Measuring Prosociality: The Development of a Prosocial Behavioral Intentions Scale

Prosociality is a critical issue in behavioral research. In this investigation, we developed a measure of prosocial behavioral intentions. Qualitative responses from two surveys (n = 465) and items from existing measures were used to generate a list of prosocial behaviors in which people might intend to engage. We factor analyzed responses to these items (n = 319) and retained the most common and representative items. The new measure demonstrated adequate internal consistency (n = 247, 147; α = .81, .83); convergent validity with past prosocial behavior (r = .51, .43), moral identity (r = .50, .55), and materialism (r = –.30, –.20). The instrument also predicted prosocial behavior while controlling for a prior measure of prosocial intentions, Exp(B) = 1.99, Wald = 10.59, p = .001, thereby demonstrating incremental predictive validity. This 4-item scale could be used across contexts to advance the study of prosociality.     

What triggers prosocial effort? A positive feedback loop between positive activities,kindness, and well-being

Across two studies, we found evidence supporting a positive feedback loop between positive activities, kindness and well-being. In Study 1, participants were randomly assigned to one of four distinct positive activities (versus a neutral writing activity) before spending three weeks engaging in kind acts. We found that the positive activities served as triggers – that is, they predicted greater prosocial effort, which in turn predicted greater well-being immediately following the intervention and at a two-week follow-up. In Study 2, we explored the specific effects of a gratitude trigger, and extended the intervention period to six weeks. Although, we did not replicate the direct effect of the gratitude trigger on prosocial effort, people who wrote gratitude letters (versus writing about their week) reported relatively greater elevation, which predicted greater prosocial effort during the six weeks. In turn, replicating Study 1, greater effort predicted higher well-being immediately following the study.     

Increasing Positive Affect in College Students

Previous research has shown that self-focused writing interventions produce increases in positive affect. This paper examines whether writing about someone else will produce similar increases in positive affect in college students. In Experiment 1, participants wrote about their ideal future, the ideal future of a loved one, or their daily activities. In Experiment 2, participants wrote about three good things or three neutral things that happened either to themselves or to others. In both experiments, participants who wrote about positive outcomes reported increases in positive affect greater than the control group regardless of whether they wrote about themselves or wrote about others. In Experiment1, the increase in positive affect was greater for those who wrote about themselves than those who wrote about others. No such difference was found in Experiment 2. Negative affect change scores did not differ across the groups in either experiment. Implications of these findings are discussed.     

Noncompliance with Persuasive Appeals for a Prosocial,Altruistic Act: Blood Donating1

Effects of persuasive messages, responsibility denial (RD), and attitude-accessing on blood-giving attitudes, intentions, moral obligations, and behavior were examined. In Study 1, participants (n= 84) who heard a message emphasizing moral reasons for donating indicated a more favorable postmessage attitude and stronger moral obligation to donate than participants exposed to a message aimed at reducing fear, a combined moral and fear- reduction message, or no message. Combined message participants showed greatest intent to donate, yet only 14% of all participants attended a campus drive. In Study 2, low (n= 52) and high (n= 60) RD individuals heard the message arguments and were asked to access their attitudes. Low compared to high RD individuals stated a stronger sense of moral obligation, particularly when they accessed their thoughts relevant to blood donating, and behavioral intention, especially in the combined message condition. Few participants attended a blood drive (12.5%), yet most were low RD individuals from the nonaccessed attitude condition (83%). Results suggest that few individuals will engage in the altruistic act of blood donating, despite the experimental use of persuasive messages and accessing issue-relevant attitudes.     

