Motivational basis of dissonance: the singular role of behavioral consequences

This article provides the first empirical test of the idea that discrepancy is not needed in order to arouse cognitive dissonance. Dissonance was aroused when Ss felt responsible for some aversive consequence, regardless of whether their behavior was consistent (writing a proattitudinal essay) or inconsistent (a counterattitudinal essay) with beliefs. The data demonstrate that in both situations, dissonance is aroused. This result, based on the dissonance motivation model of Cooper and Fazio (1984), strongly suggests that the motivational basis for dissonance is the felt responsibility for aversive consequences. The theoretical implications of this outlook are explored, including a discussion of the many ways that it expands the applicability of dissonance theory.     

Cognitive dissonance and the perception of natural environments

Two studies demonstrated that the motivation to resolve cognitive dissonance affects the visual perception of physical environments. In Study 1, subjects crossed a campus quadrangle wearing a costume reminiscent of Carmen Miranda. In Study 2, subjects pushed themselves up a hill while kneeling on a skateboard. Subjects performed either task under a high-choice, low-choice, or control condition. Subjects in the high-choice conditions, presumably to resolve dissonance, perceived the environment to be less aversive than did subjects in the low-choice and control conditions, seeing a shorter distance to travel (Study 1) and a shallower slope to climb (Study 2). These studies suggest that the impact of motivational states extends from social judgment down into perceptual processes.     

Cognitive dissonance as a mechanism in vocational decision processes

This study examined changes in cognitive-dissonance-related variables during the professional training period. Differences in levels and change in satisfaction with career choice, importance of career, certainty of career decision, self-occupational perceptions, general attitude toward career, time since career decision, and past experience were observed when students who left a collegiate professional training program before program completion were compared with those who remained in the program. Data supports the validity of D. Hershenson and R. Roth's (1966, Journal of Counseling Psychology, 13, 368–370) and V. Harren's (1979, Journal of Vocational Behavior, 14, 119–133) theoretical models of vocational decision and the Assessment of Career Decision Making scale.     

Cognitive dissonance and psychotherapy: The role of effort justification in inducing weight loss

The role of effort justification in psychotherapy was examined. It was hypothesized that the effort involved in therapy, plus the conscious decision to undergo that effort, leads to positive therapeutic changes through the reduction of cognitive dissonance. An experiment was conducted in which overweight subjects attempted to lose weight through one of two forms of “effort therapy”. These therapies were bogus in that they were based solely on the expenditure of effort on a series of cognitive tasks that were unrelated to any existing techniques or theory addressing weight loss. One of the therapies called for a high degree of effort while the degree of effort in the second therapy was low. A no-treatment control group was also included. It was predicted that greater weight loss would occur for high-effort than low-effort or control subjects, and that this weight loss would be maintained or increased over time. Results supported these predictions. Over an initial 3-week period, high-effort subjects lost slightly more weight than low-effort subjects or controls. A 6-month follow-up revealed that the effects of effort on weight loss had increased and were highly significant. Reliable differences remained even 1 year after the initial experimental sessions. Possible mechanisms mediating the dissonance effect were discussed, as were several alternative explanations.     

Cognitive consequences of self-awareness

Recent research stimulated by Duval and Wicklund's self-awareness theory has shown that self-focused attention influences a wide range of attitudes, attributions, and behavior. The cognitive processes that supposedly mediate these effects have not been carefully explored, however. In order to discover whether a manipulation of self-awareness actually activates self-relevant thoughts, two studies were conducted using the Stroop color-word measure of concept activation in memory. The first revealed a pattern of differences between means that was consistent with the hypothesis, although the expected interaction of word content and presence of mirror and camera to produce longer color-naming latencies did not appear. Also, self-relevant words were read faster than neutral words, even though they had been matched for length, frequency, and part of speech. In the second study (a refinement of the first), the expected interaction was significant. The results support one of the central claims of self-awareness theory and suggest an alternative interpretation of classic findings concerning anxiety and memory.     

Cognitive tuning sets: Anticipating the consequences of communication

This paper reviews the literature on cognitive tuning sets: the expectations of having to transmit or receive information. It is shown that having to transmit information leads to a unified and distorted summary being transmitted, a reluctance to receive additional information, a rejection of inconsistent information, and a shaping of the material to accommodate the anticipated audience. As well, the opinions of the transmitters become polarized. It is argued that the receiver condition is probably not the correct control group to use since the outcome depends on the uncontrolled perceived goals. It is suggested that future research should probably treat the multiple effects of cognitive tuning sets separately. An integrated explanation is given in terms of anticipating the consequences of communication. This work was supported by a grant from the Australian Research Grants Scheme.     

