Style and substance in social desirability scales

The purpose of the present study was to examine the nature of a social desirability measure under two different types of instructions for filling out personality questionnaires in an occupational selection setting. 1230 male applicants for public vehicle driving licences were administered Cattett's 16PF and the Eysenck Personality Questionnaire (EPQ). The subjects were randomly assigned to two groups. One was given standard instructions for filling out these questionnaires; the second was given special instructions designed to reduce social desirability response bias. Social desirability was indexed by the Lie scale of the EPQ. Based on Eysenck's theorizing concerning the meaning of the Lie scale, the following hypothesis was tested: the factorial location of the Lie scale in the personality domain will differ under the two forms of instructions. It should appear separately from other personality factors under the standard instructions, whereas under the special instructions it should be subsumed under the personality factor which measures conformity. The results supported this hypothesis. The discussion focuses on the meaning of the Lie scale under conditions that elicit social desirability bias and on the role of special instructions in reducing this bias.     

Age-related and situation-related social desirability responding among Chinese teachers

Social desirability responding (SDR) was affected by situation and age. However, most research is only concerned with overall SDR without considering the separation of impression management and self-deception. The purpose of this article is to explore the possible different effects of age and situation on the different components of SDR. A total of 158 teachers completed the BIDR at a 2 (high vs. low SDR situation) x 2 (20-29 vs. 30-39 years old) between-group experiment. The results of multivariate analyses, with gender and tenure controlled, suggested that the effects of age and situation on the four specific components were mixed. Impression management enhancement (IME) and denial (IMD) were significantly affected by situations. The older group had significantly higher self-deception enhancement (SDE) and IME scores than the younger one. Females had significantly higher IME scores than males. More age stages and the main effect of gender should be considered in the future.     

The conceptual link between social desirability and cultural normativity

Psychologists have a recurrent concern that socially desirable responding (SDR) is a form of response distortion that compromises the validity of self‐report measures, especially in high‐stakes situations where participants are motivated to make a good impression. Psychologists have used various strategies to minimise SDR or its impact, for example, forced choice responding, ipsatization, and direct measures of social desirability. However, empirical evidence suggests that SDR is a robust phenomenon existing in many cultures and a substantive variable with meaningful associations with other psychological variables and outcomes. Here, we review evidence of the occurrence of SDR across cultures and tie SDR to the study of cultural normativity and cultural consonance in anthropology. We suggest that cultural normativity is an important component of SDR, which may partly explain the adaptiveness of SDR and its association with positive outcomes.     

Psychological androgyny and social desirability

The concept of psychological androgyny, because of its implications for sex roles, social change, and human development, is presently of special theoretical interest. Psychologically androgynous persons, as identified by the Bern Sex Role Inventory (BSRI), score higher on both its femininity and masculinity scales. Given the psychometric properties of the BSRI, it can be hypothesized that androgynous persons will have higher social desirability scores. Yet, the "masculine male" and the "feminine female" may be the most socially desirable, in that they conform to normative expectations. Consequently it can also be hypothesized that individuals who are either masculine-typed males or feminine-typed females on the BSRI will have the higher social desirability scores. Neither prediction was found to be entirely accurate; instead, androgynous and feminine-typed individuals were found to have higher social desirability scores. Moreover, the data reveal that the BSRI femininity scale has social desirability characteristics which are sex-specific.     

Methods of coping with social desirability bias: A review

Social desirability is one of the most common sources of bias affecting the validity of experimental and survey research findings. From a self-presentational perspective, social desirability can be regarded as the resultant of two separate factors: self-deception and other-deception. Two main modes of coping with social desirability bias are distinguished. The first mode comprises two methods aimed at the detection and measurement of social desirability bias: the use of social desirability scales, and the rating of item desirability. A second category comprises seven methods to prevent or reduce social desirability bias, including the use of forced-choice items, the randomized response technique, the bogus pipeline, self-administration of the questionnaire, the selection of interviewers, and the use of proxy subjects. Not one method was found to excel completely and under all conditions in coping with both other-deceptive and self-deceptive social desirability bias. A combination of prevention and detection methods offers the best choice available.     

Social desirability and Wiggin's MMPI content scales.

Using the Minnesota Multiphasic Personality Inventory (MMPI) item pool, Wiggins (1966) developed 13 scales, each with a homogeneous content. The 13 scales, along with marker scales for the 1st 3 MMPI factors, Edward's social desirability (SD), Welsh's repression (R), and Wiggins's social desirability (Sd) respectively were scored in the MMPI. The same scales were scored in an Experimental Multiphasic Personality Inventory (EMPI). A principal-components analysis of the 16 scales when scored in the MMPI resulted in 4 factors. A principal-components analysis of these same scales when scored in the MMPI and when scored in the EMPI were found to be highly congruent. The SD, R, and Sd scales proved to be excellent markers for the 1st 3 factors of the MMPI and also for the 1st 3 factors of the EMPI. Results provide further evidence that the 1st MMPI factor is a social desirability factor rather than a content factor.     

Social desirability of subtle and blatant prejudice scales

The present paper analyzes the relation between the measurement of subtle and blatant prejudice proposed by Pettigrew and Meertens in 1995 and the tendency to give socially desirable responses. It also tests whether items that measure subtle prejudice are judged as more socially desirable than those that measure blatant prejudice. Data were obtained from two groups, one of 497 Italian high school students and one of 77 university students. In the first case, the analysis concerns the relation between the prejudice scores and scores on a shortened form of Marlowe and Crowne's Social Desirability Scale. In the second case, we analyzed the social desirability judgments expressed on single items of the Petrigrew and Meertens scales. Analyses indicate that (1) neither Subtle nor Blatant Prejudice scores correlate with the tendency to give socially desirable responses and (2) when the items of the two prejudice scales are placed in order on the social desirability continuum, with very few exceptions the Blatant Prejudice items are situated at the not socially acceptable pole and Subtle Prejudice items at the socially acceptable pole.     

Religiosity and social desirability: A response to Eysenck (1999)

Recent studies have shown that delusion-like experiences (DLEs) are common among general populations. This study investigates whether the prevalence of these experiences are linked to the embracing of New Age thought. Logistic regression analyses were performed using data derived from a large community sample of young adults (N = 3777). Belief in a spiritual or higher power other than God was found to be significantly associated with endorsement of 16 of 19 items from Peters et al. (1999b Peters, ER, Joseph, SA and Garety, PA. 1999b. Measurement of delusional ideation in the normal population: Introducing the PDI (Peters et al. Delusions Inventory). Schizophrenia Bulletin, 25(3): 553–576. [Crossref], [PubMed], [Web of Science ®] , [Google Scholar]) Delusional Inventory following adjustment for a range of potential confounders, while belief in God was associated with endorsement of four items. A New Age conception of the divine appears to be strongly associated with a wide range of DLEs. Further research is needed to determine a causal link between New Age philosophy and DLEs (e.g. thought disturbance, suspiciousness, and delusions of grandeur).