Semantic priming and identification of near threshold primes in a lexical decision task

Three experiments examined both the impact of semantic analysis of 50-msec, masked visual primes on a target response and the impact of semantic analysis of the target on a prime response. The first two experiments used a prime-target interval of 1000 msec. In Experiment 1, subjects reported the identity of each prime: (a) after a lexical decision about the target, (b) both before and after a lexical decision, or (c) after a target detection response. Prime report after both types of target response showed retroactive priming in which report was facilitated by related targets and inhibited by unrelated targets. Analyses of lexical decision latency and accuracy conditionalized on prime report showed that semantic priming was restricted to reported related primes. In Experiment 2, subjects made no overt response to the primes. Priming was conditionalized on recognition of the primes on a subsequent test. The pattern was the same as Experiment 1: There was priming only for recognized primes; recognition memory showed a pattern consistent with retroactive priming. Experiment 3 also conditionalized priming on recognition performance but used a prime-target interval of only 250 msec. Again, semantic priming was found only for recognized primes, and recognition memory revealed retroactive priming. Retroactive priming indicates an interdependency between prime and target processing that needs to be incorporated into models of semantic priming.     

Semantic priming,prime reportability,and retroactive priming are interdependent

In two experiments, semantic analysis of prime words was measured in terms of facilitation in naming a semantically related target word. Targets were degraded but gradually clarified until the subject named them. Subjects reported the prime after naming the target. Experiment 1 used semantic associates as primes at a 50-msec prime-target stimulus onset asynchrony (SOA). Experiment 2 used both semantic-associate and identity primes at a 1,000-msec prime-target SOA. Reported primes showed facilitation in both experiments, whereas unreported primes did not. It appears that primes that undergo enough analysis to facilitate target processing are also available for conscious report. However, retroactive priming in both experiments showed that target processing also had an impact on prime reportability. The interdependence of priming and prime reportability disallows a straightforward interpretation of the origin of the facilitation.     

Associative priming in color naming: interference and facilitation

In Experiment 1, color-naming interference for target stimuli following associated primes was greater in a group making a lexical decision to the prime than in a group reading the prime silently. High-frequency targets were responded to more quickly than low-frequency targets. In Experiment 2, with subjects naming the prime, there was evidence of associative interference when the prime and the target were grouped temporally but not when the intertrial interval was comparable with the prime-target interval. Associative primes presented at a short (120-msec) prime-target stimulus onset asynchrony facilitated color naming in Experiment 3. Taken together, the results suggest that the effect of faster processing of the base word in a color-naming task is facilitatory and that color-naming priming interference arises when associative prime processing increases conflict between word and color responses by enhancing phonological or articulatory activation of the base word.     

Orthographic rime priming

Three experiments are described, each using a partial priming technique in which a target word was briefly preceded by a masked trigram. The relative strength of priming effects was assessed by comparing the difference in target word naming times between unprimed and primed trials in different priming conditions. Experiment 1 replicated previous work in demonstrating stronger priming when the target word was primed by the orthographic rime than when the prime constituted otherwise comparable word-final trigrams that do not constitute orthographic rimes. Experiment 2 compared orthographic, phonological rime, and control primes. Only orthographic rime primes reliably increased target word naming speed, although the priming effect was less selective with longer prime durations. In Experiment 3 priming was observed for both orthographic rime and phonological rime primes shown for 150 msec. However, stronger priming was observed with orthographic rime primes. These experiments demonstrate that orthographic rime priming effects do not simply reflect the activation of an intact subunit of the target word articulation program.     

Semantic Processing of Foveally and Parafoveally Presented Words in a Lexical Decision Task

Using a lexical decision task in which two primes appeared simultaneously in the visual field for 150 msec followed by a target word, two experiments examined semantic priming from attended and unattended primes as a function of both the separation between the primes in the visual field and the prime-target stimulus-onset asynchrony (SOA). In the first experiment significant priming effects were found for both the attended and unattended prime words, though the effect was much greater for the attended words. In addition, and also for both attention conditions, priming showed a tendency to increase with increasing eccentricity (2.3°, 3.3°, and 4.3°) between the prime words in the visual field at the long (550 and 850 msec) but not at the short (250 msec) prime-target SOA. In the second experiment the prime stimuli were either two words (W-W) or one word and five Xs (W-X). We manipulated the degree of eccentricity (2° and 3.6°) between the prime stimuli and used a prime-target SOA of 850 msec. Again significant priming was found for both the attended and unattended words but only the W-W condition showed a decrement in priming as a function of the separation between the primes; this decrement came to produce negative priming for the unattended word at the narrow (2°) separation. These results are discussed in relation to the semantic processing of parafoveal words and the inhibitory effects of focused attention.     

