Identity salience moderates processing of group-relevant information

When an individual is categorized as a member of a group, the individual’s social identity becomes his or her frame for perceiving the world. This research investigates how information can be perceived and processed differently when relevant social identities are salient. In two studies, participants’ individual, student, or American identities were made salient before they read strong or weak arguments in favor of the institution of comprehensive exams at their university in 10 years time. In both studies, student-salient participants analytically processed the message whereas self-salient (Study 1) and American-salient (Study 2) participants failed to agree differentially with strong and weak messages. These data suggest that social-identity salience changes the information that individuals consider relevant, providing clear support for the contention that social identities have a profound impact on the way individuals perceive and interact with the world around them.     

Minorities remember more: The effect of social identity salience on group-referent memory

Research on the group-reference effect has confirmed that social identities can affect memory, but few studies have explored the role of identity salience in this effect. Two experiments were designed to fill the gap. In Experiment 1 Tibetan students at one predominantly Han Chinese university showed high ethnic identity salience and better memory for trait adjectives encoded in reference to Tibetans than in reference to Han Chinese. In Experiment 2 Tibetan students at one Tibetan-majority university demonstrated low ethnic identity salience and no differences were found between memory performance under Tibetan-referential processing and Han-referential processing conditions. In comparison, Han participants did not show high ethnic awareness or an ingroup-reference effect in either experiment, due to membership of an ethnic majority (Experiment1) and lack of inter-ethnic contact (Experiment 2). These findings suggest that high salience is a prerequisite for social identities to facilitate memory.     

Minorities remember more: the effect of social identity salience on group-referent memory

Research on the group-reference effect has confirmed that social identities can affect memory, but few studies have explored the role of identity salience in this effect. Two experiments were designed to fill the gap. In Experiment 1 Tibetan students at one predominantly Han Chinese university showed high ethnic identity salience and better memory for trait adjectives encoded in reference to Tibetans than in reference to Han Chinese. In Experiment 2 Tibetan students at one Tibetan-majority university demonstrated low ethnic identity salience and no differences were found between memory performance under Tibetan-referential processing and Han-referential processing conditions. In comparison, Han participants did not show high ethnic awareness or an ingroup-reference effect in either experiment, due to membership of an ethnic majority (Experiment1) and lack of inter-ethnic contact (Experiment 2). These findings suggest that high salience is a prerequisite for social identities to facilitate memory.     

The attenuating effect of mortality salience on dishonest behavior

People are easily tempted to engage in dishonest behavior when an incentive is given and when full anonymity is provided. In the present work, we investigated existential threat as a motivational factor that might reduce dishonest behavior. Research based on terror management theory has found that mortality salience increases the motivation to fulfill salient values of one’s cultural worldview. Assuming the concept of honesty is important to human societies, we hypothesized that mortality salience will reduce dishonest behavior when the concept of honesty is salient. In two experiments, we assessed dishonesty under full anonymity by applying a die-under-the-cup paradigm with the expected value serving as a stochastic baseline for honest behavior. Both experiments provided support for our hypothesis. Given an incentive to cheat, when the concept of honesty was cognitively activated by a word-search puzzle (Study 1) or by the name of the dice game (i.e., “honest game”; Study 2), mortality salient participants showed not only less dishonest behavior but actually honest behavior.

     

Indigenous reconciliation in Australia: do values,identity and collective guilt matter?

This paper reports an investigation of the impact of shared values and identities on Australian attitudes towards Indigenous reconciliation across two studies. In Study 1, University students were assigned to one of two conditions in which they completed a questionnaire that measured their value priorities and reconciliation attitudes; either as an individual or as an Australian. As expected, the value of egalitarianism was the strongest predictor of reconciliation attitudes, especially under the Australian condition. In Study 2, participants from the general community were assigned into conditions that manipulated identity (personal vs. Australian) and views of how Indigenous Australians have been treated by Europeans in the past (favourable vs. unfavourable). Under these conditions, participants were asked to report their level of collective guilt and reconciliation views. The results showed that collective guilt was stronger under the unfavourable than the favourable history condition but only when personal identity was salient. The findings also showed some support for the proposition that reconciliation views would be most positive under the unfavourable history condition when Australian identity was salient. The implications of the findings for advancing the progress of indigenous reconciliation in Australia are discussed. Copyright © 2006 John Wiley & Sons, Ltd.     

