Method matters: effects of explicit versus implicit social comparisons on activation, behavior, and self-views

The authors investigated the impact of explicit versus implicit social comparisons. Simply being primed with a superior or inferior standard (implicit comparison) produced contrast as evidenced by accessibility of self-knowledge (Study 2), intellectual performance (Study 3), and self-ratings (Study 4), inconsistent with the standard. However, when participants were explicitly asked to compare, increased accessibility of a similarity focus (Study 1) and self-knowledge, behavioral performance, and self-ratings congruent with the standard were obtained more easily, indicative of assimilation. Explicit comparisons produced assimilation when the self was seen as mutable (rather than immutable; Study 4), when behavioral consequences were measured immediately after the comparison (rather than later; Study 3), and when the participants described (rather than ranked) their intelligence (Study 5). These findings support the interpretation comparison model. Implications for resolution of empirical inconsistencies in the social comparison literature are discussed.     

Implicit processing goals combine with explicit goal standards to motivate performance through underlying comparison processes

This research investigates whether explicit goals interact with implicit processing goals that are activated simultaneously. Based on the idea that (a) explicit goals are used as comparison standards, and (b) implicit processing goals have motivational consequences by influencing the process of comparison with those standards, these studies elucidate the mechanism by which explicit and implicit goals combine to influence task performance. Study 1 demonstrated that a primed goal to process similarities versus differences interacted with explicit goal standards in influencing subsequent task performance. High explicit goals resulted in better performance when participants had the implicit goal of processing similarities, whereas low explicit goals resulted in better performance when the implicit goal was processing differences. Study 2 provided evidence that perceived similarity to a target person is a critical factor for the pursuit of explicit goals and that this similarity influences task performance in the same way as the primed goal to process similarities. Study 3 indicated that processing similarities results from assimilation to a moderately high goal, whereas processing differences is the result of contrasting away from an extremely high goal. These findings confirm that implicit processing of similarities versus differences has a combined influence with explicit goals on task performance. Copyright © 2010 John Wiley & Sons, Ltd.     

Achievement motive and sport participation

Three studies investigated the relationship between the achievement motive and sport participation. It was expected that both the implicit and the explicit achievement motives are positively associated with how frequently people engage in sport activities. The implicit achievement motive was assessed with indirect motive measures; the explicit achievement motive was either inferred from participants’ personal goals or measured with self-reports. Two hundred five athletes participated including college students enrolled in leisure sport programs offered at their university (Study 1), amateur athletes registered in sports clubs (Study 2), and elite tennis athletes (Study 3). The implicit achievement motive consistently predicted sport participation in all three studies. In contrast, the explicit achievement motive was uncorrelated with sport participation. The interaction between the two motives did not yield an effect on sport participation. The results indicate that the implicit, unconscious need to achieve facilitates regular engagement in sport activities, but the explicit, conscious orientation toward achievement does not. The enrichment of sports environments with incentives for the implicit achievement motive may thus attract more people to participate in sport activities.     

The Power of the Unsaid: The Influence of Nonverbal Cues on Implicit Attitudes

Attitudes are often shaped through social influence processes. We examined how observation of nonverbal behaviors can impact on implicit and explicit racial attitudes. In Study 1, participants observed an interracial interaction in which a White actor expressed friendly or unfriendly nonverbal behaviors toward a Black target (e.g., low eye contact, large seating distance). The results show that newly formed implicit attitudes toward the Black actor were shaped accordingly. In Study 2, participants were required to read a passage containing stereotypical contents against Black people while a confederate either remained neutral or expressed her approval (e.g., nodding). Implicit attitudes toward Black people became more negative in the latter condition. The results confirm the power of nonverbal cues in shaping implicit attitudes.     

