Is pride a prosocial emotion? Interpersonal effects of authentic and hubristic pride

Pride is associated with both prosocial and antisocial behaviour. Do others also infer such behaviours when pride is expressed and does this affect their own prosocial behaviour? We expected that authentic pride (i.e., confidence, accomplishment) would signal and elicit more prosocial behaviour than hubristic pride (i.e., arrogance, conceit). In a first laboratory experiment, a target in a public-good dilemma was inferred to have acted less prosocially when displaying a nonverbal expression of pride versus no emotion. As predicted, inferences of hubristic pride—but not authentic pride—mediated this effect. Participants themselves also responded less prosocially. A second laboratory experiment where a target verbally expressed authentic pride, hubristic pride, or no emotion replicated the effects of hubristic pride and showed that authentically proud targets were assumed to have acted prosocially, but especially by perceivers with a dispositional tendency to take the perspective of others. We conclude that authentic pride is generally perceived as a more prosocial emotion than hubristic pride.     

Is pride a prosocial emotion? Interpersonal effects of authentic and hubristic pride

Pride is associated with both prosocial and antisocial behaviour. Do others also infer such behaviours when pride is expressed and does this affect their own prosocial behaviour? We expected that authentic pride (i.e., confidence, accomplishment) would signal and elicit more prosocial behaviour than hubristic pride (i.e., arrogance, conceit). In a first laboratory experiment, a target in a public-good dilemma was inferred to have acted less prosocially when displaying a nonverbal expression of pride versus no emotion. As predicted, inferences of hubristic pride-but not authentic pride-mediated this effect. Participants themselves also responded less prosocially. A second laboratory experiment where a target verbally expressed authentic pride, hubristic pride, or no emotion replicated the effects of hubristic pride and showed that authentically proud targets were assumed to have acted prosocially, but especially by perceivers with a dispositional tendency to take the perspective of others. We conclude that authentic pride is generally perceived as a more prosocial emotion than hubristic pride.     

Pride and prejudice: how feelings about the self influence judgments of others

The present research demonstrates that pride has divergent effects on prejudice, exacerbating or attenuating evaluative biases against stigmatized groups, depending on the form of pride experienced. Specifically, three experiments found that hubristic pride--associated with arrogance and self-aggrandizement--promotes prejudice and discrimination, whereas authentic pride--associated with self-confidence and accomplishment--promotes more positive attitudes toward outgroups and stigmatized individuals. Findings generalized to discriminatory judgments (Experiment 2) and were found to be mediated by empathic concern for the evaluative target. Together, these experiments suggest that pride may be a cause of everyday prejudice and discrimination but that these social consequences depend on whether hubristic or authentic pride is experienced, and the degree to which empathic concern is subsequently aroused.     

The link between dispositional pride and creative thinking depends on current mood

Pride has long been considered a characteristic of creative geniuses, but the link between pride and creative thinking has yet to be systematically examined. In Study 1, we found that authentic pride related positively, whereas hubristic pride related negatively to creative thinking, assessed using the Unusual Uses Task, a behavioral measure of creative thinking. In Study 2, we found that the relation between pride and creativity depends on current mood. Specifically, authentic pride was most strongly related to creativity in the happiness condition, whereas hubristic pride was most strongly related to creativity in the anger condition. We discuss implications for understanding the affective processes underlying creativity and the adaptive and maladaptive consequences of pride.     

Tracking the trajectory of shame, guilt, and pride across the life span

The authors examined age differences in shame, guilt, and 2 forms of pride (authentic and hubristic) from age 13 years to age 89 years, using cross-sectional data from 2,611 individuals. Shame decreased from adolescence into middle adulthood, reaching a nadir around age 50 years, and then increased in old age. Guilt increased from adolescence into old age, reaching a plateau at about age 70 years. Authentic pride increased from adolescence into old age, whereas hubristic pride decreased from adolescence into middle adulthood, reaching a minimum around age 65 years, and then increased in old age. On average, women reported experiencing more shame and guilt; Blacks reported experiencing less shame and Asians more hubristic pride than other ethnicities. Across the life span, shame and hubristic pride tended to be negatively related to psychological well-being, and shame-free guilt and authentic pride showed positive relations with well-being. Overall, the findings support the maturity principle of personality development and suggest that as people age they become more prone to experiencing psychologically adaptive self-conscious emotions, such as guilt and authentic pride, and less prone to experiencing psychologically maladaptive ones, such as shame and hubristic pride.     

