Accuracy of familiarity decisions to famous faces perceived without awareness depends on attitude to the target person and on response latency

Stone and Valentine (2004) presented masked 17 ms faces in simultaneous pairs of one famous and one unfamiliar face. Accuracy in selecting the famous face was higher when the famous person was regarded as "good" or liked than when regarded as "evil" or disliked. Experiment 1 attempted to replicate this phenomenon, but produced a different pattern of results. Experiment 2 investigated alternative explanations and found evidence supporting only the effect of response latency: responses made soon after stimulus onset were more accurate to liked than to disliked faces, whereas responses made after a longer delay were equally accurate to disliked faces. It appears that the effect of negative valence was corrected within the space of a few hundred milliseconds. Experiment 3, using an affective priming paradigm, supported the concept that an early-arising effect of valence is corrected if it is misleading to the directed task.     

Extrafoveal capture of attention by emotional scenes: affective valence versus visual saliency

ABSTRACT

Pairs of emotional (pleasant or unpleasant) and neutral scenes were presented peripherally (≥5° away from fixation) during a central letter-discrimination task. Selective attentional capture was assessed by means of eye movement orienting, i.e., probability of first fixating a scene and the time until first fixation. Static and dynamic visual saliency values of the scenes were computationally modelled. Results revealed selective orienting to both pleasant and unpleasant relative to neutral scenes. Importantly, such effects remained in the absence of visual saliency differences, even though saliency influenced eye movements. This suggests that selective attention to emotional scenes is genuinely driven by the processing of affective significance in extrafoveal vision.     

Cuing effects of faces are dependent on handedness and visual field

Faces are unlike other visual objects we encounter, in that they alert us to potentially relevant social information. Both face processing and spatial attention are dominant in the right hemisphere of the human brain, with a stronger lateralization in right- than in left-handers. Here, we demonstrate behavioral evidence for an effect of handedness on performance in tasks using faces to direct attention. Nonpredictive, peripheral cues (faces or dots) directed exogenous attention to contrast-varying stimuli (Gabor patches)—a tilted target, a vertical distractor, or both; observers made orientation discriminations on the target stimuli. Whereas cuing with dots increased contrast sensitivity in both groups, cuing with faces increased contrast sensitivity in right- but not in left-handers, for whom opposite hemifield effects resulted in no net increase. Our results reveal that attention modulation by face cues critically depends on handedness and visual hemifield. These previously unreported interactions suggest that such lateralized systems may be functionally connected.     

Reappraising faces: effects on accountability appraisals,self-reported valence,and pupil diameter

Many of our emotions arise in social contexts, as we interact with and learn about others. What is not yet clear, however, is how such emotions unfold when we either react to others or attempt to regulate our emotions. To address this issue, 30 healthy volunteers reacted to or reappraised positive or negative information that was paired with neutral faces. While they were doing this task, we assessed pupillary responses. We also asked participants to provide ratings of accountability and experienced emotion. Findings indicated that appraised accountability increased in response to emotional information, and changes in accountability were associated with commensurate changes in valence reports and increased pupil diameter. During reappraisal, accountability and emotion decreased, but pupil diameter increased. The findings highlight the importance of accountability appraisals during the generation and regulation of emotional reactions to others, while also documenting pupillary increases during emotional reactivity and regulation.     

Automatic appraisal of motivational valence: Motivational affective priming and Simon effects

We investigated whether motivationally determined stimulus valence can be processed in an automatic way, as is assumed in many appraisal theories (e.g., Frijda, 1986, 1993; Lazarus, 1991; Scherer, 1993a). Whereas appraisal theorists typically use conscious self-report methods to investigate their assumptions, our experiments used indirect experimental methods that leave less room for deliberate, conscious reflections of the participants. Using variants of the affective priming and Simon paradigms, we demonstrated that intrinsically neutral, but wanted stimuli facilitated responses with a positive valence, whereas intrinsically neutral, but unwanted stimuli facilitated negative responses. In addition, the second experiment proved to be supportive of another assumption made by appraisal theorists according to which a relation exits between different (automatic) outcomes of motivational appraisal (positive-negative) and different action tendencies (approach-withdrawal).     