Social identity and the attitude–behaviour relationship: effects of anonymity and accountability

Two experiments examined the impact of anonymity and accountability on the expression of group‐mediated attitude‐behaviour consistency. In Study 1, low and high identifiers (N = 106) were exposed to an attitude‐congruent norm and provided information about their intentions under anonymous and in‐group accountable conditions. In Study 2, salience of identity was manipulated, and participants (N = 185) were exposed to either an attitude‐congruent or an attitude‐incongruent norm, and provided information on their intentions and behaviour under anonymous and in‐group accountable conditions. In both studies, accountability elicited group‐normative attitudes and behaviour among individuals for whom the group was not a salient basis for self‐definition. When the group was a salient basis for self‐definition, the expression of attitude‐consistent intentions and behaviour was greater in anonymous conditions. It is suggested that strategic effects, such as those that occur in the presence of an in‐group audience, influence displays of group‐normative attitude–behaviour consistency. Copyright © 2006 John Wiley & Sons, Ltd.     

The conflicting choices of alternating selves

Participants made choices after the salience of their social identities was manipulated. Choices assimilated to the salient identity, whether that identity stemmed from a person’s role (e.g., student, family member) or culture (e.g., Chinese, American). Thus, the preferences that participants expressed depended on the identity that happened to be salient at the moment of choice, with participants expressing preferences when one identity was salient that conflicted with the preferences they would express were another identity salient. These effects only arose for those who held and identified with the evoked identity. Studies further revealed that such identity-congruent choices influence post-choice satisfaction and regret: participants were less satisfied with their prior choices when the identity salient during post-choice evaluation or consumption was different from the identity salient during choice, compared to when the “choosing” and “consuming” identities were the same. Implications of the findings are discussed.     

Collective identity and wellbeing of Roma minority adolescents in Bulgaria

In Europe and particularly in Bulgaria, Roma represent the largest low‐status minority group that is subjected to marked public intolerance and discrimination. This study examined links among Roma (N = 207) and Bulgarian (N = 399) adolescents’ ethnic, familial, and religious identities as salient identity aspects for their psychological wellbeing. Results indicated that, as expected, Roma youth reported lower levels of wellbeing than Bulgarian youth. The latter revealed a weaker religious identity than Roma youth, whereas no ethnic group differences emerged regarding Bulgarian or familial identity. Furthermore, we observed that collective identity was higher in older participants of both groups. Finally, a multigroup analysis using structural equation modeling showed that collective identity was a positive predictor of wellbeing for both Roma and Bulgarian adolescents. Findings demonstrated differences in salience as well as structural communalities regarding ways in which collective identity affects wellbeing of youth from two ethnically diverse communities.     

Mortality salience increases adherence to salient norms and values

Four studies indicate that mortality salience increases adherence to social norms and values, but only when cultural norms and values are salient. In Study 1, mortality salience coupled with a reminder about cultural values of egalitarianism reduced prejudice toward Blacks among non-Black participants. In Studies 2 through 4, a mortality salience induction (e.g., walking through a cemetery) increased self-reported and actual helping behavior only when the cultural value of helping was salient. These results suggest that people may adhere to norms and values so as to manage awareness of death.     

Comparative identity and evaluation of socio-political change: Perceptions of the European Community as a function of the salience of regional identities

Using questionnaire data concerning perceptions of the European Community (EC) in Scotland and Andalucia we explored how the EC is perceived, and a European identification adopted as a function of the salience of these ‘regional’ identities. Drawing on the work concerning the concept of ‘comparative identity’ (Ros, Cano & Huici, 1987) it is argued that disidentification with the ‘nation-state’ (i.e. Britain and Spain respectively) is a useful way of measuring the salience of such regional identities in the self/concept. We predicted that such identities would be more salient in Scotland than in Andalucia and that in Scotland the salience of subjects' regional identities would be associated with beliefs concerning the need for strategies of regional empowerment in its relation to the nation (Britain). We further predicted that the EC would be judged as a function of this comparative identity so that in Scotland (but not in Andalucia), a European identification would be associated with what may be called ‘social change’ beliefs (e.g. beliefs concerning the need for changing aspects of the region's relationship with the nation). Supportive evidence is found for all these predictions. However, no support was found for our prediction of a correlation between the Scots' regional identification and their European identification. The paper concludes with a discussion of the utility of the concept of comparative identity. © 1997 by John Wiley & Sons, Ltd.     