The prototypical pride expression: development of a nonverbal behavior coding system

This research provides a systematic analysis of the nonverbal expression of pride. Study 1 manipulated behavioral movements relevant to pride (e.g., expanded posture and head tilt) to identify the most prototypical pride expression and determine the specific components that are necessary and sufficient for reliable recognition. Studies 2 and 3 tested whether the 2 conceptually and empirically distinct facets of pride ("authentic" and "hubristic"; J. L. Tracy & R. W. Robins, 2007a) are associated with distinct nonverbal expressions. Results showed that neither the prototypical pride expression nor several recognizable variants were differentially associated with either facet, suggesting that for the most part, authentic and hubristic pride share the same signal. Together these studies indicate that pride can be reliably assessed from nonverbal behaviors. In the Appendix, the authors provide guidelines for a pride behavioral coding scheme, akin to the Emotion Facial Action Coding System (EMFACS; P. Ekman & E. Rosenberg, 1997) for assessing "basic" emotions from observable nonverbal behaviors.     

真实自豪对人际信任的影响:一个有调节的中介模型

采用整群随机抽样法对四川某医科大学与重庆某综合类大学553名大一到大三的学生进行施测,运用结构方程模型技术考察了自豪与社会支持、拒绝敏感性、人际信任之间的关系。结果发现：（1）社会支持在真实自豪和人际信任之间起完全中介的作用,真实自豪通过社会支持对人际信任间接产生影响;（2）拒绝敏感性对社会支持的中介作用起到调节作用,即社会支持对人际信任的影响随着个体拒绝敏感性水平的降低而提升;（3）自大自豪对个体的人际信任水平没有预测作用。     

“Doing Good” versus “Being Good”: The interplay between pride appeals and regulatory-focused messages in green advertising

Many consumers feel proud of making green choices, which is of crucial relevance to explaining environmentally responsible behaviors. However, compared to other self-conscious emotions, such as guilt and shame, little research attention has been paid to the role of pride in green consumerism. Through conducting two online experimental surveys, this research examined what features of a message induce the two facets of the emotion pride—authentic and hubristic—and how pride appeals interact with message frames having different regulatory foci. In Study 1, participants revealed more favorable eco-friendly attitudes and intentions when hubristic pride appeals were combined with promotion-focused messages (detailing the positive benefits of using the green product), and when authentic pride appeals were matched with prevention-focused messages (emphasizing the negative consequences averted by using the green product). Study 2 replicated and supported the proposed matching hypotheses while including a control condition. Findings of this research will add to a growing body of literature on pride as a discrete emotion and its carryover effects on persuasion while providing guidelines to help practitioners design green advertising campaigns.     

Expressing passion for luxury enhances perceived authenticity

Consumers are often viewed unfavorably when using luxury products. They are seen as seeking status and managing impressions, and therefore judged as inauthentic. How can luxury consumers alleviate these negative social consequences? Our pilot studies suggest that although many consumers are passionate about luxury products and brands, they avoid sharing this passion with others because they fear being judged negatively. However, we propose that publicly expressing one's passion for luxury can mitigate the social costs of luxury consumption. Six experiments (including three supplemental experiments) show that expressing passion for luxury causes others to perceive luxury consumers as more authentic, consequently increasing perceptions of their warmth and trustworthiness, and leading others to demonstrate greater interest in knowing more about them. Expressing passion for luxury enhances perceived authenticity by prompting observers to attribute the luxury consumption more to intrinsic motivation (e.g., consuming luxury for inherent enjoyment and pleasure) rather than extrinsic motivation (e.g., status enhancement). The effects of passion expression are attenuated for non-luxury consumption because non-luxury consumption is generally unlikely to elicit inferences about extrinsic motives.     

