CHANGES IN THE FACIAL PROMINENCE OF WOMEN AND MEN OVER THE LAST DECADE

Two studies measured the facial prominence of women and men in popular images over the last decade. The first study used 1,200 photo-graphs from Time and Newsweek for the years 1970 and 1980. The results indicate that overall, men have received greater facial prominence than women, and facial prominence has increased over the decade. Only for Newsweek did women show a significantly greater increase in facial prominence than men. The second study used 640 photographs from Good Housekeeping and Ms. for the years 1974 and 1984. The results show that overall, men have received greater facial prominence than women, and facial prominence has risen over the decade, although not by much. In Ms. , women but not men gained; in Good Housekeeping , women gained slightly, but not as much as men. The results are consistent with earlier reports of an asymmetry in representation of men's and women's faces and suggest that this asymmetry is slowly diminishing.     

What's in a picture? The impact of face-ism on trait attribution

Previous research indicated a ‘face-ism’ bias in media depictions of men and women: me media tend to represent men with their faces, whereas women's depictions include larger parts of their bodies, rendering their faces less prominent. To explore the impact of facial prominence on impression formation, male and female subjects received either full-body or portrait-style photographs, made from the same negatives, of male and female stimulus persons of different likeability. Male and female subjects evaluated all stimulus persons as more competent (intelligent, assertive, ambitious, etc.) if presented with a high (portrait) rather than a low (full-body photograph) degree of facial prominence. This main effect of facial prominence was not qualified by interaction effects with any of the other variables. PIUS, the media's face-ism bias is likely to contribute to a perception of men as more competent than women. In addition, female but not male subjects also evaluated stimulus persons as more expressive and likeable under conditions of high facial prominence, reflecting a global positive effect of facial prominence.     

Integrating social knowledge and physical cues when judging the attractiveness of potential mates

Although many women find masculine men physically attractive, the perception that such men are prone to infidelity may limit their appeal as romantic partners. To explore this issue, we first investigated the interplay between the effects of men's face shape (masculinity versus femininity) and social knowledge of men's behavior in previous romantic relationships (faithful versus unfaithful) on women's judgments of men's attractiveness. Analyses suggested that the extent to which women rated masculine men to be more attractive than feminine men was significantly greater when judging men labeled as faithful than when judging men labeled as unfaithful. In a second experiment, we obtained similar results when the women in our study were instructed to imagine they were on a date with each of the men and that, while on the date, they observed him either flirting or not flirting with another woman. These interactions suggest that social knowledge about men's behavior in romantic relationships can offset one of the costs that women associate with choosing a masculine mate, increasing the appeal of masculine men. More fundamentally, these findings suggest integration of social knowledge and information from facial cues in women's attractiveness judgments.     

Sexual activity is inversely related to women’s perceptions of the facial attractiveness of unknown men

A study was conducted to assess whether individual differences in sexual activity during the past 30 days, in particular penile–vaginal intercourse (PVI; which is associated with measures of relationship quality), are related to the perception of the facial attractiveness of unknown men. Forty-five women reported the frequency of a variety of sexual behaviors and rated the facial attractiveness and friendliness of 24 men. Women who reported more frequent orgasm from masturbation rated men as less friendly. This finding might be reflective of the more anti-social attitude associated with more frequent masturbation. The results also show that women who engaged more frequently in most kinds of sexual behavior, not only PVI, considered unknown men to be less facially attractive. That is, individuals who engage more frequently in a variety of sexual behaviors with their partner perceived unknown men as less attractive and thereby may be less susceptible to the lure of other (or if the only sexual behavior is masturbation, any) men.     

Sexual activity is inversely related to women’s perceptions of the facial attractiveness of unknown men

A study was conducted to assess whether individual differences in sexual activity during the past 30 days, in particular penile–vaginal intercourse (PVI; which is associated with measures of relationship quality), are related to the perception of the facial attractiveness of unknown men. Forty-five women reported the frequency of a variety of sexual behaviors and rated the facial attractiveness and friendliness of 24 men. Women who reported more frequent orgasm from masturbation rated men as less friendly. This finding might be reflective of the more anti-social attitude associated with more frequent masturbation. The results also show that women who engaged more frequently in most kinds of sexual behavior, not only PVI, considered unknown men to be less facially attractive. That is, individuals who engage more frequently in a variety of sexual behaviors with their partner perceived unknown men as less attractive and thereby may be less susceptible to the lure of other (or if the only sexual behavior is masturbation, any) men.     