Does the Awareness of Mortality Shape People's Openness to Violence and Conflict? An Examination of Terror Management Theory

Terror management theory (TMT) proposes that evoking death‐related thoughts (mortality salience; MS) in individuals or groups can lead to stronger worldview defence and greater support for extremist violence. In three experiments, we tested whether an MS manipulation, and associated moderators, increased support for extremist violence. In Australian university students, Study 1 found no statistically significant main or moderated effects for MS on measures of extremist violence. However, participants exposed to the MS manipulation reported increases in conservative religiosity (belief in divine power). In Study 2, the MS manipulation had no significant effect on support for extremist violence for Australian university students primed with an antiviolent extremism norm. And in young Australian Jewish people (Study 3), the MS manipulation did not increase support for violence against migrants. However, there was an increase in support for policies that act to fight against violent extremism in Iraq and Syria in those exposed to the MS manipulation. Across three studies, we find little support for the hypothesis that MS results in increased support for violent extremism. Larger more methodological sound studies are needed to address inconsistencies in the evidence surrounding TMT and the MS hypothesis, at least in regards to violence and extremism.     

Structured Terror: Further Exploring the Effects of Mortality Salience and Personal Need for Structure on Worldview Defense

ABSTRACT Previous research indicates that people respond to heightened death‐related cognition with increased defense of predominant cultural beliefs (cultural worldview defense). However, recent research indicates that individual differences in personal need for structure (PNS) impact responses to threatening thoughts of death such that those high, but not low, in PNS respond to death thoughts by seeking a highly structured, clear, and coherent view of the world. Research has yet to fully consider the extent to which PNS affects the cultural worldview defenses typically exhibited after death is rendered salient. The current 3 studies examine the potential for PNS to determine the extent to which people respond to mortality salience with increased worldview defense. In all three studies PNS was measured and mortality salience induced. Subsequently, university‐related (Study 1) or religious (Studies 2 and 3) worldview defense was assessed. Only individuals high in PNS responded to mortality salience with increased worldview defense.     

Immigration from the perspective of hosts and immigrants: Roles of psychological essentialism and social identity

Implicit person theory research can be conceptualized within the framework of psychological essentialism. Essentialist beliefs are associated with entity theories and both predict phenomena such as stereotyping. The present research extended previous work on the links between implicit theories and social identity processes, examining how essentialist beliefs are associated with social identification and processes related to prejudice and intergroup perception. After developing a new measure of essentialist beliefs in Study 1, Study 2 showed that these beliefs were associated with negative bias towards immigrants, particularly when participants were primed with an exclusive social identity. In Study 3, essentialist beliefs among immigrants moderated their adoption of Australian identity as a self-guide during acculturation. Essentialist beliefs therefore play a significant role in the psychology of social identity.     

Are we all in this together?: co-victimization,inclusive social identity and collective action in solidarity with the disadvantaged

Common experience of injustice can be a potent motivator of collective action and efforts to achieve social change - and of such efforts becoming more widespread. In this research, we propose that the effects of co-victimization on collective action are a function of inclusive social identity. Experiment 1 (N= 61) demonstrated that while presence (compared to absence) of co-victimization positively predicted consumer (i.e., participants) willingness to act collectively in solidarity with sweatshop workers, this effect was mediated by inclusive social identity. In Experiment 2 (N= 120), the salience of inclusive social identity was experimentally manipulated and interacted with co-victimization to predict collective action. When inclusive social identity was salient, co-victimization enhanced collective action, including willingness to pay extra for products made ethically and in support of fair wages for workers. In contrast, collective action was attenuated when co-victimization took place in the absence of inclusive social identity. Implications for understanding when co-victimization is transformed into common fate and political solidarity with the disadvantaged are discussed.     