Cognitive tuning sets: Anticipating the consequences of communication

This paper reviews the literature on cognitive tuning sets: the expectations of having to transmit or receive information. It is shown that having to transmit information leads to a unified and distorted summary being transmitted, a reluctance to receive additional information, a rejection of inconsistent information, and a shaping of the material to accommodate the anticipated audience. As well, the opinions of the transmitters become polarized. It is argued that the receiver condition is probably not the correct control group to use since the outcome depends on the uncontrolled perceived goals. It is suggested that future research should probably treat the multiple effects of cognitive tuning sets separately. An integrated explanation is given in terms of anticipating the consequences of communication. This work was supported by a grant from the Australian Research Grants Scheme.     

Cognitive dissonance as a function of self-esteem and logical inconsistency

An experiment was conducted to test the importance of self-esteem in the arousal of cognitive dissonance. Recently, Aronson (1969) suggested that the reason an attitude-discrepant speech can arouse dissonance is that it is an indecent act committed by an individual who likes to think of himself as a good and decent person. Looking at counterattitudinal behavior as a discrepancy with one's self-concept rather than as a logical discrepancy between behavioral and attitudinal cognitions differs from Festinger and Carlsnuth's (1959) original notion In the experiment reported, subjects volunteered to take a personality inventory and received either neutral, very favorable, or very unfavorable feedback In this way, subjects' level of self-esteem was raised or lowered Following this procedure, subjects were induced to record a speech that was known to be discrepant with their private beliefs. They were offered either a small or a large inducement for their statements. It was predicted that, regardless of their level of self-esteem, subjects would manifest the inverse relationship between incentive magnitude and attitude change predicted by dissonance theory The major analysis of the results, and the concomitant internal analysis, generally supported the prediction With one qualification, the results were held to be consistent with Festinger and Carlsmith's version of dissonance arousal and inconsistent with the self-esteem analysis     

Multitasking in the military: Cognitive consequences and potential solutions

Multitasking—the performance of several tasks at the same time—is becoming increasingly prevalent in workplaces. Multitasking is known to disrupt performance, particularly in complex and dynamic situations, which is exactly what most military occupations entail. Because military errors can be consequential, the detrimental impact of multitasking on cognitive functioning in such contexts should be taken seriously. This review pertains to high‐consequence military occupations that require strong multitasking skills. More specifically, it highlights cognitive challenges arising from different forms of multitasking and discusses their underlying cognitive processes. Because such challenges are not expected to diminish, this review proposes context‐relevant solutions to decrease occupational workload, either by reducing the cognitive load ensuing from the to‐be‐performed tasks or by improving soldiers' multitasking abilities. To ensure effective implementation of these solutions, we stress the need to design context‐adapted tools and procedures, and to guide human resource managers in developing particular strategies.     

Consequences of discrepant explicit and implicit attitudes: Cognitive dissonance and increased information processing

Attitudes research has shown that evaluations assessed directly (explicit attitudes) and indirectly (implicit attitudes) can diverge for many reasons. However, only recently has work begun to examine the phenomenology of experiencing discrepant explicit and implicit attitudes, and a number of important questions remain unanswered. What are the consequences of explicit-implicit attitude discrepancies on information processing? What psychological states accompany these discrepancies, and can they account for behavior? In two experiments, the current work examined whether dissonance-related discomfort results from discrepant explicit and implicit attitudes and considered its role in directing subsequent information processing. Dissonance and additional information processing were observed in experimental conditions where explicit and implicit attitudes diverged (and increased dissonance-related discomfort accounted for greater information processing; Experiment 1), but they were eliminated by a manipulation that reduced dissonance (i.e., self-affirmation; Experiment 2). The role of cognitive dissonance in explicit-implicit attitude inconsistencies and information processing is discussed.     

Cognitive dissonance and the placebo response: The effect of differential justification for undergoing dummy injections

Studied the effects of cognitive dissonance on pain perception and attitudes towards injections in 48 student subjects of both sexes (average age = 20.5). In a ‘forced compliance’ design, subjects received sets of painful radiant heat stimuli, projected to their inside forearms, which they rated for painfulness and to which their GSR amplitude was recorded. During these stimuli, they ‘chose’ to receive an experimental (placebo) injection. The degree of justification for agreeing to be injected was varied. Subjects in the high-justification (HJ) condition were paid for their compliance, while subjects in the low-justification (LJ) condition were not paid. Two predictions were made from dissonance theory. The first prediction, that only LJ subjects would manifest significant post-injection analgesia when compared to subjects in a no-choice control condition, was confirmed, considering both pain ratings (p < 0.01) and GSR (p < 0.025). The second prediction, that only LJ subjects would rate injections more favourably than control subjects on a post-experimental measure, was not confirmed. The relevance of these findings to explanation of the placebo effect is discussed.     