THE GENDER STEREOTYPING OF EMOTIONS

Three studies documented the gender stereotypes of emotions and the relationship between gender stereotypes and the interpretation of emotionally expressive behavior. Participants believed women experienced and expressed the majority of the 19 emotions studied (e.g., sadness, fear, sympathy) more often than men. Exceptions included anger and pride, which were thought to be experienced and expressed more often by men. In Study 2, participants interpreted photographs of adults'ambiguous anger/sadness facial expressions in a stereotype-consistent manner, such that women were rated as sadder and less angry than men. Even unambiguous anger poses by women were rated as a mixture of anger and sadness. Study 3 revealed that when expectant parents interpreted an infant's ambiguous anger/sadness expression presented on videotape only high-stereotyped men interpreted the expression in a stereotype-consistent manner. Discussion focuses on the role of gender stereotypes in adults'interpretations of emotional expressions and the implications for social relations and the socialization of emotion.     

The mere presence of opposite-sex others on judgments of sexual and romantic desirability: opposite effects for men and women

Men's and women's mate preferences impose on each a unique set of adaptive problems that must be solved when judging the desirability of prospective mates. One potentially revealing source of information about an individual's desirability as a romantic partner is contained in the decisions made by same-sex others. The present studies predicted that men's and women's desirability assessments would be affected in opposite ways when target persons were depicted with members of the target's opposite sex. Study 1 (N = 847) documented that women rated men more desirable when shown surrounded by women than when shown alone or with other men (a desirability enhancement effect). In sharp contrast, men rated women less desirable when shown surrounded by men than when shown alone or with women (a desirability diminution effect) . Study 2 (N = 627) demonstrated similar sexually divergent effects for estimates of the desirability of same-sex competitors.     

Emotional effects of startling background music during reading news reports: The moderating influence of dispositional BIS and BAS sensitivities

We examined the moderating influence of dispositional behavioral inhibition system (BIS) and behavioral activation system (BAS) sensitivities on the relationship of startling background music with emotion-related subjective and physiological responses elicited during reading news reports, and with memory performance among 26 adult men and women. Physiological parameters measured were respiratory sinus arrhythmia (RSA), electrodermal activity (EDA), and facial electromyography (EMG). The results showed that, among high BAS individuals, news stories with startling background music were rated as more interesting and elicited higher zygomatic EMG activity and RSA than news stories with non-startling music. Among low BAS individuals, news stories with startling background music were rated as less pleasant and more arousing and prompted higher EDA. No BIS-related effects or effects on memory were found. Startling background music may have adverse (e.g., negative arousal) or beneficial effects (e.g., a positive emotional state and stronger positive engagement) depending on dispositional BAS sensitivity of an individual. Actual or potential applications of this research include the personalization of media presentations when using modern media and communications technologies.     

Sex differences in asymmetrically perceiving the intensity of facial expressions.

Emotional facial expressions are often asymmetrical, with the left half of the face typically displaying the stronger affective intensity cues. During facial perception, however, most right-handed individuals are biased toward facial affect cues projecting to their own left visual hemifield. Consequently, mirror-reversed faces are typically rated as more emotionally intense than when presented normally. Mirror-reversal permits the most intense side of the expresser's face to project to the visual hemifield biased for processing facial affect cues. This study replicated the mirror-reversal effect in 21 men and 49 women (aged 18-52 yr.) using a videotaped free viewing presentation but also showed the effect of facial orientation is moderated by the sex of the perceiver. The mirror-reversal effect was significant only for men but not for women, suggesting possible sex differences in cerebral organization of systems for facial perception.     