The N-Effect: More Competitors, Less Competition

ABSTRACT— This article introduces the N-effect —the discovery that increasing the number of competitors ( N ) can decrease competitive motivation. Studies 1a and 1b found evidence that average test scores (e.g., SAT scores) fall as the average number of test takers at test-taking venues increases. Study 2 found that individuals trying to finish an easy quiz among the top 20% in terms of speed finished significantly faster if they believed they were competing in a pool of 10 rather than 100 other people. Study 3 showed that the N-effect is strong among individuals high in social-comparison orientation and weak among those low in social-comparison orientation. Study 4 directly linked the N-effect to social comparison, ruling out ratio bias as an explanation of our results and finding that social comparison becomes less important as N increases. Finally, Study 5 found that the N-effect is mediated by social comparison. Limitations, future directions, and implications are discussed.     

Implicit and explicit processing in deep dyslexia: Semantic blocking as a test for failure of inhibition in the phonological output lexicon

The failure of inhibition hypothesis posits a theoretical distinction between implicit and explicit access in deep dyslexia. Specifically, the effects of failure of inhibition are assumed only in conditions that have an explicit selection requirement in the context of production (i.e., aloud reading). In contrast, the failure of inhibition hypothesis proposes that implicit processing and explicit access to semantic information without production demands are intact in deep dyslexia. Evidence for intact implicit and explicit access requires that performance in deep dyslexia parallels that observed in neurologically intact participants on tasks based on implicit and explicit processes. In other words, deep dyslexics should produce normal effects in conditions with implicit task demands (i.e., lexical decision) and on tasks based on explicit access without production (i.e., forced choice semantic decisions) because failure of inhibition does not impact the availability of lexical information, only explicit retrieval in the context of production. This research examined the distinction between implicit and explicit processes in deep dyslexia using semantic blocking in lexical decision and forced choice semantic decisions as a test for the failure of inhibition hypothesis. The results of the semantic blocking paradigm support the distinction between implicit and explicit processing and provide evidence for failure of inhibition as an explanation for semantic errors in deep dyslexia.     

From seeing to being: subliminal social comparisons affect implicit and explicit self-evaluations

The authors hypothesize that social comparisons can have automatic influences on self-perceptions. This was tested by determining whether subliminal exposure to comparison information influences implicit and explicit self-evaluation. Study 1 showed that subliminal exposure to social comparison information increased the accessibility of the self. Study 2 revealed that subliminal exposure to social comparison information resulted in a contrast effect on explicit self-evaluation. Study 3 showed that subliminal exposure to social comparison information affects self-evaluations more easily than it affects mood or evaluations of other people. Studies 4 and 5 replicated these self-evaluation effects and extended them to implicit measures. Study 6 showed that automatic comparisons are responsive to a person's perceptual needs, such that they only occur when people are uncertain about themselves. Implications for theories of social cognition, judgment, and comparison are discussed.     

Category and stereotype activation revisited

In Study 1 (N= 230), we found that the participants' explicit prejudice was not related to their knowledge of cultural stereotypes of immigrants in Sweden, and that they associated the social category immigrants with the same national/ethnic categories. In Study 2 (N= 88), employing the category and stereotype words obtained in Study 1 as primes, we examined whether participants with varying degrees of explicit prejudice differed in their automatic stereotyping and implicit prejudice when primed with category or stereotypical words. In accord with our hypothesis, and contrary to previous findings, the results showed that people's explicit prejudice did not affect their automatic stereotyping and implicit prejudice, neither in the category nor stereotype priming condition. Study 3 (N= 62), employing category priming using facial photographs of Swedes and immigrants as primes, showed that participants' implicit prejudice was not moderated by their explicit prejudice. The outcome is discussed in relation to the distinction between category and stereotype priming and in terms of the associative strength between a social category and its related stereotypes.     

The mood effect: How mood,disclosure language and ad skepticism influence the effectiveness of native advertising

This research investigated the interplay between mood, disclosure language, and ad skepticism on consumers' recognition and evaluation of native advertising. During two online experiments, participants first received a mood manipulation and then read an article-style native advertisement. Results from both studies indicated that participants were more likely to recognize a native ad with an explicit rather than an implicit disclosure label, and a negative mood was more likely than a positive mood to drive participants to recognize the native ad. More importantly, participants in a positive mood evaluated a native ad with an implicit disclosure more favorably than an ad with an explicit disclosure. By contrast, participants in a negative mood responded more positively to a native ad with explicit disclosure compared to an ad with implicit disclosure. Study 2 demonstrated that the interaction between mood and disclosure language was further moderated by individuals' levels of ad skepticism. These results are believed to provide meaningful theoretical and practical implications to the field of native advertising and consumer behavior.     

Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?

This article discusses the need for more satisfactory implicit measures in consumer psychology and assesses the theoretical foundations, validity, and value of the Implicit Association Test (IAT) as a measure of implicit consumer social cognition. Study 1 demonstrates the IAT's sensitivity to explicit individual differences in brand attitudes, ownership, and usage frequency, and shows their correlations with lAT‐based measures of implicit brand attitudes and brand relationship strength. In Study 2, the contrast between explicit and implicit measures of attitude toward the ad for sportswear advertisements portraying African American (Black) and European American (White) athlete–spokespersons revealed different patterns of responses to explicit and implicit measures in Black and White respondents. These were explained in terms of self‐presentation biases and system justification theory. Overall, the results demonstrate that the IAT enhances our understanding of consumer responses, particularly when consumers are either unable or unwilling to identify the sources of influence on their behaviors or opinions.     

Implicit Attitudes Toward Arab-Muslims and the Moderating Effects of Social Information

Three studies examined the relative valence and strength of implicit attitudes toward Arab-Muslims using the Implicit Association Test (IAT) while exploring the moderation of such implicit effects. Studies have suggested that repeated exposure to information associating members of a social group (e.g., Arab-Muslims) with evaluative attributes (e.g., terrorism) might create automatic attitudes toward them. Consistent with this notion, the IAT results indicated strong implicit preference for White over Arab-Muslim, whereas the magnitude of such a bias was substantially diminished when assessed by explicit measures (Study 1). It is also interesting to note that participants exhibited implicit preference for Black over Arab-Muslim when measured by the IAT, whereas no difference was found between the 2 groups in stimulus familiarity and in explicit attitudes (Studies 2 and 3). However, such implicit effects were moderated when participants were exposed to positive information about Arab-Muslims (Study 3). Theoretical and practical implications of these findings are further discussed.     

Implicit memory and depression: An analysis of perceptual and conceptual processes

A small number of studies have reported impaired explicit memory and intact implicit memory performance in participants classified as depressed. In the present study we examined this finding taking account of the distinction between datadriven and conceptually driven processing. The performance of participants diagnosed with depression was examined on implicit and explicit memory tasks which were designed to tap either predominantly perceptual or conceptual processes. Depressed participants demonstrated performance deficits on both the implicit and explicit conceptual tasks (category association and free recall, respectively) but showed intact performance in the implicit perceptual task (word-fragment completion). These results suggest that people with severe depression show deficits in conceptual processing and that this deficit occurs under both explicit and implicit task instructions.     

Secure and defensive high self-esteem

Long-standing theories have suggested high self-esteem (SE) can assume qualitatively different forms that are related to defensiveness. The authors explored whether some high-SE individuals are particularly defensive because they harbor negative self-feelings at less conscious levels, indicated by low implicit SE. In Study 1, participants high in explicit SE but low in implicit SE showed the highest levels of narcissism--an indicator of defensiveness. In Studies 2 and 3, the correspondence between implicit and explicit SE predicted defensive behavior (in-group bias in Study 2 and dissonance reduction in Study 3), such that for high explicit-SE participants, those with relatively low implicit SE behaved more defensively. These results are consistent with the idea that high SE can be relatively secure or defensive.     

Contingencies of self-worth, academic failure, and goal pursuit

Two studies examine the effects of failure on explicit and implicit self-esteem, affect, and self-presentation goals as a function of people's trait self-esteem and academic contingency of self-worth. Study 1 shows that participants with low self-esteem (LSE) who receive failure feedback experience lower state self-esteem, less positive affect, and less desire to be perceived as competent the more they base self-worth on academics. In contrast, participants with high self-esteem (HSE) who strongly base self-worth on academics show a slight boost in state self-esteem and desire to be perceived as competent following failure. Study 2 shows that following failure, academically contingent LSE participants downplay the importance of appearing competent to others and associate themselves with failure on an implicit level. Taken together, these findings suggest that academically contingent HSE people show resilience following failure, whereas academically contingent LSE people experience negative outcomes and disengage from the pursuit of competence self-presentation goals.     

