Positive and negative generation effects,hypermnesia, and total recall time

Self-generated information is typically remembered better than perceived information (the generation effect). Experimental design produces an important limiting condition for this effect: Generation enhances recall in within-subjects designs, but typically not in between-subjects designs. However, Mulligan (2001) found that the generation effect emerged over repeated recall tests in a between-subjects design, calling into question the generality of this limiting condition. Two experiments further delineated the emergent generation effect Experiment 1 demonstrated that this effect does not require multiple discrete recall tests but may emerge on a single recall test of long duration. Experiment 2 demonstrated that the negative generation effect (a reversal of the typical generation effect produced under certain conditions) is abolished by multiple recall tests. In both experiments, the generate condition produced greater hypemnesia (increased recall over tests) than did the read condition.     

The emergent generation effect and hypermnesia: influences of semantic and nonsemantic generation tasks

The generation effect is moderated by experimental design, affecting recall in within-subjects designs but typically not in between-subjects designs. However, N. W. Mulligan (2001) found that the generation effect emerged over repeated recall tests in a between-subjects design, calling into question the generality of this limiting condition. In addition, the generate condition but not the read condition produced hypermnesia (increased recall over tests). The present experiments demonstrate that semantic-based (semantic-associate and category-associate) generation tasks produce this pattern of results whereas nonsemantic (letter transposition, rhyme, word fragment) generation tasks do not. Thus, the emergent generation effect appears to be a byproduct of semantic elaboration rather than a direct product of generation. In addition, high- and low-imagery words produced equivalent hypermnesia and emergent generation effects, arguing against a mediating role for imagistic encoding. Finally, there is no evidence of an emergent generation effect for nonwords, another traditional limiting condition of the generation effect.     

社会拥挤对消费者感官刺激偏好的影响及机制研究

本研究通过1个田野实验和2个实验室实验探讨了社会拥挤对消费者感官刺激偏好的影响及内在机制。相比于不拥挤,社会拥挤会增加消费者对强(vs.弱)感官刺激的偏好(实验1),这一效应受感知控制缺失驱动(实验2)。权力感对社会拥挤与消费者感官刺激偏好的关系起到调节作用(实验3),即当个体的权力感较高时,社会拥挤对强感官刺激偏好的促进作用才成立;反之,这种效应便会消失。     

Generation and hypermnesia

The multifactor account of the generation effect makes detailed predictions about the effects of generation on item-specific and relational encoding, predictions confirmed in four experiments using a multiple-test methodology. In pure-list designs with unrelated study items, generation produced more interest item gains (indexing greater item-specific processing) and more interest item losses (indexing less relational processing) relative to the read condition. In a mixed-list design, generation produced more gains but did not affect losses. With categorically-related study items, generation produced more gains but fewer losses (indicating enhanced relational encoding). Generation consistently produced hypermnesia whereas reading did so only for related study items. Also, a significant generation effect emerged on later tests under conditions (between-subjects design, unrelated study items) which typically yield no generation effect.     

Resistance to extinction of human evaluative conditioning using a between-subjects design

Two experiments were conducted to examine whether the resistance to extinction obtained in evaluative conditioning (EC) studies implies that EC is a qualitatively distinct form of classical conditioning (Baeyens, Eelen, & Crombez, 1995 a) or whether it is the result of an nonassociative artefact ( Field & Davey, 1997 , 1998 , 1999 ). Both experiments included between-subjects control groups in addition to standard within-subjects control conditions. In Experiment 1, only verbal ratings were measured in order to evaluate the effect of postacquisition CS-only exposures on EC whereas in Experiment 2, verbal ratings and postextinction priming effects were measured. The results showed that the EC effects are demonstrable in a between-subjects design and that the extinction procedure did not have any influence on the acquired evaluative value of CSs regardless of whether the verbal ratings or the priming effects were used as dependent variables. The present results provide evidence that EC is resistant to extinction and suggest an interpretation of EC as a qualitatively distinct form of associative learning.     