Cognitive consequences of congenital deafness

Comparing congenitally deaf children with hearing children on a variety of information processing tasks provides a natural test of the developmental consequences accompanying the long term loss of a particular sensory input. In this experiment, two sequential and two spatial tasks were used to evaluate the way deaf and hearing individuals process these different types of information. When deaf students were asked to recall the order of a string of lights, they performed as well as hearing students. Deaf students were at a significant disadvantage, however, when processing sequentially presented digits. Deaf students performed as well as hearing students on two complex, standardized spatial tasks. The loss of a major sensory modality had minimal effect on three of the four tasks investigated in the present study. Explanations for the single task with a performance differential are considered.     

Effects of agreement and disagreement in groups on recognition memory performance and confidence

Three dependent variables, derived from an extended Signal-Detection paradigma, were used in each of 3 experiments: memory performance, confidence-level, and response-bias. Each memory item was first judged by S and then fictitiously by 2 confederates providing different degrees of agreement and disagreement. As compared to agreement moderate disagreement yielded both better recognition performance and, if S's judgements were false, less confidence. Strong disagreement failed to repeat these findings. Balanced agreement/disagreement raised the level of both performance and confidence relative to a situation without information from the group. In all the experiments correct decisions yielded higher confidence than errors. Festinger's theory of social comparison processes accounts for all results in performance, but for explaining the confidence shifts assumptions on ‘internal cues’ should also be incorporated. The response-bias was not affected by social treatment differences, thus supporting the view of some Signal-Detection theorists. Proposals towards a general theory of stimulus processing in social context are outlined and some of its consequences are discussed by taking as examples some conformity experiments.     

Cognitive consequences of asymmetrical visual distraction

The authors explored whether manipulating the location of distraction in the participants' visual field influences the degree of competition between visual and other cognitive processes. If a cognitive task is lateralized to a particular hemisphere, visual distraction directed toward that same hemisphere should impair performance on that task more than should visual distraction directed toward the other hemisphere. Consistent with this hypothesis, the authors found in Experiments 1 and 2 that participants better recalled words of high imageability in a verbal memory task when the examiner was in the participant's left visual field (right hemisphere) than when the examiner was in the participant's right visual field (left hemisphere). In Experiment 3, the authors found that this effect reversed for performance on a right-hemisphere spatial task.     

Cognitive consequences of perceiving social exclusion

Although a great deal is now known about how people mentally represent individuals and groups, less attention has been paid to the question of how interpersonal relationships are represented in memory. Drawing on principles of categorization, this paper reports an investigation into how we mentally represent the relationships of others. In three experiments, evidence for assimilation effects following social exclusion (and subsequent categorization) is found. Experiment 1 uses a judgment paradigm to demonstrate that social exclusion influences the perception of interpersonal closeness. Experiments 2 and 3 employ a memory confusion paradigm to establish that representations of relationship partners are assimilated following the exclusion of a third party.     

Cognitive consequences of expressive regulation in older adults

Previous research has suggested that older and young adults are equally able to regulate their outward expressions of emotion and that the regulation of emotional expression in younger adults results in decreased memory for the emotional stimulus. In the current study, we examined whether older adults show this same memory effect. Older and young adults viewed positive and negative emotional pictures under instructions to view the pictures naturally, enhance their facial expressions, or suppress their facial expressions. Older and young adults showed equivalent outward regulation of expression, but suppressing their emotional expressions led to reduced memory for emotional stimuli only in the young adults. The results suggest that older and young adults are achieving control of their expressions through different mechanisms or strategies.     

Cognitive consequences of individual differences in arousal asymmetry

Prior research has demonstrated that semantic organization in the right hemisphere (RH) is more diffuse and specialized for distant semantic associates than is semantic organization in the left hemisphere (LH). The present research explored individual differences in this regard. If the RH is more specialized for distant semantic associates, then individuals with a more active RH should display greater activation of distant semantic associations. Two experiments were conducted to examine this issue. In both studies a line bisection task was used to assess arousal asymmetry. In Experiment 1, greater RH activation was associated with the ability to generate remote associates to three word stimuli. In Experiment 2, relatively greater RH activation was associated with enhanced priming of distant semantic associates. Taken together, these experiments demonstrate that arousal asymmetry is an individual difference variable that is related to variability in semantic organization and retrieval.