Implicit memory and depression: preserved conceptual priming in subclinical depression

Depression impairs explicit memory but research on implicit memory is equivocal. Initial studies indicated preserved implicit memory, implying a depressive deficit in intentional but not unintentional forms of memory. Subsequent research indicated that conceptual priming is reduced in depression, implying a deficit in conceptual memory processes be they implicit or explicit. However, the findings with conceptual priming may be compromised by explicit contamination. The present study compared subclinically depressed and non-depressed participants on matched conceptual tests of explicit memory (category-cued recall) and implicit memory (category production). The implicit test was followed by a post-test questionnaire used to categorise participants as test-aware or test-unaware. On the explicit test, the subclinically depressed participants recalled less than the non-depressed participants. The results on the implicit test depended on test-awareness. Among test-unaware participants, conceptual priming was equivalent across the two groups, whereas for the test-aware, non-depressed participants produced significantly more priming than the subclinically depressed. This indicates that when explicit contamination is controlled, depression does not impair conceptual priming. The depressive dissociation between implicit and explicit memory is better accounted for by the difference between intentional and unintentional forms of memory rather than by the difference between conceptual and perceptual memory processes.     

Developmental sources of implicit attitudes

Explanations for implicit and explicit attitude dissociation have largely focused on causes of explicit attitudes. By contrast, this article examines developmental experiences as potential sources of implicit (more than explicit) attitudes, using attitudes toward smoking and body weight, which have shown dissociation with self-reports. In Study 1, smokers' implicit and explicit attitudes toward smoking were uniquely predicted by their early and recent experiences with smoking, respectively. In Study 2, participants' childhood and current weight uniquely predicted implicit and explicit body weight attitudes, respectively. Furthermore, being raised primarily by a beloved, heavyweight mother predicted proheavy implicit (but not explicit) attitudes. In Study 3, people's reports of pleasant dreams in childhood (but not currently) predicted their implicit attitudes toward dreams. In concert, results provide support for theorizing that implicit and explicit attitudes may stem from different sources of information and are, therefore, conceptually distinct.     

Explicit and implicit cognition: a preliminary test of a dual-process theory of cognitive vulnerability to depression

Two studies were conducted to test a dual-process theory of cognitive vulnerability to depression. According to this theory, implicit and explicit cognitive processes have differential effects on depressive reactions to stressful life events. Implicit processes are hypothesized to be critical in determining an individual's immediate affective reaction to stress whereas explicit cognitions are thought to be more involved in long-term depressive reactions. Consistent with hypotheses, the results of study 1 (cross-sectional; N=237) showed that implicit, but not explicit, cognitions predicted immediate affective reactions to a lab stressor. Study 2 (longitudinal; N=251) also supported the dual-process model of cognitive vulnerability to depression. Results showed that both the implicit and explicit measures interacted with life stress to predict prospective changes in depressive symptoms, respectively. However, when both implicit and explicit predictors were entered into a regression equation simultaneously, only the explicit measure interacted with stress to remain a unique predictor of depressive symptoms over the five-week prospective interval.     

认知疲劳效应对内隐记忆与外显记忆的影响

本研究通过比较内隐记忆与外显记忆受到认知疲劳影响的情况,以了解内隐记忆的自动化加工机制。实验采用被试内设计,使用词汇判断与词汇再认任务测量内隐记忆与外显记忆。实验结果发现,相对于控制组,疲劳组的被试在完成疲劳任务后内隐记忆成绩显著下降,而外显记忆没有受到影响。结果说明相对于外显记忆,内隐记忆更容易受到认知疲劳影响。内隐记忆虽然是无意识的认知加工,但是与其他自动化加工具有不同的特征。