Identity primes produce facilitation in a colour naming task

Five experiments examined associative or identity priming effects in a colour-naming task with colour-neutral words. In Experiment 1, subjects instructed to read the prime silently showed no associative priming effect but a colour-naming facilitation with identity priming. In Experiment 2, the typical associative priming interference in colour naming was demonstrated in subjects recalling the prime word, but not in subjects reading the prime silently, whereas associative primes facilitated word naming regardless of the prime response requirement. The remaining studies investigated the colour-naming facilitation observed with identity primes. Experiment 3 showed no effects on the facilitation of colour naming from varying the letter case of a silently read prime. Experiment 4 showed facilitation when subjects recalled the prime, and a target frequency effect, with faster colour-naming latencies for high- and medium- than low-frequency targets. In Experiment 5, there was no facilitation for naming the colour of target words paired with non-word primes differing in their initial letter from the target. Taken together, the results suggest that the facilitation of colour naming following identical primes reflects faster target word recognition, whereas the associative priming interference reflects an attentional effect.     

A study of masked form priming in picture and word naming

We report a series of picture- and word-naming experiments in which the masked priming paradigm with prime exposures brief enough to prevent prime identification were used. Experiment 1 demonstrates that the prior presentation of the same word prime facilitates both picture and word naming independently of target frequency. In Experiments 2 and 3, primes that were pseudohomophones of picture targets produced facilitatory effects compared with orthographic controls, but these orthographically similar nonword primes did not facilitate picture naming compared with unrelated controls. On the other hand, word targets were primarily facilitated by orthographic prime— target overlap. This marked dissociation in the priming effects obtained with picture and word targets is discussed in relation to different explanations of masked form priming effects in visual word recognition and current models of picture and word naming.     

Grammatical Priming of Visual Word Recognition in Fourth grade Children

Previous work examining context effects in children has been limited to semantic context. The current research examined the effects of grammatical priming of word-naming in fourth-grade children. In Experiment 1, children named both inflected and uninflected noun and verb target words faster when they were preceded by grammatically constraining primes than when they were preceded by neutral primes. Experiment 1 used a long stimulus onset asynchrony (SOA) interval of 750 msec. Experiment 2 replicated the grammatical priming effect at two SOA intervals (400 msec and 700 msec), suggesting that the grammatical priming effect does not reflect the operation of any gross strategic effects directly attributable to the long SOA interval employed in Experiment 1. Grammatical context appears to facilitate target word naming by constraining target word class. Further work is required to elucidate the loci of this effect.     

Primed picture naming within and across languages: An ERP investigation

In two experiments, while event-related potentials (ERPs) were recorded, participants named picture targets that were preceded by masked word primes that corresponded either to the name of the picture target or to an unrelated picture name. Experiment 1 showed significant priming effects in the ERP waveforms, free from articulator artifact, starting as early as 200 msec post target onset. Possible loci of these priming effects were proposed within the framework of generic interactive activation models of word recognition and picture naming. These were grouped into three main components: object-specific structural representations, amodal semantic representations, and word-specific phonological and articulatory representations. Experiment 2 provided an initial test of the possible role of each of these components by comparing within-language repetition priming with priming from translation equivalents in bilingual participants. The early and widespread effects of noncognate translation primes in L1 on picture naming in L2 point to object-specific and amodal semantic representations as the principal loci of priming effects obtained with masked word primes and picture targets.     

Primed lexical decision: Combined effects of the proportion of related prime-target pairs and the stimulus-onset asynchrony of prime and target

Lexical decisions to word targets preceded by associatively related word primes are generally faster than those to words following neutral primes, whereas, under certain circumstances, lexical decisions to words preceded by unassociated word primes are slower than those to words following neutral primes. An experiment is reported that investigates the influence of the proportion of related prime-target pairs in the set of materials and of the stimulus-onset asynchrony (SOA) of prime and target on these associative priming effects. Four levels of proportion and three levels of SOA are systematically varied. Both variables are found to affect the size of the associative priming effects. Furthermore, the data suggest interdependence between them. The magnitude of priming only varies with SOA if the proportion of related pairs is relatively large. In contrast, the amount of priming varies with proportion under all SOA conditions. The data are interpreted primarily in terms of two contextual processes, viz., “prime-induced attentional processing” and “post-lexical coherence checking”.     

