Hardly thinking about others: On cognitive busyness and target similarity in social comparison effects

Two studies were undertaken to investigate the impact of other-self similarity on the outcome of social comparison effects when people are cognitively busy versus non-busy. Results demonstrate that when perceivers are able to devote sufficient cognitive resources to the comparison process, extremely similar others lead to assimilative self-evaluations, whereas moderately similar others lead to contrastive self-evaluations and dissimilar others lead to null effects. When perceivers are cognitively busy, however, both extremely and moderately similar others yield assimilation effects, whereas dissimilar others yield contrast effects.     

Do Our Facebook Friends Make Us Feel Worse? A Study of Social Comparison and Emotion

People often compare themselves to others to gain a better understanding of the self in a process known as social comparison. The current study discusses how people engage in a social comparison process on Facebook, and how observing content from their Facebook friends may affect their emotions. A 2 (comparison direction) × 2 (relational closeness) × 2 (self‐esteem) between‐subjects experiment was conducted with 163 adult participants. The results revealed a significant 3‐way interaction such that people with high self‐esteem would be happier receiving positive information than negative information from their close friends, but the effect would be the opposite if the information was from a distant friend. There was no such difference for people with low self‐esteem.     

Self-evaluative effects of temporal and social comparison

Social and temporal comparisons are two fundamental information sources for evaluating one’s characteristics and abilities. The current study demonstrates that when social comparison (where people’s performance stood in the overall distribution) and temporal comparison (whether performance improved or deteriorated over time) information are both provided, each independently influences actors’ self-evaluations of task performance and ability. In contrast, yoked observer participants paid virtually no attention to temporal comparison information, preferring to evaluate actors based solely on their status relative to others. Furthermore, when the feedback actors received suggested that they were getting worse, their self-evaluation ratings were approximately equal to that of the observers who had access to the same information. However, when their fortunes improved over time, actors used this temporal information as a basis for evaluating themselves more favorably than observers. We argue that both egocentrism and self-enhancement account for the differences between actors’ and observers’ performance evaluations.     

Is Loneliness the Same as Being Alone?

The cognitive discrepancy model predicts that loneliness occurs when individuals perceive a difference between their desired and actual levels of social involvement. Using data from a sample of high school sophomore students, the present investigation was designed to go beyond previous research that has tested this model by examining the predicted nonlinear relationships between desired and actual social contact and feelings of loneliness. Analyses indicated that support for the cognitive discrepancy model of loneliness was found only for measures of close friendships. Specifically, the discrepancy between the students' ideal number and actual number of close friends was found to be related in a nonlinear fashion to feelings of satisfaction with close friendships and loneliness after control for the number of close friends. Implications of these findings for theoretical models of loneliness are discussed.     

社会身份重要性和社会认同对群体参照效应的影响

研究选取四个参照条件（国家、民族、性别、职业）,探讨个体内部的社会身份重要性、以及个体对其不同社会身份的社会认同度对群体参照效应的影响。结果表明,在个体内部,社会身份重要性越重要,相应的群体参照效应也越大,而社会认同的高低对群体参照效应的大小没有显著影响。这表明在个体的自我内部,不同的社会身份是按照重要性来排列,越重要身份越靠近个体自我概念的核心,而且这种重要性也影响着集体自我相关信息的认知加工。     

Does attitude certainty beget self-certainty?

This research explores the possibility that changes in attitude certainty can affect general self-certainty and, thus, have consequences that extend beyond the attitude domain. Across two studies, attitude certainty is manipulated using repeated attitude expression and attitude consensus paradigms. The implications of these manipulations are tested for feelings of general self-uncertainty (Study 1) and global self-doubt about one’s abilities (Study 2). In each study, it is demonstrated that participants feel greater self-certainty under conditions of high rather than low attitude certainty, but only when they view aspects of the attitude as central to their self-concept.     

Burger or yogurt? Indulgent consumption in impression management contexts

We conducted three studies to investigate indulgent choice in settings with and without impression management by public–private manipulation with evaluation. Study 1 showed that the participants were less indulgent under public scrutiny due to the employment of impression management. Study 2 focused on the impression management context to test the moderate effect of self‐consciousness in two impression managed contexts. Study 3 focused on context without impression management to test the moderate effects of self‐awareness on choices. We found that depending on differences in primed personality, individuals tended to make choices other than those they favoured privately when anticipating that others might form impressions of them based on the decisions made. The findings of all three studies support our basic prediction that people are less indulgent under impression management and suggest that people tend to manage their impression by eating healthier (less indulgently) in public.