can Florida become like the next Florida? When metaphoric comparisons fail

Metaphors can be understood in either of two ways: via a comparison process or via a categorization process. What determines which process will be used? According to a recent variant of comparison theory, novel metaphors must be processed as comparisons; only conventional metaphors can be processed as categorizations. We argue that choice of process is determined not by conventionality, but instead by the semantic and referential properties of the metaphor itself. We identified a type of novel metaphor that is indeed understood more quickly as a comparison than as a categorization. We then generated variants of such metaphors to make comparison difficult and found that these new novel metaphors were understood more quickly as categorizations than as comparisons. We conclude that metaphors can be processed as categorizations from the start, depending on their semantic and referential properties.     

Women's Sexuality and Meaning Making

The purpose of the current study was to challenge depictions of traditionally oppressive female sexuality by explicitly exploring diverse women's positive experiences of sexuality and to capture the unique meanings women ascribe to their sexuality through the use of participant-generated metaphor. We interviewed 17 diverse women regarding the meaning of sexuality in their lives. Coding revealed that metaphors for sexuality provided a creative and integrative way for women to express the complexity of their sexuality. In addition, a sexual developmental trajectory emerged from the analysis, as did themes of fluidity and ideal sexuality. Implications for theory and therapy, as well as future directions for research, are offered.     

Kill the Song—Steal the Show: What Does Distinguish Predicative Metaphors From Decomposable Idioms?

This study examined the semantic processing difference between decomposable idioms and novel predicative metaphors. It was hypothesized that idiom comprehension results from the retrieval of a figurative meaning stored in memory, that metaphor comprehension requires a sense creation process and that this process difference affects the processing time of idiomatic and metaphoric expressions. In the first experiment, participants read sentences containing decomposable idioms, predicative metaphors or control expressions and performed a lexical decision task on figurative targets presented 0, 350, and 500 ms, or 750 after reading. Results demonstrated that idiomatic expressions were processed sooner than metaphoric ones. In the second experiment, participants were asked to assess the meaningfulness of idiomatic, metaphoric and literal expressions after reading a verb prime that belongs to the target phrase (identity priming). The results showed that verb identity priming was stronger for idiomatic expressions than for metaphor ones, indicating different mental representations.     

Metaphors and models in medicine

This paper aims to show how medical scientists may use metaphor in ways closely parallel to poets. Those who believe metaphor has any role at all in science may describe its use in various ways. Associationists think metaphors are based upon likenesses, and collapse the notions of model and metaphor together. But, as an example from the work of Louis Pasteur suggests, metaphor need not be based upon likenesses. Rather it may play a role in making possible a model'sexplanatory significance. Models may presuppose metaphors. The Pasteur example also suggests metaphor may play a part in creating likenesses through its role in classification and reclassification. It is in these ways that the use of metaphor in medical science most closely parallels that in poetry.     

Attention Metaphors: How Metaphors Guide the Cognitive Psychology of Attention

The concept of attention is defined by multiple inconsistent metaphors that scientists use to identify relevant phenomena, frame hypotheses, construct experiments, and interpret data. (1) The Filter metaphor shapes debates about partial vs. complete filtering, early vs. late selection, and information filtering vs. enhancement. (2) The Spotlight metaphor raises the issue of space- vs. object-based selection, and it guides research on the size, shape, and movement of the attentional focus. (3) The Spotlight-in-the-Brain metaphor is frequently used to interpret imaging studies of attention. (4) The debate between supramodal and pre-motor theories of attention replays the dichotomy between the Spotlight and the Vision metaphors of attention. Our analysis reveals the central role of metaphor in scientific theory and research on attention, exposes hidden assumptions behind various research strategies, and shows the need for flexibility in the use of current metaphors.     

The psycholinguistics of metaphor

Can lawyers be sharks, can jobs literally be jails, and can dogs fly across lawns? Such metaphors create novel categories that enable us to characterize the topic of interest. These novel metaphorical categories are special in that they are based on outstanding exemplars of those categories, and they borrow the exemplar's name for use as the category names. Thus 'shark' can be taken as a metaphor for any vicious and predatory being. Contemporary research reveals how people can create and understand such metaphors in ordinary conversation, and suggests that we understand metaphorical meanings as quickly and automatically as we understand literal meanings.