Mindsets of health and healthy eating intentions

Across two studies, we examined the relation between mindsets of health, expectancy‐value, and eating intentions. We also explored if relations are stronger for African Americans compared to White Americans. In Study 1, we conducted a correlational study (N = 158) to examine initial relations among constructs. In Study 2, we employed an experimental design (N = 205), and randomly assigned participants to either a growth mindset or a fixed mindset of health condition. In both studies, we measured participants’ mindsets of health, expectancy‐value beliefs, healthy eating intentions, past eating habits, and demographics. In Study 1, stronger growth mindsets of health predicted healthier eating intentions. Expectancy‐value beliefs, namely, the extent to which individuals value healthy eating habits and expect to be able to manage their eating, mediated this relation. In Study 2, we successfully manipulated mindsets of health and individuals in the growth mindset condition reported healthier eating intentions, compared to those in the fixed mindset condition. Expectancy‐value beliefs again mediated this link. Race only moderated the relation in Study 1, such that effects of growth mindsets on outcomes (i.e., eating intentions and expectancy‐value beliefs) are stronger for African Americans compared to White Americans. Study 1 provided initial evidence of a relationship between stronger growth mindsets of health and healthier beliefs and intentions. Study 2 offered experimental evidence. We discuss theoretical and practical implications.     

Feeling bad about progress does not lead people want to change their health behaviour

Objective: When do people decide to do something about problematic health behaviours? Theoretical models and pragmatic considerations suggest that people should take action when they feel bad about their progress – in other words, when they experience negative progress-related affect. However, the impact of progress-related affect on goal striving has rarely been investigated.

Design and Methods: Study 1 (N = 744) adopted a cross-sectional design and examined the extent to which measures of progress-related affect were correlated with intentions to take action. Study 2 (N = 409) investigated the impact of manipulating progress-related affect on intentions and behaviour in an experimental design.

Results: Study 1 found that, while engaging in health behaviours had the expected affective consequences (e.g. people felt bad when they were not eating healthily, exercising regularly or limiting their alcohol consumption), it was feeling good rather than bad about progress that was associated with stronger intentions. Study 2 replicated these findings. Participants induced to feel good about their eating behaviour had marginally stronger intentions to eat healthily than participants led to feel bad about their eating behaviour.

Conclusion: The findings have implications for interventions designed to promote changes in health behaviour, as well as theoretical frameworks for understanding self-regulation.     

Narrative Persuasion,Transportation, and the Role of Need for Cognition in Online Viewing of Fantastical Films

Two studies examine narrative persuasion in the context of fantastical narratives viewed on a computer. In Study 1, participants (N = 160) used a personal computer to watch one of two short films that dealt with a contemporary social issue (privacy or the environment) set in an imaginary future. Neither film resulted in those who viewed it holding stronger story-consistent beliefs. However, viewers of the film about privacy who experienced higher levels of transportation were more likely to possess story-consistent privacy beliefs than those less transported or than viewers of the environmental film. Additionally, higher need for cognition was associated with stronger beliefs and intentions across both films, and viewers of the privacy film who were higher in need for cognition were most likely to endorse story-consistent privacy beliefs, perhaps due to extra cognitive effort demanded by the online delivery mode of the narrative. To explore this, in Study 2 (N = 126), participants were shown the privacy-themed film in either a low or high distraction condition. This successfully manipulated transportation, but in high distraction conditions, transportation was not significantly related to endorsement of story-consistent beliefs.     

A pilot study of women’s affective responses to common and uncommon forms of aerobic exercise

Objective: To test the extent to which participants exposed to an uncommon versus common exercise stimulus would result in more favourable affect at post-task.

Design: Experimental design. Participants (N = 120), American women aged 18–45 years, were randomly assigned to complete 30-min of either the uncommon (HOOP; n = 58) or common (WALK; n = 62) exercise stimulus.

Main outcome measures: Self-reported affect and intentions for future exercise were measured before and after the 30-min exercise bout.

Results: Analyses of covariance were run to compare post-task affect across the HOOP and WALK conditions. At post-task, participants assigned to HOOP reported more positively valenced affect, higher ratings of positive activated affect, lower ratings of negative deactivated affect, and stronger intentions for future aerobic exercise compared to participants assigned to WALK.