Sex differences in judgments of physical attractiveness: a social relations analysis

Men and women rated the physical attractiveness of other men and women who were sitting nearby and were rated by them in return. They also provided meta-perceptions of how they thought those others rated them. Attractiveness ratings were partly a function of both the target being rated and the perceiver providing the ratings regardless of the sex of the perceiver or target, but the highest levels of consensus occurred when men judged the attractiveness of women and the highest levels of idiosyncrasy occurred when men rated other men. Meta-perceptions were also idiosyncratic; some believed that they were consistently considered attractive, whereas others thought they were seen as unattractive. People were aware of what others thought of them and, in particular, women's meta-perceptions were highly related to men's judgments of them. People agree about others' attractiveness, and those who are attractive to others know they are pretty or handsome.     

Facial expressive behaviors of high self-monitors are less sex-typed

The present study compared the expressive behavior of high and low self-monitoring men and women. Silent excerpts from videotapes of standardized interviews were shown to naive judges. Three dimensions of the target persons' facial expressive behaviors were rated by separate groups of judges. Each excerpt was rated as more happy or unhappy, and as more excited or relaxed, and as more spontaneous or controlled. The ratings of the expressive behavior of high self-monitoring targets were less consistent with social stereotypes and past research findings comparing men's and women's expressive behaviors than were ratings of low self-monitors. These findings are discussed in terms of the origins of sex differences in expressive behavior and in terms of the constructs of self-monitoring and psychological androgyny.The authors wish to express their appreciation to students in experimental social psychology at the College of Charleston who aided in all phases of this research.     

The influence of facial masculinity and voice pitch on jealousy and perceptions of intrasexual rivalry

The assessment of same-sex individuals as intrasexual competitors may depend in part on the perceived mate value of potential rivals. Men’s and women’s preferences for vocal and facial masculinity suggest that feminine women and masculine men may be perceived as more threatening intrasexual competitors. We tested the influence of men’s and women’s vocal and facial masculinity on preferences for who should accompany romantic partners on a weekend trip and on jealousy in response to imagined flirting. We found that men and women preferred their partners to be accompanied by people who had less masculine/feminine voices, and were more jealous in response to people who had relatively more masculine/feminine voices. Women, but not men, rated faces with exaggerated sex-typical characteristics as undesirable travel companions for their romantic partners and reported more jealousy in response to imagined flirting from such faces. We also found that participants who rated masculine male and feminine female stimuli as more attractive also perceived such stimuli as greater intrasexual threats, demonstrating individual differences in competition-related social perceptions. Our findings indicate that perceptions related to intrasexual competition are related to cues to underlying mate quality, which may aid in effective mate guarding.     

The effects of self-esteem and ego threat on interpersonal appraisals of men and women: a naturalistic study

A naturalistic study examined the effects of self-esteem and threats to the self on interpersonal appraisals. Self-esteem scores, ego threat (operationalized as a substantial decrease in self-esteem across an average of 9 months), and their interaction were used to predict likability and personality perceptions of college men and women. The results revealed a curvilinear function explaining likability: Moderate to low self-esteem men and women were higher in likability when threatened, whereas high self-esteem men were seen as less likable when threatened. Personality ratings indicated that high self-esteem men and women who were threatened were rated highest on Antagonism (i.e., fake, arrogant, unfriendly, rude, and uncooperative). Mediational analyses revealed that differences in Antagonism statistically accounted for differences in likability. These patterns are interpreted with respect to gender and time in interpersonal perceptions as well as naturalistic versus laboratory investigations.     

Mood and sex of participant in perception of happy faces

The influences of mood-state and sex of subject were examined for ratings of the emotional intensity of videotaped facial expressions of happiness. 102 subjects who were classified by sex and their scores on the Beck Depression Inventory provided ratings of the faces. A significant sex by mood-state interaction indicated that ratings of intensity by men and women were influenced differently by mood-state, and these findings are interpreted within the framework of the Affect Infusion Model. The results support our hypothesis that men and women tend to rely preferentially on low and high affect infusion strategies, respectively. The findings further suggest that the cognitive effect of affect infusion on the magnitude of perceived intensity of facial affect could be influenced by mood-state via differences in cognitive effort subjects employ when in a dysphoric or nondysphoric mood.     

People's Perceptions of Women's and Men's Worry about Life Issues: Worrying about Love, Accomplishment, or Money?

