Preference for oddity: uniqueness heuristic or hierarchical choice process?

Traditional economic theories assume decision makers in multialternative choice tasks "assign" a value to each option and then express rational preferences. Here, I report an apparent violation of such rationality in gray jays (Perisoreus canadensis). I tested the jays' preference in a quaternary choice task where three options were the same color and the fourth option was a different color. All options offered an identical food reward and so the strictly rational expectation was that subjects would choose the odd-colored option in 25% of choices. In clear disagreement, every subject chose the odd option more frequently than expected. I speculate as to how this surprising preference for oddity might have been ecologically rational: by using a unique-choice heuristic, the jays might have been able to bypass a deliberative phase of the decision process and devote more attention to scanning for predators. Alternatively, it is conceivable that the jays did not prefer oddity per se. Instead, they might have used a hierarchical process, assigning options to color categories and then choosing between categories. If so, their behavior matches expectation after all (on average, subjects chose the odd option 50% of the time). It should be straightforward to test these competing hypotheses. The current results can be viewed as a new example of how simple mechanisms sometimes produce economically puzzling yet ecologically rational decision making.     

Is symmetry identity?

Wigner found unreasonable the "effectiveness of mathematics in the natural sciences". But if the mathematics we use to describe nature is simply a carefully coded expression of our experience then its effectiveness is quite reasonable. Its effectiveness is built into its design. We consider group theory, the logic of symmetry. We examine the premise that symmetry is identity; that group theory encodes our experience of identification. To decide whether group theory describes the world in such an elemental way we catalogue the detailed correspondence between elements of the physical world and elements of the formalism. Providing an unequivocal match between concept and mathematical statement completes the case. It makes effectiveness appear reasonable. The case that symmetry is identity is a strong one but it is not complete. The further validation required suggests that unexpected entities might be describable by the irreducible representations of group theory.     

Preference and similarity: affective and cognitive judgement?

This study is a test of some implications of the distinction between cognitive and affective processes proposed by Zajonc (1980), applied to preference and similarity judgements. Preference and similarity data were obtained for male and female subjects judging male and female cinema actors. Preference judgements were assumed to be an example of primarily affective judgement, similarity was assumed to be mainly cognitive. It was furthermore assumed that men when judging women and women judging men should be more affectively involved than the opposite cases. It was predicted (a) that making preference judgements would be more confident, (b) that such judgements would be more stable, (c) that preference judgements would show a more simple structure than similarity judgements, and (d) that the difference between similarities and preferences with regard to the level of complexity indicated by the ratings should be especially large with large affective involvement. In support of Zajonc's model, preference judgements were given with more confidence by the subjects and they were more stable over time. There was a tendency for similarity spaces to be more complex for affectively involved subjects while the opposite occurred for preference ratings. Women seemed to react more negatively to the similarity task than men did.     

Preference for the outcome that follows a relatively aversive event: Contrast or delay reduction?

Pigeons prefer a positive discriminative (S+) stimulus that follows a less preferred event (a large number of required responses, a longer delay, or the absence of food) over a different S+ with a similar history of reinforcement that follows a more preferred event (a single required response, no delay, or food). We proposed that this phenomenon results from contrast (referred to as within-trial contrast) between the less preferred initial event and the signal for reinforcement. Delay reduction theory (Fantino, 1969) can account for these results by proposing that the less preferred initial event lengthens the duration of the trial, thereby allowing the S+ stimulus to occur later in the trial and thus become a better predictor of reinforcement. In the present experiments, we further explored this effect. In Experiment 1, we controlled for trial duration by using a fixed ratio response (30 pecks) as one initial event and the absence of pecking for the same duration as the other initial event (0 pecks). The pigeons showed a reliable preference for the positive stimulus that followed the least preferred initial event. In Experiment 2, we controlled for trial duration by using 30 pecks as one initial event and 1 peck followed by a delay that matched the duration of the preceding 30-peck trial. (Group Time Same). For Group Time Different, there was no delay following the 1-peck initial event. For Group Time Same, preference for the initial event negatively predicted the pigeons’ preference for the S+ stimulus that followed, supporting the contrast account. A somewhat greater preference for the discriminative stimulus that followed the least preferred initial event was found for Group Time Different suggesting that in addition to contrast, delay reduction also may play a small role. However, the greater initial-event preference found for Group Time Different suggests that contrast can account for the group difference as well.     