Conclusions: Participants who completed an uncommon bout of aerobic exercise (HOOP) reported more favourable affect post-exercise, as well as stronger intentions for future exercise, compared to participants who completed a common bout of aerobic exercise (WALK). Future work using a longitudinal design is needed to understand the relationships between familiarity with an exercise stimulus, affective responses to exercise, motivation for future exercise behaviour and exercise maintenance over time.     

Examining explanatory mechanisms of positive and expressive writing: Towards a resource-oriented perspective

This study tested the hypothesis that benefits of positive and expressive writing accrue when the intervention matches or activates the participant’s personal resources. Students were randomly assigned to keep a newly developed resource diary (RD, n = 114), which asked the participants to write about positive experiences and personal resources, or an expressive writing diary (ED, n = 114), which asked the participants to engage with negative emotional experiences, at home on three consecutive days per week for four weeks. Participants keeping the RD perceived significantly more social support and reported a significantly better mood at post-test than participants keeping the ED. Compared to a control group (n = 81) treatment effects of both writing interventions were higher for participants with lower pre-test values of well-being and brooding as well as for participants who wrote in an ‘atmosphere of activated resources.’ It is suggested that research should move away from testing deficit-compensating hypotheses towards a stronger resource orientation.     

The effects of adult attachment style on post‐transgression response

Two studies examined the relation between adult attachment styles and post‐transgression responses. Secure participants were predicted to be forgiving, preoccupied participants to be grudge oriented, fearful participants to be avoidant, and dismissing participants to be vengeful. Study 1 was nonexperimental, using a community sample of adults (N = 565). Participants wrote about a moderately severe past transgression. Results supported the predictions. In Study 2, undergraduates' (N = 134) attachment styles were manipulated by varying working models of self and other. Model of self was manipulated with false performance feedback. Model of other was manipulated by altering a confederate's availability and responsiveness during a bonding exercise. Response trends replicated Study 1 with the exception of avoidance. Dismissing individuals were the most avoidant.     

When does priming justice promote forgiveness? On the importance of distributive and procedural justice for self and others

Two studies show that thinking about justice can both enhance and impede forgiveness, depending on whether thoughts about distributive and procedural justice for self and others are activated. In Study 1 (n = 197), participants expressed more forgiveness towards a prior transgressor when primed to think about justice for self or procedural justice for others, and less forgiveness when primed to think about distributive justice for others. Study 2 (n = 231) used an alternate priming method and replicated these effects by inducing an interpersonal transgression and measuring forgiveness intentions, emotions and behavior. Study 2 also showed that priming justice influences forgiveness especially when the perceived severity of an interpersonal offense is high. The current research shows that activating justice cognitions can enhance or impinge on forgiveness in predictable ways. We discuss contributions to emerging justice theory, potential implications, and future directions.     

Guiding others for their own good: Action orientation is associated with prosocial enactment of the implicit power motive

Prior research has repeatedly documented how people who are implicitly motivated by power motives may hurt other people’s interests. However, people may also enact the implicit power motive (nPower) in a prosocial manner. Using an Operant Motive Test, the authors differentiated five enactment strategies within nPower and investigated personality antecedents and personal benefits of a prosocial enactment strategy. Two studies found that demand-related action orientation (i.e., ability to self-regulate positive affect) was associated with prosocial enactment of nPower. Furthermore, prosocial enactment of nPower was associated with a higher explicit power motive among future teachers (Study 1) and future psychologists (Study 2). Finally, there was an indirect effect of action orientation through the prosocial enactment of nPower on the explicit power motive (Studies 1 and 2) and, in turn, on well-being (Study 2). Our integration of motivation and self-regulation research (the “what” and “how” of goal striving) helps to better understand the dual nature of power motives.     