Spatial distribution of visual attention: Perceptual sensitivity and response latency

Studies of the spatial distribution of visual attention have shown that attentional facilitation monotonically decreases in a graded fashion with increasing distance from an attended location. However, reaction time (RT) measures have typically shown broader gradients than have signal detection (SD) measures of perceptual sensitivity. It is not clear whether these differences have arisen because the stages of information processing indexed by RT measures are different from those indexed by SD measures, or whether these differences are due to methodological confounds in the SD studies. In the present set of experiments, the spatial distribution of attention was studied by using a luminance detection task in an endogenous cuing paradigm that was designed to permit accurate calculations of SD and RT measures for targets at cued and uncued locations. Subjects made target-present/absent decisions at one of six possible cued or uncued upper visual hemifield locations on each trial. The results from three experiments suggest that the differences between broad and focal attentional distributions are not the result of different stages of information processing indexed by RT measures as opposed to SD measures. Rather, the differing distributions appear to reflect variations in attentional allocation strategies induced by the perceptual requirements typical of RT paradigms as opposed to SD paradigms. These findings support numerous prior studies showing that spatial attention affects perceptual sensitivity and that the strategic allocation of attention is a highly flexible process.     

Right-hemisphere superiority for discriminating memorized from nonmemorized faces: Affective imagery, sex, and perceived emotionality effects

Sixty-four subjects, divided into four groups according to sex and type of memorization instruction, were given a manual RT task requiring discrimination of two memorized from two nonmemorized faces. Two types of memorization were employed, one emphasizing highly negative affective imagery about the faces being memorized (extreme sadness), the other relatively neutral imagery (feeling composed). Females in the affective imagery group were predicted to show left-visual-field superiority (LVFS), while females employing neutral imagery were not. Males were predicted to show LVFS regardless of imagery type because of their presumed strong right-hemispheric dominance for visual-spatial functions. Predictions were accurate for females; neither group of males showed significant LVFS. Post-experimental semantic differential ratings of the emotionality of the memorized faces showed that LVFS existed for faces rated as emotional, but not for faces rated as nonemotional. This effect was common to the sexes. Results indicate that right-hemispheric memory storage of faces can be induced in females through affective imagery and in both sexes via idiosyncratically perceived emotionality in the face stimuli. This effect of affectivity cannot be attributed to visual-spatial dominannce of the right hemisphere.     

Face recognition and emotional valence: processing without awareness by neurologically intact participants does not simulate covert recognition in prosopagnosia

Covert face recognition in neurologically intact participants was investigated with the use of very brief stimulus presentation to prevent awareness of the stimulus. In Experiment 1, skin conductance response (SCR) to photographs of celebrity and unfamiliar faces was recorded; the faces were displayed for 220 msec and for 17 msec in a within-participants design. SCR to faces presented for 220 msec was larger and more likely to occur with familiar faces than with unfamiliar faces. Face familiarity did not affect the SCR to faces presented for 17 msec. SCR was larger for faces of good than for faces of evil celebrities presented for 17 msec, but valence did not affect SCR to faces displayed for 220 msec. In Experiment 2, associative priming was found in a face familiarity decision task when the prime face was displayed for 220 msec, but no facilitation occurred when primes were presented for 17 msec. In Experiment 3, participants were able to differentiate evil and good faces presented without awareness in a two-alternative forced-choice decision. The results provide no evidence of familiarity detection outside awareness in normal participants and suggest that, contrary to previous research, very brief presentation to neurologically intact participants is not a useful model for the types of covert recognition found in prosopagnosia. However, a response based on affective valence appears to be available from brief presentation.     