Do Americans Have a Preference for Rule‐Based Classification?

Six experiments investigated variables predicted to influence subjects’ tendency to classify items by a single property (rule‐based responding) instead of overall similarity, following the paradigm of Norenzayan et al. ( 2002 , Cognitive Science), who found that European Americans tended to give more “logical” rule‐based responses. However, in five experiments with Mechanical Turk subjects and undergraduates at an American university, we found a consistent preference for similarity‐based responding. A sixth experiment with Korean undergraduates revealed an effect of instructions, also reported by Norenzayan et al., in which classification instructions led to majority rule‐based responding but similarity instructions led to overall similarity grouping. Our American subjects showed no such difference and used similarity more overall. We conclude that Americans do not have a preference for rule responding in classification and discuss the differences between tasks that reliably show strong rule or unidimensional preferences (category construction and category learning) in contrast to this classification paradigm.     

Giving up on unattainable goals: benefits for health?

Three studies examined associations between goal disengagement and goal reengagement tendencies and indicators of physical health (e.g., health problems, cortisol rhythms, sleep efficiency). Based on research showing that goal adjustment tendencies are associated with subjective well-being, the authors predicted that people who are better able to disengage from unattainable goals and reengage with alternative goals also may experience better physical health. Across the three studies, the findings demonstrate that the ability to disengage from unattainable goals is associated with better self-reported health and more normative patterns of diurnal cortisol secretion. Goal reengagement, by contrast, was unrelated to indicators of physical health but buffered some of the adverse effects of difficulty with goal disengagement. The results also indicate that subjective well-being can mediate the associations between goal disengagement tendencies and physical health.     

On the process of recognizing inverted words: Does it rely only on orientation-invariant cues?

Following a demonstration by Parks (1983) of failure to notice the reflection of a letter of an inverted word, two experiments were conducted to test a hypothesis about the process of recognizing inverted words that is termed here invariant cues only (ICO)-a letter-by-letter identification process based only on orientation-invariant letter features. In Experiment 1, subjects were presented with whole strings-words and nonwords, either upright or inverted-in which either all the letters were normal or one of the letters was reflected, and they were asked to make lexical decisions. In Experiment 2, subjects made a reflection judgment about an upright or inverted letter within a string immediately after they had been presented with the other, nonreflected string letters, again either upright or inverted. The results do not support the ICO hypothesis: Lexical decisions were greatly affected by the reflection of a letter in upright and inverted stimuli alike. Reflection judgments were considerably facilitated by word context in the upright and the inverted modes alike. The results are accommodated better by the notion that recognition of disoriented words requires some correction used to restore orientation-sensitive features.     

Display-wide influences on figure–ground perception: The case of symmetry

Past research has demonstrated that convex regions are increasingly likely to be perceived as figures as the number of alternating convex and concave regions in test displays increases. This region-number effect depends on both a small preexisting preference for convex over concave objects and the presence of scene characteristics (i.e., uniform fill) that allow the integration of the concave regions into a background object/surface. These factors work together to enable the percept of convex objects in front of a background. We investigated whether region-number effects generalize to another property, symmetry, whose effectiveness as a figure property has been debated. Observers reported which regions they perceived as figures in black-and-white displays with alternating symmetric/asymmetric regions. In Experiments 1 and 2, the displays had articulated outer borders that preserved the symmetry/asymmetry of the outermost regions. Region-number effects were not observed, although symmetric regions were perceived as figures more often than chance. We hypothesized that the articulated outer borders prevented fitting a background interpretation to the asymmetric regions. In Experiment 3, we used straight-edge framelike outer borders and observed region-number effects for symmetry equivalent to those observed for convexity. These results (1) show that display-wide information affects figure assignment at a border, (2) extend the evidence indicating that the ability to fit background as well as foreground interpretations is critical in figure assignment, (3) reveal that symmetry and convexity are equally effective figure cues and, (4) demonstrate that symmetry serves as a figural property only when it is close to fixation.     

Veterans' Preference: A Barrier to the Recruitment of Women?

The author reports results from a study to ascertain whether or not the Veterans' Readjustment Program presented a barrier to the recruitment of women at the U.S. Army Missile Command.     

