Gender differences in German consumer decision‐making styles

Males and females want different products and they are likely to have different ways of thinking about obtaining these. This study furthers an understanding of how gender affects consumers' approaches to decision making. The research used Sproles and Kendall's (1986) consumer styles inventory (CSI) on a sample of 358 German males and females. Although all seven German decision‐making characteristics found in a previous German study could be confirmed for females, only four could be confirmed for males, raising the question of whether the CSI is equally valid for both genders. Tentative support was found for five new male factors, namely satisfying, enjoyment‐variety seeking, fashion‐sale seeking, time restricted and economy seeking. The results imply that the CSI has construct validity for females, but appears to be less valid for males. Copyright © 2004 Henry Stewart Publications.     

Self–other differences in multiattribute decision making: Compensatory versus noncompensatory decision strategies

When making decisions where options involve multiple attributes, a person can choose to use a compensatory, utility maximizing strategy, which involves consideration and integration of all available attributes. Alternatively, a person can choose a noncompensatory strategy that extracts only the most important and reliable attributes. The present research examined whether other‐oriented decisions would involve greater reliance on a noncompensatory, lexicographic decision strategy than self‐oriented decisions. In three studies (Mturk workers and college students), the difference in other‐oriented versus self‐oriented decisions in a medical decision context was explained by a subsample of participants that chose the death minimizing operation on all 10 decisions (Study 1) and a subsample of participants who self‐reported that they used a strategy that minimized the chance of death on every decision (i.e., a lexicographic mortality heuristic; Study 2). In Study 2, tests of mediation found that self‐reported use of the mortality heuristic completely accounted for the self–other effect on decisions. In Study 3, participants were more likely to report prospectively that they would adopt the mortality heuristic when making decisions for others than for themselves, suggesting that participants were not mistakenly inferring a lexicographic decision strategy from their past behavior. The results suggest that self–other effects in multiattribute choice involve differential use of compensatory versus noncompensatory decision strategies and that beyond this group difference, individual differences in the use of these strategies also exist within self‐oriented and other‐oriented decisions.     

Culture and decision‐making: Investigating cultural variations in the East Asian and North American online decision‐making processes

Research in cross‐cultural psychology suggests that East Asians hold holistic thinking styles whereas North Americans hold analytic thinking styles. The present study examines the influence of cultural thinking styles on the online decision‐making processes for Hong Kong Chinese and European Canadians, with and without time constraints. We investigated the online decision‐making processes in terms of (1) information search speed, (2) quantity of information used, and (3) type of information used. Results show that, without time constraints, Hong Kong Chinese, compared to European Canadians, spent less time on decisions and parsed through information more efficiently, and Hong Kong Chinese attended to both important and less important information, whereas European Canadians selectively focused on important information. No cultural differences were found in the quantity of information used. When under time constraints, all cultural variations disappeared. The dynamics of cultural differences and similarities in decision‐making are discussed.     

Safe driving communication: A regulatory focus perspective

This research article examines the effects of self‐regulation on adolescents' aggressive driving tendencies and their attitudes toward safe driving communication. Two experimental studies demonstrate that an individual's regulatory orientation is a good predictor of aggressive driving tendencies and that self‐regulation plays a moderating role on the effects of safe driving messages on recipients' attitudes. Specifically, the findings reveal that promotion‐oriented (vs. prevention‐oriented) individuals are more likely to demonstrate aggressive driving tendencies. In addition, promotion‐oriented individuals show more favorable attitudes toward gain‐framed safe driving messages than loss‐framed messages. Prevention‐oriented individuals show the opposite pattern. Implications for theory and practice are discussed.     