Managing one's social identity: Successful and unsuccessful identity management

This work explores the motivational dynamics of social identity management. Following social identity theory, we hypothesized that a threat to a positive social identity elicits specific negative emotions (i.e., outgroup‐directed anger) and motivates identity management. Successful identity management restores a positive social identity and decreases outgroup‐directed anger. However, when a successful identity management is blocked (e.g., because of limited cognitive resources), identity management will be unsuccessful and outgroup‐directed anger will remain at a higher level. This effect of unsuccessful identity management on outgroup‐directed anger should be particularly strong for group members who highly value their group (i.e., high group‐based self‐esteem). A negative comparison outcome is discrepant with these group members' positive view of the ingroup, and therefore, unsuccessful identity management should especially elicit negative emotions (i.e., anger) towards the threatening outgroup. Two studies tested these predictions. Study 1 (N = 110) showed that participants' outgroup‐directed anger increased when threatened under cognitive load. Study 2 (N = 99) demonstrated that this was particularly true for participants high in group‐based self‐esteem. The results' implications for research on the motivational processes underlying social identity management are discussed. Copyright © 2014 John Wiley & Sons, Ltd.     

The role of control motivation in mortality salience effects on ingroup support and defense

Terror management research has shown that mortality salience (MS) leads to increased support and defense of cultural ingroups and their norms (i.e., worldview defense, WD). The authors investigated whether these effects can be understood as efforts to restore a generalized sense of control by strengthening one's social ingroup. In Studies 1-3, the authors found that WD was only increased following pure death salience, compared with both dental pain salience and salience of self-determined death. As both the pure death and the self-determined death conditions increased accessibility of death-related thoughts (Study 4), these results do not emerge because only the pure death induction makes death salient. At the same time, Study 5 showed that implicitly measured control motivation was increased in the pure death salience condition but not under salience of both self-determined death and dental pain. Finally, in Study 6, the authors manipulated MS and control salience (CS) independently and found a main effect for CS but not for MS on WD. The results are discussed with regard to a group-based control restoration account of terror management findings.     

Implications of Religious Identity Salience,Religious Involvement,and Religious Commitment on Aggression

Social identity can affect perceptions of external threats and the type of response elicited to those threats. Religion is a social identity with eternal group membership and revered beliefs and values; thus, religious identity salience, religious commitment, and religious involvement may have implications for aggressive responses to perceived threats to a person’s religious identity. In a sample of 176 Christians, Muslims, and Jews, we investigated whether people respond aggressively to collective threat as a function of religious identity salience, religious commitment, and religious involvement. Religious commitment was positively related to anger only when religious identity was salient. Religious involvement was negatively related to anger and hostility only when religious identity was salient. Religious identity salience appears to act as a moderator by either enhancing perceptions of threat or by activating internal religious beliefs and values.     

Effects of trustors' social identity complexity on interpersonal and intergroup trust

Although previous literature has revealed the effect of a single social identity on trust, only few studies have examined how multiple social identities affect trust in others. The present research examined the effects of trustors' social identity complexity on their level of trust toward another person (interpersonal trust), outgroup members (outgroup trust), and ingroup members (ingroup trust). Study 1, which was a correlational study, indicated that trustors' social identity complexity was positively related to their interpersonal and outgroup trust. Three experimental studies were performed to identify causal relationships. Study 2 found that activating trustors' high social identity complexity produced high levels of interpersonal trust, and Studies 3 and 4 found that this effect was more pronounced when the trustee was an outgroup member (outgroup trust) rather than an ingroup member (ingroup trust). The implications of these results for social harmony are discussed.     

Managing terror when self-worth and worldviews collide: Evidence that mortality salience increases reluctance to self-enhance beyond authorities

Terror management theory posits that one’s self-esteem and worldview operate jointly to manage mortality concerns. Accordingly, past research shows that mortality salience (MS) increases self-enhancement and worldview defense. The current research is the first to examine MS effects when self-enhancement threatens to undermine aspects of the worldview, in this case the credibility and status of worldview-representative authorities. MS led to reluctance to self-enhance following positive personality test feedback when the test was judged negatively by institutional authorities (Study 1a), as well as unwillingness to contradict self-esteem threatening feedback sanctioned by authorities (Study 1b). Mortality salient participants also rated themselves higher on valued dimensions unless it meant viewing themselves more positively than their parents (Study 2) and admired political icons (Study 3). Taken together, these results show that MS increases self-enhancement unless doing so challenges important representatives of the worldview. Theoretical and practical implications are discussed.