Orthographic and phonological activation in auditory and visual word recognition

A discrete-trials color naming (Stroop)’paradigm was used to examine activation along orthographic and phonological dimensions in visual and auditory word recognition. Subjects were presented a prime word, either auditorily or visually, followed 200 msec later by a target word printed in a color. The orthographic and phonological similarity of prime-target pairs varied. Color naming latencies were longer when the primes and targets were orthographically and/or phonologically similar than when they were unrelated. This result obtained for both prime presentation modes. The results suggest that word recognition entails activation of multiple codes and priming of orthographically and phonologically similar words.     

Doesconal prime canal more thancinal? Masked phonological priming effects in Spanish with the lexical decision task

Evidence for an early involvement of phonology in word identification usually relies on the comparison between a target word preceded by a homophonic prime and an orthographic control (rait-RATE vs. raut-RATE). This comparison rests on the assumption that the two control primes are equally orthographically similar to the target. Here, we tested for phonological effects with a masked priming paradigm in which orthographic similarity between priming conditions was perfectly controlled at the letter level and in which identification of the prime was virtually at chance for both stimulus onset asynchronies (SOAs) (66 and 50 msec). In the key prime-target pairs, each prime differed from the target by one vowel letter, but one changed the sound of the initial c, and the other did not (cinal-CANAL vs. conal-CANAL). In the control prime-target pairs, the primes had the identical vowel manipulation, but neither changed the initial consonant sound (pinel-PANEL vs. ponel-PANEL). For both high- and low-frequency words, lexical decision responses to the target were slower when the prime changed the sound of the c than when it did not, whereas there was no difference for the controls at both SOAs. However, this phonological effect was small and was not significant when the SOA was 50 msec. The pattern of data is consistent with an early phonological coding of primes that occurs just a little later than orthographic coding.     

Masked repetition and phonological priming in picture naming

We report a series of picture naming experiments in which target pictures were primed by briefly presented masked words. Experiment 1 demonstrates that the prior presentation of the same word prime (e.g.,rose-rose) facilitates picture naming independently of the target’s name frequency. In Experiment 2, primes that were homophones of picture targets (e.g.,rows-rose) also produced facilitatory effects compared with unrelated controls, but priming was significantly larger for targets with low-frequency names relative to targets with high-frequency names. In Experiment 3, primes that were higher frequency homophones of picture targets produced facilitatory effects compared with identical primes. These results are discussed in relation to different accounts of the effects of masked priming in current models of picture naming.     

Masked priming of words and nonwords in a naming task: Further evidence for a nonlexical basis for priming

Masked priming effects in word identification tasks such as lexical decision and word naming have been attributed to a lexical mechanism whereby the masked prime opens a lexical entry corresponding to the target word. Two experiments are reported in which masked repetition priming effects of similar magnitude were obtained with word and nonword targets in a naming task. Masked orthographic priming was more stable for word than for nonword targets, although morphological primes produced no advantage beyond that achieved by matched orthographic primes. These results, taken together with the recent finding that repetition priming of nonwords can be obtained in the lexical decision task, support the view that masked priming of words and nonwords has a nonlexical component. We suggest that masked primes can enhance target identification by contributing to the construction of an orthographic or a phonological representation of the target, regardless of the target's lexical status.     

Parts outweigh the whole (word) in unconscious analysis of meaning

In unconscious semantic priming, an unidentifiable visually masked word (the prime) facilitates semantic classification of a following visible related word (the target). Three experiments reported here provide evidence that masked primes are analyzed mainly at the level of word parts, not whole-word meaning. In Experiment 1, masked nonword primes composed of subword fragments of earlier-viewed targets functioned as effective evaluative primes. (For example, after repeated classification of the targets angel and warm , the nonword anrm acted as an evaluatively positive masked prime.) Experiment 2 showed that this part-word processing was potent enough to oppose analysis at the whole-word level. Thus, smile functioned as an evaluatively negative (!) masked prime after repeated classification of smut and bile . Experiment 3 found no priming when masked word primes contained no parts of earlier targets. These results suggest that robust unconscious priming (a) is driven by analysis of part-word information and (b) requires previous classification of visible targets that contain the fragments later serving as primes. Contrary to a widely held view, analysis of subliminal primes appears not to function at the level of analysis of complete words.     