Consumer recycling: An ethical decision‐making process

Although recycling is often experienced as a moral dilemma, studies that systematically approach this issue from an ethical perspective are scarce. Moreover, previous studies have explored recycling by mainly using single ethical constructs, such as moral norms, values or obligations, rarely approaching it as an ethical decision‐making process. Our study takes a more holistic approach and integrates the recycling literature with business ethics theory in order to develop a conceptual model of ethical decision making involved in recycling. The model is based on Jones' issue‐contingent model and its key concept, that is, moral intensity, which we extend by adding altruism as an important personality trait that influences pro‐social behaviour. The data were collected from a sample of 367 adult consumers, representative of the Slovenian population by gender and age. The hypotheses were tested using structural equation modelling. The results of our study confirmed the relationships between three key facets of ethical decision making: moral recognition, moral judgment and moral intention. Higher levels of moral recognition were found to lead to more positive moral judgments, which in turn positively influenced the formation of intentions to recycle. Moreover, moral intensity was found to be a significant predictor of moral recognition and moral judgment, while altruism was found to be a significant predictor of moral recognition. These findings hold important implications for public policy makers and social marketers who have to consider not only the consumer characteristics but also the issue characteristics in seeking to understand and influence consumer recycling. Copyright © 2013 John Wiley & Sons, Ltd.     

Measuring decision‐making competence in Chinese adults

In this study, we translated and localized the Adult Decision‐making Competence scale (A‐DMC) and tested its reliability and validity with large samples. Results show the Chinese A‐DMC has relatively good reliability (Cronbach's alpha above 0.6 and test–retest reliability coefficients ranging from 0.44 to 0.78 on all subscales), comparable with the original version. Regarding validity, results of exploratory factor analysis and confirmatory factor analysis support the one‐factor model, indicating the A‐DMC has good internal consistency and construct validity. A‐DMC scores correlated positively with cognitive ability, constructive decision‐making styles, and good decision outcomes. Additionally, individuals with higher A‐DMC scores were found to perform better on the Cambridge gambling task and Iowa gambling task. These results confirm the validity of the Chinese version of the A‐DMC, which is suitable for measuring decision‐making competence in Chinese adults.     

Bringing relationships into consumer decision‐making

The primary purpose of our target article was to stimulate further interest in and research on consumer decision-making in close relationships. In this response, we discuss some of the major comments provided by each set of commentators by highlighting their main points, clarifying some misconceptions, and explaining why our dyadic framework is a logical starting-point for research on how relationships affect consumer decisions.     

Self–other differences in change predictions

Individuals live in a changing world in which they predict future events based on past trends. Every event changes between two extremes (e.g., increases and decreases, successes and failures, and peaks and bottoms). People will anticipate changes if they can see the correlation between two extremes. This study investigates whether predictions about changes differ when individuals make predictions about events regarding themselves and others. Based on construal level theory, we hypothesized and found that people who made predictions for others anticipated more changes between two extremes than those who made predictions for themselves. However, self–other differences had boundary conditions. These differences were found in past trends without reversals but not in those with reversals. These results provide novel insights into change predictions.     

Perfectionism and career decision‐making self‐efficacy

This study investigated the relationship between perfectionism and career decision‐making self‐efficacy. Participants completed the Almost Perfect Scale—Revised (R. B. Slaney, K. G. Rice, M. Mobley, J. Trippi, & J. S. Ashby, 2001) and the Career Decision‐Making Self‐Efficacy—Short Form (N. E. Betz, K. L. Klein, & K. M. Taylor, 1996). Adaptive perfectionists had higher levels of career decision‐making self‐efficacy than did maladaptive perfectionists and nonperfectionists. There was no difference between maladaptive perfectionists and nonperfectionists in career decision‐making self‐efficacy. Findings add to a growing body of research that suggests perfectionism has adaptive and maladaptive components. Implications for counseling and limitations are discussed.     

Modeling collective choice: decision‐making on complex intellective tasks

Three studies examined group problem‐solving on complex intellective tasks. In Study 1, a decision model proposed by Laughlin and Hollingshead ( 1995 ) provided the best fit to actual group choices. This study also compared three‐person group versus individual performance with time constrained and number of problems unconstrained, with individuals solving non‐significantly more problems and groups obtaining significantly superior trials‐to‐solution scores. In Study 2, one member of each group was given additional information on how to perform the task and member extroversion was measured. Neither factor significantly impacted the decision‐making process. In Study 3, task expertise was assessed prior to the group interaction. Results indicate that group members were twice as likely to adopt an option proposed by an expert compared to other group members. Together these studies demonstrate that group problem solving is governed jointly by qualities of the task and qualities of the group members. Copyright © 2006 John Wiley & Sons, Ltd.     