On between-subjects versus within-subjects comparisons in testing utility theory

Empirical studies of expected utility theory often employ a between-subjects design. This practice has been recently criticized by J. C. Hershey and P. J. H. Schoemaker (1980, Organizational Behavior and Human Performance, 25, 395–418). The present paper provides a critical analysis of the controversial issues concerning the use of between-subjects vs within-subjects comparisons. It is claimed that the choice of experimental design should be determined, among other things, by theoretical aspects (e.g., the interpretation of utility theory) and the nature of the scientific problem. Following, we present relevant psychological considerations and conclude that, in the context of testing utility theory, a between-subjects design will often be more desirable. We then describe three different hypotheses that a researcher may be interested in testing, and identify the appropriate design for testing each of these hypotheses. The relationships between the different hypotheses are discussed. We apply our framework to reanalyze the reflection effect and compare it with the analysis proposed by Hershey and Schoemaker (1980). Methodological implications for future research are briefly discussed.     

Memory for to-be-performed tasks versus memory for performed tasks

Memory for subject-performed tasks—that is, for simple actions such as lifting a pen, which subjects perform overtly—is better than memory for verbal tasks—that is, when subjects only listen to the action phrases. Here I investigated whether this effect depends on actual performance or whether it also shows up when there is only an intention to perform the task. Koriat, Ben-Zur, and Nussbaum (1990) found that the intention to perform items at test enhanced free recall more than did verbal tasks. Brooks and Gardiner (1994), however, were not able to replicate this finding. In four experiments, I attempted to reconcile this discrepancy by comparing subject-performed tasks, to-beperformed tasks, and verbal tasks under different conditions. The outcome depended on whether a within-subjects design or a between-subjects design was used. In the between-subjects design, memory for subject-performed tasks was better than memory for to-be-performed tasks, and both of these led to better recall performance than did verbal tasks. In a within-subjects design, in contrast, memory for to-be-performed tasks was no different from memory for verbal tasks. These results were independent of whether the test mode was congruent or incongruent. Thus, the discrepant findings of Koriat et al. and of Brooks and Gardiner seem to be due to the design used, pointing to encoding processes as the critical variable. The present results are interpreted to show that actual performance of actions at study provides more information than does only the intention to perform actions at test.     

材料呈现方式对初中生和大学生分类的影响

以初中和大学各60名学生为被试,a、b、c三套图片为材料,用A、B、C三种材料呈现方式,以分类的结果和解释的理由为依据,用一维特征、整体相似性、两阶段策略和其它分类作为因变量指标,采用混合设计,用SPSS对实验结果进行χ²检验。结果发现:(1)材料呈现方式对大学生分类结果影响显著,对初中生分类结果影响不显著;(2)初中生和大学生分类结果之间在B、C两种方式下,差异显著,在A方式下,差异不显著。     

The Impact of Probability and Magnitude of Outcome on Disappointment and Elation

Bell's (1985) disappointment theory postulates that probability and magnitude of outcome affect the intensity of disappointment after undesirable outcomes and that of elation after desirable outcomes. The influence of probability and magnitude of outcome on the intensity of disappointment and elation was examined in five studies. Study 1 (within-subjects design) showed an effect of probability on both disappointment and elation. Study 2 (between-subjects design) showed only an effect of probability on disappointment. Study 3 also relied on a between-subjects design, used a different set of pay-offs, and replicated the findings of Study 2. In Study 4 both probability and magnitude of outcome were systematically varied. Results showed a large effect of probability on disappointment, but only a small effect on elation. Magnitude had a large effect on elation, but only a small effect on disappointment. Study 5 (using a real lottery) replicated the findings of Studies 2 and 3. Overall, these results suggest that experienced disappointment is primarily determined by the probability of the (undesirable) outcome, while elation is primarily determined by the magnitude of the (desirable) outcome. Possible explanations for this asymmetry are proposed, and implications for disappointment theory are briefly outlined.     