Preference for Violent Electronic Games and Aggressive Behavior among Children: The Beginning of the Downward Spiral?

A one-year longitudinal study with 324 German third and fourth graders was conducted in order to find out whether a preference for violent electronic games socializes children to become more aggressive or whether aggressive individuals tend to select this type of game. Cross-lagged panel analyses suggest that children who were rated as openly aggressive at Time 1 intensified their preference for violent electronic games over time. We determined that it could be ruled out that this selection effect was due to a number of underlying variables ranging from ecological variables (neighborhood) to family variables (migration status, older brother) and child variables (gender, self-esteem, level of achievement). Discussion focuses on the emerging preference for violent electronic games among children.     

Weber-Fechner behavior in symmetry perception?

The literature contains several allusions to the idea that detection of (mirror) symmetry in the presence of noise follows the Weber-Fechner law. This law usually applies to first-order structures, such as length, weight, or pitch, and it holds that just-noticeable differences in a signal vary in proportion to the strength of the signal. Symmetry, however, is a higher order structure, and this theoretical note starts from the idea that, in noisy symmetry, the regularity-to-noise ratio defines the strength of the signal to be considered. We argue that the detectability of the symmetry follows a psychophysical law that also holds for Glass patterns. This law deviates from the Weber-Fechner law in that it implies that, in the middle range of noise proportions, the sensitivity to variations in the regularity-to-noise ratio is disproportionally higher than in both outer ranges.     

Reflections on Business Decision-Making: Time for a Paradigm Shift?

Over the past few decades the pace of change in the business environment has been rapid, as the effects of electronic innovations and the acceptance of the globalisation mind-set have occurred. Communism has collapsed and the power of corporations has grown in the global community that has developed. It has become imperative that business decision-makers become aware that their decisions may limit the choices of future generations by irretrievably destroying the currently existing physical and social environment. Decision-making in today's business environment will have a profound affect on human well-being in general and specifically on the breadth of options that are provided to the business decision-makers of tomorrow. Against this background it is argued that senior managers should adopt a new paradigm through which to view the world and assess the import of their decisions. Managers need to consider the effects of their decisions not only on the economy but also on the environment and the social world, which the economy is meant to serve. Managers must ensure their ways of doing business are sustainable.     

The effect of recognizability on figure-ground processing: does it affect parsing or only figure selection?

Though figure-ground assignment has been shown to be probably affected by recognizability, it appears sensible that object recognition must follow at least the earlier process of figure-ground segregation. To examine whether or not rudimentary object recognition could, counterintuitively, start even before the completion of the stage of parsing in which figure-ground segregation is done, participants were asked to respond, in a go/no-go fashion, whenever any out of 16 alternative connected patterns (that constituted familiar stimuli in the upright orientation) appeared. The white figure of the to-be-attended stimulus-target or foil-could be segregated from the white ambient ground only by means of a frame surrounding it. Such a frame was absent until the onset of target display. Then, to manipulate organizational quality, the greyness of the frame was either gradually increased from zero (in Experiment 1) or changed abruptly to a stationary level whose greyness was varied between trials (in Experiments 2 and 3). Stimulus recognizability was manipulated by orientation angle. In all three experiments the effect of recognizability was found to be considerably larger when organizational quality was minimal due to an extremely faint frame. This result is argued to be incompatible with any version of a serial thesis suggesting that processing aimed at object recognition starts only with a good enough level of organizational quality. The experiments rather provide some support to the claim, termed here "early interaction hypothesis", positing interaction between early recognition processing and preassignment parsing processes.     

Why Do People Like Natural? Instrumental and Ideational Bases for the Naturalness Preference

Naturalness preference refers to the tendency to prefer natural things to otherwise equivalent unnatural alternatives. Previous research suggests that the naturalness preference is largely due to ideational reasons (moral or aesthetic appeals), rather than instrumental reasons (inferred functional superiority), because the natural and unnatural alternatives were specified as identical. The current studies showed that people do not always believe that natural and unnatural alternatives can be identical. Responses that in previous studies would have been interpreted as ideational‐based naturalness preference were correlated with beliefs in instrumental advantages of natural products. We propose that instrumental and ideational reasons are closely connected, and instrumental beliefs may contribute to the “natural is better” heuristic. The financial consequence of naturalness preference was also demonstrated.