Motion parallax driven by head movements: conditions for visual stability, perceived depth, and perceived concomitant motion

Yoking the movement of the stimulus on the screen to the movement of the head, we examined visual stability and depth perception as a function of head-movement velocity and parallax. In experiment 1, for different head velocities, observers adjusted the parallax to find (a) the depth threshold and (b) the concomitant-motion threshold. Between these thresholds, depth was seen with no perceived motion. In experiment 2, for different head velocities, observers adjusted the parallax to produce the same perceived depth. A slower head movement required a greater parallax to produce the same perceived depth as faster head movements. In experiment 3, observers reported the perceived depth for different parallax magnitudes. Perceived depth covaried with smaller parallax without motion perception, but began to decrease with larger parallax and concomitant motion was seen. Only motion was seen with the larger parallax.     

Social categorization and the perception of facial affect: target race moderates the response latency advantage for happy faces

Two experiments competitively test 3 potential mechanisms (negativity inhibiting responses, feature-based accounts, and evaluative context) for the response latency advantage for recognizing happy expressions by investigating how the race of a target can moderate the strength of the effect. Both experiments indicate that target race modulates the happy face advantage, such that European American participants displayed the happy face advantage for White target faces, but displayed a response latency advantage for angry (Experiments 1 and 2) and sad (Experiment 2) Black target faces. This pattern of findings is consistent with an evaluative context mechanism and inconsistent with negativity inhibition and feature-based accounts of the happy face advantage. Thus, the race of a target face provides an evaluative context in which facial expressions are categorized.     

Two faces of (dis)similarity in affective judgments of persons: contrast or assimilation effects revealed by morphs

The authors investigated the role of dissimilarity on context effects in person perception. Most research predicts similar people to be similarly evaluated and different people to be contrasted with each other. However, some research suggests that similarity may enhance comparison and contrast. To explain these opposite effects, the authors argue that dissimilarity may influence 2 different processes with opposite consequences. Dissimilarity may decrease common categorization and thus the likelihood of comparison, resulting in reduced contrast, whereas during comparison itself dissimilarity may increase the perceived dissimilarity of features and thereby increase contrast. To investigate this, the authors conducted 3 studies in which they manipulated dissimilarity by inserting morphs that were related or unrelated to the context and target faces before judgments were made. The results indicate that dissimilarity may affect the likelihood and the outcome of comparison, with contrasting consequences.     

Cognitive,affective and conative responses to visual simulation: the effects of rotation in online product presentation

• Rotation, one type of visual simulation used to create three‐dimensional (3‐D) experiences, and currently being used for product presentation on some e‐tail websites, may create consumer responses. Therefore, the purpose of this study is to examine the effects of rotation in product presentation on the cognitive, affective, and conative responses of consumers. This study employed a single‐factor between‐subjects design: product presentation (rotating vs. non‐rotating). Causal model analysis showed the influence of rotation in product presentation on perceived information quantity, mood, attitude, and purchase intention. Theoretical and managerial implications, as well as future research directions, are discussed.

Copyright © 2008 John Wiley & Sons, Ltd.     

Self-construal,affective valence of the encounter,and quality of social interactions: Within and cross-culture examination

In two samples, one from Greece and another from Germany, we examined relationships between self-construal, emotional experience, and the quality of social interactions. In Greece, a more collectivistic culture, the negative affect people experienced in social interactions was more weakly related to the quality of social interactions for those higher in interdependent self-construal than it was for those lower in interdependent self-construal. In Germany, a more independent culture, a contrasting pattern was observed such that the positive affect people experienced in social interaction was more strongly related to the quality of social interactions for those higher in independent self-construal than it was for those lower in independent self-construal. These findings suggest that positive and negative affect in social encounters can have different effects for persons with independent and interdependent cultural orientations within different cultural settings.     