The effects of visual presentation method on single-trial free recall

In two experiments four different conditions of visual presentation were studied with the purpose of furthering our understanding of the role of temporal and spatial factors underlying modality effects in single-trial free recall. Enriching spatial factors in the visual presentation did not produce a higher performance in the recency part of the serial-position curve, and it was therefore concluded that the modality effect could not be due to any visual handicap. A lag distribution measure was suggested and applied to the data to characterize output order (the order of recall) in single-trial free recall. The two experiments carried out used a within-subjects and a between-subjects design, respectively, and illustrate the importance of the methodological difference between these two designs.     

Using decoy effects to influence an online brand choice: the role of price-quality trade-offs

This research aims to investigate decoy effects on online brand choices. To assess the influence of decoys, we test decoy effects on three constructs-product involvement, judgment conditions, and decoy conditions-within an online experiment. A survey of 635 Internet users and a 2?×?2?×?3 ANOVA between-subjects experimental design is used to guide the research design and the systematic analysis procedure. A major finding of this study is that a standard decoy seems to have a significant effect on an advertised (target) brand for high-involvement products; from the survey, it is also apparent that competitors can also use inferior decoys to increase brand preference for low-involvement products.     

情绪对跨期决策的影响：来自单维占优模型的解释

跨期决策的研究表明, 积极情绪和消极情绪状态下的跨期决策行为存在显著差异。本研究从单维占优模型的角度, 揭示情绪影响跨期决策的过程机制。实验1通过诱发被试的积极和消极情绪, 发现积极情绪下被试的时间折扣率更低, 有更强的选择延迟选项的倾向。实验2运用“模拟天平任务”测量了跨期决策时的维度间差异比较, 检验单维占优模型对情绪影响跨期决策的解释性。结果发现, 维度间差异比较在情绪对跨期决策的影响中起中介作用。实验3a和实验3b分别运用时间和金钱启动策略操纵维度间差异比较过程, 再次验证单维占优模型的解释作用。 结果发现, 情绪对跨期决策的效应随着时间和金钱的启动而消失, 进一步支持了维度间差异比较的中介作用。本研究从决策过程的角度, 揭示了情绪影响跨期决策的心理机制, 并进一步为单维占优模型对跨期决策行为的解释性增加了支持性证据。     

The effects of alcohol and the salience of aggressive cues on triggered displaced aggression

Alcohol increases the aggression-augmenting effects of provocation. Theories of alcohol and aggression suggest that impaired cognitive processing induced by acute intoxication leads individuals to process aggression-inducing social cues differently depending on whether they are high or low in salience. We examined the effects of intoxication and aggressive cue salience within the triggered displaced aggression paradigm. An ethnically diverse sample of 74 primarily young adult participants (40 men and 34 women; M=23.28, SD=3.14 years) were recruited from the university community and surrounding area. All participants were provoked by an experimenter, randomly assigned to a 2 (alcohol condition: alcohol vs. placebo) x 2 (trigger salience: high vs. low salience) between-subjects design, and then given the opportunity to aggress against the undeserving triggering agent. As expected, intoxication combined with a salient triggering cue elicited the most displaced aggression among all conditions. These results provide the first evidence that the effect of alcohol on triggered displaced aggression is moderated by the salience of the triggering event.     

The Importance of Item Selection in "Knew-It-All-Along" Studies of General Knowledge

This study was designed to investigate the effects of item sampling on hindsight bias in experiments using general knowledge material. The results show that the use of random versus traditional experimenter-selected item samples can have different effects on hindsight bias. In a within-subjects study almost twice as many items in a random sample were connected with a reversed effect rather than with a traditional hindsight bias. The same items that resulted in overconfidence in foresight lead to a higher degree of hindsight bias than others. The results suggest that earlier findings of unusually large hindsight effects with general knowledge tasks may be explained by the selection of items used. No hindsight effect was found on confidence scores in a within-subjects design, but was obtained in a between-subjects design. Results suggest that the use of a within-subjects design itself can moderate hindsight bias by familiarizing subjects with the task. The study shows the importance of two conditions for decreasing the hindsight bias: (1) The use of randomly sampled items, and (2) The use of a within-subjects procedure. When these conditions were met, the "knew-it-all-along effect" was completely eliminated.     