Dispositional optimism,self‐framing and medical decision‐making

Self‐framing is an important but underinvestigated area in risk communication and behavioural decision‐making, especially in medical settings. The present study aimed to investigate the relationship among dispositional optimism, self‐frame and decision‐making. Participants (N = 500) responded to the Life Orientation Test‐Revised and self‐framing test of medical decision‐making problem. The participants whose scores were higher than the middle value were regarded as highly optimistic individuals. The rest were regarded as low optimistic individuals. The results showed that compared to the high dispositional optimism group, participants from the low dispositional optimism group showed a greater tendency to use negative vocabulary to construct their self‐frame, and tended to choose the radiation therapy with high treatment survival rate, but low 5‐year survival rate. Based on the current findings, it can be concluded that self‐framing effect still exists in medical situation and individual differences in dispositional optimism can influence the processing of information in a framed decision task, as well as risky decision‐making.     

Hormonal changes after competition predict sex‐differentiated decision‐making

Recent neuroendocrinology research has pointed out that testosterone (T) and cortisol (C) changes after social interactions can predict risk‐taking behavior in decision‐making, depending on the sex of participants. However, previous research has focused on the effects of the changes in only one hormone, rather than the interaction between them, even though C can suppress T activity. Our aim was to test, in men and women, the role of T changes moderated by C changes after competition in decision‐making. Thus, 48 males and 46 females completed the Iowa Gambling Task (IGT) after a laboratory competition or a noncompetitive task (control task). Saliva samples were collected before and after the competition/control task. IGT was employed to measure risk‐taking decision‐making, considering the degree of uncertainty. Our results showed sex‐differentiated effects of T and C changes on risk‐taking behavior. On the one hand, men from both task groups (Competition/Control) who had higher C and T changes after competition showed more risk‐taking decision‐making (higher IG Risk). On the other hand, women from the competitive task who had high C and T showed conservative decision‐making. Therefore, these results show sex‐differentiated decision‐making profiles, which would help to understand how men and women behave after experiencing a competitive social context.     

Children's utilization of emotion expectancies in moral decision‐making

This study investigated the relevance of emotion expectancies for children's moral decision‐making. The sample included 131 participants from three different grade levels (M = 8.39 years, SD = 2.45, range 4.58–12.42). Participants were presented a set of scenarios that described various emotional outcomes of (im)moral actions and asked to decide what they would do if they were in the protagonists' shoes. Overall, it was found that the anticipation of moral emotions predicted an increased likelihood of moral choices in antisocial and prosocial contexts. In younger children, anticipated moral emotions predicted moral choice for prosocial actions, but not for antisocial actions. Older children showed evidence for the utilization of anticipated emotions in both prosocial and antisocial behaviours. Moreover, for older children, the decision to act prosocially was less likely in the presence of non‐moral emotions. Findings suggest that the impact of emotion expectancies on children's moral decision‐making increases with age. Contrary to happy victimizer research, the study does not support the notion that young children use moral emotion expectancies for moral decision‐making in the context of antisocial actions.     

Self‐esteem: a behavioural genetic perspective

Self‐esteem, the affective or evaluative appraisal of one's self, is linked with adaptive personality functioning: high self‐esteem is associated with psychological health benefits (e.g. subjective well‐being, absence of depression and anxiety), effective coping with illness, and satisfactory social relationships. Although several pathways have been hypothesized to effect within‐family transmission of self‐esteem (e.g. parenting style, family relationship patterns), we focus in this article on genetic influences. Genetic studies on both global and domain‐specific self‐esteem and on both level and stability of self‐esteem converge in showing that (i) genetic influences on self‐esteem are substantial, (ii) shared environmental influences are minimal, and (iii) non‐shared environmental influences explain the largest amount of variance in self‐esteem. We advocate that understanding of current issues in self‐esteem research will be enriched by including behavioural genetic approaches. Copyright © 2002 John Wiley & Sons, Ltd.     