Driving without awareness: The effects of practice and automaticity on attention and driving

This research examined the development of proceduralised “driving without awareness” in a driving simulator by paying participants to drive a simulated road regularly over 12 weeks of testing. This longitudinal research paradigm is a significant departure from previous studies which have examined drivers in a conscious attentional mode using short experimental sessions or cross-sectional designs comparing expert and novice performance. During each session, participants took two “trips” on the simulated road; sometimes travelling on a “to and from” journey on one half of the road, sometimes traversing the entire road in one direction. A range of measures, including driving performance, vehicle detection, perceptual speed regulation, and hazard reactions were collected. The results showed the development of driving patterns and changes in object detection performance indicative of proceduralised driving. Speed and lane position variability quickly decreased with practice, as did participants’ subjective experiences of driving difficulty. Performance on an embedded detection task appeared to become a proceduralised part of the driving task, becoming highly efficient in later stages of the experiment. The changes in attentional focus and driving performance over time provide new light on previous research findings and allow us to critically re-examine several established models of driver behaviour.     

Memory for emotional words: The role of semantic relatedness,encoding task and affective valence

Emotional stimuli have been repeatedly demonstrated to be better remembered than neutral ones. The aim of the present study was to test whether this advantage in memory is mainly produced by the affective content of the stimuli or it can be rather accounted for by factors such as semantic relatedness or type of encoding task. The valence of the stimuli (positive, negative and neutral words that could be either semantically related or unrelated) as well as the type of encoding task (focused on either familiarity or emotionality) was manipulated. The results revealed an advantage in memory for emotional words (either positive or negative) regardless of semantic relatedness. Importantly, this advantage was modulated by the encoding task, as it was reliable only in the task which focused on emotionality. These findings suggest that congruity with the dimension attended at encoding might contribute to the superiority in memory for emotional words, thus offering us a more complex picture of the underlying mechanisms behind the advantage for emotional information in memory.     

Determinants of perceived social support: interpersonal transactions, personal outlook, and transient affective states

During the last decade, the study of social support has relied heavily on recipients' reports of perceived support. However, such reports of support may reflect not only actual supportive interpersonal transactions but also the recipients' own personal and perceptual dispositions and comparatively transient mood states. This study examines these factors' independent effects on perceived support. Interpersonal transactions of social support were assessed in a longitudinal panel design using reports from 486 adult male respondents and their significant others (mostly wives). Using structural modeling techniques (LISREL VI), an unfolding series of statistical analyses were performed. The results provide strong support for a model in which recipients' perception of support is determined significantly and strongly by actual interpersonal transactions as reported by significant others, moderately by the recipients' negative outlook bias, and weakly by their anxiety and depression as indicators of their poor mental health. The implications of the results for future research are discussed.     

The effects of stimulus numerosity,retinal location,and rod contrast on perceived duration of brief visual stimuli

The effects of manipulating three stimulus parameters were determined on a standard perceived duration task using 40- and 70-msec visual stimuli. In Experiment 1, it was found that perceived duration increased with increasing number of target dots but decreased as the area that contained the dots also increased. Experiment 2 examined the effect of varying the retinal location (0, 2, or 4 deg from fovea) of the target dot and found perceived target duration to increase with increasing eccentricity. In Experiment 3, the background luminance for a constant red target was varied so as to alter the scotopic contrast of the target. Perceived duration was minimal for the scotopically matched target and background conditions. The results of all three experiments were discussed in terms of important retinal—and even rod—contributions to tasks of perceived duration.     

On the dynamic nature of response criterion in recognition memory: effects of base rate, awareness, and feedback

The authors examined whether participants can shift their criterion for recognition decisions in response to the probability that an item was previously studied. Participants in 3 experiments were given recognition tests in which the probability that an item was studied was correlated with its location during the test. Results from all 3 experiments indicated that participants' response criteria were sensitive to the probability that an item was previously studied and that shifts in criterion were robust. In addition, awareness of the bases for criterion shifts and feedback on performance were key factors contributing to the observed shifts in decision criteria. These data suggest that decision processes can operate in a dynamic fashion, shifting from item to item.