On passion and moral behavior in achievement settings: The mediating role of pride

The Dualistic Model of Passion (Vallerand et al. in J Person Soc Psychol 85:756–767, 2003) distinguishes two types of passion: harmonious passion (HP) and obsessive passion (OP) that predict adaptive and less adaptive outcomes, respectively. In the present research, we were interested in understanding the role of passion in the adoption of moral behavior in achievement settings. It was predicted that the two facets of pride (authentic and hubristic; Tracy and Robins in J Person Soc Psychol, 92:506–525, 2007) would mediate the passion-moral behavior relationship. Specifically, because people who are passionate about a given activity are highly involved in it, it was postulated that they should typically do well and thus experience high levels of pride when engaged in the activity. However, it was also hypothesized that while both types of passion should be conducive to authentic pride, only OP should lead to hubristic pride. Finally, in line with past research on pride (Carver et al. in J Res Person 44:698–703, 2010; Tracy et al. in Self Identity 8:196–213, 2009), only hubristic pride was expected to negatively predict moral behavior, while authentic pride was expected to positively predict moral behavior. Results of two studies conducted with paintball players (N = 163, Study 1) and athletes (N = 296, Study 2) supported the proposed model. Future research directions are discussed in light of the Dualistic Model of Passion.     

自豪的结构、测量、表达与识别

自豪是个体把一个成功事件或积极事件归因于自身能力或努力的结果时所产生的一种积极的主观情绪体验。自豪作为一种自我意识情绪,具有双维结构,可以分为真实的自豪和自大的自豪。自豪的非言语表达和识别具有跨文化的普遍性。对自豪的测量,目前大多采用自我评定和非言语表达编码两种方式。     

真实自豪与自大自豪倾向量表的修订及适用

对Tracy和Robins编制的真实自豪与自大自豪倾向量表进行中文版修订并初步考察我国大学生自豪感的特点,分别选取202名和484名大学生进行问卷预测和正式施测。验证性因素分析表明修订后量表仍保持英文版的双维结构,两分量表的α系数为0.785和0.743,重测信度为0.978和0.952。修订后量表具有良好的心理测量学指标,可以用于我国大学生的测试。进一步发现我国大学生的真实自豪显著高于自大自豪,大学生自豪感不存在性别差异,自大自豪存在显著的年级差异。     

Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness

People frequently observe others’ consumption, making inferences about both the consumer and the consumed brands. Although these observations are often beneficial for brands, this research demonstrates that observing luxury brand consumers whose consumption arose from unearned (vs. earned) financial resources reduces observers’ brand attitudes when observers place a high value on fairness. When fairness values are high, observers do not perceive luxury brand consumers who use unearned (vs. earned) consumption resources as prestigious, and in turn, lower prestige perceptions adversely affect observers’ brand evaluations for luxury brands. Consistent with our theorizing regarding the signaling of prestige, the joint effect of consumers’ consumption resources and observers’ fairness values on observers’ brand attitudes does not hold for nonluxury brands, which are not associated with prestige and thereby are not denigrated when the consumer is not perceived as prestigious. This research sheds light on the role of moral values in marketplace judgments of luxury consumption and brand attitude by considering the influence of consumption resources on observers’ judgments.     

The psychological structure of pride: a tale of two facets

To provide support for the theoretical distinction between 2 facets of pride, authentic and hubristic (J. L. Tracy & R. W. Robins, 2004a), the authors conducted 7 studies. Studies 1-4 demonstrate that the 2 facets (a) emerge in analyses of the semantic meaning of pride-related words, the dispositional tendency to experience pride, and reports of actual pride experiences; (b) have divergent personality correlates and distinct antecedent causal attributions; and (c) do not simply reflect positively and negatively valenced, high- and low-activation, or state versus trait forms of pride. In Studies 5-7, the authors develop and demonstrate the reliability and validity of brief, 7-item scales that can be used to assess the facets of pride in future research.     