Habit as both a direct cause of intention to use a condom and as a moderator of the attitude-intention and subjective norm-intention relations

Abstract

Undergraduates at an American university were asked questions about their attitudes, subjective norms, habits, and intentions towards using a condom during sexual intercourse. Consistent with previous research (Chan and Fishbein, 1993; Trafimow, 1994), intentions were well predicted by attitudes and subjective norms (r = 0.88 and r = 0.73, p < 0.01 in both cases). Intentions were also well predicted by habits (r = 0.77, p < 0.01). More interestingly, however, for participants who were in the habit of using condoms, attitudes and subjective norms were not significant predictors of intentions to use condoms in the future (r = 0.18 and r = 0.10, p<0.1 in both cases). In contrast, attitudes and subjective norms were strong predictors for participants who were not in the habit of using condoms (r = 0.81 and r = 0.61, p < 0.01 in both cases). These findings were replicated in a second study.     

Conservatives Anticipate and Experience Stronger Emotional Reactions to Negative Outcomes

The present work examined whether conservatives and liberals differ in their anticipation of their own emotional reactions to negative events. In two studies, participants imagined experiencing positive or negative outcomes in domains that do not directly concern politics. In Study 1, 190 American participants recruited online (64 male, M_age = 32 years) anticipated their emotional responses to romantic relationship outcomes. In Study 2, 97 Canadian undergraduate students (26 male, M_age = 21 years) reported on their anticipated and experienced emotional responses to academic outcomes. In both studies, more conservative participants predicted they would feel stronger negative emotions following negative outcomes than did more liberal participants. Furthermore, a longitudinal follow‐up of Study 2 participants revealed that more conservative participants actually felt worse than more liberal participants after receiving a lower‐than‐desired exam grade. These effects remained even when controlling for the Big Five traits, prevention focus, and attachment style (Study 1), and optimism (Study 2). We discuss how the relationship between political orientation and anticipated affect likely contributes to differences between conservatives and liberals in styles of decision and policy choices.     

Humble persons are more helpful than less humble persons: Evidence from three studies

Connections between humility and other prosocial qualities led us to develop a humility–helpfulness hypothesis. In three studies, humble persons were more helpful than less humble persons. In Study 1, participants (n?=?117) completed self-report measures of humility, the Big Five, and helpfulness. In Study 2, participants (n?=?90) completed an implicit measure of humility and were presented with an unexpected opportunity to help someone in need. In Study 3, participants (n?=?103) completed self-report and implicit measures of humility and were presented a similar helping opportunity. Humility and helpfulness correlated positively when personality and impression management were controlled. Humble participants helped more than did less humble participants even when agreeableness and desirable responding were statistically controlled. Further, implicit humility uniquely predicted helping behavior in an altruistic motivation condition.     

“We want the world and we want it now”: Materialism,time perspectives and problem spending tendency of Chinese

Chinese consumers' spending has been expanding rapidly in the past decade, and along with it household and credit card debt. The present research collected evidence to triangulate the contention that materialism is positively related with Chinese's problem spending tendency (PST), and that present‐time‐perspective (PTP) and future‐time perspectives (FTP) interact systematically with materialism to affect PST. A survey of the general population in Macao, China (Study 1; N = 239) confirmed that materialism was positively correlated with PST. An interaction between materialism and PTP intensified the relationship, whereas an interaction with FTP weakened the relationship. Another survey with a sample of university students (Study 2; N = 223) again found positive relationships among PST, materialism, and PTP, as measured by temporal discount rate. But further exploration showed that PST was only related with temporal discounting among high materialists, but not among low materialists. Study 3 experimentally examined the causal effects of materialism and FTP on PST. When being primed of an orientation towards materialism (n = 33), the participants' planned consumption doubled that of the control group (n = 31). A FTP prime interacted with materialism prime and put a “damper” on participants' planned spending (n = 29), compared to their counterparts who were not primed of such a time perspective.     