The study was designed to examine people's perceptions of women's and men's worry about life issues and self-perceptions of worry. Some undergraduates (n = 498) rated typical women's or men's worry, and others (n = 396) rated significant others' worry based on the Worry Domain Questionnaire (Tallis, Eysenck, & Mathews, 1992). As expected, participants perceived women as worrying more than men do about relationships, when they rated typical or significant others. As well, they rated typical men as worrying more than typical women about achievement and finances. Participants who rated significant others' worry also rated their own worry and parallel findings were expected. However, women tended to report more worry about achievement than men did. Overall, the findings indicate that the better people know their targets, the less likely they are to perceive their worry in gender stereotypical terms. This article is partially based on Wendy-Jo Wood's Master's thesis.     

Facial appearance, gender, and emotion expression

Western gender stereotypes describe women as affiliative and more likely to show happiness and men as dominant and more likely to show anger. The authors assessed the hypothesis that the gender-stereotypic effects on perceptions of anger and happiness are partially mediated by facial appearance markers of dominance and affiliation by equating men's and women's faces for these cues. In 2 studies, women were rated as more angry and men as more happy-a reversal of the stereotype. Ratings of sadness, however, were not systematically affected. It is posited that markers of affiliation and dominance, themselves confounded with gender, interact with the expressive cues for anger and happiness to produce emotional perceptions that have been viewed as simple gender stereotypes.     

Gaze avoidance: Personality and social judgments of people who avoid direct face-to-face contact

Some people maintain direct, face-to-face contact during interaction, whereas others avert their gaze or turn their face while interacting. Research on individual differences in gaze avoidance, while sparse, falls into two areas. One concerns the personality and psychopathology correlates of gaze aversion, and the other concerns social judgments made of people who avert their gaze during interaction. The findings generally show that gaze aversion is associated with unfavorable traits (shyness, social anxiety, risk for schizophrenia) and negative social evaluations (gaze averse people are rated as more deceptive and less sincere). The present study took advantage of an archival data set that contained facial photographs from which gaze avoidance could be scored. The correlates of gaze avoidance were different for men and women. Gaze avoidant men tended to be emotionally inhibited and overcontrolled, and reported a high incidence of various psychosomatic and physical symptoms. Gaze avoidant women, on the other hand, were high on measures of psychopathy, hysteria, and traditional femininity, they tended to have fewer physical symptoms. Gaze avoidant women were also viewed by others in a negative light (as being disagreeable, unconscientious, unattractive, and even somewhat lower on intelligence). In males, none of the social judgment variables correlated significantly with gaze avoidance. Results are discussed in terms of sex differences in the meaning and communicative function of this non-verbal social behavior.     

Flirtatious Communication: An Experimental Examination of Perceptions of Social-Sexual Communication Motivated by Evolutionary Forces

Guided by Relational Framing and Parental Investment Theories, this investigation examined experimentally induced flirtatious interactions. United States undergraduates (N?=?252) from the Mid-Atlantic region viewed a flirtatious interaction and rated a confederate on physical and social attraction, affiliation, dominance, and conversational effectiveness. Generally, it was hypothesized that different flirting motivations would lead to different evaluations of the flirters, and perceptions of flirters would vary based on gender. Results revealed that men were evaluated as more dominant and affiliative than women when flirting, but dominance in men was not perceived as attractive or conversationally effective. In addition, men??s attraction to women increased significantly when women flirted for sexual motives, and women??s attraction to men decreased significantly when men flirted for fun. Overall, the results provide mixed support for both theories.     

The relationship between blushing propensity, social anxiety and facial blood flow during embarrassment

To investigate blushing in relation to blushing propensity scores and core elements of social anxiety, facial blood flow was monitored in 86 normal volunteers during an embarrassing task (singing a children's song). Increases in facial blood flow were greater in women than men, as were scores on the Blushing Propensity and Fear of Negative Evaluation scales. In addition, high scores on the Blushing Propensity and Social Interaction Anxiety scales were associated with large increases in facial blood flow during singing. However, this appeared to be due primarily to social anxiety because the association between blushing propensity scores and changes in facial blood flow disappeared when social interaction anxiety scores were taken into account. These findings suggest that people generally base their beliefs about blushing on cues other than changes in facial blood flow. Social anxiety may augment increases in facial blood flow during embarrassment, independently of expected or perceived blushing.