Arrogant or self-confident? The use of contextual knowledge to differentiate hubristic and authentic pride from a single nonverbal expression

Two studies tested whether observers could differentiate between two facets of pride-authentic and hubristic-on the basis of a single prototypical pride nonverbal expression combined with relevant contextual information. In Study 1, participants viewed targets displaying posed pride expressions in response to success, while causal attributions for the success (target's effort vs. ability) and the source of this information (target vs. omniscient narrator conveying objective fact) were varied. Study 2 used a similar method, but attribution information came from both the target and an omniscient narrator; the congruence of these attributions was varied. Across studies, participants tended to label expressions as authentic pride, but were relatively more likely to label them as hubristic pride when (a) contextual information indicated that targets were arrogant and (b) no mitigating information about the target's potential value as a hard-working group member (i.e., that success was actually due to effort) was presented.     

Arrogant or self-confident? The use of contextual knowledge to differentiate hubristic and authentic pride from a single nonverbal expression

Two studies tested whether observers could differentiate between two facets of pride—authentic and hubristic—on the basis of a single prototypical pride nonverbal expression combined with relevant contextual information. In Study 1, participants viewed targets displaying posed pride expressions in response to success, while causal attributions for the success (target's effort vs. ability) and the source of this information (target vs. omniscient narrator conveying objective fact) were varied. Study 2 used a similar method, but attribution information came from both the target and an omniscient narrator; the congruence of these attributions was varied. Across studies, participants tended to label expressions as authentic pride, but were relatively more likely to label them as hubristic pride when (a) contextual information indicated that targets were arrogant and (b) no mitigating information about the target's potential value as a hard-working group member (i.e., that success was actually due to effort) was presented.     

Body-related pride in young adults: An exploration of the triggers,contexts, outcomes and attributions

This study explored body-related emotional experiences of pride in young adult males (n = 138) and females (n = 165). Data were collected using a relived emotion task and analyzed using inductive content analysis. Thirty-nine codes were identified and grouped into six categories (triggers, contexts, cognitive attributions, and affective, cognitive, and behavioral outcomes) for each of two themes (hubristic and authentic pride). Hubristic pride triggers included evaluating appearance/fitness as superior. Cognitions centered on feelings of superiority. Behaviors included strategies to show off. Triggers for authentic pride were personal improvements/maintenance in appearance and meeting or exceeding goals. Feeling accomplished was a cognitive outcome, and physical activity was a behavioral strategy. Contexts for the experience of both facets of pride primarily involved sports settings, swimming/beach, and clothes shopping. These findings provide theoretical support for models of pride as it applies to body image, and advances conceptual understanding of positive body image.     

Experiential purchases and prosocial spending promote happiness by enhancing social relationships

Recent research on consumption and subjective well-being has revealed that experiential purchases and prosocial spending promote happiness by enhancing the purchasers’ social relationships. This study (N = 1523) explored whether undergraduate students’ consumption behaviors during summer break would be associated with their post-break happiness, and whether the consumption–happiness relationship would be mediated by a positive influence on their social relationships. The results showed that both experiential purchases and prosocial spending during summer break were associated with greater post-break happiness, but only when these purchases had a positive influence on the purchasers’ social relationships. These effects remained significant after controlling for respondents’ personality traits, financial standing, and sex. Moreover, both experiential purchases and prosocial spending were more likely to have a positive influence on social relationships than luxury purchases. These results are congruent with the recent exposition that experiential purchases and prosocial spending promote happiness by enhancing the purchasers’ social relationships.     

The hubris penalty: Biased responses to “Celebration” displays of black football players

We posit that pride and arrogance are tolerated for high-status group members but are repudiated for low-status group members. Thus, we predict that Blacks, but not Whites, who behave arrogantly will be penalized. Specifically, we investigated the context of penalties against football players for “celebrating” after touchdowns. We propose that such celebrations reflect a racially biased “hubris penalty” because: (1) celebrations are primarily perceived as displays of arrogance (rather than exuberance), and (2) arrogance is penalized for Black but not White players. Three experiments demonstrate that all players who celebrated after touchdowns were perceived as more arrogant than those who did not celebrate. Although celebratory Black and White players were perceived as being equally arrogant, Black players were penalized with lower compensation whereas White players were not. Mediation analyses show that perceived arrogance mediated the effect of celebration on compensation, even when controlling for perceived aggression.