A call for caution regarding infection-acquired COVID-19 immunity: The potentially unintended effects of “immunity passports” and how to mitigate them

Research suggests that emerging information about infection-acquired COVID-19 immunity should be interpreted with caution. The introduction of “immunity passports” that would enable people who have recovered from COVID-19 to travel freely and return to work may therefore have detrimental consequences if not managed carefully. In two studies, we examined how perceived (suspected or imagined) recovery from COVID-19, and the concept of immunity passports, influence people’s intentions to engage in behaviors aimed to reduce the spread of COVID-19. We also consider ways to lessen potential negative effects. In Study 1 (N = 1604), participants asked to imagine that they had recovered from COVID-19 reported lower social distancing intentions compared to a control condition. Participants who suspected (versus imagined) that they had recovered from past infection did not report lower preventative intentions compared to the control condition, even at high levels of certainty of past infection. In Study 2 (N = 1732), introducing the idea of immunity passports also reduced social distancing intentions compared to a control condition. The latter effect was, however, attenuated when cautious information about the equivocal science on COVID-19 was also presented to participants. Participants who suspected that they had COVID-19 in the past (compared to the control condition) revealed a similar pattern of results, but only at higher levels of certainty of past infection. Caution regarding infection-acquired COVID-19 immunity and immunity passports will be crucial in the COVID-19 response. Implications for premature pandemic announcements, as well as their potential remedies, are discussed.     

Examining approaches to encourage COVID-19 vaccination on social media

Following the release of the first COVID-19 vaccinations many people utilized social media to promote vaccination among their social circles. These attempts to persuade others to get vaccinated ranged from positive encouragement (e.g., emphasizing the prosocial benefits and positive outcomes) to shame and threats (e.g., name calling and threating to end friendships over vaccination status). The present study investigated how these different social media messages affected COVID-19 vaccination intentions. In June 2021, shortly after vaccines had been made freely available to anyone over the age of 16 in the United States, unvaccinated participants read a manipulated Twitter message designed to be either encouraging or shaming. Message-type did not significantly affect intentions to become vaccinated against COVID-19; however, participants who saw the encouraging message reported that the post made them feel more likely to get vaccinated. Self-efficacy was also manipulated but did not reveal any significant effects. Additional analyses suggest that having personal experience with COVID-19 moderates reactions to these different messages. We discuss limitations and promising avenues for future research on the effects of social media messages on health behaviors.     

The costs and benefits of writing, talking, and thinking about life's triumphs and defeats

Three studies considered the consequences of writing, talking, and thinking about significant events. In Studies 1 and 2, students wrote, talked into a tape recorder, or thought privately about their worst (N = 96) or happiest experience (N = 111) for 15 min each during 3 consecutive days. In Study 3 (N = 112), students wrote or thought about their happiest day; half systematically analyzed, and half repetitively replayed this day. Well-being and health measures were administered before each study's manipulation and 4 weeks after. As predicted, in Study 1, participants who processed a negative experience through writing or talking reported improved life satisfaction and enhanced mental and physical health relative to those who thought about it. The reverse effect for life satisfaction was observed in Study 2, which focused on positive experiences. Study 3 examined possible mechanisms underlying these effects. Students who wrote about their happiest moments--especially when analyzing them--experienced reduced well-being and physical health relative to those who replayed these moments. Results are discussed in light of current understanding of the effects of processing life events.     

When planning is not enough: Fighting unhealthy snacking habits by mental contrasting with implementation intentions (MCII)

In two experiments a self‐regulatory strategy combining mental contrasting with the formation of implementation intentions (MCII) was tested for its effectiveness in diminishing unhealthy snacking habits. Study 1 (N = 51) showed that participants in the MCII condition consumed fewer unhealthy snacks than participants in a control condition who thought about and listed healthy options for snacks. In Study 2 (N = 59) MCII was more effective than mental contrasting or formulating implementation intentions alone and mental contrasting was found to increase perceived clarity about critical cues for unhealthy snacking. Together, these findings suggest that MCII is an effective strategy for fighting habits and that one of the underlying processes making MCII superior to implementation intentions alone may be that mental contrasting produces clarity about the critical cues for the unwanted habitual behavior. Copyright © 2010 John Wiley & Sons, Ltd.