Capacity demands of automatic processes in semantic priming

Ben-Gurion University of the Negev, Beer Sheva, Israel In three experiments, we examined the effects of prime-target stimulus onset asynchrony (SOA) and the proportion of related primes and targets (relatedness proportion, or RP) on semantic priming when the prime was either named or was searched for a specific letter. In Experiment 1, with an RP of. 50, priming occurred at SOAs of 240 and 840 msec when the prime was named, but no priming was found at either SOA when the prime was searched for a letter. In Experiment 2 the RP was either. 20 or. 80, and the SOA was set at 1, 700 msec; priming again was found in both conditions when the prime was named, but only in the RP.80 condition when a letter search task was performed on the prime. In Experiment 3, both the proportion of related trials and SOA were varied; as in the previous experiments, no priming effects were found with the letter search task for either SOA in the RP.20 condition, but the priming effect was reinstated in the RP.80 condition. These results are discussed with respect to how limited capacity resources are allocated and how they influence semantic priming effects.     

Strategic reliance on phonological mediation in lexical access

The present study investigated strategic variation in reliance on phonological mediation in visual word recognition. In Experiment 1, semantically related or unrelated word primes preceded word, pseudohomophone (e.g.,trane), or nonpseudohomophone (e.g.,trank) targets in a lexical decision task. Semantic priming effects were found for words, and response latencies to pseudohomophones were longer in related than in unrelated prime conditions. In Experiment 2, related or unrelated word primes preceded word or pseudohomophone targets. A relatedness effect was found for words, although it was significant at a 600-msec prime-target stimulus onset asynchrony (SOA) and not at a 200-msec SOA. There was no relatedness effect for pseudohomophones. Experiment 3 was a replication of Experiment 2, except that pseudohomophones were replaced by nonpseudohomophonic orthographic controls. Facilitation effects for related target words were greater in Experiment 3 than in Experiment 2. The results reflect apparent variations in the expectation that a related prime reliably indicates that a target is a word. Although reliance on phonological mediation might be strategically contingent, there could be a brief time period in which phonologically mediated lexical access occurs automatically. Whether phonological information is maintained or suppressed subsequently depends on its overall usefulness for the task.     

Dissociated backward priming effects in lexical decision and pronunciation tasks

Backward priming was examined at 150- and 500-msec prime-target stimulus onset asynchronies (SOAs) using visually presented primes and targets in lexical decision and pronunciation tasks. Two kinds of backward relations were used: compound items for which targets and primes formed a word in the backward direction (e.g., prime: HOP; target: bell), and noncompound items for which targets and primes did not form a word but were associatively related in the backward but not the forward direction (e.g., prime: BABY; target: stork). Results showed that backward priming effects were equivalent for compounds and noncompounds. However, for lexical decisions, backward priming occurred at both SOAs, whereas for pronunciation, it occurred only at the 150-msec SOA. We discuss how this SOA-dissociated backward priming effect in lexical decision and pronunciation tasks poses a serious challenge for all theories of semantic priming.     

Primed-lexical decision: The effect of varying the stimulus-onset asynchrony of prime and target

Lexical decisions to word targets are usually faster when they are preceded by associatively related word primes than when they follow a neutral prime. Also; it has been shown that, under certain circumstances, lexical decisions to words preceded by unassociated word primes are slower than those to words following a neutral prime. The present study explores the influence of the stimulus-onset asynchrony (SOA) of prime and target on these priming effects. Eleven SOAs were investigated ranging from 100 msec to 1240 msec. The facilitatory effect of related primes was reliable in all SOA conditions. The inhibitory effect of unrelated primes was reliable in all but one SOA condition. Furthermore, it was found that, up to the longest SOA, facilitation increases with SOA, whereas inhibition remains virtually constant. In the longest SOA condition both facilitation and inhibition decrease. Yet another finding was that pseudowords following non-neutral primes were processed faster than those preceded by neutral primes, except with the two shortest SOAs. It appears that the SOA data cannot be satisfactorily interpreted in terms of actual priming processes, that is, processes that prepare subsequent word recognition, and that some experimental artifacts may partly have been responsible for the observed pattern of results.     

Masked form priming is moderated by the size of the letter-order-free orthographic neighbourhood

University students made lexical decisions to targets preceded by masked primes. In Experiment 1, transposed-letter primes were used also in the sandwich priming paradigm, in which the target is briefly pre-presented prior to the prime. The priming effects in the masked paradigm, but not in the sandwich paradigm, were moderated by the density of the letter-order-free neighbourhood of the target. In Experiment 2, letter-order-free neighbour prime words produced a priming cost in masked priming. These results are consistent with the idea that sandwich priming attenuates letter-order-free neighbour competition in target identification. Unexpectedly, no priming cost was produced by conventional (letter-position-preserving) word neighbour primes. Order-free neighbours may produce facilitation of target processing less, and more variably, than conventional neighbours.