Financial prospect relativity: context effects in financial decision‐making under risk

We report three studies in which methodologies from psychophysics are adapted to investigate context effects on individual financial decision‐making under risk. The aim was to determine how the range and the rank of the options offered as saving amounts and levels of investment risk influence people's decisions about these variables. In the range manipulation, participants were presented with either a full range of choice options or a limited subset, while in the rank manipulation they were presented with a skewed set of feasible options. The results showed that choices are affected by the position of each option in the range and the rank of presented options, which suggests that judgments and choices are relative. Copyright © 2006 John Wiley & Sons, Ltd.     

Shared knowledge and subgroup influence during decision‐making discussions

It was predicted that preference factions within decision‐making groups would have greater influence to the extent that faction‐member preferences are based on a common pool of decision‐relevant information. Such factions are said to exhibit high informational commonality (IC). Four‐person groups decided how much money to invest in each of two pharmaceutical companies developing new cholesterol‐lowering drugs. Prior to discussion, information about these companies and drugs was distributed among members such that two would initially prefer investing in one company and two would initially prefer investing in the other company. Further, whereas half of the information held by members of one preference faction was held in common between them (high IC), almost none of the information held by those in the other faction was held in common between them (low IC). It was found that groups invested more money in a given company when that company was initially preferred by their high‐IC faction. Additionally, high‐IC factions exerted greater influence on members' private allocation preferences. These effects appear to have been due to the ability of members in the high‐IC factions to work together in a more coordinated manner to argue their position. Copyright © 2004 John Wiley & Sons, Ltd.     

工作重塑研究的新动向——基于调节定向的视角

以往学术界更多关注工作重塑的影响结果和作用机制, 缺乏对其内在动机及相关新构念的探讨。近年来, 基于调节定向理论的工作重塑研究逐渐增加。在已有研究的基础上, 首先基于特质及情境性调节定向的视角, 分别对其与工作重塑具体维度的关系进行探讨; 然后, 揭示领导的调节定向如何影响员工的工作重塑行为; 最后, 梳理工作重塑领域涌现的新构念(促进/防御定向型工作重塑、趋近/回避型工作重塑), 及其理论融合的基础。未来研究应重点关注调节定向和工作重塑的相互作用、促进/防御定向型工作重塑的前因变量及作用机制, 以及调节定向与“角色观”工作重塑的关系等问题。     

Cognitive deficits of executive functions and decision‐making in obsessive‐compulsive disorder

The nature of cognitive deficits in obsessive‐compulsive disorder (OCD) is characterized by contradictory findings in terms of specific neuropsychological deficits. Selective impairments have been suggested to involve visuospatial memory, set shifting, decision‐making and response inhibition. The aim of this study was to investigate cognitive deficits in decision‐making and executive functioning in OCD. It was hypothesized that the OCD patients would be less accurate in their responses compared to the healthy controls in rational decision‐making on a version of the Cambridge gambling task (CGT) and on the color‐word interference test and on a version of the Tower of Hanoi test (tower test) of executive functioning. Thirteen participants with OCD were compared to a group of healthy controls (n = 13) matched for age, gender, education and verbal IQ. Results revealed significant differences between the OCD group and the healthy control group on quality of decision‐making on the CGT and for achievement score on the tower test. On these two tasks the OCD group performed worse than the healthy control group. The symptom‐dimension analysis revealed performance differences where safety checking patients were impaired on the tower test compared to contamination patients. Results are discussed in the framework of cognition and emotion processing and findings implicate that OCD models should address, specifically, the interaction between cognition and emotion. Here the emotional disruption hypothesis is forwarded to account for the dysfunctional behaviors in OCD. Further implications regarding methodological and inhibitory factors affecting cognitive information processing are highlighted.