论坛客观性与网络口碑接收者的态度

研究了论坛客观性如何影响看帖者对帖子所推荐产品的态度, 及其影响的内在机制和边界条件。结果表明：当论坛不客观时, 看帖者对产品的态度较差, 当论坛比较客观时, 看帖者对产品的态度较好;说服知识在此过程中起中介作用;品牌强度、看帖者过去对品牌的满意度、跟帖者与楼主的熟悉程度会调节论坛客观性对看帖者态度的影响, 当品牌强度相对较弱、看帖者过去对品牌相对不满意、跟帖者与楼主不熟悉或跟帖者与楼主的意见不完全一致时, 论坛客观性显著影响看帖者的态度。     

外观新颖性对消费者购买意愿的影响：自我建构与产品类型的调节效应

外观创新在市场竞争中的地位越来越突出,然而因此而导致的成败案例都很普遍。如何进行外观创新更受消费者欢迎,其内在机制是什么,我们却知之甚少。基于独特性需求理论、风险感知理论及自我建构理论,本文探讨了自我建构与外观新颖性对消费者购买意愿的交互作用、影响机制以及边界条件。通过3个实验,发现对于独立型自我建构的消费者而言,高外观新颖性能引发独特性需求从而提高购买意愿,而对于相依型自我建构而言,低外观新颖性则通过降低社会风险感知从而提高购买意愿;同时,本文也确定了产品类型对该机制的调节作用,具体来讲,对于实用品,所有消费者都对低外观新颖性产品具有更强的购买意愿,而对于享乐品,所有消费者都对高外观新颖性产品具有更强的购买意愿。     

Using the linear mixed model to analyze nonnormal data distributions in longitudinal designs

Using a Monte Carlo simulation and the Kenward–Roger (KR) correction for degrees of freedom, in this article we analyzed the application of the linear mixed model (LMM) to a mixed repeated measures design. The LMM was first used to select the covariance structure with three types of data distribution: normal, exponential, and log-normal. This showed that, with homogeneous between-groups covariance and when the distribution was normal, the covariance structure with the best fit was the unstructured population matrix. However, with heterogeneous between-groups covariance and when the pairing between covariance matrices and group sizes was null, the best fit was shown by the between-subjects heterogeneous unstructured population matrix, which was the case for all of the distributions analyzed. By contrast, with positive or negative pairings, the within-subjects and between-subjects heterogeneous first-order autoregressive structure produced the best fit. In the second stage of the study, the robustness of the LMM was tested. This showed that the KR method provided adequate control of Type I error rates for the time effect with normally distributed data. However, as skewness increased—as occurs, for example, in the log-normal distribution—the robustness of KR was null, especially when the assumption of sphericity was violated. As regards the influence of kurtosis, the analysis showed that the degree of robustness increased in line with the amount of kurtosis.     

Can false memories be created through nonconscious processes?

Presentation times of study words presented in the Deese/Roediger and McDermott (DRM) paradigm varied from 20 to 2000 ms per word in an attempt to replicate the false memory effect following extremely short presentations reported by. Both in a within-subjects design (Experiment 1) and in a between-subjects design (Experiment 2) subjects showed memory for studied words as well as a false memory effect for related critical lures in the 2000-ms condition. However, in the conditions with shorter presentation times (20 ms in Experiment 1; 20 and 40 ms in Experiment 2) no memory for studied words, nor a false memory effect was found. We argue that there is at present no strong evidence supporting the claim for a nonconscious basis of the false memory effect.     

行为决策中出现的分离效应

分离效应（the disjunction effect）是指：当决策者知道事件E会发生,他会采取行动A;当知道事件E不会发生,他仍会采取行动A;而当不知道事件E是否会发生的情况下,他会拒绝行动A。这一现象违背了理性决策理论的确定事件原则（sure-thing principle）。对分离效应的解释主要有基于理由的假设、思维惰性假设和齐当别模型。分离效应是否真的存在以及应该采用何种实验设计来进行研究都还有待进一步探讨。2005年诺贝尔经济学奖获得者Aumann对事件分离情境和事件非分离情境的区分,为进一步研究分离效应指明了新的方向。理解分离效应及其成因有利于人们做出“理性”的决策